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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Teknologi Perikanan dan Kelautan AGRISAINS Biospecies ILMU KELAUTAN: Indonesian Journal of Marine Sciences Prosiding Seminar Biologi Competitor : Jurnal Pendidikan Kepelatihan Olahraga Biota: Jurnal Ilmiah Ilmu-Ilmu Hayati Indonesian Journal of Business and Entrepreneurship (IJBE) JURNAL BIOLOGI INDONESIA JURNAL ENGGANO Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Omni-Akuatika Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmu Kelautan Kepulauan Jurnal Ilmiah Ecosystem Scripta Biologica Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Lemuru : Jurnal Ilmu Perikanan dan Kelautan Indonesia JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Jurnal Ilmiah Manajemen Kesatuan Spizaetus: Jurnal Biologi dan Pendidikan Biologi Jurnal Pengabdian UNDIKMA Journal Coaching Education Sports Otonomi Juvenil: Jurnal Ilmiah Kelautan dan Perikanan Habitus Aquatica : Journal of Aquatic Resources and Fisheries Management Jurnal Ilmiah Pariwisata Kesatuan Proceeding Biology Education Conference Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan Proceedings Series on Social Sciences & Humanities Journal of Tourism Education Jurnal Informatika Kesatuan Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Pendidikan Guru Sekolah Dasar Journal of Fisheries & Marine
Sulistiono
Universitas PGRI Banyuwangi
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Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
Pengaruh Kualitas Produk, Citra Merek, Kepercayaan Konsumen Terhadap Keputusan Pembelian Motor Yamaha Mio Pambudi, Arde Lindung; Sulistianti, Ina; Sulistiono, Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.798

Abstract

This study aims to determine whether the effect of Product Quality, Brand Image, and Consumer Trust partially and simultaneously influence the Purchase Decision. The population in this study are consumers who use or have used Yamaha Mio in Bogor City with a total sample of 170 people. Data testing is done using SPSS 23 software. The results of this study are as follows: (1) Product quality partially influences purchasing decisions with a t count value greater than t table (2,996 > 1.65). (2) Brand Image partially influences purchasing decisions with the t-count value greater than t-table (2.892 < 1.65). (3) Consumer Confidence partially influences purchasing decisions with a t-count value greater than t-table (3.903 > 1.65). (4) Product Quality, Brand Image, and Consumer Trust simultaneously have a positive and significant effect on Purchase Decisions with a calculated F value greater than F table (45.189 > 2.66) and a significance value of 0.000. Keywords : Effect of Product Quality, Brand Image, Consumer Trust and Purchase Decision.
Peran Kepuasan Konsumen Sebagai Mediator Pengaruh Persepsi Kualitas Layanan Dan Persepsi Harga Terhadap Loyalitas Konsumen: Studi Kasus Pengguna Jasa Transportasi Online GOJEK Di Kota Bogor Ramadhanti, Nida Arista; Sulistiono, Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1275

Abstract

This study aims to find out if the Role of Consumer Satisfaction as a Mediator Between The Perception of Service Quality and Price Perception positively and significantly affects Consumer Loyalty. The population in this study is GOJEK Online Transportation Service Users In Bogor City with a sample number of 210 people. This research was conducted using SEM (Structural Equation Modelling) analysis using SPSS 23 and LISREL 8.8 Software. The results of this study are as follows: (1) Service Quality Perception has a positive influence and significantly on Consumer Satisfaction as a mediator with a t-Value value of 4.55 > Critical Ratio (CR) value of 1.96. (2) Price Perception has a positive influence and significantly on Consumer Satisfaction as a mediator with a t-Value value of 7.69 > Critical Ratio (CR) value of 1.96. (3) Service Quality Perception has a positive and significant influence on Consumer Loyalty with a t-Value of 2.64 > Critical Ratio (CR) value of 1.96. (4) Price Perception has a positive and significant influence on Consumer Loyalty with a t-Value of 2.13 > a Critical Ratio (CR) value of 1.96. (5) Customer Satisfaction as a mediator has a positive and significant influence on Consumer Loyalty with a t-Value of 4.09 > a Critical Ratio (CR) value of 1.96. (6) Service Quality Perception has a positive and significant influence on Consumer Loyalty through Consumer Satisfaction as a mediator with a t-Value value of 3.33 > Critical Ratio (CR) value of 1.96. (7) Price Perception has a positive and significant influence on Consumer Loyalty through Consumer Satisfaction as a mediator with a t-Value value of 3.93 > a Critical Ratio (CR) value of 1.96.
Pengaruh Brand Association, Brand Reliability, Dan Brand Intention Terhadap Brand Loyalty: Studi Kasus Pada Indihome Kota Bogor Wibisono, Sandy; Clarita, Teresa; Sulistiono, Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.2062

