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Social Entrepreneurship Development Strategy Abi Sopyan Febrianto; Rilla Khoirunnisa; Achmad Sudiro; Mintarti Rahayu
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 16, No 1 (2023): April - July 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.16.1.53-63

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This study aimed to analyze the strategy of developing social entrepreneurship with the Social Impact Canvas method on Sahawood. This study used a qualitative method with a case study approach. Data collection method was done by using observation and interviews with four informants who were directly involved in the Sahawood business process. The Social Impact Canvas provides an overview of business development strategies contained in the components of anchor purpose; value prepositions; stakeholders; stakeholders relationship; channel; key activities; key resources; key partners; revenue streams; magnitude; costs; differentiation. The findings in this study indicate that the social value of Sahawood creates a strong brand story and becomes a strength in attracting consumers. As a social entrepreneurship, Sahawood was able to become a place for former addicts to change for the better and control the beneficiaries from using drugs again and committing criminal acts. Social Impact Canvas is not only describing business implementation but also highlighting social values and business uniqueness in social entrepreneurship. This study has implications for the development of Sahawood’s future business strategy.
THE ROLE OF TRANSACTIONAL LEADERSHIP STYLE IN ENHANCING EMPLOYEE WORK MOTIVATION: A CASE STUDY OF EMPLOYEES IN THE KUR BUSINESS UNIT AT PT BANK X KC PROBOLINGGO Ony Ratri Suradinata Mandala; Achmad Sudiro; Ainur Rofiq
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i1.1415

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The primary objective of this research is to uncover and understand the role of the transactional leadership style and to determine the outcomes of implementing the transactional leadership style by the leader of PT Bank X Branch Probolinggo in enhancing employee work motivation. This study employs a qualitative approach with a case study method. Data were obtained through interviews with employees in the KUR business unit of PT. Bank X Branch Probolinggo. Data collection techniques include observation, interviews, and documentation. Data analysis utilizes the Miles and Huberman model. The findings of this research indicate (1) The implementation of the transactional leadership style in this study has proven to motivate employees by the leader of PT Bank X Branch Probolinggo, namely through contingent rewards, (2) The implementation of the transactional leadership style in improving employee performance is effective, as evidenced by active management by exception and passive management by exception.
PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN Albab, Muhammad Ulul; Sudiro, Achmad
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.3.04

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Companies must consider many factors in an effort to improve employee performance which includes salary, organizational culture, leadership, work discipline, job satisfaction, work motivation, and work environment. The objective of this research is to identify the effects of work motivation and workplace environtment on the performance of employees of PT. World Innovative Telecommunication (OPPO) Malang. This quantitative research uses descriptive analysis and multiple linear regression performed in IBM SPSS. The independent variable is work motivation (X1) and workplace environtment (X2), while the dependent variable is employee performance (Y). the results of the hypothesis testing indicate that work motivation and workplace environtment simultaneously affect employee performance, that work motivation partially has a significant and positive influence on employee performance, and that workplace environtment partially has a significant and positive effect on employee performance.
PENGARUH KOMITMEN ORGANISASIONAL DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN Rolindo, Ricky Hasiholan; Sudiro, Achmad
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.01

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The Covid-19 pandemic that had occurred from 2020 to 2022 in Indonesia adversely affected multiple sectors of industry; one of which is tourism and hotel. Savana, a hotel in Malang city that was also affected by the outbreak, responded to the unwanted condition by temporarily laying off some of their employees. This policy, however, is considered as a threat for job security, and it affects employees’ organizational commitment and work motivation, leading to lower performance. The goal of this study is to measure the influence of organizational commitment and work motivation on employee performance. The sample of this quantitative explanatory research is 75 employees of the hotel that was affected by the temporary layoff. The data was acquired from questionnaires, that have been tested for validity and reliability. The results of the analysis suggest that organizational commitment and work motivation simultaneously have a significant impact on performance by 14.6% with the F statistics of 7.317 > the T table of 3.12 and the coefficient of determination of 0.146 at the significance level of 0.001. further, organizational commitment has no significant effect on employee performance with the t statistics of 1.291 < t table of 1.993 at sig. of 0.201, while work motivation significantly influences employee performance at the t statistics of 2,847 > t table of 1,993 at sig. of 0.006.
PENGARUH KOMPENSASI DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA GURU Rosanti, Berliana Adhefita Alsafira; Sudiro, Achmad
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.2.10

