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THE ENIAPEL BOTTOM LINE MODEL AND NATURAL TOURISM MARKETING: A MIXED METHODS STUDY OF GOSARI VILLAGE Cempena, Ida Bagus; Ratnawati, Tri; Sitohang, Arga Christian
Jurnal Ekonomi dan Bisnis Airlangga Vol. 35 No. 1 (2025): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V35I12025.166-183

Abstract

Introduction: This study aims to analyze the relationship between economy, fishermen, inclusion, nature, empowerment, ecology, and local variables in the context of natural tourism development in Gosari Village, Ujungpangkah District, Gresik Regency, part of the minapolitan zone. Understanding these variables’ effects is essential for improving the sustainability and operational efficiency of Gosari Village as a tourism destination. Methods: A quantitative approach was employed through questionnaires administered to 106 respondents from various stakeholders, including Village-Owned Enterprises (BUMDes), POKDARWIS, MSMEs, and government entities. The collected data were processed using PLS 4.0. Additionally, a phenomenological study using in-depth interviews was conducted to capture the social experiences of fishing communities in Gosari Village. This dual approach provided a comprehensive understanding of the area’s tourism development dynamics. Results: The results show that fishermen significantly influence inclusion, ecology, and economy, but not empowerment. Nature is found to have a significant effect on empowerment and ecology, but not on inclusion and economy. Local variables have a significant influence on empowerment, ecology, and economy, but not on inclusion. Conclusion and suggestion: This study highlights the significant roles of fishermen, nature, and local variables in the development of natural tourism in Gosari Village, with varying impacts on inclusion, ecology, empowerment, and the economy. To enhance sustainability and operational efficiency, it is recommended to focus on digital marketing, human resource development, diversification of funding sources, the application of technology, and local empowerment policies. Additionally, the ENIAPEL Bottom Line Model is proposed as a strategy to maintain a balance between environmental, social, and economic aspects for sustainable tourism growth in the village.
Sustainable tourism marketing strategy using the EFINEEL model in coastal communities Cempena, Ida Bagus; Ratnawati, Tri; Sitohang, Arga Christian
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 14 No 1 (2025): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v14i1.2390

Abstract

Purpose – Sustainable tourism holds significant potential for enhancing the economic welfare of coastal communities; however, marketing strategies in Minapolitan areas, such as Gosari village Gresik, remain suboptimal, particularly in integrating social and environmental aspects. This study examines the effectiveness of the EFINEEL bottom line model, encompassing seven key dimensions: economy, fishermen, social inclusion, nature, community empowerment, ecology, and local involvement. Method – This study uses a quantitative approach with partial least squares-structural equation modeling (PLS-SEM) and 106 purposively selected respondents. Findings – The findings show that local involvement strongly influences social inclusion, while community empowerment drives economic welfare, with ecological sustainability also positively impacting the outcomes. The EFINEEL model proves effective in formulating practical, sustainable tourism strategies that integrate economic, social, and environmental dimensions. Implications – Theoretically, this study advances sustainable tourism theory by combining the triple bottom-line framework with grassroots-based governance. It demonstrates that community-driven approaches, placing local agencies at the center, lead to more effective sustainable theoretical outcomes, emphasizing the importance of participatory models for destination development in underrepresented rural and coastal areas. This research challenges traditional top-down models and advocates for inclusive, locally rooted governance to achieve long-term sustainability.
Pemberdayaan Ekonomi Masyarakat Melalui Bisnis Kuliner Dengan Menerapkan Strategi Kemitraan Dan Inovasi Rachmawati, Titiek; Sitohang, Arga Christian; Sutjahyani, Dewi
AKM Vol 6 No 1 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Juli 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v6i1.1524

