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All Journal ANTHROPOS: JURNAL ANTROPOLOGI SOSIAL DAN BUDAYA (JOURNAL OF SOCIAL AND CULTURAL ANTHROPOLOGY) JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Al Ishlah Jurnal Pendidikan Jurnal Studi Komunikasi JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area Publikauma : Jurnal Administrasi Publik Universitas Medan Area Jurnal Administrasi Publik : Public Administration Journal Gondang: Jurnal Seni dan Budaya Prosiding Seminar Nasional Pakar Jurnal Sitakara Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Sosiologi Agama (JISA) Journal of Education, Humaniora and Social Sciences (JEHSS) Bricolage : Jurnal Magister Ilmu Komunikasi PERSPEKTIF Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Tabularasa: Jurnal Ilmiah Magister Psikologi Pelita Masyarakat Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Budapest International Research in Exact Sciences (BirEx Journal) Britain International of Humanities and Social Sciences (BIoHS) Journal Economics, Business and Management Science Journal Jurnal Pendidikan dan Penciptaan Seni Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Jurnal Antropologi Sumatera Jurnal Ilmiah Administrasi Publik dan Pemerintahan ATHENA: Journal of Social Culture and Society Society
Agung Suharyanto
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Transportation Other

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Aktualisasi Budaya Panji: Keberlanjutan, Relevansi Generasi Muda, dan Potensi Masa Depan Suharyanto, Agung; Wiflihani, Wiflihani; Arwansyah, OK Dedy; Fatmawati, Eka
Jurnal Antropologi Sumatera Vol 21, No 2 (2024): Jurnal Antropologi Sumatera, Juni 2024
Publisher : Program Studi Antropologi Sosial Pascasarjana Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jas.v21i2.57986

Abstract

Aktualisasi budaya Panji menjadi kunci dalam menjaga keberlanjutan warisan budaya yang berharga ini. Dengan membawa elemen-elemen budaya Panji ke dalam konteks kontemporer, menjadikannya relevan bagi generasi muda, memicu minat mereka untuk menjelajahi dan mewarisi budaya tersebut. Ini menciptakan lingkungan yang kondusif untuk pengembangan kreativitas dan inovasi di masa mendatang. Kaitannya dengan pendidikan, cerita-cerita Panji memiliki nilai moral yang dapat membentuk karakter generasi muda. Secara ekonomi, aktualisasi budaya Panji berpotensi menjadi sumber pendapatan melalui promosi wisata budaya dan produk-produk budaya Panji. Di bidang seni, aktualisasi budaya Panji membuka pintu untuk kreativitas dan inovasi dengan pengembangan bentuk-bentuk baru yang memadukan elemen-elemen tradisional dan modern. Aktualisasi dan relevansi ini, selain mempertahankan warisan budaya, aktualisasi budaya Panji membuka jalan bagi masa depan yang penuh potensi, memastikan agar cerita-cerita Panji tetap relevan dan menjadi bagian vital dari identitas budaya Indonesia.
Komunikasi Interpersonal Guru Dengan Motivasi Belajar Siswa di MTS Teladan Ghupy Fadhillah, Intan; Syafrizaldi, Syafrizaldi; Suharyanto, Agung; Hidayat, Taufik Wal; Riadi, Selamat
Tabularasa: Jurnal Ilmiah Magister Psikologi Vol 6, No 1 (2024): Tabularasa : Jurnal Ilmiah Magister Psikologi, Januari
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/tabularasa.v6i1.2908

Abstract

This research aims to examine the relationship between Interpersonal Communication of Teachers and Students' Learning Motivation at Teladan Ghupy Middle School. The sample for this study consisted of 98 first-grade students. Learning motivation was measured based on characteristics such as diligence in facing tasks, perseverance in overcoming difficulties, showing interest in various problems, preferring to work independently, quickly getting bored with repetitive tasks, being able to maintain opinions, and not easily letting go of what is believed. Interpersonal communication in this study was measured based on Interpersonal Communication Aspects, including Openness, Empathy, Supportive Attitude, Positive Attitude, and Equality. The results of the analysis using the product moment correlation showed a positive relationship between interpersonal communication and learning motivation. This is evidenced by the correlation coefficient rxy = 0.890, with a significant value of p = 0.007 0.05. The coefficient of determination (r2) = 0.791, indicating that interpersonal communication contributes to learning motivation by 79.10%.
Peranan Sekretaris Camat dalam Membantu Tugas Camat pada Bidang Kepegawaian di Kecamatan Medan Timur Aprilia, Anggi; Suharyanto, Agung; Angelia, Nina
Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Vol 6, No 1 (2024): STRUKTURASI: JURNAL ILMIAH MAGISTER ADMINISTRASI PUBLIK, MARET
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/strukturasi.v6i1.2941

