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Ika Barokah Suryaningsih
Fakultas Ekonomi Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Importance of Purchasing Decisions in E-Marketing Relationships and Online Store Customer Satisfaction Akbar, Rizqi Maulana Ilhan; Suryaningsih, Ika Barokah; Susanto, Arnis Budi; Handriyono, Handriyono
Image : Jurnal Riset Manajemen Vol 12, No 2 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.016

Abstract

The purpose of this research is to examine and analyze the important role of purchasing decisions in mediating the relationship between e-marketing and customer satisfaction. The sample used was 120 customers from Denpro Dental Store in Online Stores (Shopee and Tokopedia). The research uses a quantitative approach with the help of SmartPLS. The research results show that e-marketing in the form of convenience, responsiveness, marketing content, and trust plays an important role in increasing purchasing decisions. Purchasing decisions have an important impact on increasing customer satisfaction. An important implication of this research is that effective e-marketing strategies in the aspects of convenience, responsiveness, marketing content, and trust significantly increase purchasing decisions, which in turn increases customer satisfaction. Therefore, online stores like Denpro Dental Store must focus on improving the quality of their e-marketing to encourage positive purchasing decisions and increase customer satisfaction levels.
Co-Authors Abriana, Roshinta Meta Afandi, Mochammad Farid Agus Priyono Akbar, Rizqi Maulana Ilhan Akhamd Haryono Alfarisy, Fariz Kustiawan Alwan Sri Kustono Amin Amin Anggita, Reza May Arina, Yuliana Mahdiyah Daat Aris Prasetyo Azman, Heru Aulia Bambang Kuswandi Cahyani, Devina Widya Cempaka Paramita, Cempaka Chairul Saleh Choliq, Sheila Soraya Deasy Wulandari Destari, Fajar Devina Widya Cahyani Dewi Dianasari Dewi Prihatini Diah Utami Rahayu Diana Nuril Kamilah Diana Sulianti K Tobing Dianasari, Dewi Didik Pudjo Musmedi Eksanti, Eksanti Ema Desia Prajitiasari Ema Rachmawati Etty Puji Lestari Firman Restu Hikmatullah Gusti Ayu Wulandari Hafiyan, Mohamad Fikri Handriyono Handriyono Haqi, Roikha Nurul Hary Prayogo Heny Hendrayati Heru Aulia Azman Heruddin, Heruddin Hidayat, Mochammad Amrun I Gede Bayu Wijaya I, Heriberta Reny Indah Yulia Ningsih Intan Nurul Awwaliyah Iwan Dewanto, Iwan Johan Chrisna Bintoro Kristian Suhartadi Widi Nugraha Lokaprasidha, Pramesi Markus Apriono Mochammad Amrun Hidayat Mohamad Dimyati Noviasari, Rifka Arinda NURDIN, DJAYANI Nurhayati Nurhayati Nuri Nuri Nuri, Nuri Pratama, Mohamad Dito Prriantono, Dwinda Purwiningsih, Driana Desy Putri Habibah Putri, Rizky Atika Salsabila Ivabianca Putrihandani, Yuani Raden Andi Sularso, Raden Andi Rahmawati, Yessica Gustya Ramadina, Novia Amalsya Safira, Firjin Salma Fauziyyah Samudji Samudji Santoso, Nugroho Edie Sapta Yanuar Sari, Tria Putri Novia Setiyawan, Rafni Siti Sri Wahyuni Sri Wahyu Lelly Hana Setyanti SUDARYANTO SUDARYANTO Suharsono Suharsono Sukmalangga, Arnas Yulio Sumani . Sumani Sumani Susanto, Arnis Budi Suziana, Suziana Verinita, Verinita Viera Wardhani Viera Wardhani Widayanti, Andri Eko Widianingrum, Desika Wiwien Sugih Utami Yustri Baihaqi