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This study aims to determine the effect of depression and organizational commitment on teacher performance at Madrasah Aliyah Negeri 2 Malang City. This research uses descriptive research with a quantitative approach. Sampling in this study used a saturated sample technique, namely 79 teacher respondents at Madrasah Aliyah Negeri 2 Malang City, the data collection method used was a questionnaire, while the data analysis used in this study was carried out by testing validity, reliability testing, testing the coefficient of determination, classic assumption test, and hypothesis testing which consists of F test and t test using SPSS 24. The results showed that the influencer was positive and significant on teacher performance. This means that the existence of triggers causes an increase in teacher performance in Madrasah Aliyah Negeri 2 Malang City. Second, Organizational Commitment has a direct positive effect on teacher performance. This means that with an increase in organizational commitment to each teacher, it results in an increase in teacher performance at Madrasah Aliyah Negeri 2 Malang City. Based on the results of this study, it can be interpreted that there is a positive and significant influence of compensation and organizational commitment on teacher performance in Madrasah Aliyah Negeri 2 Malang City.
PENGARUH STRES KERJA DAN PERILAKU CYBERLOAFING TERHADAP KINERJA KARYAWAN Puspita, Advensia Yesie Riani; Sudiro, Achmad
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.3.13

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The objective of this research is to analyze the effect of job stress and cyberloafing industry on the performance of Kawi Branch Office of Bank Rakyat Indonesia in Malang. This explanatory research explains the relationship between variables. Using saturated sampling, 82 members of the population were selected as the sample. The data was harvested from Likert-scaled questionnaires and was analyzed using multiple linear regression and descriptive statistics analysis in IBM SPSS Statistics version 26. This study finds that (1) job stress and cyberloafing influence employee performance, (2) job stress affects employee performance, and (3) cyberloafing behavior influences employee performance. Therefore, this research suggests organizations to consider the balance between work load and time limit for employees and to make regulations regarding the use of computer and internet belonging to the organizations in order to enhance employee performance.
PENGARUH KUALITAS BARANG, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Salsabila, Farah; Sudiro, Achmad
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.09

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Kalome is a micro, small, and medium-sized enterprise in Malang that sells aromatic candle. This product started to be high in demand in the beginning of 2020 during the Covid-19 pandemic as it helps people sleep well and remove stress. However, its sales in Malang are lower than other major cities such as Yogyakarta. In order to achieve high purchase decision, goods must be reliable and good in quality, priced according to its usefulness and quality, promoted in the correct method. The objective of this research is to identify the influence magnitude of goods quality, price, and promotion on purchase decision, the influence magnitude of goods quality on the purchase decision, the influence magnitude of price on the purchase decision, and the influence magnitude of promotion on the purchase decision. The sample of this quantitative descriptive research is 65 consumers of Kalome therapeutical aromatic candle in Malang area, selected using purposive sampling technique. The data was analyzed using multiple linear regression, coefficient of determination, and hypothesis testing. This research finds that goods quality, price, and promotion simultaneously have significant impact on the purchase decision. Partially, goods quality significantly influences the purchase decision, and price significantly affects the purchase decision, while promotion has no significant influence on the purchase decision.
Minat Kerja, Pengalaman Organisasi, dan Kesiapan Kerja Aminulloh, Zahelma Licia Yulvianti; Sudiro, Achmad
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.1.19

