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All Journal Media Kesehatan Masyarakat Indonesia Jurnal Kebijakan Kesehatan Indonesia VISIKES JIMKesmas (Jurnal Ilmiah Mahasiswa Kesehatan Masyarakat) Public Health of Indonesia Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Syntax Literate: Jurnal Ilmiah Indonesia IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL PENDIDIKAN TAMBUSAI Proceedings of the International Conference on Applied Science and Health International Journal of Nursing and Health Services (IJNHS) JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Manajemen Informasi Kesehatan Indonesia (JMIKI) Journal of Islamic Monetary Economics and Finance Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Interdental Jurnal Kedokteran Gigi (IJKG) Indonesian Journal of Health Development KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Jurnal Mutu Pangan : Indonesian Journal of Food Quality Jurnal Pendidikan dan Konseling Jurnal Admmirasi Health Information : Jurnal Penelitian Malahayati International Journal of Nursing and Health Science PREPOTIF : Jurnal Kesehatan Masyarakat Jurnal Ners Journal of Telenursing (JOTING) Jurnal Ilmiah Kesehatan Masyarakat : Media Komunikasi Komunitas Kesehatan Masyarakat Jurnal Integrasi Kesehatan dan Sains Jurnal Darma Agung Jurnal Menara Medika Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Jurnal Health Sains Jurnal Cahaya Mandalika Jurnal Kesehatan Tambusai AN-Nur: Jurnal Kajian dan Pengembangan Kesehatan Masyarakat Jurnal Bisnis Mahasiswa PHARMACOLOGY, MEDICAL REPORTS, ORTHOPEDIC, AND ILLNESS DETAILS (COMORBID) International Journal of Advanced Health Science and Technology Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Journal of Social Research Berita Kedokteran Masyarakat Innovative: Journal Of Social Science Research Jurnal Penyakit Dalam Indonesia Journal of Ageing And Family JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Jurnal Kesehatan Pertiwi Jurnal ARSI : Administrasi Rumah Sakit Indonesia Journal of Indonesian Health Policy and Administration Branding: Jurnal Manajemen & Bisnis Poltekita: Jurnal Ilmu Kesehatan Jurnal Ekonomi Kesehatan Indonesia Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Wahyu Sulistiadi
Departemen Administrasi Dan Kebijakan Kesehatan Fakultas Kesehatan Masyarakat, Universitas Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Pemasaran Berbasis Spiritual dalam Prespektif Rumah Sakit Syariah Suci Nurul Andini; Wahyu Sulistiadi
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 8 No 3 (2023)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v8i3.20776

Abstract

Pemasaran level spiritual menjadi pemasaran tingkat tertinggi yang menjadi jiwa dari suatu bisnis yang salah satunya adalah bisnis rumah sakit. Rumah sakit syariah adalah rumah sakit yang dalam proses bisnisnya berlandaskan pada syariah Islam. Adanya integrasi antara pemasaran berbasis syariah dan model bisnis rumah sakit syariah tidak hanya penting sebagai usaha pemasaran tetapi juga sebagai sarana syiar agama Islam. Penelitian ini menggunakan metode analisis konseptual bersumber dari basis data nasional dan internasional. Hasil penelitian memberikan kontribusi pada penelitian pemasaran berbasis spiritual di rumah sakit yang telah dikembangkan dengan mengambil sudut pandang rumah sakit syariah serta mengembangkan theoritical framework pemasaran berbasis spiritual di rumah sakit
THE ROLE OF HOSPITALITY TO IMPROVE THE PATIENT EXPERIENCE IN HOSPITAL : A SCOPING REVIEW Monica Vidian; Wahyu Sulistiadi
Menara Medika Vol 6, No 2 (2024): VOL 6 NO 2 MARET 2024
Publisher : Fakultas Kesehatan Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/mm.v6i2.4980