Abstract

The role of the Sub-District Secretary in Assisting the Sub-District Head Tasks in the Personnel Sector in the District of East Medan, where the Sub-District Secretary has the role of continuing tasks and programs and overcoming problems to facilitate the implementation of activities in the Personnel Sector. The purpose of this study was to determine the role of the Sub-District Secretary in Assisting the Sub-District Head Tasks in the Personnel Field, and the obstacles faced by the Sub-District Secretary in Assisting the Sub-District Head Tasks in the Personnel Sector in the District of East Medan. As for the problems, namely regarding delays in coordinating tasks with employees, lack of employee initiative, dominant decisions taken by the Sub-District Head, and lack of direct inspections of employees. To approach the problem, aspects of Sondang P. Siagian (2012) are used, including interpersonal, informational, decision-making, and supervisory roles. Data was collected based on data collection techniques with observation, interviews, and documentation, and analyzed qualitatively with a descriptive nature. The results showed that the role of the Sub-District Secretary in Assisting the Sub-District Head Tasks in the Personnel Sector could be said to be good in terms of the interpersonal role where there was direction and motivation given to employees, then the informational role by using two-way communication both in conveying and receiving suggestions. decisions made by way of deliberation, as well as the role of supervision, carried out directly through attendance and supervision, or indirectly through online attendance and e-performance
Implementasi Program Bantuan Langsung Tunai Bagi Masyarakat Miskin di Desa Urung Purba Kecamatan Purba Kabupaten Simalungun Purba, Jaya Govindo; Suharyanto, agung; Lubis, Khairunnisah
Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Vol 6, No 2 (2024): Strukturasi: Jurnal Ilmiah Magister Administrasi Publik, September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/strukturasi.v6i2.4460

Abstract

This article or writing aims to describe the implementation of the Direct Cash Assistance (BLT) program which has been carried out in Urung Purba Village, Purba District, Simalungun Regency, as well as identifying inhibiting factors in its implementation. The problem focused on the Implementation of the Direct Cash Assistance Program, to approach this problem, a theoretical reference from Edward III's theory of policy implementation is used, which has 4 indicators, namely communication, resources, disposition, and bureaucratic structure. Data was collected through data collection techniques through observation, interviews, and documentation and analyzed qualitatively. This study concluded that the implementation of the Direct Cash Assistance (BLT) Program in Urung Purba Village showed positive results through effective communication between village officials and aid recipients. Even though human resources are fully involved in distribution, the quality still needs to be improved. The friendly disposition of implementers supports community acceptance, and the bureaucratic structure is by SOPs. However, obstacles such as a shortage of data collectors and unequal distribution of aid create social synchronization, especially due to less-than-optimal data collection systems and oligarchic practices. Improvements in resource management and data collection systems are needed to improve the situation.
Strategi Komunikasi Pemasaran Agrowisata Paloh Naga Desa Denai Lama Kecamatan Pantai Labu Kabupaten Deli Serdang Halmiaty, Nona; Haris, Abdul; Suharyanto, Agung
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 6, No 2 (2024): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v6i2.5224

