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PENINGKATAN KEMAMPUAN DAN PEMAHAMAN MANAJEMEN PEMASARAN BERBASIS DIGITAL PADA UMKM KACANG TELUR SAFIA JEMBER Fauziyyah, Salma; Wulandari, Deasy; Mirzania, Alif; Nurhayati, Nurhayati; Prasetiyaningtiyas, Susanti; Suroso, Imam
Jurnal Pengabdian Masyarakat Applied Vol. 3 No. 1 (2024): JPMA Vol 3 No 1
Publisher : Fakultas Ekonomi dan Bisnis

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Abstract

Pertumbuhan sektor UMKM menjadi perhatian pemerintah karena merupakan salah satu indikator keberhasilan pembangunan Indonesia. Tantangan terbesar yang dihadapi UMKM dalam pengembangan usahanya adalah pemasaran dan peningkatan nilai jual produknya. Tujuan pengabdian pada masyarakat ini adalah memberikan pemahaman pentingnya digital marketing dalam mempromosikan produk UMKM dan meningkatkan kualitas pengemasan produk UMKM. Metode yang digunakan dalam kegiatan ini adalah pelatihan dan pendampingan. Metode pelatihan digunakan untuk menjelaskan bagaimana peran digital marketing dalam mempromosikan produk UMKM. Sedangkan metode pendampingan dilaksanakan dalam rangka praktek pemasaran digital dan peningkatan pengemasan produk UMKM. Khalayak sasaran pengabdian pada masyarakat ini adalah pelaku UMKM di Desa Tegal Besar Kecamatan Kaliwates Kabupaten Jember. Hasil kegiatan ini adalah peningkatan kualitas kegiatan pemasaran dan kualitas pengemasan produk UMKM, khususnya UMKM Kacang Telur Safia Jember. Secara umum kegiatan pelatihan dan pendampingan ini berjalan lancar, dimana peserta yaitu pelaku UMKM mendengarkan masing-masing tim pelaksana dengan antusias sehingga kegiatan ini berhasil dilaksanakan tanpa kendala yang berarti. Kata kunci: Pemasaran Digital, Pelatihan, Pendampingan, UMKM, Pengemasan Produk
PELATIHAN HIDROPONIK SISTEM WICK SKALA RUMAH TANGGA UNTUK SOLUSI LAHAN KERING DI DESA SRUNI Muhajir, Mohammad Iqbal; Husnan, Abdul; Fitriani, Andini Nisya; Putri, Erina Minanda; Dinna Dewi, Almas Farah; Gusminto, Eka Bambang; Farida, Lilik; Suroso, Imam
Jurnal Pengabdian Masyarakat Applied Vol 2 No 2 (2023): JPMA Vol 2 No 2
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpma.v2i2.44343

Abstract

Setelah melakukan survei masa-masa di desa Sruni, kami menemukan permasalahan yang dapat memecahkan dan kemudian dikembangkan. Masalah yang kami temukan adalah lahan kering yang ada di desa Sruni. Atas permasalahan tersebut kami mendapatkan sebuah inovasi atau pendampingan berupa hidroponik dengan mengadakan pelatihan cocok menanam hidroponik. Sasaran kami adalah ibu-ibu PKK dan ibu-ibu Muslimatan. Adanya pelatihan tersebut dapat memudahkan mereka untuk mengenal seputar hidroponik dan bagaimana cara membuat praktik hidroponik. Sehingga mereka dapat meneruskan pelatihan tersebut meskipun kami sebagai pihak pemberi pelatihan sudah menyelesaikan masa mengabdi kepada masyarakat.
Pengaruh Visual Merchadising, Hedonic Shopping Value, Price Discount Terhadap Impluse Buying Produk Uniqlo di Indonesia Prasetyaningtyas, Susanti; Furqoni, Deurucci Sabda; Suroso, Imam; Mirzania, Alif Mirzania; Indraningrat, Ketut
VALUE: Journal of Business Studies Vol. 3 No. 1 (2024): VALUE: Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/value.v3i1.47953

