Articles
<![CDATA[THE ROLE OF CUSTOMER TRUST IN MEDIATING INFLUENCE OF BRAND IMAGE AND BRAND AWARENESS OF THE PURCHASE INTENTION IN AIRLINE TICKETS ONLINE ]]>
<![CDATA[Pramudya, Arya Krisna]]>;
<![CDATA[Sudiro, Achmad]]>;
<![CDATA[Sunaryo, Sunaryo]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.21776/ub.jam.2018.016.02.05
<![CDATA[Developments in technology, has facilitated the public in obtaining information. One of the information technologies is the internet which penetrated into every aspect of life, especially in the world of business. The progress in the information technologies has increased business competition, particularly in the airline industry. The purpose of this study was to obtain empirical evidence related to the role of customer trust in mediating influence of brand image and brand awareness of the purchase intention in airline tickets online. This study using SEM analysis (Structural Equation Model) with the number of samples is 140. The object of this research is that consumers in one of the governmentowned airline company in Indonesia (Flag Carrier). The results showed that the corporate image has an influence on customer trust. Brand awareness has effects on customer trust and purchase intention. Customer trust has an influence on purchase intention. The customer trust is able to mediation and gives the influence of the corporate image on purchase intention. Indications and implications of the results of these studies are discussed further in this article.]]>
<![CDATA[THE INFLUENCE OF SPIRITUAL LEADERSHIP ON LECTURER'S PERFORMANCE WITH THE MEDIATION OF ORGANIZATIONAL COMMITMENT AND WORK MOTIVATION ]]>
<![CDATA[Al-Sakinah, Puteri Syarifah]]>;
<![CDATA[Sudiro, Achmad]]>;
<![CDATA[Djumahir, Djumahir]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 18 No. 2 (2020) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.21776/ub.jam.2020.018.02.03
<![CDATA[This study aimed to analyze the influence of the spiritual leadership of the performance of the lecturers, the influence of spiritual leadership on organizational commitment, influence organizational commitment to the performance of the lecturers, the influence of spiritual leadership to the work motivation, influence work motivation on the performance of the lecturers, the mediating role of organizational commitment in the spiritual leadership of the performance of lecturers, the mediating role of work motivation on the spiritual leadership of the performance of lecturers Universitas Pesantren Tinggi Darul Ulum Jombang. The population in this study is a lecturer in the. The sampling technique using proportional random sampling with a sample of 105 respondents. Data were analyzed using path analysis with SmartPLS 3.0.]]>
<![CDATA[Encouraging Employee Innovative Behavior in the Public Sector through Effective Leadership Styles: A Systematic Review ]]>
<![CDATA[Makhrojan, Roni]]>;
<![CDATA[Sudiro, Achmad]]>;
<![CDATA[Thoyib, Armanu]]>
<![CDATA[ Jurnal Manajemen Pelayanan Publik Vol 9, No 2 (2025): Jurnal Manajemen Pelayanan Publik ]]>
Publisher : <![CDATA[Universitas Padjadjaran ]]>
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DOI: 10.24198/jmpp.v9i2.59666
<![CDATA[The innovative behavior of employees in the public sector is one of the essential aspects of efforts to improve the quality of public services. Leadership is a key factor that performs a significant role in encouraging public sector employees to engage in innovation activities. This research aims to explore leadership styles and characteristics that can facilitate employees' innovative behavior in public organizations. The study was carried out using a systematic literature review approach with the PRISMA framework. A total of 48 scientific articles were selected for in-depth review and analysis. The results of the analysis show that the transformational leadership style is the approach most widely discussed in the public sector context and is proven to be effective in encouraging employee innovative behavior. A deeper analysis found that leadership characteristics such as supporting innovation and creativity, inspiration and motivation, collaboration and empowerment, visionary thinking, and building good personal relationships were found to be closely related to the innovative behavior of organizational members. These findings make a significant contribution to the development of leadership literature in the public sector while offering practical guidance for public organizations in implementing effective leadership strategies to encourage innovation.]]>
<![CDATA[Vendor-capacity, Perceived-Familiarity, Perceived- Reputation, dan Personal-values sebagai Faktor Pembeda pada Kelompok Konsumen bagi Tercapainya Online Customers’ Trust: Studi pada Pengguna E-commerce di Indonesia ]]>
<![CDATA[Hadi, Musthofa]]>;
<![CDATA[Zain, Djumilah]]>;
<![CDATA[Sudiro, Achmad]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.18202/jam23026332.14.1.05