Abstract

An effective communication strategy requires good planning with communication methods or tools for marketing activities. This study aims to determine the marketing communication strategy of Paloh Naga Agrotourism, Denai Lama Village, Pantai Labu District, Deli Serdang Regency. The type of method used in this research is descriptive qualitative. Data obtained from observations, interviews, and documentation using descriptive analysis techniques, namely describing the events studied. The results of this study indicate that in implementing the marketing communication strategy of Paloh Naga agrotourism in the village of Denai Lama, Pantai Labu District, Deli Serdang Regency, to attract tourists, there are five types of promotions or what is often referred to as the promotion mix, namely: (Advertising) by using advertisements such as brochures, signage, and online media such as Facebook and Instagram accounts; (Sales promotion) through managers and promotion and marketing staff providing information from social media accounts or through direct face-to-face interactions between entrepreneurs and consumers; Public Relations (Humas) in a way where the promotion and management staff of Agro-tourism Paloh Naga collaborate with various media parties with the aim of introducing Paloh Naga tourism and increasing the number of tourist visitors; (Personal selling) by means of promotional staff and managers informing visitors of the latest information about Paloh Naga agro-tourism; (Direct selling) is a way for traders to promote products or services that are displayed directly and involve direct contact sales to consumers.
Peran Media Sosial dalam Strategi Komunikasi Pemasaran: Analisis Efektivitas dan Implementasi Saraan, Muhammad Rasyad Ghazali; Arwansyah, OK Dedi; Fatmawati, Eka; Suharyanto, Agung
Economics, Business and Management Science Journal Vol 5, No 1 (2025): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i1.13

Abstract

This study aims to analyze the effectiveness of marketing communication strategies through social media in increasing sales, brand awareness, and customer loyalty. Using a quantitative approach with a survey method, data was collected from e-commerce, retail, and service companies that actively use social media, as well as interviews with digital marketing experts. The results show that quality content-based strategies, the use of influencers or Key Opinion Leaders (KOLs), and consistent brand identity can increase engagement up to 60% higher than conventional advertising, while content-based marketing strategies can increase brand recall by 80%. However, challenges such as changes in social media algorithms, increasing digital advertising costs, and competition in building authentic customer engagement need to be overcome for the strategy to run effectively. Evaluation based on engagement rate (user interaction with content), conversion rate (percentage of visitors who make a purchase), and return on investment (ROI) from digital campaigns are key in optimizing digital marketing strategies. With the right adjustments, social media can be an effective and sustainable marketing tool, positively impacting business growth in the digital age.
Analisis Kinerja Aparatur Dalam Penyaluran Program Keluarga Harapan (PKH) di Kelurahan Kenangan Baru Hutabarat, Anjuyto; Lubis, Yurial Arief; Suharyanto, Agung
Jurnal Ilmiah Administrasi Publik dan Pemerintahan (JIAPP) Vol 4, No 1 (2025): Jurnal Ilmiah Administrasi Publik dan Pemerintahan (JIAPP) - February
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiaap.v4i1.3735

Abstract

The Family Hope Program (PKH) is a conditional cash assistance with the target of Very Poor Families (KSM) with the aim of poverty alleviation. This study aims to analyze the performance of government apparatus in distributing PKH to the poor in Kenangan Baru Village and to find out what are the inhibiting factors in the distribution of PKH in the Village. This study focuses on the suboptimal distribution of PKH funds and the inaccuracy of recipient targets. The Mondy, Noe Premeaux theoretical approach is used with indicators of quantity, quality, independence, initiative, adaptation, and cooperation. Data were collected through observation, interviews, and documentation, and then analyzed in a qualitative descriptive manner. This study concludes that the distribution of PKH is going well, but there are still inaccuracies in targets and delays in funding. The apparatus is not yet fully independent, while PKH companions have shown good initiative and adaptation. However, coordination with the village apparatus is still lacking. The main obstacles include data insynchronization, low participation of KPM, limited human resources to accompany them, and undistributed funds.
Implementasi Peraturan Walikota Medan 10/2021 untuk Penertiban PKL di Pasar Sukaramai Hanifah, Alia; Suharyanto, Agung; Simamora, Beltamahmero
Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Vol 7, No 1 (2025): STRUKTURASI: JURNAL ILMIAH MAGISTER ADMINISTRASI PUBLIK, MARET
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/strukturasi.v7i1.5165

