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All Journal Media Kesehatan Masyarakat Indonesia Jurnal Kebijakan Kesehatan Indonesia VISIKES JIMKesmas (Jurnal Ilmiah Mahasiswa Kesehatan Masyarakat) Public Health of Indonesia Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Syntax Literate: Jurnal Ilmiah Indonesia IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL PENDIDIKAN TAMBUSAI Proceedings of the International Conference on Applied Science and Health International Journal of Nursing and Health Services (IJNHS) JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Manajemen Informasi Kesehatan Indonesia (JMIKI) Journal of Islamic Monetary Economics and Finance Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Interdental Jurnal Kedokteran Gigi (IJKG) Indonesian Journal of Health Development KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Jurnal Mutu Pangan : Indonesian Journal of Food Quality Jurnal Pendidikan dan Konseling Jurnal Admmirasi Health Information : Jurnal Penelitian Malahayati International Journal of Nursing and Health Science PREPOTIF : Jurnal Kesehatan Masyarakat Jurnal Ners Journal of Telenursing (JOTING) Jurnal Ilmiah Kesehatan Masyarakat : Media Komunikasi Komunitas Kesehatan Masyarakat Jurnal Integrasi Kesehatan dan Sains Jurnal Darma Agung Jurnal Menara Medika Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Jurnal Health Sains Jurnal Cahaya Mandalika Jurnal Kesehatan Tambusai AN-Nur: Jurnal Kajian dan Pengembangan Kesehatan Masyarakat Jurnal Bisnis Mahasiswa PHARMACOLOGY, MEDICAL REPORTS, ORTHOPEDIC, AND ILLNESS DETAILS (COMORBID) International Journal of Advanced Health Science and Technology Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Journal of Social Research Berita Kedokteran Masyarakat Innovative: Journal Of Social Science Research Jurnal Penyakit Dalam Indonesia Journal of Ageing And Family JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Jurnal Kesehatan Pertiwi Jurnal ARSI : Administrasi Rumah Sakit Indonesia Journal of Indonesian Health Policy and Administration Branding: Jurnal Manajemen & Bisnis Poltekita: Jurnal Ilmu Kesehatan Jurnal Ekonomi Kesehatan Indonesia Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Wahyu Sulistiadi
Departemen Administrasi Dan Kebijakan Kesehatan Fakultas Kesehatan Masyarakat, Universitas Indonesia
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Pengaruh Pelaksanaan CODE STEMI Terhadap Strategi Pemasaran RSUPN Dr Cipto Mangunkusumo Ginanjar, Eka; Sjaaf, Amal Chalik; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 1
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Nowadays, the competition in the hospital industry business is getting tougher. For this reason, hospitals are required to have innovations and strategies to attract patients. One of the necessary things to encourage patients to come to the hospital is a good hospital marketing strategy. This research aims to identify the impact of CODE STEMI program on the marketing strategy of the Cipto Mangunkusumo National General Hospital. This research uses quantitative methods by tracking medical records and administrative documents, as well as qualitative methods by observation and in-depth interviews. The results showed a decrease in mortality, MACE, door to balloon time, total cost, and length of stay after the implementation of the CODE STEMI program. These results have a good impact on the product marketing mix, such as price, distribution, people, processes, and physical facilities. Patients are satisfied with the services provided, and the number of STEMI patients coming to the hospital has increased since the implementation of the CODE STEMI program. Based on these results, it was concluded that the CODE STEMI program had a positive impact on the marketing strategy of RSUPN Dr. Cipto Mangunkusumo. Nowadays, the competition in the hospital industry business is getting tougher. For this reason, hospitals are required to have innovations and strategies to attract patients. One of the necessary things to encourage patients to come to the hospital is a good hospital marketing strategy. This research aims to identify the impact of CODE STEMI program on the marketing strategy of the Cipto Mangunkusumo National General Hospital. This research uses quantitative methods by tracking medical records and administrative documents, as well as qualitative methods by observation and in-depth interviews. The results showed a decrease in mortality, MACE, door to balloon time, total cost, and length of stay after the implementation of the CODE STEMI program. These results have a good impact on the product marketing mix, such as price, distribution, people, processes, and physical facilities. Patients are satisfied with the services provided, and the number of STEMI patients coming to the hospital has increased since the implementation of the CODE STEMI program. Based on these results, it was concluded that the CODE STEMI program had a positive impact on the marketing strategy of RSUPN Dr. Cipto Mangunkusumo.