Abstract

This study aims to determine whether Brand Association, Brand Reliability, and Brand Intention have a partial and simultaneous effect on Brand Loyalty. The population in this study are consumers who have used Indihome in the city of Bogor with a total sample of 150 people. The sampling method used is a non-random sampling method. The data analysis method used is multiple linear regression analysis to determine the effect of Brand Association, Brand Reliability, and Brand Intention on Brand Loyalty. Data testing was performed using IBM SPSS Statistics 24 Software. The results of this study are as follows: (1) Brand Association partially affects Brand Loyalty with a t-count value greater than t table (3.333> 1.65). (2) Brand Reliability partially affects Brand Loyalty with the t value greater than t table (2.709> 1.65). (3) Brand Intention partially affects Brand Loyalty with the value of t count greater than t table (4.565> 1.65). (4) Brand Association, Brand Reliability, and Brand Intention simultaneously have a positive and significant effect on Brand Loyalty with a calculated F value greater than F table (122.265> 2.67) and a significance value of 0.000. (5) The three independent variables (Brand Association, Brand Reliability, and Brand Intention) are able to explain variations in the dependent variable (Brand Loyalty) by 72%, while 28% Brand Loyalty is influenced by other independent variables. Keywords: Brand Association, Brand Reliability, Brand Intention, and Brand Loyalty
The Influence Of Service Quality, Product Quality, And Brand Image On Purchasing Decisions: Case Study of Nako Kebon Jati Bogor Coffee Sulistiono, Sulistiono; Maghfirah, Annisah Al; Astrini, Danti
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2539

Abstract

This study aims to determine the effect of Service Quality, Product Quality, and Brand Image on Purchasing Decisions of Nako Kebon Jati Coffee. The number of samples is 385 respondents. The sampling method used is purposive sampling. The data analysis method used is Multiple Regression Analysis to find out whether service quality, product quality, and brand image can influence purchasing decisions on Kebon Jati Nako coffee. Data Processing Using the Statistical Package for the Social Science (SPSS). From the research results, the following data were obtained: (1) Service quality has a positive and significant effect on purchasing decisions for Kebon Jati Nako coffee. (2) Product quality has a positive and significant effect on purchasing decisions for Kebon Jati Nako Coffee. (3) Brand Image has a positive and significant effect on Purchasing Decisions. (4) Service Quality, Product Quality, and Brand Image simultaneously have a positive and significant effect on Purchasing Decisions. Keywords: Service Quality, Brand Quality, Brand Image, Purchasing Decision
Pengaruh The Flower Of Service dan Physical Evidence terhadap Loyalitas Konsumen pada Starbucks Coffe Carissa, Carissa; Sulistiono, Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol. 5 No. 1 (2017): JIMKES Edisi April 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v5i1.15