<![CDATA[The objectives of this study are (1) To find the determinant variables that discriminate the consumers'group on trusting or not to the online-transactions, among the dependent variables which consist of vendor-capacity, perceived-familiarity, perceived-reputation, and personal values. (2) To find the most differrent variable from those determinant variables found, and (3) To Find the effective strategy to overcome the e-trust barriers in Indonesian online-market. The data collected from 85 samples of Indonesians that experiencing the e-commerce transactions. Many questioners were spread by mailed and directly spreading to meet the quota. The data analysis that used were Discriminant Analysis and Crosstab Analisis. The result of this study show that from four predicting variables, there areonly two variables that determinant the consumers'choise to trust or not to the onlinetransactions; vendor-capacity and perceived-familiarity,- which has significant influence for this case. The consumers'perceived-familiarity was found as the most influencing variables that could discriminate the trust of the customers to online-transactions. Therefore, the vendors'strategy should be held to educate the customer and maximizing the customers' relationship programs, beside continous improvement of the vendors' capacities as well.]]>
<![CDATA[Pengaruh Kesadaran Merek dan Asosiasi Merek terhadap Ekuitas Merek pada Pelanggan Hypermarket di Kota Malang ]]>
<![CDATA[Ermawati, Putri Wahyu]]>;
<![CDATA[Sudiro, Achmad]]>;
<![CDATA[Khusniyah, Nur]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 14 No. 2 (2016) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.18202/jam23026332.14.2.19
<![CDATA[Abstract: This study aims to describe the direct influence brand awareness and brand associations to brand loyality and brand equity, and also theinfluence by brand awareness and brand associations of brand loyality whichis moderated to perceived quality.Direct influence of brand Ioyality brandequity, as well as explaining the influence of brand awareness and brand equ ty of the brand to the associations in mediation by brand loyality. The respo dents of this study amounts to 100 consumers in the Hypermarket Matahari Dept. Store in the Malang. Research Data collected by used questionnaire. S atistical analysis using method of analysis of the MRA and path analysis. The results showed that brand awareness and brand association had influence direct or indirect effects which has moderated by the perceived quality of brand loyalty. Brand Awareness and brand loyalty has a direct influence on brand equity, but does not indicate the existence of research results directly influence brand association of brand equity. The results also indicated that brand loyality affected the influence toward brand awareness and brand association against brand equity ]]>
<![CDATA[Peran Komitmen Organisasional dalam Memediasi Pengaruh Kepuasan Kerja terhadap OCB Islam (Studi pada BMT Maslahah Sidogiri) ]]>
<![CDATA[Yulianto, Nur Ahmad Budi]]>;
<![CDATA[Noermijati, Noermijati]]>;
<![CDATA[Sudiro, Achmad]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 14 No. 4 (2016) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.18202/jam23026332.14.4.15
<![CDATA[Human role in an organization is a very important asset that must be managed effectively, because of their uniqueness in the human resources are diverse and constantly evolving, so that the problem of human resources is also more complicated. In Indonesia the human resource problems that often occur is a job satisfaction. Workers demonstrated to demand a wage increase for reasons workload is not balanced with the remuneration given by the company.This study aimed to determine the effect of job satisfaction and organizational commitment to Islamic Organizational Citizenship Behavior (OCB). This study is a quantitative study with explanatory research approach performed in BMT Maslahah Pasuruan. The population of this research is all employees of BMT Maslahah totaling 46 employees and the sample of this study were40 employees. The analysis methodis Partial Least Square (PLS) that is a tool of analysis using WarPLS 3.0. The results showed that job satisfaction has an effect on the Islamic OCB, satisfaction has an effect on the organizational commitment, OCB organizational commitment has an effect on the Islam, and organizational commitment mediated the effect of job satisfaction to theIslamic OCB. ]]>
<![CDATA[Analisis Pengaruh Budaya Organisasi dan Motivasi Kerja terhadap Kinerja Pengelola melalui Kepuasan Kerja (Studi pada Pengelola Program Pemberdayaan Masyarakat di Kota Jayapura Provinsi Papua) ]]>
<![CDATA[Youwe, Ronny France]]>;
<![CDATA[Sudiro, Achmad]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 12 No. 2 (2014) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.21776/
<![CDATA[ The objectives of this research determine and analyze: the influence of organizational culture and work motivation toward job satisfaction; the influence of organizational culture, work motivation and job satisfaction toward toward administrator performance; the effect of job satisfaction as the mediator organizational culture and work motivation toward the administrator performance program community empowerment in Jayapura City Papua Province. Respondents of this study chairperson, secretary, treasurer and assistant tanaga community development programs in the city of Jayapura as many as 156 people. The instrument to collect the data was used a questionnaire, while the measurement scales used in this study are Likert scale. The analysis tool is used path analysis. The results of the study showed that organizational culture significantly influence job satisfaction and administrator performance. While no significantly effect of work motivation to job satisfaction but a significantly effect on the administrator performance. Job satisfaction is a partial mediating effect of organizational culture on the administrator performance, this suggests that organizational culture can result in administrator performance without going through job satisfaction. Job satisfaction is not a mediating influence between work motivation on the administrator performance.]]>
