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The Influence of Regulatory Policy, Technology Infrastructure, and Human Resource Quality on Economic Growth in Surabaya City Sutono, Sutono; Harsono, Iwan; Nasruddin, Nasruddin; Judijanto, Loso
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.352

Abstract

Economic growth of a city is a multifaceted phenomenon that is influenced by various factors, including regulatory policies, technological infrastructure, and the quality of human resources. This quantitative analysis investigates these determinants in the context of Surabaya City. Through surveys data analysis, we use Structural Equation Modeling with Partial Least Squares (SEM-PLS) to examine the relationship between regulatory policy, technological infrastructure, human capital quality, and economic growth. Our results show a significant positive relationship between these factors and economic growth, providing insights that can guide policymakers, business leaders, and academics in advancing the economic prosperity of Surabaya City.
Bibliometric Analysis in Mapping Corporate Marketing Research Trends and Developments Maharani, Dewi; Yuswono, Irawan; Sutono, Sutono; Junianto, Pilifus
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.372

Abstract

This research conducts a comprehensive bibliometric analysis to map the trends and developments in corporate marketing research, utilizing data from a diverse range of publications. Through theme analysis, influential publications, and keyword occurrences, the study unveils the multifaceted nature of the field. The most prevalent themes include Corporate Marketing, Green Marketing, Reputation, Communication, and Relationship Marketing, reflecting the dynamic interplay of strategic elements within corporate marketing. Noteworthy publications, such as "Principles of Corporate Finance" and "Corporate Social Responsibility: A Theory of the Firm Perspective," emerge as key influencers, shaping the intellectual discourse in the domain. The integration of these findings provides valuable insights for researchers, practitioners, and policymakers, offering a nuanced understanding of the current state of corporate marketing research. As the field continues to evolve, this research sets the stage for future inquiries, providing a foundation for strategic decision-making and ongoing scholarly exploration.
EDUKASI SEKSUAL REMAJA: MENGENALI CARA PENCEGAHAN HIV AIDS SEDINI MUNGKIN Yulina Amry, Riza; Agustiningsih, Agustiningsih; Eta Nuraini, Natalia; Agustina Rahayu, Bety; Yulianthi Maria, Debby; Kusumawinakyu, Titik; Hendarni Wijaya, Norra; Sutono, Sutono; Suib, Suib; Maulana, Nova
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 9 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i9.3260-3267

Abstract

Usia remaja adalah usia pubertas yang mulai muncul ketertarikan terhadap lawan jenis. Ketertarikan remaja seperti perasaan jatuh cinta, berpacaran, dan muncul gairah seksual muncul sebagai respon emosional. Tidak semua usia remaja matang secara emosional sehingga, remaja yang melampaui batas berpotensi tinggi terhadap risiko penyakit menular seksual seperti HIV/AIDS. Tujuan dalam kegiatan ini adalah memberikan edukasi seksual remaja: mengenali cara pencegahan HIV AIDS sedini mungkin. Kegiatan pengabdian kepada masyarakat di MAN 2 Bantul menggunakan metode ceramah, dan diskusi tanya jawab. Dalam kegiatan pegabdian kepada masayarakat ini menggunakan media laptop untuk menampilkan materi powerpoint, LCD dan proyektor. Sebagai media evaluasi dilakukan penyebaran kuesioner pretest dan posttest tentang materi HIV dan AIDS. Hasil pengabdian kepada masyarakat ini bertema edukasi seksual remaja: mengenali cara pencegahan HIV AIDS sedini mungkin di MAN 2 Bantul berjalan lancar dan tepat sasaran yaitu remaja sekolah. Sebanyak 27 dari 32 peserta berpengetahuan kategori baik tentang HIV AIDS, 5 responden kategori cukup dan tidak ada yang memiliki pengetahuan kurang setelah edukasi.  Melihat hasil yang ada maka dapat disimpulkan kegiatan berjalan dengan lancar dan memberikan pengaruh positif pada pengetahuan remaja untuk mewaspadai dan mencegah HIV AIDS sejak dini.
The drive-through COVID-19 vaccination in Yogyakarta Chandra, Lukman Ade; Nirwati, Hera; Puspitasari, Ika; Dibtyanusa, Ajib; Sutono, Sutono; Achmad, Bayu Fandi; Kumara, Intan Fatah; Siswishanto, Rukmono
Journal of Community Empowerment for Health Vol 7, No 2 (2024)
Publisher : Faculty of Medicine, Public Health, and Nursing, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jcoemph.82335

