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Advancing the Green Hospitality Marketing Landscape: A Systematic Review and Integrated Conceptual Framework (2020–2025) Muxisddin O’g’li , Xusniddinov Yorqinjon; Susanto, Eko
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i2.437

Abstract

This study conducts a systematic literature review (SLR) of green marketing research in the hospitality industry from 2020 to 2025—a period characterized by post-pandemic recovery and intensified sustainability imperatives. Following the PRISMA 2020 guidelines, 82 peer-reviewed Scopus-indexed articles were analyzed using a combination of bibliometric mapping and thematic synthesis. The review reveals a sharp increase in scholarly output, led by contributions from Indonesia and China, indicating a geographical shift of sustainability discourse toward emerging economies. Thematic clustering identifies three dominant research streams: (1) guest psychological mechanisms, (2) strategic green branding and innovation, and (3) digital transformation in operationalizing green practices. Theoretically, the field remains anchored in the Theory of Planned Behavior (TPB) and the Stimulus–Organism–Response (SOR) model, with growing integration of digital stimuli (e.g., Augmented Reality, Big Data) and mediators such as green trust and authenticity. Key research gaps include the persistent intention–behavior divide and the escalating risk of greenwashing skepticism. To address these issues, this study introduces the Integrated Green Hospitality Marketing Framework (IGHMF), which links organizational innovation with consumer psychology. The review offers a structured research agenda emphasizing longitudinal and cross-cultural studies to advance the transition from symbolic eco-labeling toward authentic, behavior-driven sustainability in hospitality marketing.
Pariwisata dalam Krisis: Investigasi Informasi Terkait Risiko, Persepsi Risiko, Kecemasan Perjalanan, dan Niat Perjalanan Wisatawan selama Pandemi COVID-19 Novianti, Syifaa; Susanto, Eko; Widiyanti, Rikantini; Rafdinal, Wahyu
Jurnal Ilmiah Pariwisata Vol 26 No 3 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i3.1437

Abstract

This study aims to determine: (1) the effect of risk-related information on risk perception; (2) the effect of risk perception on travel anxiety; (3) the effect of travel anxiety on travel intentions; (4) the effect of related information on travel intentions. The research used is descriptive analysis research with a quantitative approach and assisted by the SmartPLS program. Collecting data by distributing questionnaires with google form. The population in this study were all domestic tourists in Indonesia. The sampling technique used is accidental sampling. The sample is 403 respondents. The results showed that: (1) Information related to risk affects the perception of risk; (2) Perceived risk has a significant effect on travel anxiety; (3) Travel anxiety has a significant effect on travel intentions; (4) Information related to risk has a significant effect on travel intentions. Overall, risk-related information has an important role in influencing tourists' travel intentions. Thus, the role of risk-related information as an external factor becomes important in influencing the psychological factors of tourists during the COVID-19 pandemic. It is hoped that the government can make considerations in rebuilding tourism activities in Indonesia through policies that can support business people and protect the health of tourists and their communities. Keywords: Risk-Related Information, Risk Perception, Travel Anxiety and Travel Intention, Crises, COVID-19 Pandemics
Visiting Tourism Destination: Is It Influenced by Smart Tourism Technology? Susanto, Eko; Novianti, Syifaa; Rafdinal, Wahyu; Prawira, Mega Fitriani Adiwarna; Septyandi, Chandra Budi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 3 (2020)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2020.008.03.04

Abstract

The development of technology has changed various sectors in life to be smart, including tourism. This study aims to analyze the effect of smart tourism technology attributes on visit intention and visiting tourist destinations. This study used a sample of 324 tourists in West Java Province, Indonesia. Partial Least Square is applied to test the relationship between variables. The results of the study revealed that smart tourism technology attributes such as smart information systems, smart tourism management, smart sightseeing, e-commerce systems, smart safety, smart traffic, and virtual tourism objects affect visit intention. The study also revealed the effect of visiting intentions on visits to tourist destinations. The findings of this study provide the basis for formulating strategies for implementing smart tourism technology that is appropriate in attracting tourist visits.Keywords: Smart tourism technology, Tourism destination, Tourist behavior, Visit intention.
Co-Authors - Sumardianto A Suhaeli Fahmi A.A. Ketut Agung Cahyawan W Agus Taufik, Agus Ahmad Said Akhmad Basuki Widodo Aldilama P, Mochammad Refael Amini, Khadijah Amri, Andi Annisa Satyanti Arief, Aylin Yumna Aristi Fitri Ashiilah Rachim, Fathiyah Asti Permata Nauli, Asti Permata Aulia Akmal, Fikrul Aulia, Nisrina Bambang Sudarsono Barodah, Luk Luul Daharnis Daharnis Diana, Fifi Atma Nur Eko Nurcahya Dewi Erniati Erniati Faradila, Kamila Farid Kuswantoro, Farid Fauziyah, Siti Sarah Fitri Rizqiani, Nurul Fronthea Swastawati Hajatulloh, Ridlo Haniyah, Rizqi Herry Boesono Ibrahim, Ardjun Malik Ika Maryani Ikhsanudin Ikhsanudin Ima Wijayanti Inabah, Adzikro Irfan Yunianto Ishafit Ishafit Izu Andry Fijridiyanto Izzati, Elsarina Nur Jasman Jasman Jasmine Priyanto, Widya Juliana Batubara Khoirunnisa , Afifah Kurnia Rahmah, Nazila Liyana, Nur Farida Ma'ruf, Widodo Farid Maheswara, Yulian Mahsun, Mohamad Marfudin, Marfudin Martiyana, Sri Mawaddah, Jihan Mega Fitriani Adiwarna Prawira Mekarsari, Tri Kinasih Wahyu Moh. Toifur MUDAIM MUDAIM, MUDAIM Muhammad Basri Muhammad Khalid Nashiruddin, Muhammad Khalid Muhammad Rizqi Azizi Muhfahroyin Mutmainah, Nur Fitri Muwuri, Kantun Muxisddin O’g’li , Xusniddinov Yorqinjon Nandang Rusmana Nazroi, Arkom Ninuk Herlina Nuansa, Muhammad Fadly Nur Edy Suminarti Nurihsan, Achmad Juntika Nurul Khusnah, Nurul Okimustava Okimustava Oni Suryaman, Oni Patricia, Angelina Sherly Nur Pranowo, Taufik Agung Purnamayati, Lukita Purnomo, Johny Putut Har Riyadi Rafdinal, Wahyu Rahmat Dahlan Ramdani, Hanafi Wahyu Ratnasari, Gusti Ayu Indah Sadewa, Muhammad Salam, Rizky Sabili Saputro, Benediktus Wahyu Sari, Suci Nanda Satrio Budi Wibowo Septiana, Tina Septyandi, Chandra Budi Setiana Setiana, Setiana Setiawan, Indra Budi Setyawan, Fariz Slamet Suharto, Slamet Suharno Zein, Suharno Suita, Reka Vemberiana Sukarelawan, Mohammad Irma Sulastiningsih Susiyanto, Hendro Syahreza, Alfi Syifaa Novianti Tejamaya, Mila Tiffany Mega Christie, Tiffany Mega Tjung Hauw Sin, Tjung Hauw Toni Kus Indratno Tri Winarni Agustini Trisno Utomo Wakidi Wakidi Wangi, Bintang Adrian Sena Wardana, Arief Budi Yahya Hanafi Yordhania, Framita Yudhomenggolo Sastro Darmanto Yulianti, Siska Dwi Yuni Novitasari, Yuni Zuhri, M. Tammima