Abstract

The hospitality industry has a strong focus on providing excellent customer service and creating positive experiences for guests. These same principles can be applied to the healthcare industry to improve the patient experience in hospitals. When patients are in the hospital, they may experience vulnerability, anxiety, and uncertainty about their health and treatment. Thus, providing a welcoming and comfortable environment can create a more positive and supportive environment for patients which may help ease their stress and improve their overall experience and contribute to better health outcomes.
ANALISIS PRODUK LAYANAN RS APUNG NUSA WALUYA 2 MENURUT CARA BAURAN PEMASARAN Lubis, Ivan Reynaldo; Melissa, Hilda; Suwandi, Indah Pratiwi; Manik, Irfan Rohot Uli; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 10, No. 1
Publisher : UI Scholars Hub

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Abstract

Hospitals as health service institutions are essential for society. However, in Indonesia, hospitals are not always available in areas far from regional or city government centers. Floating hospitals are an alternative that plays a significant role in island countries such as Indonesia. Even though the number of floating hospitals is very limited, marketing strategies through a marketing mix are still needed for their development, whether assessed from a business or non-business perspective. This study used a descriptive-analytical approach by collecting data from observations and collecting literature as the discussion material. As a result of simple observations and analysis, this study found that the Nusa Waluya 2 Floating Hospital had implemented marketing mix principles by various existing theories. However, the Nusa Waluya 2 Floating Hospital still needs to redesign and plan a more mature marketing strategy. The strategy focuses explicitly on its healthcare product mix. By applying the principles of a better marketing mix, it is hoped that the vision and mission of Nusa Waluya 2 Floating Hospital can be realized.
TELEDENTISTRY: STRATEGI MARKETING PELAYANAN KESEHATAN GIGI DAN MULUT DI ERA PANDEMI COVID-19: SYSTEMATIC REVIEW Sari, Noormaya; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 8, No. 1
Publisher : UI Scholars Hub

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Abstract

During COVID-19 pandemic, most patients were unwilling to visit the hospital because of fear of COVID-19 contracted, including dental patients, then led to a decrease in the number of patients visits to dental clinics. Hospital managements should have the right marketing strategy so that this situation does not interfere with the operation and income of the hospital. One of the dental service concept that can be developed during the COVID-19 pandemic is teledentistry. The design of this study is a systematic review that searches correlation between dental patients and COVID-19 and marketing strategy. As a result, several studies said that teledentistry could be well applied during the COVID-19 pandemic and had various benefits such as more efficient services, wider service affordability and increase access to service from dentist to the patient. So that in terms of marketing strategy, teledentistry is a service innovation in the field of dental dan oral health that can be applied well during the COVID-19 pandemic. Government's regulation related to teledentistry are needed so that hospitals can be better implement this service concept in the future.
STRATEGI PROMOSI MEDICAL CHECK-UP COVID-19 RSUD MATRAMAN Gustik, Vellyana; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 8, No. 3
Publisher : UI Scholars Hub

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Abstract

The community's need for health services during the Coronavirus Disease (COVID-19) pandemic has increased drastically. The need for health services at the hospital level includes examining and issuing a COVID-19 examination certificate. Responding to this, the Matraman Hospital incidentally created a new service, the COVID-19 Medical Check-Up (MCU). The management of RSUD Matraman realizes the importance of a promotional strategy to increase public interest in using the new service. This study aims to obtain an overview of the MCU COVID-19 service promotion strategy at the Matraman Hospital. The case study design in this study uses qualitative methods with in-depth interviews with informants. The results of this study, RSUD Matraman implemented four promotional strategies; (1) Advertising for disseminating information through social media, Instagram, (2) Sales Promotion by making leaflets, standing banners, and short videos that can make it easier for consumers to see service information. (3) Personal Selling by providing customer satisfaction surveys to MCU patients to get an overview of service quality and (4) publicity from wider stakeholders such as Dinas Kesehatan Provinsi DKI Jakarta. These four promotion strategies complement each other in disseminating service information and effectively increasing interest in patient visits at RSUD Matraman. It is necessary to monitor and evaluate the promotion strategy for the MCU COVID-19 service carried out by RSUD Matraman to get an overview of the most effective and efficient promotion strategy steps.
KINERJA RUMAH SAKIT DENGAN PENDEKATAN BALANCED SCORECARD (BSC): STUDI KASUS Nabella, Nabella; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 9, No. 2
Publisher : UI Scholars Hub