Abstract

Selama berlangsungnya kegiatan jual beli suatu barang atau produk, perilaku konsumen merupakan salah satu variabel yang sulit diprediksi. Perilaku pembelian tidak terencana berpotensi besar terjadi jika konsumen tidak terbiasa membuat daftar belanjaannya, yang biasa disebut dengan Impulse Buying. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Visual Merchandising, Hedonic Shopping Value, dan Price Discount terhadap Impulse Buying Produk Uniqlo di Indonesia. Penelitian ini menggunakan metode penelitian eksplanasi dengan menggunakan jenis data kuantitatif. Populasinya adalah seluruh konsumen produk Uniqlo di Indonesia dan sampelnya adalah beberapa responden yang berusia minimal 18 tahun dan pernah berkunjung dan berbelanja di Uniqlo dalam 6 bulan terakhir. Hasil penelitian menunjukkan bahwa Visual Merchandising, Hedonic Shopping Value, dan Price Discount berpengaruh signifikan terhadap Impulse Buying. Hal ini menunjukkan bahwa semakin baik Visual Merchandising, Hedonic Shopping Value, dan Price Discount maka semakin baik dalam membangun Impulse Buying.
LEGAL PROTECTION AGAINST THE REVENGE PORN VICTIMS Wishinta, Anisya Yudistya; Suroso, Imam
Acitya Wisesa: Journal of Multidisciplinary Research Vol. 1 Issue 3 (2022)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.213 KB) | DOI: 10.56943/jmr.v1i3.162

Abstract

People's needs in getting information become easier in the modern era. It is due to Indonesian digital-based information and communication technology every day increasing from the user and technology aspects. Cybercrime can be interpreted as one of the worst parts of technology and communication developments that have a very negative impact on the community. In all areas of modern life today, it can have positive and negative impacts on users. Revenge-motivated pornography is a cybercrime committed by adjusting pornographic material without the victim's consent with the motive of revenge. Thus, the victim suffers or is mentally injured, then full protection starts from the right to treatment, the right to protection, and the right to recovery. This research used a normative type of research combined with library research. The objective of this research is to analyze the legal protection for the victims of revenge porn. It is provided by the government as stated in the relevant legislation which is very necessary for the victim.
Pendampingan Pembelajaran Metode Penelitian Gabungan (Mixed Method) di IAIS Lumajang Ana Mufidah; Novi Puspitasari; Khanifatul Khusna; Imam Suroso
Jurnal Pengabdian Masyarakat Akademisi Vol. 3 No. 1 (2024)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v3i1.871

Abstract

Memahami pendekatan metode campuran sangatlah penting, namun civitas akademika IAIS Lumajang masih memandang pengetahuan tentang metode penelitian khususnya metode penelitian campuran dirasa masih sangat kurang. Untuk itu, bantuan pembelajaran mixed method berguna dalam memaksimalkan pengetahuan pada akademisi IAIS Lumajang. Desain penelitian eksplanatori sekuensial digunakan dalam penelitian ini. Penelitian eksploratif sekuensial melibatkan pengumpulan dan evaluasi data kuantitatif pada langkah pertama, pengumpulan dan evaluasi data kualitatif pada langkah kedua, analisis data secara keseluruhan, dan terakhir menghasilkan kesimpulan berdasarkan analisis data. Agar rangkaian kegiatan pengabdian di Kampus IAIS Lumajang ini dapat terlaksana dengan sukses, seluruh tim yang melaksanakan tugas dan kewajibannya berdasarkan pembagian tugas mampu bekerjasama dan berkoordinasi secara efektif. Informasi yang diberikan oleh tim pelaksana layanan ini harapannya mampu berkontribusi dalam pengoptimalan standar studi dan memperluas pemahaman tentang subjek tersebut.
Pengaruh Gaya Kepemimpinan Dan Budaya Organisasi Terhadap Komitmen Pegawai (Studi Pada Universitas Sjakhyakirti Palembang) Indah Mawarni; Tutik Pebrianti; Imam Suroso; Aras Tulip
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 1 No. 1 (2017): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 1 No 1 (Desember 2017)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

