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All Journal JIMKesmas (Jurnal Ilmiah Mahasiswa Kesehatan Masyarakat) Public Health of Indonesia JURNAL PENDIDIKAN TAMBUSAI Proceedings of the International Conference on Applied Science and Health International Journal of Nursing and Health Services (IJNHS) JISIP: Jurnal Ilmu Sosial dan Pendidikan Journal of Islamic Monetary Economics and Finance Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Interdental Jurnal Kedokteran Gigi (IJKG) Jurnal Mutu Pangan : Indonesian Journal of Food Quality Health Information : Jurnal Penelitian Malahayati International Journal of Nursing and Health Science Jurnal Ners KESMAS UWIGAMA: Jurnal Kesehatan Masyarakat Jurnal Health Sains Jurnal Kesehatan Tambusai Jurnal Bisnis Mahasiswa PHARMACOLOGY, MEDICAL REPORTS, ORTHOPEDIC, AND ILLNESS DETAILS (COMORBID) Journal of Ageing And Family Jurnal ARSI : Administrasi Rumah Sakit Indonesia Journal of Indonesian Health Policy and Administration Jurnal Ekonomi Kesehatan Indonesia Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Wahyu Sulistiadi
Staf pengajar Departemen Administrasi dan Kebijakan Kesehatan Fakultas Kesehatan Masyarakat Universitas Indonesia,
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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The Impact of Medical Tourism Industry for the Hospital Services and Marketing Activities: A Systematic Review Taufik, Nadya Aviliyani; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Publisher : UI Scholars Hub

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Abstract

The relationship between the health industry and tourism has produced what is called medical tourism which is one of the largest and fastest growing service industries in the world and is a profitable business for the destination country. To capture the many medical tourists it is necessary to recognize the vital factors that influence the decision of medical tourists to choose the destination country by implementing marketing strategies and good health services. Using Systematic Review with PRISMA method retrieved from online database such as PubMed, and Google Scholar using a keyword “Medical tourism” AND “hospital services” AND “marketing”. The end of this search got 7 journals. India, Singapore and Thailand are the three main medical tourist destinations worldwide with the advantages of each offered. Medical tourism is strongly influenced by patient satisfaction with the quality of health and quality of services. A good marketing strategy plays a very important role in introducing medical tourism to medical tourists. With interesting websites and social media, you can capture patients without considering other factors. Not to forget also patient satisfaction is very influential on the return or absence of patients to do medical tours to the country.
Hubungan Bauran Pemasaran (Marketing Mix) Dengan Loyalitas Pelanggan: Systematic Review Leawaty, Leawaty; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Publisher : UI Scholars Hub

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Abstract

Marketing activities in the business era are now an important factor for maintaining and developing a business. The higher the level of competition in the business, requires management to innovate in maintaining its customers. This activity is to create loyal customers. Customer loyalty is very important for the continuity of a business. To find out the marketing mix relationship with customer loyalty. Preferred Reporting Items for Systematic Reviews and Meta Analyzes (PRISMA) are evidence-based methods for conducting systematic reviews. Based on the results of the research at the Pulmo Clinic of Paru Batu Hospital, several conclusions can be obtained that all elements of the marketing mix (product, price, place, promotion, staff, process, and physical evidence) are not all positive effects on patient loyalty. Product and place variables do not have an influence on patient loyalty, while other variables namely price, promotion, staff, process and physical evidence have an influence on patient loyalty. Elements of physical evidence and prices have the most dominant influence on patient loyalty among other elements in the marketing mix. In Siloam Manado Hospital there is no significant relationship between service products and outpatient loyalty and there is a significant relationship between service prices, service places, service promotion, service personnel, service processes, physical evidence of services, and service facilities with outpatient loyalty. The service personnel variable is the most dominant variable towards outpatient loyalty. From the results of research at the Prodia Palu Clinical Laboratory, it was found that there was a relationship between product, promotion, process and physical evidence with customer loyalty. And there is no relation between price, location / place and people with customer loyalty. At Awal Bros Pekanbaru Hospital there are still shortcomings that affect consumers for outpatient treatment, and there is the problem of expensive medical expenses. The existence of a convoluted procedure when consumers want medical treatment on an outpatient. Physical evidence indicators are indicators that have the highest value. Research about the marketing mix can be done and researchers can make improvements from the marketing mix which is the independent variable that will be investigated or continue this research in order to use other independent variables that can measure patients' decisions in doing treatment. Thus improvements can be made to design marketing strategies for hospitals.
Metode Pendekatan Top-down dan Bottom-up: Strategi Marketing Penetapan Harga di Pelayanan Kesehatan Muchtar, Muchtar; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Publisher : UI Scholars Hub