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Abstract

Regional General Hospitals as hospitals owned by local governments must provide the best service for the community, one way to assess the performance of the services provided is to use the Balanced Scorecard (BSC) method where this assessment does not only look at the financial perspective. but other aspects in the provision of health services to patients in hospitals. This study aims to see the results of the application of the use of the Balanced Scorecard (BSC) in the performance analysis of hospitals in Indonesia. This study uses a literature review method. Based on a study conducted by looking at the 3 journals seen, it was found that several targets had not been achieved in the assessment of several existing perspectives. The results obtained that the lack of budget efficiency in existing hospitals, not realizing the planned budget, customer acquisitions that do not increase causing new customers to not increase significantly, not achieving several hospital indicators and lack of productivity of hospital employees. The application of the BSC is very important for health services to assess and see which aspects need to be improved by the RSUD as a provider of health services to patients who receive services, the BSC does not only look at the profitability of the hospital but also customer satisfaction in existing health care facilities.
LITERATUR REVIEW: HOW TO MAINTENANCE VIP Fatimah, Sarah; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 3
Publisher : UI Scholars Hub

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Abstract

In Marketing analysis, patient is an important stakeholder of the hospital. And VIP patients can be valuable to increased demand. Caring for very important persons (VIPs), including celebrities and royalty, presents medical, organizational, and administrative challenges, often referred to collectively as the “VIP syndrome. The situation often pressures the health care team to bend the rules by which they usually practice medicine. Caring for VIP patients requires innovative solutions so that their VIP status does not adversely affect the care they receive. Caring for very important persons (VIPs), including celebrities and royalty, presents medical, organizational, and administrative challenges, often referred to collectively as the “VIP syndrome”. Literature Review method from relevant database such as Google Scholar search engine until 2018. Total document selected by full text is 6 articles as literature review and total 12 article as references. Nine guiding principles in caring VIP patients is Don’t bend the rules, work as a team, communicate, Carefully manage communication with media, resist chairpersons syndrome, care should occur where it is most appropriate, protect the patients security, be careful about accepting or declining gifts and working with the patient's personal physicians. Particularly when dealing with a VIP, the hospital’s communications or public relations (PR) officer becomes an integral member of the rehabilitation team. Although staff members will always be tempted to treat VIPs in special ways, the temptation should be avoided. The needs and problems of our patients, not their status or influence, should drive our response to them in the ED. VIP patients need treat more respectfully, see them more quickly, and pay more attention to them.
Pengaruh Bauran Pemasaran terhadap Kepuasan Pasien yang diperoleh dari Tingkat Kunjungan Pasien ke Rumah Sakit: Literature Review Safi’i, Akhmad; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

Efforts to satisfy consumer needs are carried out by every company with various strategies and methods with the hope that consumers will be satisfied and will make repeat purchases. If a consumer has turned into a loyal customer because his satisfaction is fulfilled, then the consumer will not switch to other similar company products or services. In the context of a hospital as well, people will selectively choose a hospital that they consider satisfied with hospital services and the impact on loyalty obtained from increased patient visits. This article aims to determine the effect of the marketing mix on patient satisfaction obtained from the level of hospital patient visits. This study uses a literature review method through the Google Schoolar database source. Search literature from the Google Scholar database source using the keywords "marketing mix" AND "Patient Visits" AND "Hospitals". Initial identification found 14 articles on Google Scholar. Then we did a screening related to relevance, after being screened according to the inclusion criteria, only 9. Then after going through the full article screening process and the eligibility of the 6 articles there were 6 articles that matched. From the six articles reviewed, four articles (83%) stated that the marketing mix had a significant effect on patient satisfaction obtained from patient visits to the hospital.
Marketing Mix Vs Loyalitas Pasien: Studi Literatur Junaidi, M. Andri; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