Analysis of Marketing Mix Element Affecting Medical Tourism Natalia, Tiara Edithia; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 1
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Medical tourism sector, for third world nowadays, is a multifactorial sector that has slowly risen to the point of becoming one of the industries that produces income and pretty competitive in the world, and also has been considered as sophisticated tourism in modern field. This study aims to investigate the elements of the marketing mix and other factors that influence medical tourism. Preferred Reporting Items for Systematic Reviews and Meta Analyses (PRISMA) was used in this study From 11 articles reviewed, it’s found that almost all of the marketing mix element were related to medical tourism in a country. Some of the articles stated that factors like product offered, price, place, and promotion were related to medical tourism in a country. The conclusion from this study is that marketing mix element in general and other factors like regulations, number and skills of medical staffs and health services affected medical tourism significantly.
Srategi Pemasaran RSUD Prof. Dr. H.M. Chatib Quzwain Sarolangun Jambi Tahun 2018 Bajri, Ahmad; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 5, No. 2
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Undang-Undang No.36/2009 Pasal 34 Ayat 2 states that the community has the right to obtain health protection from the state. In order to regulate comprehensive health protection for the community, the government requires all hospitals, both government and private hospitals to take part in the National Health Insurance / JKN Program. In this regard, the General Hospital of Prof. Dr. H.M. Chatib Quzwain is a class C regional hospital that has only been operating since 2008, so there are still many shortcomings and limitations, especially in the field of services and supporting facilities. Knowing this, efforts have been made to add facilities by the regional government from year to year, such as the addition of the number of specialist doctors and the addition of specialist poly services. Now, RSUD Prof.Dr.H.M. Chatib Quzwain has a BLUD status, so hospitals can use and manage funds obtained from services independently. Then, a problem that has yet to be overcome has emerged, namely a shortage of specialist doctors. This shortage caused the hospital to cause a decrease in the number of patients because patients had to be referred to hospitals that were more fully equipped with specialist doctors and supporting facilities, such as Siloam Hospital, Raden Mataher Hospital, Dr. Hospital. Bratanata, and Mayang Medical Center Hospital. With the reduction in the number of patients served in Chatib Quzwain Sarolangun General Hospital, automatically, hospital revenues also decrease, as well as operational financing capabilities. Therefore, Prof. RSUD Dr. H.M. Chatib Quzwain must arrange a marketing strategy to maintain and increase the number of patients visiting for the smooth operation of the hospital. Based on this research, it is known that innovation drives productivity in the nonprofit sector and in the commercial sector. The biggest progress came not from additional improvements in efficiency, but from new and better approaches.
Srategi Bauran Pemasaran Pelayanan Kesehatan RSD Kol. Abundjani Bangko di Era Jaminan Kesehatan Nasional (JKN) Arismen, Arismen; Sulistiadi, Wahyu; Sjaaf, Amal Chalik
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 5, No. 2
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The policy developed by the government in the form of a National Health Insurance (JKN) program whose funding is managed by the BPJS, must be supported by all health service facilities both government and private. RSD Kol. Abundjani Bangko is a regional hospital belonging to the Merangin District Government that has collaborated with BPJS to serve BPJS participants in the health services sector in 2014. In the course of the increase there have been an increase in the number of BPJS participants who have been referred and treated to RSD Kol. Abundjani Bangko. The increase in patient visits on the one hand was pleasing to management and on the other hand raised concerns for the management of RSD Kol. Abundjani Bangko. This concern arose since the budget deficit managed by the BPJS, resulting in delays in disbursing claims for patient services to BPJS participants and this affected the operations of hospitals in giving and maintaining the quality of health services. To ensure the operation of health services in hospitals, management must have a marketing strategy in the BPJS era so that hospitals can continue to provide services and not cause complaints from customers or patients. This study tries to describe the marketing strategy with the marketing mix pattern that includes 7P (product, price, promotion, place, people, process, and physical facility). The purpose of this study was to see an overview of the application of the marketing strategy by means of the marketing mix (marketing mix) of the health services of RSD Kol.Abundjani Bangko era BPJS. The research results obtained are with the marketing mix strategy. RSD Kol. Abundjani Bangko can still provide quality services to patients with conditions in the era BPJS that have a budget deficit
DAMPAK MARKETING MIX “PHYSICAL ENVIRONMENT” TERHADAP KEPUASAAN PASIEN RUMAH SAKIT: LITERATURE REVIEW Safi’i, Akhmad; Nugroho, Bagus; Kirana, Irin; Muhammadi, Muhammadi; Kamaluddin, Rachmat; Damanik, Regina Destrina; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 2
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Marketing mix strategy is a necessary strategy in service organizations to ensure successful performance. One of the successful performance is measured by patient satisfaction. Patient satisfaction is considered as one of the most important predictors when measuring outcomes and quality of services provided by health facilities. From patient satisfaction obtained loyalty, patient compliance, and has a direct impact on hospital income. This article is built with a literature review obtained from a search database from pubmed and google scholar using the keywords "marketing mix" AND "hospital" AND "impact". The included articles explain the relationship between the marketing mix, especially the physical environment, and patient satisfaction. From 258 articles found 5 relevant articles. 4 articles (80%) used a cross sectional study design and 1 article (20%) used a survey. All articles come from the Asian region, 3 from Indonesia (60%), the rest each from Iran and Saudi Arabia. 4 articles describe the marketing mix of product variables, people or officers, physical evidence, prices, and promotions that affect patient satisfaction. 1 article tells that the marketing mix has not been maximally implemented in government hospitals compared to private hospitals. Based on the analysis of previous studies, it can be concluded that the marketing mix is important and has a significant effect on patient satisfaction.