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The marketing mix consists of product, price, place and promotion. Pricing in health services is an important mix that can be done through the top-down and bottom-up approach. The purpose of this paper is to review the differences between the top-down and bottom-up approaches to pricing health services. Method: This literature review is conducted in December 2018. Research related to the top-down and bottom-up approaches to pricing health services is sought by using valid keywords, including top down approaches, bottom-up approaches and costing through PubMed, Science Direct and EBSCO. Results & Discussion: A total of 10 papers were selected for the literature review. The result is that a top-down approach is carried out if you want to see large product-scale costs and estimate costs in the longer term, a bottom-up approach is done if we want to assess how much variation in costs is needed in production activities. The top-down approach will produce cost variants that are more evenly distributed and do not have many variants, while bottom-up will produce cost variants that are individual and very complex. Conclusion: By understanding the method of top-down and bottom-up approach in calculating costs, the administrator has a strong basis in pricing, calculation of profit margins and marketing cost budgeting, and marketing strategies that can be done to increase public access to health services, so that income diversification can be done and hospitals can survive in the JKN era.
Rumah Sakit Syariah Strategi Pemasaran Vs Syiar Hayati, Mala; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia
Publisher : UI Scholars Hub

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Abstract

The phenomenon of sharia awareness among the people of Indonesia, moves the economy in various aspects of people's lives, including the health service sector. The community begins to choose products that are not only quality from the medical side, but also get psychosocial safe services framed with Islamic values. Very open market opportunities to capture these symptoms. Sharia hospitals try to answer this challenge by packaging Islamic values into their service standards. Literature studies sourced from various scopus indexed international journals and google scholar. The concept of sharia hospitals that carry spiritual values is in line with the marketing 3.0 strategy that has the key concept of marketing vision, mission and values. This is the answer to the tendency of Muslim consumers who have chosen sharia products to fulfill their primary and secondary needs. Sharia Hospital was formed in an effort to integrate sharia values into all aspects of health services, administrative to patient service standards that are not owned by non-sharia hospitals. This is also a differentiation of hospital service products by targeting clear segmentation, although health services are essentially universal for all elements of society. Marketing standards must still be carried out which includes the internal-external and tangible-intangible aspects of a hospital, including the most important aspect is the quality of hospital services. So that Islam which is rahmatan lil alamin can become a syiar through a professional and trusted sharia hospital. Sharia hospitals that have a vision and carry values, still have to use marketing strategies to introduce their products, as well as Islamic teachings that protect human life.
POLICY ON THE USE OF SOCIAL MEDIA IN HOSPITALS IN BUILDING COMMUNICATION DURING THE COVID-19 PANDEMIC: LITERATURE REVIEW Kumalasari, Rita; Sulistiadi, Wahyu
Journal of Indonesian Health Policy and Administration Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