This research isconducted to find outthe influence of leadership style and organizational culture partially and simultaneously employees commitment at Sjakhyakirti University of Palembang. Data areobtained from questionnaires. The respondents areall staffs and lecturers at Sjakhyakirti University of Palembang. The results of the research analyzeusing Multiple Linear Regression which Leadership styles and organizational culture havea significant influence to employees commitment also leadership style and organizational culture simultaneously have a significant effect on employees commitment. It is suggested that the leadership of Sjakhyakirti University of Palembangmaintainsa participative and delegative stylesin orderto maintainthe affective commitment of the employees in University of Sjakhyakirti. The leader should pay attention to discipline and employees developmentbecauseit will certainly impact on the sustainability commitment of employees and lecturers in Sjakhyakirti University of Palembang.
Pengaruh Pelatihan Dan Sikap Individu Terhadap Motivasi Kerja Peserta Pendidikan Vokasi Lembaga Pendidikan Dan Pengembangan Profesi Indonesia (Lp3i) Cabang Palembang Arubina Bangsawan; Hendra Musa; Imam Suroso; Aras Tulip; Vivin Afini
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 1 No. 1 (2017): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 1 No 1 (Desember 2017)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

This study aims to find out how the Effects of Training and Individual Attitudes to Work Motivation of Vocational Education Participants of Lembaga Pendidikan dan Pengembangan Profesi Indonesia (LP3I) branch of Palembang. The research usesPurposive Random Sampling method. Thus, the number of samples in this study are all participants of Vocational Education LP3I BranchofPalembang those are103 people for all majors.Methods of data analysis isMultiple Linear Regression method. The results show that training and individual attitudes significantly influence to the work motivation of Vocational Education Participants LP3I branch of Palembang either partially or simultaneously. In this research, training variable is the most dominant variable affectthe work motivation of Vocational Education Participant LP3I branch of Palembang.
Hasil Kinerja Karyawan Berpengaruh Terhadap Komitmen Dan Sikap Kerja Karyawan (Study Kasus Di PT Metriko Palembang) Sudarna; Tutik Pebrianti; Imam Suroso; Aras Tulip
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 1 No. 2 (2018): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 1 No 2 (Juni 2018)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

After the employee’s problem inventoried at PT. Metriko, the problems were certainly raised not only from the working environment, with the co-workers, superiors or with the load of work itself. Employee’s attitude is represented with satisfaction and working involvement. This attitude certainly will have an impact and or influence towards the employee’s performance. The purpose of this research is to analyse if a commitment and a employee’s attitude caused an impact towards the employee’s performance. Based on calculation analysed by using simple linear regression with SPSS ver. 22.00, the results are: Satisfaction Coefficient B = 1,541 with p value = 0,000 < 0,05 with determination R2–0,421 (4,21%); Management Commitment Coefficient B = 0,784 with p value 0,000 < 0,05 with determination R2= 0,413 (41,3%); and Employee’s attitude Coefficient B = 1,809 with p value 0,000 < 0,05 with determination R2–0,433 (43,3%). It can be concluded that the hypotheses stated that commitment and employee’s attitude have a positive relation and significant impact towards the employee’s performance.
Pengaruh Motivasi Terhadap Kinerja Karyawan Pada PT. Bumi Pratama Usaha Jaya Bayung Lencir Imam Suroso; Tutik Pebrianti; Aras Tulip; Vivin Afini; Indah Mawarni
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 1 No. 2 (2018): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 1 No 2 (Juni 2018)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