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The objective of this research is to analyze the effects of work intention and organizational experience on the work readiness of the active students of Universitas Brawijaya Malang. The data of this quantitative explanatory research was harvested from questionnaires. Using simple random sampling technique, 100 people were selected as the respondents. This research uses multiple linear regression in SPSS version 25 to analyze the influence of the independent variables, i.e., work intention (X1) and organizational experience (X2), on the dependent variable, i.e., work readiness (Y). based on the results of the analysis and hypothesis testing, this study finds that work intention (X1) and organizational experience (X2) simultaneously have significant and positive effects on the work readiness of the active students of Universitas Brawijaya Malang.   Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh minat kerja dan pengalaman organisasi terhadap kesiapan kerja mahasiswa aktif Universitas Brawijaya Malang. Penelitian ini merupakan penelitian jenis explanatory research. Dalam penelitian ini pendekatan yang digunakan yaitu pendekatan kuantitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini menggunakan kuesioner. Teknik pengambilan sampel yang digunakan adalah sampel acak sederhana dan sampel yang digunakan dalam penelitian ini berjumlah 100 orang. Penelitian ini menggunakan analisis regresi linier berganda yang diolah dengan software SPSS versi 25. Variabel bebas dalam penelitian ini adalah minat kerja (X1) dan pengalaman organisasi (X2), sedangkan variabel terikatnya adalah kesiapan kerja (Y). Hasil dari penelitian ini berdasarkan analisis data dan pengujian hipotesis yang dilakukan adalah variabel minat kerja (X1) dan pengalaman organisasi (X2) secara bersamaan memiliki pengaruh yang positif dan signifikan terhadap kesiapan kerja mahasiswa aktif Universitas Brawijaya Malang.
Financial Literacy and Sustainable Entrepreneurial Competitiveness: North Meruya Community Service Implementation Intan Apriadi; Subur Karyatun; Mochamad Soelton; Muhammad Shirhan Thoullon; Adriatik Harisnanda; Achmad Sudiro; Sri Anah
Indonesian Journal of Society Development Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i4.10369

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This community service aims to help the Financial Literacy Assistance Program to Create Entrepreneurial Competitiveness for Beginners and gain benefits from their presence in the family environment in utilizing used goods (trash). Micro, small and medium enterprises are an important element in supporting the national economy as a whole. Micro businesses are the driving force of the economic system in Indonesia which can survive during an economic crisis. This type of business helps the government in creating jobs and reducing poverty levels, through micro businesses creating new work units that use new workers who can support household income so that they remain productive in unstable economic times. Continuing the previous program, in 2024 Community Service activities will again be carried out for MSMEs in the North Meruya sub-district environment. This learning activity is related to mentoring MSME activists in North Meruya (also known as Meruya Ilir). North Meruya Village is one of the sub-districts located in Kembangan sub-district, West Jakarta City, Special Capital Region of Jakarta Province, Indonesia. One way to assist MSMEs is to provide education on financial literacy
PENDAMPINGAN TERPADU UNTUK MAKSIMALKAN PEMASARAN DIGITAL UMKM SOTO KUDUS KEDAI TAMAN CABANG MOJOKERTO Ilmawan, Mirza Dwinanda; Sudiro, Achmad; Puspita, Nindi Vaulia; Rafiqi, Akza Yusri; Bayun, Alvino Khaira; Arif, Muhammad Misbakhul; Alfian, Rangga Dio; Susanto, Sevril Andre
DedikasiMU : Journal of Community Service Vol 6 No 4 (2024): Desember
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/dedikasimu.v6i4.8556