Abstract

Introduction: COVID-19 vaccination is the government's priority to control viral transmission. Drive-through system provides quick means of product or service delivery; however, it has not been extensively adopted as a vaccination method. This study aims to describe the implementation of the drive-through COVID-19 vaccination conducted by the Faculty of Medicine, Public Health, and Nursing at Universitas Gadjah Mada in collaboration with several national and regional, governmental and non-governmental institutions. Methods: The drive-through vaccination involved online registration, data collecting, reporting, on-site dose preparation, injection, and post-vaccination monitoring while participants remained in their vehicles. The events were scheduled between July and September 2021 in either FK-KMK UGM Campus or Grha Sabha Pramana, UGM. These venues are on the inner property side of UGM, therefore is no disruption of public traffic. Participants who are eligible and receive an invitation may attend the immunization venue according to the schedule. Results: In ten vaccination events, 20,870 doses of the COVID-19 vaccine were administered. Most participants were young people, with slightly more women than men. The drive-through vaccination went relatively well and offered many benefits such as improving vaccine coverage, time efficiency, social distancing, and herd immunity. Yet, issues like mild Adverse events following immunization and an accumulation of vehicles occurred. Therefore, careful planning and risk anticipation are necessary. Conclusion: The drive-through vaccination generally provides rapid and safe vaccine delivery to large communities. This method could be an alternative to delivering mass vaccinations requiring rapid and extensive coverage.
Gambaran Efikasi Diri Perawat Instalasi Gawat Darurat pada Rumah Sakit di Kabupaten Sleman Santoso, Eko Budi; Kusumawati, Happy Indah; Sutono, Sutono
Jurnal Keperawatan Klinis dan Komunitas (Clinical and Community Nursing Journal) Vol 9, No 3 (2025)
Publisher : PSIK FKKMK UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jkkk.106863

Abstract

Background: Self-efficacy is crucial for emergency department nurses, as they must possess skills, make quick decisions, and consistently engage in critical thinking. Research related to self-efficacy of nurses working in emergency departments in Sleman Regency is limited. Objective: To determine the self-efficacy of nurses working in the Emergency Department (ED) in Sleman Regency. Methods: This study used a descriptive analytical method. The study was conducted in four hospitals, comprising one type A facility and three type B facilities, from September to October 2023. The sampling method used was total sampling, which included 122 ED nurses. Self-efficacy was assessed using the General Self-Efficacy (GSE) questionnaire. Univariate analysis, Mann-Whitney, and Kruskal-Wallis tests were used to analyze the data. Results: A total of 57% of ED nurses had a median self-efficacy score of 31 or higher, indicating high self-efficacy. The majority of emergency nurses demonstrated high self-efficacy, especially for the strength component; however, low self-efficacy was found in the magnitude dimension. Comparative analysis showed no significant differences in nurses' self-efficacy across all respondent characteristic variables and work location. Conclusion: The majority of emergency department nurses at Sleman Regency Hospital have high level of self-efficacy. The results of this study can be used to assess the efficacy and formulate policies to improve nurse self-efficacy.INTISARILatar belakang: Efikasi diri sangat penting bagi perawat di ruang gawat darurat karena perawat harus memiliki kecakapan, membuat keputusan cepat, dan secara konsisten terlibat dalam pemikiran kritis. Efikasi diri perawat yang bekerja di ruang gawat darurat di Kabupaten Sleman belum banyak diketahui. Tujuan: Untuk mengetahui efikasi diri perawat yang bekerja di Instalasi Gawat Darurat (IGD) Kabupaten Sleman. Metode: Penelitian ini menggunakan metode deskriptif analitis. Penelitian dilakukan di empat rumah sakit, yang terdiri dari satu RS tipe A dan tiga RS tipe B pada bulan September – Oktober 2023. Metode pengambilan sampel yang digunakan adalah total sampling, yang mencakup 122 perawat IGD. Efikasi diri dinilai dengan kuesioner Efikasi Diri Umum (General Self-Efficacy/GSE) dan data dianalisis menggunakan analisis univariat dan uji beda dengan Mann Whitney dan Kruskal Wallis. Hasil: Sebanyak 57% perawat instalasi gawat darurat memiliki skor efikasi diri median ≥ 31 yang artinya memiliki efikasi diri yang tinggi. Mayoritas perawat IGD memperlihatkan efikasi diri yang tinggi pada dimensi kekuatan, tetapi mereka memperlihatkan efikasi diri yang rendah pada dimensi besaran. Pada uji beda, tidak didapatkan perbedaan yang signifikan pada efikasi diri perawat terhadap seluruh variabel karakteristik responden dan tempat bekerja.Simpulan: Mayoritas perawat IGD pada rumah sakit di Kabupaten Sleman memiliki tingkat efikasi diri yang tinggi. Hasil penelitian ini dapat digunakan untuk menilai efektivitas dan merumuskan kebijakan untuk meningkatkan efikasi diri perawat.
Pengaruh Beban Kerja dan Burnout Terhadap Kinerja Pegawai dengan Kepuasan Kerja Sebagai Variabel Intervening (StudiKasus Pada Pegawai Dinas Pemberdayan Masyarakat dan Desa Kabupaten Rembang) Apriana, I Wayan Agus; Edris, Mochamad; Sutono, Sutono
Jurnal Studi Manajemen Bisnis Vol. 1 No. 1 (2021): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v1i1.8109