Abstract

Sektor kuliner merupakan salah satu bidang yang memiliki potensi besar dalam mendorong pertumbuhan ekonomi masyarakat, terutama di kalangan Usaha Mikro, Kecil, dan Menengah (UMKM). Salah satu bisnis kuliner yang tengah berkembang adalah “Risol Mayoku”, sebuah usaha risoles yang menitikberatkan pada inovasi rasa serta penerapan strategi pemasaran digital. Permasalahan yang dialami UMKM ini meliputi kapasitas produksi yang terbatas, kendala dalam pemasaran, serta kurangnya sistem pembukuan atau pencatatan akuntansi yang memadai. Sebagai solusi, diberikan bantuan berupa peralatan seperti freezer, kompor, dan mixer, serta pelatihan mengenai pemasaran digital dan pembukuan atau pencatatan akuntansi sederhana khusus untuk UMKM. Metode pelaksanaan pengabdian masyarakat ini dilakukan menggunakan pendekatan Participatory Action Research (PAR). Tahapannya sebagai berikut:1) Sosialisasi, 2)Melakukan pelatihan:Digital Marketing dan pencatatan pembukuan sedrhana untuk UMKM, 3).Solusi penerapan Teknologi, 4)Pendampingan dan Evaluasi. Hasil dari kegiatan pengabdian masyrakat ini adalah: 1) Capain Teknologi dan Implementasi, Kompor cor dan stand mixer (Pengurangan waktu produksi 30%) dan konsistensi kualitas adonan meningkat (90% risol tidak pecah saat digoreng). Freezer 100 liter, mampu menyimpan bahan baku untuk 2-3 hari produksi.2).Pelatihan dan Pendampingan:Pelatihan mengenai pengelolaan keuangan sederhana serta workshop pemasaran digital: mitra secara aktif membuat konten promosi di Instagram, yang menghasilkan peningkatan rata-rata engagement sebesar 25%
Inovasi dan Literasi Ekonomi untuk UMKM Ukiran Kayu Pasuruan Sitohang, Arga Christian; Gunawan, Kridho Hery; Nugroho, Riyadi
AKM Vol 6 No 1 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Juli 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v6i1.1533

Abstract

Program pengabdian ini bertujuan memberdayakan UMKM ukiran kayu di Kota Pasuruan melalui inovasi bisnis dan peningkatan literasi ekonomi. Metode yang digunakan adalah Participatory Action Research (PAR), dengan melibatkan pengrajin secara aktif dalam identifikasi masalah, pelatihan, dan evaluasi. Kegiatan difokuskan pada penguatan branding, pemasaran digital, manajemen keuangan, dan penggunaan teknologi sederhana. Hasilnya menunjukkan peningkatan keterampilan kewirausahaan, perubahan pola pikir usaha, serta perluasan akses pasar. Sebagian peserta juga mengalami peningkatan omzet. Program ini turut mendorong kolaborasi dengan komunitas kreatif, memperkuat ekosistem ekonomi lokal yang inovatif dan berkelanjutan.
ANALISIS FAKTOR YANG MEMPENGARUHI PENDAPATAN PELAKU USAHA PAKAIAN DI PASAR RAYA MOJOSARI, KECAMATAN MOJOSARI, KABUPATEN MOJOKERTO Putri Citra Devi; Arga Christian Sitohang
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 1 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.260

Abstract

This study aims to analyze the factors that influence the income of clothing business operators at Pasar Raya Mojosari, Mojosari District, Mojokerto Regency. The research employs a quantitative approach with multiple linear regression analysis using SPSS version 25. The data used consist of primary data obtained from questionnaires distributed to clothing business operators, and secondary data sourced from the Pasar Raya Mojosari office. The sampling technique used is saturated sampling, involving 38 respondents. The results show that the variables of product quality (X1) and price (X2) have a negative and significant effect on business income (Y). In contrast, the demand variable (X3) has a positive and significant effect on income (Y). These findings suggest that product quality, pricing strategies, and market demand play an essential role in determining the income levels of clothing entrepreneurs at Pasar Raya Mojosari. It is hoped that this research can provide useful insights and input for clothing business operators to make better decisions, particularly regarding pricing and product quality, to enhance their business performance.
ANALISIS KELAYAKAN USAHA (STUDI KASUS WARUNG IKAN BANDENG BAKARDI KECAMATAN SEDATI KABUPATEN SIDOARJO) Achmad Kaisi Amarco; Arga Christian Sitohang
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 1 No. 4 (2024): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/54k5vj51