<![CDATA[Pengaruh Kompensasi, Budaya Organisasi, terhadap Motivasi Kerja dan Kinerja Pegawai ]]>
<![CDATA[Juliningrum, Emmy]]>;
<![CDATA[Sudiro, Achmad]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 11 No. 4 (2013) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.21776/
<![CDATA[Human resource management is critical and the focus of many organizations in achieving a competitive advantage. Based on previous studies that assessed the effect of employee performance has an impact on organizational culture, compensation, and employee motivation. From these studies need to be tested further with the addition / change of variables, among others, the effect of compensation on work motivation and performance, organizational culture on work motivation and performance of employees, through an empirical study of an administrative officer at UB PTIIK . From the results of this study concluded that the compensation has not been able to contribute to work motivation and performance. However, cultural organizations such as the application of the rules given employee influence on employee motivation PTIIK UB that will make a positive contribution to the performance of employees .]]>
<![CDATA[Pengaruh Kompensasi dan Lingkungan Kerja terhadap Kepuasan Kerja dan Kinerja Karyawan (Studi Kasus PT Bank TabunganPensiunan Nasional,TbkCabang Malang) ]]>
<![CDATA[Riansari, Titi]]>;
<![CDATA[Sudiro, Achmad]]>;
<![CDATA[., Rofiaty]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 10 No. 4 (2012) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.21776/
<![CDATA[xThe objective of the research is to understand the effect of compensation and work environment on work satisfaction and performance. Research population is the employee of Bank BTPN Malang Branchfor 68 people. Inferential Statistic Method is used in the data analysis, by utilizing Generalized Structural Component Analysis (GSCA). In this research, the direct and indirect effects of compensation and work environment on work satisfaction and performance are examined. Result of research indicates that there is a significant direct effect of compensation on work satisfaction. However, a significant direct effect of compensation on employee performance is absent. The employee often considers the wage, salary, and welfare indicators as low. Therefore, the manager is forced to produce a better match between wage, salary and welfare which are given to the employee to improve performance. There was no significant direct effectof work environment on work satisfaction, but there is significant indirect effect of work environment on work satisfaction through employee performance. It seems that the intermediate (intervening) is very necessaryfor the effect of employee performance on work satisfaction. There is a significant reci procal effect of work satisfaction on employee performance.]]>
<![CDATA[Smart Hospitality and Innovation: The Role of Leadership, Local Wisdom, and Technology Integration in Five-Star Hotels ]]>
<![CDATA[Suliati, Ni Nyoman]]>;
<![CDATA[Noermijati]]>;
<![CDATA[Sudiro, Achmad]]>;
<![CDATA[Kurniawati, Desi Tri]]>
<![CDATA[ Advance Sustainable Science Engineering and Technology Vol. 7 No. 4 (2025): August-October ]]>
Publisher : <![CDATA[Science and Technology Research Centre Universitas PGRI Semarang ]]>
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DOI: 10.26877/asset.v7i4.2462
<![CDATA[Innovative work behavior is a key driver of technology-based service innovation in the hospitality industry. This study integrates innovative work behavior into Technology-Enabled Innovative Behavior and reconceptualizes organizational commitment into Technology Adoption Commitment to capture employees' psychological attachment to technology adoption underexplored area. Commitment to capture employees’ psychological attachment to adopting technologies. This study aims to examine and analyze the influence of transformational leadership on Technology-Enabled Innovative Behavior, and through the mediating roles of paras-paros citizenship behavior and Technology Adoption Commitment. Using survey data from 377 employees of five-star hotels in Bali analyzed with PLS-SEM, the results show that transformational leadership significantly enhances Technology-Enabled Innovative Behavior, with Paras Paros Citizenship Behavior as a partial mediator, while Technology Adoption Commitment has no mediating effect. Higher Technology-Enabled Innovative Behavior is reflected in the frequent use of Property Management Systems, digital payment, and mobile check-in, whereas lower use of AI-driven customer service indicates areas for further innovation. The findings highlight that leadership and Paras Paros Citizenship Behavior provide strong cultural support, but innovation outcomes depend on the accessibility and integration of specific technologies. Strengthening leadership practices, local wisdom values, and the operational integration of underutilized tools can accelerate digital transformation in the hospitality industry.]]>
