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Journal : JURNAL ILMIAH GLOBAL EDUCATION

 1 
Perilaku Pembelian Pestisida Petani Padi di Kecamatan Kanor Kabupaten Bojonegoro Sari, Betty Nur Indah; Setiawan, Budi; Riana, Fitria Dina
Jurnal Ilmiah Global Education Vol. 5 No. 1 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 1, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i1.2430

Abstract

The use of pesticides to eradicate plant pest organisms (OPT) faced by rice farmers in Kanor District is an effective solution to reduce the threat of crop failure which has the potential for losses. However, the use of pesticides without control and non-compliance with usage rules carries a risk of damaging rice fields. The behavior of rice farmers in using pesticides is confirmed to have low compliance, including the habit of mixing two or more different brands, as well as using higher doses. The behavior of pesticide purchasing decisions made by farmers in this research will be tested through a marketing mix consisting of product quality, price, place and promotions carried out by pesticide producers. This research is a quantitative research, taking research samples from rice farmers in Kanor District, which is a productive rice producing center in Bojonegoro Regency. Research data analysis uses descriptive statistics and structural equation modeling (SEM) analysis using the smartPLS application. The research results found several findings, including the behavior of farmers in using pesticides, 73.1 percent mixing various brands, 20.4 percent using higher doses. The most common reason farmers choose a brand of pesticide is based on function/benefits (25.8%), following other farmers who already use a similar brand (s5.8 percent, price of pesticide (17.2%). SEM test results show quality results product, place, and promotion do not have a direct influence on purchasing decisions, only price has a direct influence on pesticide purchasing decisions. In testing the relationship with brand image, product quality and promotion have a significant positive influence, while price and place have a significant negative influence. Further findings found that brand image succeeded in mediating price, place, promotion with pesticide purchasing decisions, but brand image failed to mediate product quality with purchasing decisions. Furthermore, brand image had a significant positive influence on pesticide purchasing decisions.
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afifah, Triwinda Nur Ahmad Yusuf Ajeng Uswatun Hasanah Ajeng Uswatun Hasanah Alia Fibrianingtyas Anam, M. Khairul Andrean Eka Hardana Andrean Eka Hardana Andri Prastiwi Anisa Aprilia Anisa Aprilia Aprilliza Naura Arif Yustian Maulana Noor ARINDA EMILIA PUTRI Atma Gunawan Aulia, Syifa Az Zahra, Wara' Geffa Betty Nur Indah Sari Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Deana Aulia Juvitasari Deny Meitasari Destyana Ellingga Pratiwi Devi Farah Azizah Dina Novia Priminingtyas Djoko Koestiono Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Febrianty Nabila Dwi Laila Maulida Dwi Laila Maulida Dwi Retno Andriani Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Ema P. Yunita Ernita Dian Puspasari Febdya Nur Wahyu Nandita Fendik Andriyanto Frisca Sari Suhendra Hardana, Andrean Eka Hartati Wahyuningtyas, Agustina Shinta Heptari Elita Dewi Heru Santoso Hery Toiba Ika Puspitasari Ikbal Hardiyanto Illahi, Rhochmad Wahyu Imaniar Ilmi Pariasa Istikhomah Jannah, Lu'lu'ul Jihad, Fajri Dhaniar Mohammad Juvitasari, Deana Aulia Karunia, Karunia Khusnaini, Hijriyatul Kristoforus Farian Waringga Kristoforus Farian Waringga Kurniawan, Zeki Laeli Ana Slavia Pratiwi Lutfia Febri Mirna Gitayatna Muhamad Zainudin Mutiara Novitaria Sipayung Noor, Arif Yustian Maulana Novi Haryati Novi Haryati Novita Kartika Kusuma Wardani Nugroho, Tri Wahyu Nuhfil Hanani Nurwijayanti Parlindungan, Soaniton David Stefanus Puteri, Alya Salsabila Putri, Della Aprilia Danaparamita Rachman Hartono Rachman Hartono Rahman, Moh. Shadiqur Ramadhani, Mirza Rini Mutisari Riska Ayu Febriana Riyanti Isaskar Romadhoni, Lia Fadlilati Rosihan Asmara Rossi Primalia Safitri Ruhkmauddin, Likin Sari, Betty Nur Indah Sa’adah, Siti Lailatus Silvana Maulidah Siti Asmaul Mustaniroh Sujarwo Sujarwo Syafrial Syarif, Hilmi Dzakwan Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Wenny Bekti Sunarharum Wiwit Widyawati Yusti Mauriska Choirunnisa Yuswita, Effy