Abstract

This article aims to find out how the Implementation and Obstacles are in Medan Mayor Regulation Number 10 of 2021 Concerning Public Peace and Order at Street Vendors using George Edward III's theory with the variables Communication, Resources, Disposition, and Bureaucratic Structure. The method used in this study is a descriptive qualitative research method using observation, interview and documentation data collection techniques. From the results of the study it can be concluded using variables in Policy Implementation according to George Edward III namely, Communication has been carried out quite well by the PD Pasar by giving warnings in the form of letters but not getting a response from the PKL and still selling on the roadside, Resources that there are still inadequate ones such as a lack of budgetary funds for policing and a lack of land for parking causing traffic jams. The disposition in this study is maximal enough to give a warning letter in the form of an SP to all who violate the regulations but traders still violate it for economic reasons, bureaucratic structure can be said to be quite good because the officers carry out their duties according to the applicable SOP. The obstacle is that there is still a lack of awareness from traders of the existence of rules that should not be violated, but traders still insist on opening stalls on the shoulder of the road and do not accept it when disciplined by officers, but traders who have been disciplined continue to violate existing regulations by never being afraid if someday there will be more control by the existing officers.
Pengaruh Insentif Terhadap Kinerja Pegawai Kantor Samsat Medan Utara Wiranti Wiranti; Agung Suharyanto; Beby Masitho Batubara
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 2 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i2.2383

Abstract

This study aims to analyze and measure the impact of incentives on employee performance at Kantor Samsat Medan Utara. Using a descriptive quantitative approach and questionnaire methods, the study applies Product Moment Correlation to identify the relationship between incentives and performance, a Determination Test to measure the effect size, and linear regression to predict outcomes. Based on the results of data analysis, the level of incentive provision for North Medan UPT Samsat Office employees is included in the high category, namely 47.9%. The performance level of North Medan UPT Samsat Office employees is included in the high category, namely 40.6%. Next, we obtained the results of the relationship between providing incentives and employee performance. Based on the research results, a value of 0.369 was also obtained, thus the calculated rxy value was greater than the r value of the product moment table, namely 0.369>0.198. Apart from that, from the results of the calculation above, it can be seen that the coefficient of determination is 0.136, so that the influence of providing incentives on employee performance is 13.6%, while the remaining 86.4% is caused by other factors, as for the linear regression equation in this study is Y = 19.355 + 1.380
Increasing the Effectiveness of Interpersonal Communication through Understanding and Strengthening Self-Concept Arwansyah, OK Dedy; Suharyanto, Agung
Athena: Journal of Social, Culture and Society Vol. 3 No. 2 (2025): April 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v3i2.372

