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All Journal International Journal of Social Science and Business International Journal of Supply Chain Management JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Journal of Humanities and Social Studies Management Studies and Entrepreneurship Journal (MSEJ) Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Society Engagement (IJSE) International Journal of Engagement and Empowerment (IJE2) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Journal of Multidisciplinary Science Rudence: Rural Development for Economic Resilience Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Kabar Masyarakat
Agus Setyo Pranowo
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Product Quality and Service Quality on Purchase Decisions for Fashion Products Online Through Perceived Risk in Social Commerce Haekal, Azwar; Pranowo, Agus Setyo; Limakrisna, Nandan
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 3 (2023): Vol 3, No 3 (2023): Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i3.9947

Abstract

This study aims to examine the influence of product quality and service quality on online fashion purchase decisions, with perceived risk serving as a mediating variable in the context of social commerce. The rapid growth of online shopping through social media platforms, particularly Facebook and Instagram, has transformed consumer behavior and introduced new dimensions of trust, risk perception, and purchase decision-making. This research investigates how consumers evaluate the reliability of products and services when making purchase decisions in digital environments where physical interactions are absent. Using a quantitative explanatory method, data were collected through questionnaires distributed to students of the Master of Management Program at Pakuan University who actively use Facebook and Instagram for online fashion transactions. A total of 120 valid responses were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test both direct and indirect effects among variables. The findings indicate that both product quality and service quality have significant positive effects on consumers’ purchase decisions. Moreover, perceived risk partially mediates the relationship between these variables, suggesting that higher product and service quality can reduce consumer uncertainty and enhance confidence in online purchasing. This implies that building perceived reliability and minimizing transaction risk are critical strategies for increasing customer engagement and satisfaction in social commerce. The study contributes to the growing literature on digital consumer behavior by integrating quality dimensions and risk perception into a unified model of online purchase decision-making. Practically, it provides managerial insights for social media entrepreneurs and e-commerce marketers to strengthen consumer trust through superior product offerings and responsive online services.
The Effect of Product Quality and Price Perception on Purchase Decisions and Customer Satisfaction as Intervening Variables at Rodalink Jakarta Outlets Rezal, Yonggi Noval; Muharam, Hari; Pranowo, Agus Setyo
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 1 (2023): Vol 3, No 1 (2023) Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i1.7419

Abstract

In general, this study aims to find ways and strategies to improve purchasing decisions so that they can be input and recommendations for related parties, namely Rodalink Jakarta and consumers. The method used in this study is a survey method with a correlational approach. Information from the survey results was collected from respondents using a questionnaire for all variables, both the Purchase Decision (Y), Product Quality (X1), Price Perception (X2), and Customer Satisfaction (Z) variables. The population in this study is a member of the Polygon Xtrda Indonesia Community Jakarta totaling 278 people. The sampling technique in this study used a proportional random sampling technique using the Slovin formula with an error margin of 5%, a sample of 165 people. Data processing in this study used descriptive analysis techniques and inferential analysis with a correlational approach. The results obtained that Product Quality has a direct and very significant positive effect on Purchase Decisions through Customer Satisfaction so that strengthening Product Quality through Customer Satisfaction can indirectly improve Purchase Decisions with a beta value of 0.190 while the indirect effect of Product Quality on Purchase Decisions through Customer Satisfaction namely: 0.190 x 0.093 = 0.018 then the total effect given is: 0.190 + 0.018 = 0.208, this shows that Product Quality indirectly significantly influences Purchase Decisions through Customer Satisfaction.
Influence of Digital Marketing and Product Variations With Brand Image as Moderating Variables On Purchase Decisions Sunendar, Ade; Limakrisna, Nandan; Pranowo, Agus Setyo
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 1 (2023): Vol 3, No 1 (2023) Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i1.7406