The Impact of Medical Tourism Industry for the Hospital Services and Marketing Activities: A Systematic Review Taufik, Nadya Aviliyani; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 5, No. 1
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The relationship between the health industry and tourism has produced what is called medical tourism which is one of the largest and fastest growing service industries in the world and is a profitable business for the destination country. To capture the many medical tourists it is necessary to recognize the vital factors that influence the decision of medical tourists to choose the destination country by implementing marketing strategies and good health services. Using Systematic Review with PRISMA method retrieved from online database such as PubMed, and Google Scholar using a keyword “Medical tourism” AND “hospital services” AND “marketing”. The end of this search got 7 journals. India, Singapore and Thailand are the three main medical tourist destinations worldwide with the advantages of each offered. Medical tourism is strongly influenced by patient satisfaction with the quality of health and quality of services. A good marketing strategy plays a very important role in introducing medical tourism to medical tourists. With interesting websites and social media, you can capture patients without considering other factors. Not to forget also patient satisfaction is very influential on the return or absence of patients to do medical tours to the country.
Hubungan Bauran Pemasaran (Marketing Mix) Dengan Loyalitas Pelanggan: Systematic Review Leawaty, Leawaty; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 5, No. 1
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Marketing activities in the business era are now an important factor for maintaining and developing a business. The higher the level of competition in the business, requires management to innovate in maintaining its customers. This activity is to create loyal customers. Customer loyalty is very important for the continuity of a business. To find out the marketing mix relationship with customer loyalty. Preferred Reporting Items for Systematic Reviews and Meta Analyzes (PRISMA) are evidence-based methods for conducting systematic reviews. Based on the results of the research at the Pulmo Clinic of Paru Batu Hospital, several conclusions can be obtained that all elements of the marketing mix (product, price, place, promotion, staff, process, and physical evidence) are not all positive effects on patient loyalty. Product and place variables do not have an influence on patient loyalty, while other variables namely price, promotion, staff, process and physical evidence have an influence on patient loyalty. Elements of physical evidence and prices have the most dominant influence on patient loyalty among other elements in the marketing mix. In Siloam Manado Hospital there is no significant relationship between service products and outpatient loyalty and there is a significant relationship between service prices, service places, service promotion, service personnel, service processes, physical evidence of services, and service facilities with outpatient loyalty. The service personnel variable is the most dominant variable towards outpatient loyalty. From the results of research at the Prodia Palu Clinical Laboratory, it was found that there was a relationship between product, promotion, process and physical evidence with customer loyalty. And there is no relation between price, location / place and people with customer loyalty. At Awal Bros Pekanbaru Hospital there are still shortcomings that affect consumers for outpatient treatment, and there is the problem of expensive medical expenses. The existence of a convoluted procedure when consumers want medical treatment on an outpatient. Physical evidence indicators are indicators that have the highest value. Research about the marketing mix can be done and researchers can make improvements from the marketing mix which is the independent variable that will be investigated or continue this research in order to use other independent variables that can measure patients' decisions in doing treatment. Thus improvements can be made to design marketing strategies for hospitals.
