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Rusnandari Retno Cahyani
Universitas Sahid Surakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Journal : abdimas mandalika

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Pendampingan Strategi Instagram Ads Berbasis Analisis Engagement dan Pola Psikologis Orang Tua pada Daycare Khusnuliawati, Hardika; Musslifah, Anniez Rachmawati; Cahyani, Rusnandari Retno
Abdimas Mandalika Vol 5, No 3 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i3.37844

Abstract

Abstract:  Digital promotion in early childhood education institutions is often conducted intuitively without data analysis and audience behavior insights, leading to suboptimal Instagram Ads performance. This issue was also identified at Al Ghazi Daycare. This community service program aimed to provide assistance in developing Instagram Ads strategies based on engagement analysis and parents’ psychological patterns to improve digital promotion effectiveness. A participatory training and mentoring approach was applied, including needs assessment, training on Instagram Insights and Meta Business Suite, content and posting schedule design, as well as ad implementation and evaluation. The results show improved managerial skills in handling data-driven Instagram Ads, accompanied by increased digital interaction and enrollment interest during the advertising period. This program demonstrates that combining engagement analytics with audience psychological insights can support effective and sustainable daycare promotion.Abstrak: Promosi digital pada lembaga pendidikan anak usia dini masih sering dilakukan secara intuitif tanpa analisis data dan pemahaman perilaku audiens, sehingga efektivitas Instagram Ads belum optimal. Permasalahan tersebut juga dialami oleh Al Ghazi Daycare dalam pengelolaan promosi digitalnya. Kegiatan pengabdian masyarakat ini bertujuan memberikan pendampingan strategi Instagram Ads berbasis analisis engagement dan pola psikologis orang tua untuk meningkatkan efektivitas promosi daycare. Metode yang digunakan adalah pelatihan dan pendampingan partisipatif melalui identifikasi kebutuhan mitra, pelatihan penggunaan Instagram Insights dan Meta Business Suite, perancangan konten dan jadwal posting, serta implementasi dan evaluasi iklan. Hasil kegiatan menunjukkan peningkatan kemampuan pengelola daycare dalam mengelola Instagram Ads secara lebih terarah dan berbasis data, disertai peningkatan interaksi digital dan minat pendaftaran peserta didik selama periode iklan. Pendampingan ini membuktikan bahwa pendekatan berbasis data dan psikologi audiens efektif mendukung promosi daycare secara berkelanjutan.
Co-Authors Adelina Murti Syafiina Agung Nurmansyah Amaraningtyas, Adila Eva Andressia Yeiza Putri Anggit Dyah Kusumastuti Anggit Dyah Kusumastuti Anggraeni Putri, Adhelya Jeanie Anniez Rachmawati Muslifah Anniez Rachmawati Musliffah Anniez Rachmawati Musliffah Anniez Rachmawati Musslifah Anniez Rachmawati Musslifah Annisa Indah Mutiasari Annisa Indah Mutiasari Annisa Sabila Rachmasari Asiyah Asri Laksmi Riani Asri Laksmi Riani Azzahra Putri, Inas Budi Wahyono, Budi Dahlan Susilo Della Nur Shayidah Deporos, Saprolla Rollie C Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum Destina Paningrum, Destina Desy Rosiana Desy Triastuti Diva Mahes Wari Dynda Hesta Monita Edi Kurniadi Edi Kurniadi Emalia Yunika Faqih Purnomosidi Firdhaus Hari Saputro Al Haris Hadi, Alfiansyah Hanik Kuriyah Hanik Kuriyah, Hanik Hardika Khusnuliawati, Hardika Hastuti Rifayani Hastuti, Tri Puji Hidayah, Mila Nur Indah Ayu Karlina Indah Ayu Karlina, Indah Ayu Indah Ayu Puji Lestari Intan Nurrohmah, Rahmadini Isnaini Budi Hastuti Juni Trisnowati Kanestren Salsabila Kohar Sulistyadi Kumalasari, Galuh Niken Kus Isnawati, Kus Kusumaningsih, Dyah Ayu Kusumastuti, Anggit Dyah Mahatmana Krisna Herduna Putra MUGI HARSONO Muhammad Yusup, Fajar Mutiasari, Annisa Indah Nugroho B Sukamdani Nurhayati . Prihatini, Prima Puput Kurniawati Purwanto . PUTRI WULANSARI Rahmadini Intan Nurrohmah Rini Mutianisa Ruswanti, Diyah Salma Nurul Fadhilah Fadhilah Salman Faris Isnaini, Salman Faris Sari, Rosyana Denni Purnama Sarsiti . Sri Huning Anwariningsih Sri Wahyu Agustiningsih, Sri Wahyu Sri Winarno Sri Winarno Thoharudin, Kayis Tri Puji Hastuti Viona Rahmawati Jubaidah Viony Rahmawati Wulandari, Niken Tri Yuliastuti, Handini