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Rusnandari Retno Cahyani
Universitas Sahid Surakarta, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Journal : Journal of Applied Management Research

 1 
Influence of Persuasive Communication, Discounts, and Consumer Trust on Shopee Live Purchases at Sivali Factory Yuliastuti, Handini; Mutiasari, Annisa Indah; Cahyani, Rusnandari Retno
Journal of Applied Management Research Vol 4, No 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2449

Abstract

Translator   Translator   Translator   This study examines the impact of persuasive communication, discounts, and consumer trust on purchasing decisions during live-streaming sessions on Shopee, specifically focusing on the Sivali Factory account. The research employs a descriptive quantitative method, using questionnaires distributed to respondents who purchased products from Sivali Factory via Shopee live streaming. The data were analysed using multiple linear regression with SPSS version 25. Findings reveal that discounts and consumer trust significantly influence purchasing decisions, while persuasive communication does not have a significant effect. The study concludes that effective discount strategies and fostering consumer trust are crucial for enhancing purchasing decisions during live-streaming sessions. It is recommended that e-commerce businesses prioritise these factors to boost sales and consumer engagement.       
Influence of Persuasive Communication, Discounts, and Consumer Trust on Shopee Live Purchases at Sivali Factory Yuliastuti, Handini; Mutiasari, Annisa Indah; Cahyani, Rusnandari Retno
Journal of Applied Management Research Vol. 4 No. 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2449

Abstract

Translator   Translator   Translator   This study examines the impact of persuasive communication, discounts, and consumer trust on purchasing decisions during live-streaming sessions on Shopee, specifically focusing on the Sivali Factory account. The research employs a descriptive quantitative method, using questionnaires distributed to respondents who purchased products from Sivali Factory via Shopee live streaming. The data were analysed using multiple linear regression with SPSS version 25. Findings reveal that discounts and consumer trust significantly influence purchasing decisions, while persuasive communication does not have a significant effect. The study concludes that effective discount strategies and fostering consumer trust are crucial for enhancing purchasing decisions during live-streaming sessions. It is recommended that e-commerce businesses prioritise these factors to boost sales and consumer engagement.       
Co-Authors Adelina Murti Syafiina Agung Nurmansyah Alfiansyah Hadi Amaraningtyas, Adila Eva Andressia Yeiza Putri Anggit Dyah Kusumastuti Anggit Dyah Kusumastuti Anggraeni Putri, Adhelya Jeanie Anniez Rachmawati Muslifah Anniez Rachmawati Musliffah Anniez Rachmawati Musliffah Anniez Rachmawati Musslifah Anniez Rachmawati Musslifah Annisa Indah Mutiasari Annisa Indah Mutiasari Annisa Indah Mutiasari Annisa Sabila Rachmasari Asri Laksmi Riani Asri Laksmi Riani Azzahra Putri, Inas Budi Wahyono, Budi Della Nur Shayidah Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum, Destina Desy Rosiana Desy Triastuti Diva Mahes Wari Dynda Hesta Monita Edi Kurniadi Edi Kurniadi Emalia Yunika Faqih Purnomosidi Firdhaus Hari Saputro Al Haris Hanik Kuriyah Hanik Kuriyah, Hanik Hastuti Rifayani Hastuti, Isnaini Budi Hidayah, Mila Nur Indah Ayu Karlina Indah Ayu Karlina, Indah Ayu Intan Nurrohmah, Rahmadini Juni Trisnowati Kanestren Salsabila Kohar Sulistyadi Kumalasari, Galuh Niken Kus Isnawati, Kus Kusumastuti, Anggit Dyah Lestari, Indah Ayu Puji Mahatmana Krisna Herduna Putra MUGI HARSONO Mutiasari, Annisa Indah Niken Tri Wulandari Nugroho B Sukamdani Nurhayati . Prima Prihatini Puput Kurniawati Purwanto . PUTRI WULANSARI Rahmadini Intan Nurrohmah Rini Mutianisa Salma Nurul Fadhilah Fadhilah Salman Faris Isnaini, Salman Faris Sarsiti . Sri Huning Anwariningsih Sri Wahyu Agustiningsih, Sri Wahyu Sri Winarno Tri Puji Hastuti Viona Rahmawati Jubaidah Viony Rahmawati Yuliastuti, Handini