Abstract

This study aims to find out (1) the effect of digital marketing on purchasing decisions, (2) the effect of product variations on purchasing decisions, (3) whether brand image can moderate the relationship between digital marketing and purchasing decisions, and (4) whether brand image can moderate the relationship between product variations and Purchase Decisions. This research uses descriptive associative quantitative approach. The population in this study are consumers who make purchases of motorbikes at the Deta Yamaha Sukabumi Dealer, the number of samples taken is 122 respondents. The sampling technique in this research is random sampling. The method of collecting data using a questionnaire method which is measured using a Likert scale. The analytical technique used in this research is path analysis and MRA which is processed using SPSS 25. The results show that there is a positive and significant influence between digital marketing on purchasing decisions with a path coefficient value of b = 0.724. There is a positive and significant effect between product variations on purchasing decisions with a path coefficient value of b = 0.642. Brand image is able to moderate and strengthen the influence of digital marketing on purchasing decisions with a Moderated Regression Analysis (MRA) value of 0.355. Brand image is able to moderate and strengthen the influence of product variations on purchasing decisions with a Moderated Regression Analysis (MRA) value of 0.532.
Product Knowledge and Product Quality on Purchase Decisions with Brand Trust as Intervening Variables in the Natural Silk & Lurik Tugu Mas Typical Weaving Business in Yogyakarta Paksi, Faris Eka; Pranowo, Agus Setyo; Limakrisna, Nandan
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 1 (2023): Vol 3, No 1 (2023) Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i1.7416

Abstract

Research related to purchasing decisions shows that product knowledge, product quality and brand trust greatly influence purchasing decisions both directly and indirectly. The purpose of this research is to test and reveal empirically the factors that influence purchasing decisions, both direct factors, namely product knowledge and product quality, and indirect factors, namely brand trust. This research was conducted at Tenun Sutera Alam & Lurik Tugu Mas, Yogyakarta City and used quantitative data (from a questionnaire). The research sample consisted of 150 visitors who had purchased Tenun Sutera Alam & Lurik Tugu Mas products. SEM analysis is used to determine the effect between research variables. The results showed, 1) There is a positive and significant influence of product knowledge on purchasing decisions, 2) There is a positive and significant influence of product quality on purchasing decisions, 3) There is a positive and significant influence of brand trust on purchasing decisions, 4) There is a positive and significant influence product knowledge on brand trust, 5) There is a positive and significant influence of product quality on brand trust, 6) There is a positive and insignificant effect of product knowledge on purchasing decisions through brand trust and 7) There is a positive and insignificant influence of product quality on purchasing decisions through brand trust. This study proposes several strong indicator recommendations that have a high contribution to product knowledge, product quality and brand trust in order to improve purchasing decisions.
Co-Authors Alimin, Ismet Amelia, Rizka Wahyuni Anggraini, Anggun Anugerah Dachi Azwar Haekal, Azwar Ende, Ende Gandung, Muhammad H Mulyadi Hamzah Hamzah Hanan, Sufrin Hari Gursida Hendro Sasongko Hendro Sasongko Henry Lasut herdiyana, Herdiyana Ida Zuniarti Ida Zuniarti, Ida Imbron, Imbron Isbat Isbat Isbat Isbat Isbat, Isbat Ismet Alimin Jhoni Iskandar Kurniawan, Prasetyo Kusumadevi, Mutiara , Porista Lasut, Henry Lia Mazia, Lia M.S Disman Marpaung, Anju Minarsih, Cicih Muflihan, Elgin Muhamad Rizky Ainurrakhman Muharam, Hari Nanang Qosim Yusuf Nandan Limakrisna Nandan Limakrisna Nasution, Novrihan Leily Ngadino Surip Diposumarto, Ngadino Surip Nono Arief Rachman Nurlaela, Ida Paksi, Faris Eka Priyo Sambodo R. Indra Kusuma Jaya Rahmaida, Elga Rezal, Yonggi Noval Septiani, Fauziah Sienifa, Yuhelmis Sofi’i, Imam Solihin, Dede Sufrin Hannan Sulistiyo, Ajik Sunendar, Ade Suryana Suryana Towaf Totok Irawan Universitas Pakuan Viniyati Maftuchach Widia Astuti Wihartika, Doni Winda Septiana Windi Windi Windi Windi, Windi Yayan Hadiyat Yayan Hendayana Yoyo Indah Gunawan Yuhelmis Sienifa yusnita, nancy Yusuf, Nanang Qosim Zulkifli Musannip Efendi Siregar