Metode Pendekatan Top-down dan Bottom-up: Strategi Marketing Penetapan Harga di Pelayanan Kesehatan Muchtar, Muchtar; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 5, No. 1
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The marketing mix consists of product, price, place and promotion. Pricing in health services is an important mix that can be done through the top-down and bottom-up approach. The purpose of this paper is to review the differences between the top-down and bottom-up approaches to pricing health services. Method: This literature review is conducted in December 2018. Research related to the top-down and bottom-up approaches to pricing health services is sought by using valid keywords, including top down approaches, bottom-up approaches and costing through PubMed, Science Direct and EBSCO. Results & Discussion: A total of 10 papers were selected for the literature review. The result is that a top-down approach is carried out if you want to see large product-scale costs and estimate costs in the longer term, a bottom-up approach is done if we want to assess how much variation in costs is needed in production activities. The top-down approach will produce cost variants that are more evenly distributed and do not have many variants, while bottom-up will produce cost variants that are individual and very complex. Conclusion: By understanding the method of top-down and bottom-up approach in calculating costs, the administrator has a strong basis in pricing, calculation of profit margins and marketing cost budgeting, and marketing strategies that can be done to increase public access to health services, so that income diversification can be done and hospitals can survive in the JKN era.
Rumah Sakit Syariah Strategi Pemasaran Vs Syiar Hayati, Mala; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 5, No. 1
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The phenomenon of sharia awareness among the people of Indonesia, moves the economy in various aspects of people's lives, including the health service sector. The community begins to choose products that are not only quality from the medical side, but also get psychosocial safe services framed with Islamic values. Very open market opportunities to capture these symptoms. Sharia hospitals try to answer this challenge by packaging Islamic values into their service standards. Literature studies sourced from various scopus indexed international journals and google scholar. The concept of sharia hospitals that carry spiritual values is in line with the marketing 3.0 strategy that has the key concept of marketing vision, mission and values. This is the answer to the tendency of Muslim consumers who have chosen sharia products to fulfill their primary and secondary needs. Sharia Hospital was formed in an effort to integrate sharia values into all aspects of health services, administrative to patient service standards that are not owned by non-sharia hospitals. This is also a differentiation of hospital service products by targeting clear segmentation, although health services are essentially universal for all elements of society. Marketing standards must still be carried out which includes the internal-external and tangible-intangible aspects of a hospital, including the most important aspect is the quality of hospital services. So that Islam which is rahmatan lil alamin can become a syiar through a professional and trusted sharia hospital. Sharia hospitals that have a vision and carry values, still have to use marketing strategies to introduce their products, as well as Islamic teachings that protect human life.
POLICY ON THE USE OF SOCIAL MEDIA IN HOSPITALS IN BUILDING COMMUNICATION DURING THE COVID-19 PANDEMIC: LITERATURE REVIEW Kumalasari, Rita; Sulistiadi, Wahyu
Journal of Indonesian Health Policy and Administration Vol. 7, No. 1
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Social media is necessary for almost everyone, including in health services. During the COVID-19 pandemic, social media was widely used to build hospital communications. However, the benefits come with risks, as communication spreads so quickly. A proper policy is needed. This study aims to determine the benefits of social media in building communication in hospitals and the policies that govern it. The method used is a literature study. A literature search, through Science Direct, ProQuest, Google Scholar, and other databases (Google scholar, NIH/NLM, JMIH), with the keywords "social media" AND "communication" AND “policy” AND "hospital" AND "COVID-19 Pandemic", obtained 520 articles completely. According to the inclusion, exclusion, and duplication selection criteria, there were twelve included articles. The results prove that social media plays a role in hospital internal and external communication. The use of social media, in addition to improving hospital communication with all employees, also plays a role in improving communication between hospitals and patients, especially in providing information, telemedicine, helping health promotion to change behavior, influencing patient visits, overcoming limited facilities and access and as a new method that efficient way to reach bigger people during the COVID-19 pandemic. However, a policy that regulates the use of social media is needed. Guidelines based on the principles of maintaining patient privacy and confidentiality, providing correct information, conveying the source of contact information in every information submitted, using clear language, and verifying data.