Abstract

This study aims to determine the effect of workload and bornout on employee performance with job satisfaction as an intervening variable. This type of research is quantitative with descriptive survey research. The research design is a causal research design. The population of this study were 185 respondents in the Community and Village Empowerment Service of Rembang Regency. Proportional Random Sampling technique. The sample size was 126 respondents. The data collection method used a questionnaire. The data analysis used is descriptive analysis and quantitative analysis using Structural Equation Modeling (SEM). The results and implications of this study are the workload has a negative and significant effect on employee performance, that is, the lower the workload, the more it increases the employee's performance. Burnout has a significant negative effect on performance, namely the lower the burnout, the better the performance. Workload has a negative and significant effect on employee job satisfaction. Burnout has a significant negative effect on job satisfaction. Job satisfaction has a positive and significant effect on employee performance.Penelitian ini bertujuan untuk mengetahui pengaruh beban kerja dan bornout terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel intervening. Jenis penelitian ini adalah kuantitatif dengan penelitian survei deskriptif. Desain penelitian adalah desain penelitian kausal. Populasi penelitian ini adalah 185 responden di Dinas Pemberdayaan Masyarakat dan Desa Kabupaten Rembang. Teknik Proportional Random Sampling. Besar sampel adalah 126 responden. Metode pengumpulan data menggunakan kuesioner. Analisis data yang digunakan adalah analisis deskriptif dan analisis kuantitatif menggunakan Structural Equation Modelling (SEM). Hasil dan implikasi dari penelitian ini adalah beban kerja berpengaruh negatif dan signifikan terhadap kinerja pegawai, yaitu semakin rendah beban kerja maka semakin meningkatkan kinerja pegawai. Burnout berpengaruh negatif signifikan terhadap kinerja, yaitu semakin rendah burnout maka semakin baik kinerjanya. Beban kerja berpengaruh negatif dan signifikan terhadap kepuasan kerja karyawan. Burnout berpengaruh negatif signifikan terhadap kepuasan kerja. Kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan.
Pengaruh Lingkungan Kerja, Kompensasi Materil, dan The Servant Leadership Terhadap Komitmen Organisasional Serta Implikasinya Pada Organizational Citizenship Behavior (OCB) di Perusahaan Daerah Air Minum Tirta Bening Kabupaten Pati Susanti, Araesta Heryani; Utomo, Joko; Sutono, Sutono
Jurnal Studi Manajemen Bisnis Vol. 1 No. 1 (2021): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v1i1.8112

