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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Kesehatan Masyarakat JAM : Jurnal Aplikasi Manajemen Managament Insight: Jurnal Ilmiah Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi IMAGE UNEJ e-Proceeding Hasanuddin Economics and Business Review Jurnal Kesehatan Komunitas Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Warta Pengabdian Bisma: Jurnal Bisnis dan Manajemen Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Referensi : Jurnal Ilmu Manajemen dan Akuntansi MABIS: Manajemen dan Bisnis Cakrawala Management Business Journal Journal of Business and Applied Management International Journal of Financial, Accounting, and Management Abdimas Universal Jurnal MEBIS (Manajemen dan Bisnis) Cendekia : Jurnal Pengabdian Masyarakat International Journal of Economics Development Research (IJEDR) Jurnal Abdi: Media Pengabdian Kepada Masyarakat ARTERI : Jurnal Ilmu Kesehatan Journal of Community Service and Empowerment Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences MAHESA : Malahayati Health Student Journal Jurnal PkM (Pengabdian kepada Masyarakat) Jurnal Abdi Masyarakat Indonesia BISMA (Bisnis dan Manajemen) VALUE: Journal of Business Studies JPMA Waisya : Jurnal Ekonomi Hindu ABM: International Journal of Administration, Business and Management Global Management: International Journal of Management Science and Entrepreneurship
Ika Barokah Suryaningsih
Fakultas Ekonomi Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Referensi : Jurnal Ilmu Manajemen dan Akuntansi

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PENINGKATAN PEMBELIAN IMPULSIF PRODUK FESYEN DI E-MARKETPLANCE MELALUI FLASH SALES, OCR DAN NILAI HEDONIS Paramita, Cempaka; Suryaningsih, Ika Barokah; Eksanti, Eksanti
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i1.5460

Abstract

This study is conducted to examine the role of flash sales, OCR (Online Customer Review), and hedonic value in increasing impulse buying especially for the fashion products sold in the Indonesian e-marketplaces. This research is quantitative explanatory research and the primary data was obtained from an online survey with the sample consisted of 234 respondents taken by applying purposive sampling method.  Data were analyzed using analysis of multiple linear regression. The results of this study prove that flash sales, OCR, and hedonic value have positive and significant effect on the impulse buying of fashion products in e-marketplace. These results imply that to increase consumer’s impulse buying toward fashion products, the marketers or sellers in the e-marketplace should make effective marketing strategy by conducting frequent flash sales while stimulating positive OCR and hedonic value.
BUILDING WORD-OF-MOUTH IN EDUCATIONAL TOURISM DESTINATIONS: THE ROLE OF MEDIATION PERCEIVED VALUE AND TOURIST SATISFACTION Suryaningsih, Ika Barokah; Sumani, Sumani; Haqi, Roikha Nurul; Putri, Rizky Atika Salsabila Ivabianca
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 11, No 2 (2023)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v11i2.4928

Abstract

This research aims to examine the mediating role of perceived value and tourist satisfaction on the influence of the destination's image on word of mouth at Blitar Chocolate Village as an educational tourism destination. This explanatory research used incidental sampling techniques to determine tourist respondents who were on educational tour visits as many as 130 people. The data is analyzed using partial least squares (PLS) with SmartPLS 4.0 software to analyze the data.. As a result, Perceived value is not able to mediate the image of the destination to word of mouth, but tourist satisfaction is able to mediate the image of the destination to word of mouth Blitar Chocolate Village. For further research, other variables can be added to find out updates and developments regarding factors that can affect perceived value, tourist satisfaction, and word of mouth.
Co-Authors Abriana, Roshinta Meta Afandi, Mochammad Farid Agus Priyono Akbar, Rizqi Maulana Ilhan Akhamd Haryono Alfarisy, Fariz Kustiawan Alwan Sri Kustono Amin Amin Anggita, Reza May Arina, Yuliana Mahdiyah Daat Aris Prasetyo Azman, Heru Aulia Bambang Kuswandi Cahyani, Devina Widya Cempaka Paramita, Cempaka Chairul Saleh Choliq, Sheila Soraya Deasy Wulandari Destari, Fajar Devina Widya Cahyani Dewi Dianasari Dewi Prihatini Diah Utami Rahayu Diana Nuril Kamilah Diana Sulianti K Tobing Dianasari, Dewi Didik Pudjo Musmedi Eksanti, Eksanti Ema Desia Prajitiasari Ema Rachmawati Etty Puji Lestari Firman Restu Hikmatullah Gusti Ayu Wulandari Hafiyan, Mohamad Fikri Handriyono Handriyono Haqi, Roikha Nurul Hary Prayogo Heny Hendrayati Heru Aulia Azman Heruddin, Heruddin Hidayat, Mochammad Amrun I Gede Bayu Wijaya I, Heriberta Reny Indah Yulia Ningsih Intan Nurul Awwaliyah Iwan Dewanto, Iwan Johan Chrisna Bintoro Kristian Suhartadi Widi Nugraha Lokaprasidha, Pramesi Markus Apriono Mochammad Amrun Hidayat Mohamad Dimyati Noviasari, Rifka Arinda NURDIN, DJAYANI Nurhayati Nurhayati Nuri Nuri Nuri, Nuri Pratama, Mohamad Dito Prriantono, Dwinda Purwiningsih, Driana Desy Putri Habibah Putri, Rizky Atika Salsabila Ivabianca Putrihandani, Yuani Raden Andi Sularso, Raden Andi Rahmawati, Yessica Gustya Ramadina, Novia Amalsya Safira, Firjin Salma Fauziyyah Samudji Samudji Santoso, Nugroho Edie Sapta Yanuar Sari, Tria Putri Novia Setiyawan, Rafni Siti Sri Wahyuni Sri Wahyu Lelly Hana Setyanti SUDARYANTO SUDARYANTO Suharsono Suharsono Sukmalangga, Arnas Yulio Sumani . Sumani Sumani Susanto, Arnis Budi Suziana, Suziana Verinita, Verinita Viera Wardhani Viera Wardhani Widayanti, Andri Eko Widianingrum, Desika Wiwien Sugih Utami Yustri Baihaqi