Co-Authors Abdining Ageng Pratikno Abriani, Fanny Annisa Adang Bachtiar Ade Tzarina Prisella Purnamasari Adik Wibowo Ahmad Bajri Akhmad Safi'i Al Asyary Aldila, Mega Denada Aldilla Youthiana Oktavanny Alfiani, Ika Fitri Alfina Hidayati Amal Chalik Amal Chalik Sjaaf Amalia Ari Hardjanti Arbitera, Cahya Ardiani, Revy Aries Hamzah Arismen Arismen Arismen Arismen Astriana Astriana Azhar, Rodiyah Azis, Sri Juniarti Badra Al Aufa Bajri, Ahmad Bantolo, Suryo Boy Bachtiar Bunga Listia Paramita Cahya Arbitera Chaerin Nabila Fitriyah Christina Nusarita Intama Christina Nusarita Intama Damanik, Regina Destrina Damput, Fransiska Satriani Danar Wahyu Giwang Katon Dani Indrawan Dewajanti, Hanny Dhini Sari Sembiluh Dhini Sembiluh Dicky Budiman Dinis das Neves Soares de Sousa Dionisius Indri Priyobodo Dovian Emely Suteja Dumilah Ayuningtyas Edi Prasetyo Eilien Theodora Eka Ginanjar ekasari, ferti dwi Eko Aprizon Nanda Elisabeth Dewi Agustine Elsa Primasari Embu, Yoseph Kea Endah Lestari Endang W Bachtiar Enrico Adhitya Rinaldi Erick Suhendra Evi Martha Fairiska, Nindy Faridah, Iva Nur Fatimah, Sarah Fenilho, Yunita Fitri Dwiyani Fitria Fitria Fitriana Mahawati Nuryadi Ganapati, Ngakan Putu Daksa Gustik, Vellyana Hadi , Putri Halley Sari Hamzah, Aries Hana Apriyanti Hana Apriyanti Marno Handy Suryadi Hanny Dewajanti Hardjanti, Amalia Ari Hermes Santosa Husni Abdul Muchlis Husni Muchlis Ikhwan Rinaldi Ikrima Khaerun Nisa Indah Prihatin Intan Dwi Susanti Ira Gustina Irin Kirana Izzan Hurruzia, Muhammad Julius Parlin Junaidi, M. Andri Kamaluddin, Rachmat Karolina, Sinta Kartika Qonita Putri Khairunnisai Tarimah Kirana, Irin Koire, Ibrahim Isa Lanlan Lesmana Layli Rahmawati Leawaty Debora Leawaty, Leawaty Leni Burhan Liusono, Justinus Lova, Lovia Lubis, Ivan Reynaldo Mahdur, Rika Risalam Mala Hayati MALA HAYATI, MALA Mangoma, Joyce Manik, Irfan Rohot Uli Maranggi, Octavianus Mardiah Mardiah Mayansari, Addinda Intan Melissa, Hilda Meutia Arini Yasrizal Mochamad Iqbal Nurmansyah Monalisa Simbolon Monica Vidian Muchtar Muchtar Muchtar muchtar Muhammad Izzan Hurruzia Muhammad Tsany Saadi Muhammadi, Muhammadi Mulyanti Mulyanti nabella, nabella Nadya Aviliyani Taufik Naila Falichatul Muannisa Nanda, Esi Daktari Nanny Harmani Nanny Harmani Nastain Mohammad Dunda Natalia, Tiara Edithia Nelly Noviyanti Nisma Bawazier Nisrina Widyasanti Nora Fitria Tu Nova, Narizma Novolino, Novalino Nugroho, Bagus Nurlaili Maya Ramadhanty Oka Wilsen Joung Paramita, Bunga Listia Parulian Thomas Patriot Haryo Trenggono Pattiselanno, Roberth J. Pertiwi, Revita Anisa Pradnya Paramitha Prasetyaning Jati Primasari, Elsa Puput Oktamianti Purnawan Junadi Putri, Rizkha Nadha Hasrizal Putrie Sesunan, Rheine Indira Rafika Stany Yonathan Rahmadini, Indah Mustika Rahmawati, Layli Ratih Meireva Soeroso Ratna Ramadhani Refyan, Sarah Athiyyahmaulidya Rheine Indira Putrie Sesunan Rieke Cahya Rifka Silmia Rika Risalam Mahdur Rita Kumalasari Rita Kumalasari Rita Kumalasari Riupassa, Kelvin Riupassa, Kelvin E Rodiyah Azhar Safi’i, Akhmad Salimah, Nahda Sari, Noormaya Savira Nurulita Selly Gloria Lengkong Setyaningsih, Tyas Shabrina Mumtazah Shameela, Alika Sjaaf, Amal Chalik Soraya Risanda SRI RAHAYU Sri Rahayu Sri Rahayu Sri Rahayu Slamet Suci Nurul Andini Susanna Mutmainnah Suwandi, Indah Pratiwi Syiroj, Agung T R Taufik, Nadya Aviliyani Tiara Edithia Natalia Tjen Dravinne Winata Tjen Dravinne Winata Tyas Setyaningsih Utami, Sintha Vanda Sativa Julianti Veruswati, Meita Vetty Yulianty Permanasari Vican Sefiany Koloi Wayan Anggaratni G Wijaya, Andreas Wijaya, Ody Yudi Febriadi Yuliana S, Rina Yunita Fenilho Zakyta Pangestiara Gunarso Zuhdi, Nadya Adina