Social media is necessary for almost everyone, including in health services. During the COVID-19 pandemic, social media was widely used to build hospital communications. However, the benefits come with risks, as communication spreads so quickly. A proper policy is needed. This study aims to determine the benefits of social media in building communication in hospitals and the policies that govern it. The method used is a literature study. A literature search, through Science Direct, ProQuest, Google Scholar, and other databases (Google scholar, NIH/NLM, JMIH), with the keywords "social media" AND "communication" AND “policy” AND "hospital" AND "COVID-19 Pandemic", obtained 520 articles completely. According to the inclusion, exclusion, and duplication selection criteria, there were twelve included articles. The results prove that social media plays a role in hospital internal and external communication. The use of social media, in addition to improving hospital communication with all employees, also plays a role in improving communication between hospitals and patients, especially in providing information, telemedicine, helping health promotion to change behavior, influencing patient visits, overcoming limited facilities and access and as a new method that efficient way to reach bigger people during the COVID-19 pandemic. However, a policy that regulates the use of social media is needed. Guidelines based on the principles of maintaining patient privacy and confidentiality, providing correct information, conveying the source of contact information in every information submitted, using clear language, and verifying data.
IMPLEMENTATION OF THE COVID-19 RISK COMMUNICATION POLICY IN PANDEGLANG 2022 Salimah, Nahda; Sulistiadi, Wahyu
Journal of Indonesian Health Policy and Administration Vol. 7, No. 2
Publisher : UI Scholars Hub

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Abstract

Currently, the world is experiencing a non-natural disaster, the COVID-19 pandemic. The Indonesian Government issued instructions for handling and controlling COVID-19 by implementing health protocols and vaccinations to reduce the rate of COVID-19 cases. The handling and control of COVID-19 are delivered by increasing public knowledge about COVID-19 through a risk communication approach. Pandeglang area, Banten, had the lowest dose one and two vaccination coverage rates in Banten Province in 2021. Implementing the risk communication policy needs to be considered in successfully handling and controlling COVID-19. This research is qualitative with case study type research. The method of collecting data is using in-depth interviews. In-depth interviews were conducted with four informants. The informants came from Pusdalops – PB BPBD Pandeglang Region, Health Promotion Division and Disease Prevention and Control Division, Pandeglang District Health Office. This study aims to analyze the implementation of risk communication policies carried out by BPBD and the Health Office in handling and controlling COVID-19 in the Pandeglang Region. The analysis results show that the risk communication policies' standards and targets are divided into clear communication action plans between BPBD and the Health Office. However, there was an obstacle in the availability of the program's budget. The budget was diverted for handling and controlling COVID-19 situations. In addition, the working period of the head of the organization is felt to be a barrier to inter-organizational relations because it takes time to adapt to re-coordinate with the new leader.
Health Policy Reform through Strengthening Indonesia's Health Resilience System Sulistiadi, Wahyu
Journal of Indonesian Health Policy and Administration Vol. 8, No. 3
Publisher : UI Scholars Hub

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Abstract

The National Health System in Indonesia is developing and being discussed more seriously after entering the COVID-19 pandemic. With a national health system and several existing tools, Indonesia needed more time to be ready to face the challenges of that time. Upstream health policies should be optimized to mobilize resources and increase the nation's efforts to build a national resilience system. This paper was built using selected policy documents up-to-date and reliable literature. By reviewing empirical evidence, the author believes and shows the role of strengthening health policies in building a robust national health resilience system. Indonesia has several policies that have the potential to become a sub-system for national health resilience. The health resilience system is formed from the health system and health resilience components, which impact creating a Healthy Indonesia. Health system resilience can be seen from stable funding, good governance, flowing and integrated information systems, risk adaptation, adequate health workforce capacity, logistics, and robust health efforts. The interaction between the health system, health resilience, and the health resilience system formed is within the umbrella of health policy, the completeness of resilience policy, and the highest public health institutions. Strengthening the role of health policy in the formation of a health resilience system in a country is one proof of health policy reform. Health policy is no longer seen as the upstream side of health programs or efforts but as an essential side in functioning a system to create a healthy country. Reforming the national health system should followed by institutional reform of The Ministry of Health to become the Ministry of Public Health, and health policy reform by strengthening health resilience.
Analisis Kebutuhan Pelayanan Kesehatan Syariah di Rumah Sakit, Jakarta Indonesia Rahayu, Sri; Sulistiadi, Wahyu; Mulyanti, Mulyanti; Yuliana S, Rina
Health Information : Jurnal Penelitian Content Digitized
Publisher : Poltekkes Kemenkes Kendari