Abstract

 This study aims to analyze OCB employees of PDAM Tirta Bening Kabupaten Pati. Exogenous variables consist of work environment, material compensation, and servant leadership, while endogenous variables consist of organizational commitment and organizational citizenship behavior. In this study a proportional random sampling method was used, 150 employees as research respondents. Data collection was carried out using a questionnaire instrument, while data analysis techniques used the SEM (Structure Equation Modeling) method. The results showed that the work environment had no effect on organizational commitment, material compensation had no effect on organizational commitment, the servant leadership had a significant effect on organizational commitment, the work environment had no effect on OCB, material compensation had no effect on OCB, the servant leadership had no effect on OCB, and organizational commitment has no effect on OCB.Penelitian ini bertujuan untuk menganalisis OCB pegawai PDAM Tirta Bening Kabupaten Pati. Variabel eksogen terdiri dari lingkungan kerja, kompensasi materil, dan the servant leadership, sedangkan variabel endogen terdiri dari komitmen organisasional dan organizational citizenship behavior. Dalam penelitian ini digunakan metode proportional random sampling, 150 pegawai sebagai responden penelitian. Pengumpulan data dilakukan menggunakan instrumen kuesioner, sedangkan teknik analisis data menggunakan metode SEM (Structure Equation Modelling). Hasil penelitian menunjukkan bahwa lingkungan kerja tidak berpengaruh terhadap komitmen organisasional, kompensasi materil tidak berpengaruh terhadap komitmen organisasional, the servant leadership berpengaruh signifikan terhadap komitmen organisasional, lingkungan kerja tidak berpengaruh terhadap OCB, kompensasi materil tidak berpengaruh terhadap OCB, the servant leadership tidak berpengaruh terhadap OCB, dan komitmen organisasional tidak berpengaruh terhadap OCB
Pengaruh Sosialisasi Program Dan Kinerja Pegawai Terhadap Kualitas Pelayanan Dalam Mewujudkan Kepuasan Masyarakat Pada Program Pendaftaran Tanah Sistem Lengkap (PTSL) Di Kantor Pertanahan Kabupaten Jepara: Studi Kasus Di Desa Welahan, Desa Gedangan Dan Desa Jebol Kecamatan Mayong Kabupaten Jepara Fitri, John; Arwani, Mokhamad; Sutono, Sutono
Jurnal Studi Manajemen Bisnis Vol. 1 No. 2 (2021): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v1i2.8116