Abstract

This research aims to evaluate the potential success of grilled milkfish stalls in Sedati District, Sidoarjo Regency. The approach used in this research is a qualitative method by collecting data through observation and interviews. 6 informants were selected as research subjects to collect relevant data. The data collected includes initial capital, expenses and annual income. This data will be analyzed using the Net Benefit Cost Ratio (B/C Ratio), Revenue Cost Ratio (R/C Ratio), and Return On Investment (ROI) calculation tools. The results of calculations using this tool must exceed the number 1 (>1) so that the grilled milkfish stall in Sedati District, Sidoarjo Regency, is considered feasible to run. The results of the Revenue Cost Ratio (R/C Ratio) calculation will show how effective the income generated is in relation to the costs incurred.
PENGARUH MODAL USAHA DAN PERMINTAAN PASAR TERHADAP PENDAPATAN USAHA KULINER BAKSO DI KECAMATAN SAWAHAN KOTA SURABAYA Salsabilla Saifana Veriyanto; Arga Christian Sitohang
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 1 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.343

Abstract

This study employs a quantitative approach using multiple linear regression analysis. This method is applied to assess the extent to which the two independent variables—business capital (X1) and market demand (X2)—influence the dependent variable, business revenue (Y). Primary data were obtained through questionnaires distributed to the entire population, which also served as the sample (census), consisting of 30 meatball vendors in Sawahan District, Surabaya City. The primary aim of this research is to evaluate how strongly capital and market demand contribute to determining the income level of meatball culinary businesses. The results of the analysis indicate that, jointly, business capital (X1) and market demand (X2) significantly affect revenue, as reflected by an R² value of 68%. However, based on partial testing, only market demand (X2) shows a significant influence, while business capital (X1) does not demonstrate a significant individual effect. These findings highlight the dominant role of market demand in increasing revenue, whereas effective managerial practices are essential for optimizing the impact of capital. For business owners, the ability to respond to market shifts and manage capital efficiently is crucial for sustaining their operations. It is expected that these results will serve as both an academic reference and a practical guideline for the advancement of local culinary enterprises.
PENGARUH BELANJA PEMERINTAH DAN PAD TERHADAP PDRB TAHUN 2014-2022 DI KOTA SURABAYA Erwin Putra Rasul Dafana; Arga Christian Sitohang
Widya Balina Vol. 10 No. 2 (2025): Widya Balina - Jurnal Ilmu Pendidikan dan Ekonomi
Publisher : widya balina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/wb.v10i2.855

Abstract

This study aims to analyze the effect of government expenditure and Regional Own-Source Revenue (PAD) on the Gross Regional Domestic Product (GRDP) of Surabaya City during the period 2014–2022. The background of the study stems from the crucial role of regional fiscal policy in promoting economic growth and the observed mismatch between the increase in regional expenditure and PAD with the development of GRDP. The research employs a quantitative approach using multiple linear regression analysis based on time-series data obtained from BPS and DJPK. The findings show that government expenditure and PAD simultaneously have a significant effect on GRDP. Partially, government expenditure has a positive and significant effect, while PAD has a positive but not significant effect on GRDP. The coefficient of determination (R²) value of 0.998 indicates that both variables can explain most of the variation in GRDP. These results confirm that government expenditure is the dominant fiscal instrument in driving economic growth in Surabaya, while the contribution of PAD still needs to be strengthened to effectively enhance fiscal capacity and stimulate productive economic activities. This study is expected to serve as a reference for local governments in formulating more targeted budget policies
PENGABDIAN MASYARAKAT DALAM MENGATASI PERMASALAHAN LINGKUNGAN PONDOK PESANTREN AT-TAHRIRIYAH DESA PANGPAJUNG, KECAMATAN MODUNG, KABUPATEN BANGKALAN Sitohang, Arga Christian; Ujianto; Riyadi, Slamet
ABDIMAS Vol 5 No 06 (2025): PENGABDIAN MASYARAKAT
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/abdimass.v5i06.2530