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Abstract

Kesehatan merupakan hal penting yang dibutuhkan oleh manusia untuk menopang semua aktivitas hidup. Rumah sakit sebagai tempat penyembuhan yang paripurna bila seseorang mengalami sakit, tetapi sering ditemui pelayanan kesehatan yang tidak sesuai dengan kebutuhan. Maqoshid Syariah sebagai acuan dalam pelayanan kesehatan syariah dengan penjagaan agama, jiwa, akal, keturunan dan harta merupakan jawaban atas masalah pelayanan kesehatan di rumah sakit. Tujuan penelitian untuk menganalisa kebutuhan masyarakat terhadap pelayanan kesehatan syariah di rumah sakit khususnya di Jakarta. Jenis penelitian ini adalah kuantitatif analitik dengan pendekatan Cross Sectional. Teknik pengumpulan data Accidental Sampling dengan menggunakan kuesioner terstruktur-Google Form disebar selama 1 (satu) minggu ke masyarakat yang tinggal di Jakarta dan terkumpul dengan jumlah sampel 553 orang. Hasil penelitian; Descriptive Statistic menunjukkan bahwa masyarakat membutuhkan standar mutu pelayanan kesehatan syariah yaitu penjagaan agama sebesar 96,11%, penjagaan jiwa sebesar 80,89%, penjagaan akal sebesar 92,48%, penjagaan keturunan sebesar 96,02%, dan penjagaan harta sebesar 98,73% dari 553 responden serta dalam hal manajemen pengelolaan rumah sakit sebesar 387 responden (70%). Saran bagi pimpinan pengelola rumah sakit hendaknya komitmen menyediakan sumber daya yang menunjang pelayanan kesehatan dan manajemen syariah.
Strategi Pemasaran dalam Mengembangkan Industri Wisata Medis : Tinjauan Literatur Sistematik Abriani, Fanny Annisa; Sulistiadi, Wahyu
Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Vol 8, No 3 (2024): Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI)
Publisher : LPPM Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/marsi.v8i3.4472

Abstract

Wisata medis merupakan salah satu industri yang menghasilkan pendapatan dan cukup bersaing secara global. Wisata medis telah menciptakan tingkat pembiayaan baru sebagai aliran pendapatan dengan meningkatnya pangsa pasar di seluruh dunia sehingga banyak negara yang mengembangkan wisata medis ini dengan berbagai konsep strategi pemasaran. Tujuan dari penelitian ini untuk mengetahui strategi pemasaran yang diterapkan di negara-negara dalam mengembangkan dan meningkatkan pariwisata medis. Metode penelitian ini menggunakan pendekatan tinjauan literatur sistematik. Tinjauan literatur yang komprehensif dilakukan dengan pencarian pada tanggal 10 Mei 202, dengan melakukan pencarian artikel menggunakan database Scopus, Ebsco, ProQuest, PubMed, dan Google Scholar dengan kata kunci pariwisata medis DAN strategi pemasaran. Pada awalnya, 160 artikel penelitian diperoleh dan kemudian diseleksi dengan menggunakan metode PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses), akhirnya didapatkan enam artikel untuk dianalisis. Hasil penelitian ini didapatkan enam artikel yang akan dianalisis lebih lanjut. Tinjauan literatur sistematik ini mengidentifikasi strategi pemasaran yang digunakan negara-negara tersebut dalam wisata medis seperti promosi pada berbagai sosial media, citra merek, metode bauran pemasaran serta penguatan relationship marketing. Strategi bauran pemasaran digunakan pada tiga negara yaitu India, Thailand dan Malaysia yang dapat meningkatkan minat wisatawan dalam melakukan kegiatan wisata medis di ke negara-negara tersebut. Kesimpulan penelitian ini adalah strategi pemasaran dapat meningkatkan daya saing antar rumah sakit dan meningkatkan minat serta jumlah kunjungan wisatawan dalam melakukan kegiatan wisata medis. Kata kunci: pemasaran, strategi, pariwisata medis
Strategi Pengembangan Layanan Instalasi Gawat Darurat di RSUD Cengkareng Tahun 2021 Dewajanti, Hanny; Sulistiadi, Wahyu
Jurnal Pendidikan Tambusai Vol. 6 No. 1 (2022): 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v6i1.3362