Abstract

ABSTRACT This study aims to analyze the effect of socialization of the PTSL program on the quality of service of employees in the PTSL program at Kantor Pertanahan (Kantah) Jepara Regency, to analyze the influence of employee performance on the quality of employee service in the PTSL program in Kantah, Jepara Regency, to analyze the influence of socialization of the PTSL program on community satisfaction in The PTSL Program in Kantah, Jepara Regency, analyzes the effect of employee performance on community satisfaction in the PTSL Program in Kantah Jepara Regency, analyzes the effect of service quality on community satisfaction in the PTSL Program in Kantah Jepara Regency. The population of this research is all service users in the village of Welahan, Gedangan Village, Welahan District and Jebol Village, Mayong District proportionally as many as 4,172. While the sample used a probability sampling approach and the sampling method used was stratified sampling of 210 people. The data analysis developed in this research is structural equation modeling (SEM) of AMOS software by first testing its dimensions through confirmatory factor analysis.            The results showed that program socialization had a positive and significant effect on the service quality of the Kantah Jepara Regency, employee performance had a positive and significant effect on the service quality of the Kantah Jepara Regency, program socialization had a positive and significant effect on community satisfaction. and significant to community satisfaction in the Kantah Jepara Regency, service quality has a positive and significant effect on community satisfaction in the Kantah Jepara Regency..ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh sosialisasi program PTSL terhadap kualitas pelayanan pegawai pada Program PTSL di Kantor Pertanahan (Kantah) Kabupaten Jepara, menganalisis pengaruh kinerja pegawai terhadap kualitas pelayanan pegawai pada Program PTSL di Kantah Kabupaten Jepara, menganalisis pengaruh sosialisasi program PTSL terhadap kepuasan masyarakat pada Program PTSL di Kantah Kabupaten Jepara, menganalisis pengaruh kinerja pegawai terhadap kepuasan masyarakat pada Program PTSL di Kantah Kabupaten Jepara, menganalisis pengaruh kualitas pelayanan terhadap kepuasan masyarakat pada Program PTSL di Kantah Kabupaten Jepara. Populasi penelitian ini adalah seluruh pengguna layanan yang ada di Desa Welahan, Desa Gedangan Kecamatan Welahan dan Desa Jebol Kecamatan Mayong secara proporsional sebanyak 4.172. Sedangkan sampel menggunakan pendekatan probability sampling dan metode pengambilan sampel yang digunakan adalah stratified sampling sebanyak 210 orang. Analisis data yang dikembangkan dalam penelitian ini adalah structural equation modeling (SEM) dari software AMOS dengan terlebih dahulu melakukan pengujian dimensi-dimensinya melalui confirmatory factor analysis.Hasil penelitian menunjukkan bahwa sosialisasi Program berpengaruh positif dan signifikan terhadap kualitas layanan Kantor Pertanahan Kabupaten Jepara, kinerja pegawai berpengaruh positif dan signifikan terhadap kualitas layanan Kantor Pertanahan Kabupaten Jepara, sosialisasi program berpengaruh positif dan signifikan terhadap kepuasan masyarakat Kantor Pertanahan Kabupaten Jepara, kinerja pegawai berpengaruh positif dan signifikan terhadap kepuasan masyarakat Kantor Pertanahan Kabupaten Jepara, kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan masyarakat Kantor Pertanahan Kabupaten Jepara.