Marketing is the entire activity and process of making, communicating, delivering, offering something feasible for customers, clients, co-workers and society in general. The relationship with the hospital, because the hospital is classified as a semi-business organization. Hospitals must use marketing to face all the problems that exist and take all opportunities in order to survive, one of which is the marketing mix. The method used in this paper is a literature review using PRISMA. This resulted in 13 journals, both domestic and foreign. The marketing mix is needed as a way of marketing the hospital. From the search results, it was found that the components of the marketing mix consist of: product (product), place (location), price (price), promotion (promotion), people (people associated with services), process (service process), and physical evidence (physical evidence) has an effect on patient loyalty to the hospital. Although the single component has no effect on patient loyalty, from all the journals reviewed here, simultaneously all components of the marketing mix have a significant effect on patient loyalty after the Annova (F) test is performed.
Business Development of Dental Services Marketing in Hospital: A Systematic Review Ekasari, Ferti Dwi; Sulistiadi, Wahyu
Jurnal ARSI : Administrasi Rumah Sakit Indonesia Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

One of the health services in the hospital is dental and oral health care. Hospitals must establish a good marketing strategy for their organizations in an effort to continue to improve or maintain the expected position. Based on the above, it is necessary to know what efforts can be made by dental outpatient clinics in developing marketing of dental and oral health services in dental clinics in hospitals to increase patient visits to hospital dental clinics. This study use Systematic Review with PRISMA method retrieved from online database such as ProQuest, willy online, J Store, Scopus and Google Schoolars using a keyword “Dental services", "Dental marketing", "Marketing mix" and "Hospitals". The end of this search got 8 journals. Based on the results of research in several journals it was found that there were many ways to market dental polyclinics in hospitals. starting from strategic planning in setting up a dental polyclinic in a hospital it must be well planned. So that the investment or business that will be run can be successful, then beforehand it is necessary to do the right competitive strategy. An increase in patient visits at the hospital dental clinic can be done with one of the 3.0 marketing approaches. The components like physical evidence, people, and process were mixed to the form of the Service Marketing Mix. Marketing media can be done directly or by utilizing information media that can be accessed by many people online. Marketing efforts must also be in accordance with the law and medical ethics. Business development of dental services must be carried out and in accordance with a good marketing strategy. Good dental marketing will increase patient visits at the hospital.