Abstract

This study aims to enhance the effectiveness of interpersonal communication through understanding and strengthening self-concept. Effective interpersonal communication is a crucial skill in human life, contributing to building meaningful relationships, fostering trust, and resolving conflicts. However, a weak self-concept often hinders effective communication, such as low self-esteem or social anxiety. This research highlights that a positive self-concept is key to boosting confidence, openness, and empathy, essential elements in social interactions. In increasingly complex cross-cultural communication, a strong self-concept is the foundation for adapting to diverse social backgrounds. The study emphasizes the importance of self-acceptance, feedback management, and motivation for personal growth as primary components in enhancing interpersonal communication skills. These findings provide insights into how individuals can build more harmonious and constructive relationships by managing a healthy self-concept effectively.
Co-Authors Abdul Haris Abdul Haris Abdul Latief Abdul Latief Ade Irma Suryani Adhi Wibowo Adi Sumandiyar Adrian Tawai Adrika Willis Aisyah Melani Alanti, Alya Dwi Alfialita, Vini Alya Hanifah Amir Razak Ana Rahmi Anastacia, Dyta Anggreni Atmei Lubis Aprilia, Anggi Ardhana, Salsa Novia Ari Agung Prastowo, Ari Agung Armansyah Matondang Armansyah Matondang Armansyah Matondang, Armansyah Arwansyah Arwansyah Arwansyah, OK Arwansyah, OK Dedi Arwansyah, OK Dedy Atrizka, diny Ayu Febryani Ayu, Putri Keumala Bahrum Jamil Barus, Nia Tesalonika Br Barus, Rehia K. Isabella Bebby Masitho Batubara Bebby Masitho Batubara Bebby, Olivia Beby Masitho Batubara Beby Masitho Batubara Beltahmamero Simamora Bukit, Niarita Chairika Nasution Citra Girsang Damayanti, Elok Dandy Yosafat Ginting Darmayasa Darmayasa de Guzman, Broderick M. N. Deliana, Marlina Delvi Windy Aulia Manik Derita Tumangger Desi Mariana Br. Simamora Devi Annisa Siagian Effiati Juliana Hasibuan Effiati Yuliana Hasibuan Eko Medagri Erwin Surya Eva Sartika Dasopang Evi Susilawati Evi Yunita Kurniaty Fadhillah, Intan Fatmawati, Eka Fauziah Fauziah Ferdinand Susilo Firza Ramadhan Frastito, Frastito Gaol, Agnes Claudia Br Lumban Ginting, Anisa Stepani Br Gustami Harahap Hadion Wijoyo Halmiaty, Nona Haloho, Fanny Dalarosa Hanifah, Alia Hasibuan, Ulfa Ganti Hodriani Hodriani Husain, Muh. Najib Hutabarat, Anjuyto Icha Fandayani Ika Santi Kasima Saragih Indra Muda Irwan Nasution Irwan Nasution Iyen Herini Situmorang Jamilah Nasution Jon Fredi Purba Joni Pranata Juan Carlos M. Smith Juanda Juanda Karen Fransiska Sipayung Khairunnisah Lubis Khalik Pratama Kristina Maria Br. Rajagukguk Larasati Larasati Larasati, Larasati Lidia Apriani Lubis, Fatimah Lubis, Masita M. Yahya Maharani Maharani, Maharani Masitho Batubara Maswita, Maswita Mela Dwi Valensia Elvira Milan Alfianni Zega Montayana Meher Mora, Zulkarnen Muhammad Citra Ramadhan Muhammad Fadli Muhammad Nur Daud Muklis Muklis Naibaho, Valensia Charolina Nasution, Jamilah Nimim Nimim Nina Angelia Nona Halmiaty Nopita Pebrianti Nurhasanah Harahap Nurlina Nurlina Nurmala Berutu Nurul Tiara Baiti Nurul Ufa Nainggolan Oktaviani, Nurliza Onggal Sihite Panji Suroso Parinduri, Wina Mariana Pasaribu, Jefri Hasian Pratama, Ikbar Purba, Jaya Govindo Purba, Jon Fredi Putra Rahmat Hidayat Putranto, Teguh Dwi Putri Wijayanti Ndraha Putri, Ade Rabinra M Panggabean Rahmiati Rahmiati Ramot Simon Hans Kristian Harianja Rehia K. Isabela Barus Rehia K. Isabella Barus Rehia K. Isabella Barus Rentha Bitha Eunike Reza Eka Saputra Richard Daniel Nababan Robby Hidajat Samsul Bahri Saraan, Muhammad Rasyad Ghazali Saragih, Aulia Yusuf Satrina Titania Siahaan Selamat Riadi Sembiring, Endang Alemisa Silviana, Dini Simamora, Beltamahmero Sinaga, Roynanda Sindi Dea Agustina Ginting Sinima Luahambowo Siregar, Zulkarnain Supriadi Putro Panjaitan Syafina, Rahmi Syafriyeni Tanjung Syafriyenni Tanjung Syafrizaldi, Syafrizaldi Syafruddin Ritonga Syafruddin Ritonga Syafruddin Ritonga Syardiansah, Syardiansah Tambunan, Annisa Putri Tarigan, Dewi Natasia Br Taufik Wal Hidayat Taufik Wal Hidayat Taufik Wal Hidayat, Taufik Wal Tedi Tri Wibowo Thariq, Muhammad Toho C.M Situmorang Usman Tarigan Usman Tarigan, Usman Veithzal Rivai Zainal Walid Mustafa Sembiring Wiflihani Wiflihani Wiflihani Wiflihani Windi Windi Wiranti Wiranti Yurial Arief Lubis Zannah, Liadi Zega, Milan Alfianni Zulfia Hanum Alfi Syahr Zulkarnen Mora