Pengaruh Dukungan Organisasi, Komitmen Dan Kepuasan Kerja Terhadap Kinerja Pegawai Dengan Organizational Citizenship Behavior (Ocb) Sebagai Variabel Intervening Pada Dinas Perdagangan Dan Perindustrian Kabupaten Pati Raharmeni, Puji; Arwani, Mokhamad; Sutono, Sutono
Jurnal Studi Manajemen Bisnis Vol. 1 No. 2 (2021): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v1i2.8130

Abstract

ABSTRACTThe influence of organizational support, commitment, and job satisfaction on employee performance, with organizational citizenship behavior (OCB) As Intervening Variables In the Department of Trade and Industry Pati. A sample of 125 employees. Instrument test using validity and reliability. Data analysis using SEM AMOS. Concluded that there is a significant positive influence of organizational support to the Organizationnal Citizenship Behavior (OCB) in the Department of Trade and Industry pati. There is a significant positive influence of commitment to the Organizationnal Citizenship Behavior (OCB) in the Department of Trade and Industry of Pati Regency There is a significant positive influence of job satisfaction on Organizationnal Citizenship Behavior (OCB) in the Department of Trade and Industry of Pati Regency. There is a significant positive influence of organizational support on Employee Performance in the Department of Trade and Industry Of Pati Regency There is a significant positive influence on employee performance in the Office of Trade and Industry of Pati Regency. There is a significant positive influence of job satisfaction on employee performance in the Department of Trade and Industry of Pati Regency. There is a significant positive influence of Organizationnal Citizenship Behavior (OCB) on Employee Performance in the Department of Trade and Industry of Pati Regency.ABSTRAKPengaruh dukungan organisasi, komitmen, dan kepuasan kerja terhadap kinerja pegawai, dengan organizational citizenship behavior (OCB) Sebagai Variabel Intervening Pada Dinas Perdagangan Dan Perindustrian Kabupaten Pati. Sampel penelitian sebanyak 125 pegawai. Uji instrument menggunakan validitas dan reliabilitas. Analisis data menggunakan SEM AMOS. Menyimpulkan bahwa Ada pengaruh positif signifikan dukungan organisasi terhadap Organizationnal Citizenship Behavior (OCB) pada Dinas Perdagangan dan Perindustrian Kabupaten Pati. Ada pengaruh positif signifikan komitmen terhadap Organizationnal Citizenship Behavior (OCB) pada Dinas Perdagangan dan Perindustrian Kabupaten Pati Ada pengaruh positif signifikan kepuasan kerja terhadap Organizationnal Citizenship Behavior (OCB) pada Dinas Perdagangan dan Perindustrian Kabupaten Pati. Ada pengaruh positif signifikan dukungan organisasi terhadap Kinerja Pegawai pada Dinas Perdagangan dan Perindustrian Kabupaten Pati Ada pengaruh positif signifikan komitmen terhadap Kinerja Pegawai pada Dinas Perdagangan dan Perindustrian Kabupaten Pati. Ada pengaruh positif signifikan kepuasan kerja terhadap Kinerja Pegawai pada Dinas Perdagangan dan Perindustrian Kabupaten Pati. Ada pengaruh positif signifikan Organizationnal Citizenship Behavior (OCB) terhadap Kinerja Pegawai pada Dinas Perdagangan dan Perindustrian Kabupaten Pati.
Analisis Kualitas Pelayanan Dan Citra Merek Terhadap Loyalitas Melalui Kepuasan Pasien Rawat Inap Pada Rsi Sunan Kudus Girman, Girman; Edris, Mochamad; Sutono, Sutono
Jurnal Studi Manajemen Bisnis Vol. 2 No. 1 (2022): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v2i1.8147