Co-Authors Abdining Ageng Pratikno Abriani, Fanny Annisa Adang Bachtiar Ade Tzarina Prisella Purnamasari Adik Wibowo Ahmad Bajri Akhmad Safi'i Al Asyary Aldila, Mega Denada Aldilla Youthiana Oktavanny Alfiani, Ika Fitri Alfina Hidayati Amal Chalik Amal Chalik Sjaaf Amalia Ari Hardjanti Arbitera, Cahya Ardiani, Revy Aries Hamzah Arismen Arismen Arismen Arismen Astriana Astriana Azhar, Rodiyah Azis, Sri Juniarti Badra Al Aufa Bajri, Ahmad Bantolo, Suryo Boy Bachtiar Bunga Listia Paramita Cahya Arbitera Chaerin Nabila Fitriyah Christina Nusarita Intama Christina Nusarita Intama Damanik, Regina Destrina Damput, Fransiska Satriani Danar Wahyu Giwang Katon Dani Indrawan Dewajanti, Hanny Dhini Sari Sembiluh Dhini Sembiluh Dicky Budiman Dinis das Neves Soares de Sousa Dionisius Indri Priyobodo Dovian Emely Suteja Dumilah Ayuningtyas Edi Prasetyo Eilien Theodora Eka Ginanjar ekasari, ferti dwi Eko Aprizon Nanda Elisabeth Dewi Agustine Elsa Primasari Embu, Yoseph Kea Endah Lestari Endang W Bachtiar Enrico Adhitya Rinaldi Erick Suhendra Evi Martha Fairiska, Nindy Faridah, Iva Nur Fatimah, Sarah Fenilho, Yunita Fitri Dwiyani Fitria Fitria Fitriana Mahawati Nuryadi Ganapati, Ngakan Putu Daksa Gustik, Vellyana Hadi , Putri Halley Sari Hamzah, Aries Hana Apriyanti Hana Apriyanti Marno Handy Suryadi Hanny Dewajanti Hardjanti, Amalia Ari Hermes Santosa Husni Abdul Muchlis Husni Muchlis Ikhwan Rinaldi Ikrima Khaerun Nisa Indah Prihatin Intan Dwi Susanti Ira Gustina Irin Kirana Izzan Hurruzia, Muhammad Julius Parlin Junaidi, M. Andri Kamaluddin, Rachmat Karolina, Sinta Kartika Qonita Putri Khairunnisai Tarimah Kirana, Irin Koire, Ibrahim Isa Lanlan Lesmana Layli Rahmawati Leawaty Debora Leawaty, Leawaty Leni Burhan Liusono, Justinus Lova, Lovia Lubis, Ivan Reynaldo Mahdur, Rika Risalam Mala Hayati MALA HAYATI, MALA Mangoma, Joyce Manik, Irfan Rohot Uli Maranggi, Octavianus Mardiah Mardiah Mayansari, Addinda Intan Melissa, Hilda Meutia Arini Yasrizal Mochamad Iqbal Nurmansyah Monalisa Simbolon Monica Vidian Muchtar Muchtar Muchtar muchtar Muhammad Izzan Hurruzia Muhammad Tsany Saadi Muhammadi, Muhammadi Mulyanti Mulyanti nabella, nabella Nadya Aviliyani Taufik Naila Falichatul Muannisa Nanda, Esi Daktari Nanny Harmani Nanny Harmani Nastain Mohammad Dunda Natalia, Tiara Edithia Nelly Noviyanti Nisma Bawazier Nisrina Widyasanti Nora Fitria Tu Nova, Narizma Novolino, Novalino Nugroho, Bagus Nurlaili Maya Ramadhanty Oka Wilsen Joung Paramita, Bunga Listia Parulian Thomas Patriot Haryo Trenggono Pattiselanno, Roberth J. Pertiwi, Revita Anisa Pradnya Paramitha Prasetyaning Jati Primasari, Elsa Puput Oktamianti Purnawan Junadi Putri, Rizkha Nadha Hasrizal Putrie Sesunan, Rheine Indira Rafika Stany Yonathan Rahmadini, Indah Mustika Rahmawati, Layli Ratih Meireva Soeroso Ratna Ramadhani Refyan, Sarah Athiyyahmaulidya Rheine Indira Putrie Sesunan Rieke Cahya Rifka Silmia Rika Risalam Mahdur Rita Kumalasari Rita Kumalasari Rita Kumalasari Riupassa, Kelvin Riupassa, Kelvin E Rodiyah Azhar Safi’i, Akhmad Salimah, Nahda Sari, Noormaya Savira Nurulita Selly Gloria Lengkong Setyaningsih, Tyas Shabrina Mumtazah Shameela, Alika Sjaaf, Amal Chalik Soraya Risanda Sri Rahayu SRI RAHAYU Sri Rahayu Sri Rahayu Slamet Suci Nurul Andini Susanna Mutmainnah Suwandi, Indah Pratiwi Syiroj, Agung T R Taufik, Nadya Aviliyani Tiara Edithia Natalia Tjen Dravinne Winata Tjen Dravinne Winata Tyas Setyaningsih Utami, Sintha Vanda Sativa Julianti Veruswati, Meita Vetty Yulianty Permanasari Vican Sefiany Koloi Wayan Anggaratni G Wijaya, Andreas Wijaya, Ody Yudi Febriadi Yuliana S, Rina Yunita Fenilho Zakyta Pangestiara Gunarso Zuhdi, Nadya Adina