Abstract

Instalasi Gawat Darurat (IGD) sebagai pintu gerbang Rumah Sakit bagi pasien dengan kondisi kegawatdaruratan dengan waktu tanggap kurang dari 5 menit. Data kunjungan IGD RSUD Cengkareng pada tahun 2019 mencapai 34.741, meningkat 24,93% dari tahun sebelumnya, terjadi penurunan pada tahun 2020 yaitu 30.281 sehingga tidak mencapai target yang telah ditetapkan. Permasalahan ini akan dikaji melalui pendekatan SWOT. Tujuan dari penelitian ini untuk mengenali faktor internal dan eksternal yaitu strength, weaknsess, opportunity dan threat untuk merumuskan strategi dalam meningkatkan kunjungan. Pendekatan yang digunakan dalam penelitian adalah deskriptif. Penelitian dilaksanakan di IGD RSUD Cengkareng pada bulan Desember 2020. Responden penelitian berjumlah 10 orang terdiri dari Kepala Rumah Sakit (Direktur), Kepala Bidang Pelayanan Medis, Kepala Bidang Keperawatan, Head Nurse IGD, dokter dan perawat IGD. Pada penelitian ini didapatkan bahwa total skor IFE 2,80 dan EFE 2,80, sehingga menempati Sel V pada matriks IE, dengan strategi Hold and Maintain (pertahankan dan pelihara) dimana strategi yang harus dilakukan adalah Market Penetration (penetrasi pasar) dan Product Development (pengembangan produk) yaitu meningkatkan kualitas pelayanan dan SDM, kerjasama dengan instansi kesehatan dan non kesehatan, melakukan kegiatan promosi oleh tim pemasaran, membuat Trauma Center, meningkatkan kenyamanan bagi pasien dan pengunjung.
Co-Authors Abriani, Fanny Annisa Al Asyary Arbitera, Cahya Ardiani, Revy Arismen Arismen Astriana Astriana, Astriana Azis, Sri Juniarti Badra Al Aufa Bajri, Ahmad Bantolo, Suryo Bawazier, Nisma Boy Muchlis Bachtiar Damanik, Regina Destrina Damput, Fransiska Satriani Dewajanti, Hanny Dumilah Ayuningtyas Eka Ginanjar ekasari, ferti dwi Embu, Yoseph Kea Endah Lestari Endang Winiati Bachtiar Evi Martha Fatimah, Sarah Gustik, Vellyana Gustina, Ira Hamzah, Aries Hardjanti, Amalia Ari Jati, Prasetyaning Junaidi, M. Andri Kamaluddin, Rachmat Kirana, Irin Koire, Ibrahim Isa Leawaty, Leawaty Liusono, Justinus Lova, Lovia Lubis, Ivan Reynaldo MALA HAYATI, MALA Mangoma, Joyce Manik, Irfan Rohot Uli Mayansari, Addinda Intan Melissa, Hilda Mochamad Iqbal Nurmansyah Muannisa, Naila Falichatul Muchtar muchtar Muhammad Tsany Saadi Muhammadi, Muhammadi Mulyanti Mulyanti nabella, nabella Nanda, Esi Daktari Nanny Harmani Natalia, Tiara Edithia Nova, Narizma Novolino, Novalino Nugroho, Bagus Paramita, Bunga Listia Permanasari, Vetty Yulianty Pertiwi, Revita Anisa Primasari, Elsa Putri, Rizkha Nadha Hasrizal Putrie Sesunan, Rheine Indira Rahmadini, Indah Mustika Rahmawati, Layli Ratna Ramadhani Refyan, Sarah Athiyyahmaulidya Rita Kumalasari Riupassa, Kelvin Safi’i, Akhmad Salimah, Nahda Sari, Noormaya Setyaningsih, Tyas Shameela, Alika Sjaaf, Amal Chalik SRI RAHAYU Suwandi, Indah Pratiwi Syiroj, Agung T R Taufik, Nadya Aviliyani Tjen Dravinne Winata Veruswati, Meita Widyasanti, Nisrina Wijaya, Andreas Yuliana S, Rina Zuhdi, Nadya Adina