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Application of Digital Leadership in Establishing Sustainable Competitive Advantage against MSMEs in Denpasar City in the future Covid-19 (Implementation of Digital Leadership in forming Sustainable Competitive Advantage on MSME in the city of Denpasar during Covid-19) I Putu Dharmawan Pradhana; Anak Agung Istri Agung Maheswari; Nyoman Sri Manik Parasari; Ida Ayu Parwati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6844

Abstract

The Covid-19 pandemic has forced MSMEs to change their situation and situation from conventional to online or everything using digital technology, this has an impact on the three MSMEs, namely Donat Chatis, Griya Florist, and Gangs Studio which researchers want to research need the role of digital leadership in forming a competitive advantage that is different from other competitors by knowing the strengths, weaknesses, opportunities, and threats that exist in the three MSMEs to be able to survive in the era of the industrial revolution 4.0, especially during the time of covid-19. Where the research method in this writing uses the Qualitative Method with Source Data primary and secondary, informant study which obtained direct dai third owners, employee, and customer from MSME Donuts chat, Griya Florist, and Gangs Studio. Instruments study qualitative this which Becomes instrument or the research tool is the researcher himself. Data collection techniques are obtained by observation, interviews, and Documentation. Data analysis techniques are used starting from data collection, data reduction, presentation data, and withdrawal conclusion/verification. Techniques for data validity through data triangulation, namely source triangulation, technical triangulation, and data triangulation time and location study on 3 MSMEs which there in City Denpasar is MSME Donuts chatis, Griya florist, and Gangs Studio. The results of this study are based on the results of data analysis, it can be concluded that the application of swot analysis and the application of digital leadership in the three MSMEs is fairly simple in concept and implementation. Three attempts this no want to make Thing complicated in internal his efforts as well management HR which owned. Things could be seen from several aspects, for example, employee development and monitoring methods, employee service to customers, harmonization Between leader and employee, as well as results product generated through creativity leader and employee direct.
Co-Authors A.A. Gede Putra Pemayun Anak Agung Adi Wiryya Putra Anak Agung Istri Agung Maheswari Anak Agung Istri Agung Maheswari Anak Agung Ngurah Oka Suryadinatha Gorda Andika Maulana Putra Andreas Pratama Sihaloho Ariantini, Ni Luh Made Pande Arniti, Ni Ketut Ayu Made Bianca Juarez Cahaya, Ni Putu Meisa Charlie Sarchan Indrawan Danny Bahari Kusnadhy Desak Made Febri Purnama Sari Devidson Imanuel Eman Dewa Ayu Martini Dewi, Diah Fitrya Utami Dewi, Ni Putu Mega Yunita Kristina Dewi, Putu Sasmita Dwi Putra, I Made Okta Dwiputra Aryasa, I Gusti Ngurah Made Hegar Febrianti, Ni Putu Debi Gorda, A.A.A. Ngr Sri Rahayu Gustena, I Kadek Hendra, Putu Nova Kusuma I Dewa Ketut Gede Prabawa I Dewa Putu Dipta Maharta I Gede Made Agustina Putra Agus Putra I Gusti Ayu Wirati Adriati I Gusti Ngurah Putu Dharmayasa I Kadek Arya Wibawa Saputra I Kadek Bagus Mahendrayana I Kadek Ryon Cahya Pratama I Made Bima Devrasta Putra Astaki I Putu Krishna Widyaskara I Putu Satria Parayangan I Putu Yoga Purnama Wijaya I Wayan Abimayu Angga Nugraha Ida Ayu Parwati Ida Bagus Teddy Prianthara Jayati, Kadek Elda Kadek Adyatna Wedananta Kadek Aulya Ari Maharani Swibawa Kadek Devi Kalfika Anggria Wardani Kadek Reno Kusuma Ketut Bayu Agung Suwiyoga Tangkas Ketut Elly Sutrisni Komang Nila Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari Lanang Raditiya Perbawa, I Gede Putu Latupeirissa, Jonathan Jacob Paul Luh Putu Sri Devi Mahayuni Made Ratih Nurmalasari Maharta, I Dewa Putu Dipta Maheswari, Anak Agung Istri Agung Martini, Dewa Ayu Muhammad Ilham Syamputra Nando, Hose Hongcapryo Ni Kadek Yosi Febrianti Ni Ketut Arniti Ni Ketut Arniti Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Ketut Yuliani Pramesti Ni Luh Gede Ningrum Maha Devi Ni Made Prihanadi Dwi Surya Putri Ni Made Satya Utami Ni Nyoman Sri Wisudawati Ni Putu Eni Suwantari Ni Putu Tina Yuli Hantari Ni Putu Yunita Anggreswari Ni Putu Yunita Anggreswari Nuning Indah Pratiwi Oka Ariwangsa, I Gusti Ngurah Parasari, Nyoman Sri Manik Praarsa, I Dewa Agung Pramana, Ida Bagus Gde Agung Yoga Pulasari, Luh Ayu Putri Wedayanti Putra, I Gede Ardra Pratama Putra, Kadek Bagus Surya Kusuma Putra, Putu Adi Saskara Putri Ekaresty Haes Putri, Putu Erlina Ayu Tiara Putri, Putu Nikita Fiorella Utama Putu Adi Saskara Putra Putu Dyah Permatha Korry Putu Irma Yunita Putu Purnama Dewi Putu Riko Ardy Pratama Putu Riski Acarya Sadnya Agung Putu Yoga Purnama Wijaya Resi, Yustina Elisabeth Ndari Rian Arif Fahendra Ruben Lomi Sahri Aflah Ramadiansyah Sallyana, Yunia Samitha, Sang Made Dwi Okayana Saraswati, Ida Ayu Ambarini Satriawan, I Made Deddy Sihaloho, Andreas Pratama Soei Khim Sulih Indra Dewi, Sulih Indra Vaasa, Regina Samara Verlioni, Ni Kadek Ayu Victor Joshua Nugroho Wahyu Indra Satria Winata, ⁠I Gede Arya Eka Pratama Wirsa, I Nengah Yella, Made Dwi Marsa Yoga, I Wayan Suprapta Yosephine, Thalia Yunia Sallyana