This research is conducted to find out whether these i sor not the effect and realtionship between motivation (x) and employee performance (y) at PT. Bumi Pratama Usaha Jaya In Bayung Lincir. The writer uses statistical method in analysing the data in simple linear regression analysis. Considering the results of validity and reliability test, it is stated that all statement indicators are valid and reliable, from regression analysis states that working satisfaction, commitment and working involvement have positive and significant effect on employee performance. Thus, it can be concluded that working behaviour is very identical with working satisfaction, commitment and working involvement. Their influential relationship is very positive and significan ton employee performance. Therefore, the hypothesis states working satisfaction, commitment and working involvement have positive and significant effect is accepted., this research is not good yet because of the limitation in it. Suffestion for the development of this reserch is not only done in one company but also the charecteristics of the comparison company, then if the researchdone in some different but similar companies will get the right solution.
Pengaruh Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Bintang Selatan Agung Palembang Aras Tulip; Imam Suroso; Indah Mawarni; Vivin Afini
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 1 No. 2 (2018): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 1 No 2 (Juni 2018)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

This study aims to determine the level of the relationship between work discipline on employee performance. The population in this study were 120 people and the sample was 92 people. The analysis technique is done by qualitative analysis and quantitative analysis. The results of this study can be concluded that the relationship between work discipline and employee performance using the product moment correlation analysis tool obtained rxy correlation value of 0.997. When consulted with r table 0.997 it is at 0.80-1,000 which means that the relationship between work discipline and performance is very strong. The influence of work discipline and employee performance using the determination coefficient determination formula obtained a value of 99.4%, meaning that work discipline has an effect of 99.4% on performance. While 0.6% is influenced by other factors not examined. The magnitude of the qualitative analysis of work discipline and employee performance in table 8-16 concerning work discipline questions in table 17-27 about thequestion of employee performance, it is concluded that the work discipline carried out by employees is still not good. Thus it can be concluded that work discipline has a role in improving employee performance.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Muhsyi Abdullah, Jihan Jannata Afini, Vivin Agung Budi Sulistiyo Alif Mirzania Alvan Sidiq Asbullah AMALIYAH, FITRI Ana Mufidah Andi Sularso Andi Sularso Andre Nanda Anggraini, Hilwa Angkat Samekto Aras Tulip Ardiansah, Wisnu Ardiansyah, Mochamad Wildan Arubina Bangsawan Bambang Irawan Biondi Prasadha Priyadhana Choirunnisa' Kurnia Safitri Deasy Wulandari Dessy Wulandari Dewi Prihatini Diah Yulisetiarini Dian Ariani Dimas Firman Kurniawan Dimas Firman Kurniawan, Dimas Firman Dini Optimasi, Dini Dinna Dewi, Almas Farah Dwi Andri Risqianto dwi purwanto Eka Bambang Gusminto Elok Sri Utami Evrylia Tri Purnama Sari Firgini Kuntoro Fitri Indah Sari Fitriani, Andini Nisya Furqoni, Deurucci Sabda Gde Made Oki Pranajaya Gusti Ayu Wulandari Hari Sukarno Hendra Musa Husnan, Abdul Indah Mawarni Indarto, Erik Wahyu Istiqomah, Latifah Ketut Indraningrat Khairuddin Khanifatul Khusna Lilik Farida Maemonah, Maemonah Mahdi Hendrich Maknun, Lu'lu'il Marita Pratisila Masnoni Melisa A Putri Mirzania, Alif Mirzania Mochammad Nasirudin Mochammad Rohman Antoni Mohammad Dimyati Muhajir, Mohammad Iqbal Muhammad Deni, Muhammad Nanda Revita Nelly Novi Puspitasari Nurhayati Nurhayati Nurhayati Nurhayati Nurul Qomariah Nurullah Hidajahningtyas Nurullah Hidajahningtyas, Nurullah Pangestu, Divan Robi Prasetyaningtyas, Susanti Puji Lestari Reski Fitriani Putri, Erina Minanda R. Andi Sularso R. Andi Sularso Rachmatul Istiqomah Ridahanum Akadjaja Ridwan Iskandar Roy Saleh Rudyanto, Tomy S. Sugiharto Salampessy, Haris Salma Fauziyyah Sri Wahyu Lely Hana Sudarna SUDARYANTO SUDARYANTO Susanti Prasetiyaningtiyas Suwandi Suwandi Tutik Pebrianti Vivin Avini Wishinta, Anisya Yudistya Zein Ghozali