Abstract

ABSTRACT This study analyzes Service Quality and Brand Image on Loyalty through Inpatient Satisfaction at RSI Sunan Kudus. The sample of this study were 160 patients of RSI Sunan Kudus. Collecting data using a questionnaire. Types and sources of data using secondary and primary data. The conclusion states that (1) there is a positive and significant effect between service quality and patient loyalty at RSI Sunan Kudus, this indicates that good service quality increases Patient Loyalty (2) There is a positive and significant influence between brand image and patient loyalty at RSI Sunan Kudus, this shows that with a good brand image, it increases Patient Loyalty; (3) There is a positive and significant influence between service quality and patient satisfaction at RSI Sunan Kudus, this indicates that with good service quality, patient loyalty increases; (4) There is a positive and significant effect between Brand Image and Patient Satisfaction at RSI Sunan Kudus, this indicates that with good service quality, it increases Patient Loyalty (5) There is a positive and significant influence between Patient Satisfaction and Patient Loyalty at RSI Sunan Kudus, p. This shows that with good service quality, it increases Patient Loyalty; (6) Satisfaction is able to provide an increasing role in service quality towards patient loyalty at RSI Sunan Kudus. (7) Satisfaction is able to provide an increasing role in brand image towards patient loyalty at RSI Sunan Kudus.ABSTRAKPenelitian ini menganalisis Kualitas Pelayanan dan Citra Merek terhadap Loyalitas melalui Kepuasan Pasien Rawat Inap pada RSI Sunan Kudus. Sampel penelitian ini sebanyak 160 Pasien RSI Sunan Kudus. Pengumpulan data menggunakan kuesioner. Jenis dan sumber data mengggunakan data sekunder dan primer. Hasil kesimpulan menyatakan bahwa (1) terdapat pengaruh positif dan signifikan antara Kualitas pelayanan teirhadap Loyalitas Pasien RSI Sunan Kudus, hal ini menunjukkan bahwa dengan kualitas pelayanan yang baik semakin meningkatkan Loyalitas Pasien (2) Terdapat pengaruih positif dan signifikan antara Citra Merek teirhadap Loyalitas Pasien RSI Sunan Kudus, hal ini meinuinjuikkan bahwa dengan citra merek yang baik semakin meningkatkan Loyalitas Pasien; (3) Terdapat pengaruih positif dan signifikan antara Kualitas pelayanan teirhadap Kepuasan Pasien RSI Sunan Kudus, hal ini meinuinjuikkan bahwa deingan kualitas pelayanan yang baik semakin meningkatkan Loyalitas Pasien; (4) Terdapat peingaruh positif dan signifikan antara Citra Merek teirhadap Kepuasan Pasien RSI Sunan Kudus, hal ini meinuinjuikkan bahwa deingan kuialitas pelayanan yang baik seimakin meiningkatkan Loyalitas Pasien (5) Terdapat pengaruh positif dan signifikan antara Kepuasan Pasien teirhadap Loyalitas Pasien RSI Sunan Kudus, hal ini menunjukkan bahwa dengan kuialitas pelayanan yang baik semakin meningkatkan Loyalitas Pasien; (6) Kepuasan mampu memberikan peran peningkatan pada kualitas pelayanan terhadap loyalitas Pasien RSI Sunan Kudus. (7) Kepuasan mampu memberikan peran peningkatan pada citra merek terhadap loyalitas Pasien RSI Sunan Kudus.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad, Bayu Fandi Adhari, Febryan Rizky Agung Subono Agustiana, Kamil Aditya Agustina Rahayu, Bety Agustiningsih Agustiningsih Akbar, Muhammad Feisal Al Afik, Al Anggraeni , Dewi Anwar, Rahita Nadya Apriana, I Wayan Agus Ardi , Bagus Kusuma Arif, Ahmad Syaiful Aristawati, Fatika Maya Arrifa'i, Abdul Rozak Ayusti, Anisa Okta Bayu Fandhi Achmad Budhiutama, Ngurah Arya Teguh Budhiutama, Ngurah Arya Teguh Budi Herdiana Dewi, Rizka Puspita Dibtyanusa, Ajib Edi Purwanto Eka, Andi Primafira Bumandava Eko Budi Santoso Eta Nuraini, Natalia Fachmi Tamzil Fajar, Ahmad Nur Faridhatun Faidah Fauzi, Hamdan Daalal Febiana Kistianti, Febiana Fitri, John Fitri, Nadila Ftiri Asriani, Ftiri Gilang Puspita Rini Ginting, S L B Ginting, Y R Girman, Girman Graha Bima Tara, Mukhammad Afif H, AG. Sunarno Haeruddin Haeruddin Hafild, Fanti Aldesia Hakim, Moh Lukman Handoyo, Ag.Sunarno Happy Indah Kusumawati Haryani Haryani Hendarni Wijaya, Norra Hendra Setiawan Henrikus, Yansen Heny Suseani Pangastuti Hera Nirwati Heru Sulistiyo, Heru Ignasia Yunita Sari Ika Puspitasari Indaryani, Mamik Indaryani Irawan Yuswono Iwan Harsono Jaelani, Lalan Jamroni, Jamroni Jana Utama, Jana Joko Utomo Judijanto, Loso Junianto, Pilifus Kassim, Umar Kertati Sumekar Kosim, Maryami Yuliana Krisnanda Kumara, Intan Fatah Kurniawan, Moh Bagus Kusumawinakyu, Titik Lukman Ade Chandra Maharani, Dewi Mamik Indaryani Manaf, Sodikin Manaf, Sodikin MI Ekatrina Wijayanti Mochamad Edris Mokhamad Arwani Mulawarman, Widyamike Gede musrifah, ai Nafi’ Inayati Zahro Nanere, Marthin Nasruddin Nasruddin Noor Latifah Nova Maulana Nuryanti, Ai Pradana, Jaya Purnama, Neng Intan Putri, Anindita Evelyn Jessica Raharmeni, Puji Rahayu, Bety Agustina Rahman, Muhammad Ihsan Fauzi Riana Sitawati, Riana Rukmono Siswishanto Rustandi, Dandi Saputra, Yogatama Sidiq Sarlina Sari Sirait, W A Sitiwati, Riana SRI SETIYARINI, SRI Subhan, Ali Suib, Suib Sumarni DW, Sumarni Suparno Suparno Supriatna, Cecep SUPRIYONO Supriyono Supriyono Susanti, Araesta Heryani Sutopo Sutopo Syahirul Alim Syifa Fauziah Taufiq Hidayat Totok Harjanto Tri Widayanti Wawan Joko Apriyanto, Wawan Joko Wicaksono, Mochamad Fajar Wimalastuti, Neng Winbaktianur, Winbaktianur Winbaktianur, Winbaktianur Wiryani, Dian Anggraeni Wismar'ein, Dian Wulandari, Putri Aulia Yuliandari, Kurnia Putri Yulianthi Maria, Debby Yulina Amry, Riza