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Suwadi Suwadi
Depertemen Teknik Informatika, Institut Teknologi Sepuluh Nopember, Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Digital Business Progress

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Pengaruh Rating Produk Dan Review Produk Terhadap Minat Beli Ditiktok Shop Dengan Kepercayaan Konsumen Sebagai Variabel Intervening : Studi Kasus Mahasiswa Semester 8 STIE Bina Karya Tebing Tinggi Suwadi, Suwadi; Filza, Nadia Ananda; Fazillahi, Raihan Anggi
Digital Business Progress Vol. 4 No. 1 (2025): Digital Business Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i1.213

Abstract

This research aims to determine the influence of Product Ratings and Product Reviews on Purchase Interest in Ditiktok Shop with Consumer Trust as an Intervening Variable (Case Study of Semester 8 Students of Bina Karya Tebing Tinggi). The research method used is a quantitative method using SPSS assistance collected from the results of distribution questionnaire totaling 73 respondents. The analytical method used for Measurement Evaluation (Outer Model) is Validity Test and Reliability Test. Then the Structural Model (Inner Model) method is the Determination Coefficient (R2), Goodness of Fit Model (GoF), T-Statistic Test and Indirect Effect Test. The analysis tool in this research uses SPSS Version 25. The results of this research are that product reviews influence consumer confidence, product reviews influence consumer confidence, product ratings influence purchasing interest, product reviews influence purchasing interest, consumer trust influences purchasing interest. , Product ratings can mediate the influence of purchasing interest on consumer confidence and product reviews do not mediate the influence of purchasing interest on consumer confidence.
Co-Authors Achmad Ansori Aditya Sukmana Aditya Sukmana Putra Affandi Ahmad Saikhu Ainun Jariyah Aji Wisnu Laksita Akhmad Kavin Abda Al Khadziq, Muhammad Fuadzy Amanda, Fatia Andi Nurul Utami Husain Angga Yuda Prasetya Anggy Kusuma Dewi Wismal Arifin, M.S Arya Yudi Wijaya Arya Yudi Wijaya Ayu Dhea, Adinda Regitya Batubara, Rizki Wulanita Bilqis Amaliah Bukit, Alexander Victor Cahyadi, Willy Cai Cen, Cia Candrasa, Limega Chen, Christinna Darmawan, Zakaria Desrina Elvia Desrina Elvia Destina Surya Lestari Desy Mariani Devy Kuswidiastuti Dimas Anton Asfani Dimitra Levina Hartono Dwi Anie Gunastuti Dwi Putri Kusumadewi Efendi, Yusuf Endroyono, E Erika Kusumasari Rosita Evy Nur Amalina Evy Nur Amalina Fadhila Andam Dewi Fadila, Sa'i Fatimah Azzahra Fazillahi, Raihan Anggi Fery Gustomo Filza, Nadia Ananda Fitriana, Heni Nadia Galih Permana Putra gamantyo Hendrantoro Gamantyo Hendrantoro Grace Natalia Handayani Harahap, Hastuti Hasan Hasan hasan, Muhammad Apip Hasan Hasibuan, Andy Wijaya Hutauruk, Rapat Piter Sony I Gusti Ngurah Satriyadi Hernanda I Made Yulistya Negara Ibrahim Zein Abdillah Ikhwanti Indahsari Ilmiyatur Rosidah Jayanti, Suci Etry Joko Lianto Joko Lianto Khasanah, Lailatul Lusia Rakhmawati M. Dzulfikri Alfian Manurung , Carnelius Ricardo Marliansyah, Anan Maulana, Mikail Mega Mauliyati Sari, Dewi Miftahul Janah, Miftahul Mohammad Sutarto Muhammad Nur Rahman Muhammad Rizky Ridho Khusni Mubarok Mustika Dewi Nadya Noor Oktarini Nainggolan, Benhard Nainggolan, Benhart Nanang Arif Haryadi Nurul Hidayati Ocki Aditya Muhammad Parmawati, Vitrianti Della Permana, Fikri Agam Puji Handayani Purba, Rakhmawati Rayi Margina Putri Kurnia Raynal Ramadhan Gobel Respati Loy Amanda Rheyuniarto Sahlendar Asthan Rini Nurpita Sari Riskiyah, Eka maftuhatil Rizadi Sasmita Darwis Rizkha Ajeng Rochmatika Rizki, Agam Muhammad Rochmawati Ada Wiyah Roni, Shofyan Rosidah, Ilmiyatur Rudy Sentosa Rajagukguk, Frederick Salsabila, Salsabila Salsabina, Salsabina Sari, Gansar Mayang Septiyanto, Angga Setijadi, Eko Siahaan, Rumiris Sihaloho, Japenton Siti Mutmainah Sitindaon, Nikson Sugianti, Sugianti Syahputra, Andry Syahputra, Ari Titiek Suryani Titik Suryani Tristan Rokhmawan Victor Hariadi Wangi, Putri Sinta Welly Arifin, Indra Wibowo, Mars Caroline Wirawan Wirawan Wirawan Wirawan Wirawan Wirawan Wirawan Wirawan Wirawan Wirawan Wirawan Wirawan Wirawan, Wirawan Yaqin, Mohammad Nurul Yudhi Purwananto Yunita Yunita Zakarya, Mohammad Aizzatu Zefrizen, Arif