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Latar belakang kegiatan pengabdian ini adalah melihat saat ini perkembangan Revolusi Industri 4.0 yang berkembang pesat di mana seharusnya diikuti oleh UKM mengembangkan bisnisnya guna mempertahankan daya saing. Pebisnis diharapkan dapat memanfaatkan media sosial dalam mengembangkan bisnis mereka. Hal ini mendorong pengelola bisnis untuk terus berinovasi, memperluas jaringan pemasaran, dan meningkatkan fasilitas usaha mereka. Tujuan kegiatan ini adalah untuk memberikan pendampingan kepada UKM Binaan Kedai Soto Kudus Kedai Taman Surabaya yang baru saja membuka cabangnya di Kota Mojokerto agar dapat meningkatkan efektivitas pemasaran digital. Dengan posisi strategis di pusat Kota Mojokerto, industri kuliner memiliki potensi yang menarik. Metode pada kegiatan ini adalah pada pembinaan bagi pengelola dan karyawan UKM Kedai Soto Kudus Kedai Taman agar mampu menarik pengunjung melalui media promosi digital yang semakin diminati oleh para pebisnis. Hasil Temuan menunjukkan bahwa UKM tersebut belum dapat mengoptimalkan penggunaan alat-alat digital untuk menarik lebih banyak pengunjung, meningkatkan jumlah pelanggan, serta memperluas jangkauan pasar mereka. Selain itu, pelatihan ini juga diharapkan dapat meningkatkan pemahaman peserta tentang strategi pemasaran digital yang efektif, sehingga mereka mampu menciptakan konten promosi yang menarik dan relevan, memaksimalkan interaksi dengan pelanggan melalui media sosial, serta meningkatkan konversi penjualan. Pada akhirnya, kegiatan ini bertujuan untuk mendukung pertumbuhan bisnis yang berkelanjutan bagi UKM tersebut di era digital. Kesimpulan dari kegiatan ini menunjukkan bahwa setelah pendampingan dan pelatihan, UKM Kedai Soto Kudus di Mojokerto berhasil meningkatkan jumlah pengunjung dan konsumen melalui pemanfaatan media sosial dan pemasaran digital, mendukung pertumbuhan bisnis yang lebih berkelanjutan. Kata Kunci: Pemasaran Digital, UKM, Internet, Pelatihan Digital
Co-Authors Abi Sopyan Febrianto Adriatik Harisnanda Ainur Rofiq AINUR ROFIQ Ainur Rofiq Akbal Lizar Akbar Setya Darmawan Al-Sakinah, Puteri Syarifah Albab, Muhammad Ulul Alfian, Rangga Dio Ambarwati Ambarwati Aminulloh, Zahelma Licia Yulvianti Ananda Sabil Hussein Andrey Olaf Yeriko Panjaitan Antonius Adek Musyaya Arif, Muhammad Misbakhul Armanu - Thoyib Armanu Thoyib Arya Krisna Pramudya Ayundasari, Dini Yunita Bayun, Alvino Khaira Ben Roy Do Desi Tri Kurniawati Djumahir Djumahir Djumahir Djumahir Djumilah Zain Djumilah Zain Hadiwidjojo Dodi W. Irawanto Dodi Wirawan Irawanto Emmy Juliningrum Emmy Juliningrum Ermawati, Putri Wahyu Farah Salsabila, Farah Fatchur Rochman Fatchurrohman Fatchurrohman Idris Ikhsan Prasetya Indra Intan Apriadi Itlay, Wiwin Iwan Gunawan Makhrojan, Roni Margono Setiawan Maria Graciana Yudith Tallo Mintarti Rahayu Mintarti Rahayu Mirza Dwinanda Ilmawan Mochamad Soelton Mugiono Mugiono, Mugiono Muhammad Arif Fitriawan Muhammad Shirhan Thoullon Musthofa Hadi, Musthofa Nadira Artantie Ni Putu Nursiani Nindi Vaulia Puspita, Nindi Vaulia Noermijati Noermijati, Noermijati Nur Khusniyah Indrawati Nur Pratiwi Ony Ratri Suradinata Mandala Pramana Saputra Purwadita, Christianto Prasetyo Puspita, Advensia Yesie Riani Rafiqi, Akza Yusri Ratya Shafira Arifiani Rhesa Prasetya Redianto Rilla Khoirunnisa Rilla Khoirunnisa Robiyati Podungge Rofiaty, Rofiaty Rolindo, Ricky Hasiholan Ronny France Youwe Ronny France Youwe Rosanti, Berliana Adhefita Alsafira Ruri Fitria Hayunintyas Sartika Wati HS Arief Siti Zulaikha Sri Anah Subur Karyatun Suliati, Ni Nyoman Sunaryo Sunaryo Suratchanee Wongviboonrath Susanto, Sevril Andre Titi Riansari Wiwin Itlay Wongviboonrath, Suratchanee Yulianto, Nur Ahmad Budi