Abstract

The concept of Flower of Service was first introduced by Christopher Lovelock, a British service marketing expert. According to this concept, value is constructed by core products and supplementary services. There are two identified supplementary service, first is a supplementary service that acts as deliverer of service or aid in the usage of core products. And second is a supplementary service that strengthens and adds value to the customers. Mean while, physical evidence is recognized as one of the many factors that influence the customers to buy or use the offered services, and customers’ loyalty is a chance for the buyers to become a loyal customers and /or clients. This research is aimed to (1) find out about the influence of flower of service on customers’ loyalty, (2) to examine the influence of physical evidence on customer loyalty, and (3) to find out the influence of flower of service and physical evidence on customer loyalty. The research show that the multiple linear regression equation Y=3,786+0,482 X1+0,348 X2 which means that if flower of service is represented with 1 then the level of customers’ loyalty will increase for an amount of 0,482 and if physical evidence is 1 then the level of customers’ loyalty will increase for an amount of 0,348. The result of coefficient correlation analysis show that r = 0,642 which means that there is a significant relationships between flower of service and physical evidence on customers’ loyalty. The analysis for the coefficient determination proves that flower of service contributes 41,2% in creating customers’ loyalty and the rest of 58,8% was determined by other factors.
Co-Authors . Zairion A. M. Simanjuntak, Johansen A.M. Simanjuntak, Johansen Abrilliant, Putri Salma Achmad Fahrudin Ade Mulyana, Ade Adi Hendarso, Septa Adil Fadillah Agus Alim Hakim Agus Muji Santoso Agustinus M Samosir Aji, Tegar Laras Pandu Allan Erwandy Nenobais Ani Suryanti Any Kurniawati Any Kurniawati Arde Lindung Pambudi Arfiati Ulfa Utami Arganata, Febryan Dimas Ario Damar Astriani, Imaniar Astriani, Imaniar Astriani Astrini, Danti Awwali, Aliza Tinur Ayu Ervinia Azis Purwantoro Basyiruddin Nur Budhi Utami Carissa Carissa, Carissa Clarita, Teresa Dawi, Mario Raja Sani Dediyanto, Kristian Diah Etika Maharatih Setiarina Dian Tri Rinawati Dwi Ari Budi Retnani Dwi Ari Budiretnani Dwi Yuni Wulandari Edy Safni Rosa Endi Setiadi Kartamihardja, Endi Setiadi Ernawati , Yunizar Etty Riani Fadly Y Tantu Fahriza, M Raffi Fahsani, Donny Feby Indriana Yusuf Firmansyah, Muhammad Fikri Fitri, Rini Nur Gema Wahyudewantoro, Gema Hariadi, Rangga Dwigana Harmono, Setyo Haryono Haryono Hefni Effendi Herawati, Elysabet Heri setiawan Hermanto, Dedy Tri Ichsan Ismail, Muhammad IDA RAHMAWATI Imas Cintamulya Indra Cahyadinata, Indra Indrajaya, Indrajaya Insani, Gilang Taufan Ismail Ismail Ismudi Muchsin Issirep Sumardi Istiqlaliyah, Hesty Kusumayanti, Diah Maghfirah, Annisah Al Maria Ulfa Marisa Marisa Megandhi Gusti Wardhana Mekaniwati, Ani Mohammad Mukhlis Kamal Muchtar, Sephia Herliana Muis Muis, Muis Mumuh Mulyana Nabillah, Firja Hasanah Nadya Adharani Nadzifah, Bintang Khoirun Nandya Fitri Rachmawati Nasution, Syahroma Husni Nasution, Syahroma Husni Niken T.M. Pratiwi Niken Tunjung Murti Pratiwi Noviastuti, Nina Nurisnaini, Neni Nurul Widayati Okvitasari, Astri Rino Orchidta, Shofia Ananda Pambudi, Arde Pertiwi, Niken T. M. Poppy Rahmatika Primandiri Rahmat Kurnia Rainanto, Bambang Hengky Ramadhanti, Nida Arista Ramdani, Muhamad Ridwan RIDWAN AFFANDI Rini, Riris Setya Risky Aswi R, Risky Ristiana Dyah Purwandari Romanus Edy Prabowo Ronauli, Eva Cristine Rosyid Ridho Rusandy, Deby Santyo Said, Jamaliah Santi, Susi Saputri, Eka Nur Sari, Devi Anita Sembiring, Rinawati Simanjuntak, Charles P H Siti Zubaidah Soedharman, Dedi Soedharman, Dedi Soetikno Wirjoatmodjo, Soetikno Sulami, Evi Sulistianti, Ina Sulistiyowati, Tutut Indah Susanto, Agung Hermawan Susilowati, Dwi Indah Syafarina, R. Syaifullah Syaifullah Syarifah, Meilita Tantonio, Michael Claudius Tussadiyah, Fadzillah Wahidin, Nurhalis Waluyo Waluyo Wibisono, Sandy Widodo, R. Widyarini, Happy Wiharjo, Rahmat Yumirwan Wildan Nurussalam Wildan, Dudi Muhammad Yahya, Nurul Musyariafah Yitno Purwoko Yudhi Nugroho, Chris Tomy Yulia Nurendah Yuniar, Sucifa Thita Ziidani, Virginia