Abstract

Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan di Pondok Pesantren At-Tahririyah, Desa Pangpajung, Kecamatan Modung, Bangkalan, untuk mengatasi permasalahan kebersihan lingkungan dan rendahnya perilaku hidup bersih dan sehat (PHBS) para santri. Melalui analisis situasi ditemukan bahwa kurangnya fasilitas tempat sampah dan kebiasaan membuang sampah sembarangan menjadi faktor utama lingkungan yang kotor. Kegiatan yang dilakukan meliputi edukasi PHBS, kerja bakti, serta pembuatan dan pemasangan tempat sampah sebagai sarana pendukung pengelolaan sampah. Program ini diharapkan dapat meningkatkan kesadaran kebersihan, menciptakan lingkungan pesantren yang sehat, serta menjadi model “Pesantren Bersih dan Sehat”.
Pengaruh Produksi dan Impor Kendaraan Roda 4 Terhadap Pengangguran Di Provinsi Jawa Barat Muhammad Ibrahim Baihaqi; Arga Christian Sitohang
Widya Balina Vol. 10 No. 2 (2025): Widya Balina - Jurnal Ilmu Pendidikan dan Ekonomi
Publisher : widya balina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/wb.v10i2.854

Abstract

Abstract. This study aims to analyze the effect of four-wheeled vehicle production and imports on the unemployment rate in West Java Province during the 2016–2023 period. The background of the study stems from the fluctuating conditions of vehicle production and imports, as well as West Java's unemployment rate, which tends to be higher than the national average. The study employed a quantitative approach with secondary data obtained from Statistics Indonesia (BPS) and the Indonesian Association of Indonesian Automotive Manufacturers (GAIKINDO). The analytical method used was multiple linear regression to determine the simultaneous and partial effects between variables. The results show that four-wheeled vehicle production and imports simultaneously have a significant effect on the unemployment rate. Partially, four-wheeled vehicle production has a significant negative effect, meaning that increased production can reduce the unemployment rate in West Java. Conversely, four-wheeled vehicle imports have no significant effect on the unemployment rate, so increased imports do not directly affect labor absorption. The coefficient of determination of 83.4% indicates that production and imports contribute significantly to explaining variations in the unemployment rate. These research findings emphasize the importance of strengthening the automotive industry sector as a strategy to reduce unemployment in West Java.
Co-Authors Achmad Andi Leanado Achmad Faris Fizabillah Achmad Kaisi Amarco Adela Wafiq Azizah Afifahtus Syaleha Ahmad Fatih Fairuz Zabadi Alexandra Deniriando siga Alfan Danu Saputra Alvazaki Ikbar Maulana Alvine Wijaya UN Ananta Syahbana, Javier Syarif Arifanny Cindy S Arsita Kusumadewi, Ni Made Arvino Risqie Perdana Putra Azizatun Fitriani Bagus Rachmadhani Firmansyah Bambang Wiwoho Bambang Wiwoho Candra Pramesti Lilabilah Danendra Bramantyo Darren Nataleano Metusalak Taulo Devrianti Rahma Satria Dewa Sukma Jagat Samudra Dimas Alvario Darmaenda Dinarti, Riska Putri Dwi Arief Rahman Eka Virgiawan Listanto Eksel Perdian Anggara Elvira Dinda Kurniasari Erwin Putra Rasul Dafana Ezar Nafis B. Fahrur Rosi Fandy Ardiansyah Fardana, Andrew Ari Febri Kinanti, Ayunda Fendi Riyanto Feriadi Feriadi, Feriadi Fidzaky, Alif Finno Fitriana Dewi Silaen Fitriani, Azizatun Fransiska Clarita Saputri Rani Freitas Marcal, Ivonia Auxiliadora Fuad Adi Nugroho Fuad Adi Nugroho Gilang Ramadani, Gilang Gunawan, Kridho Hery Gusminto, Ajeng Pangesti Muttaqiina Habibur Rohman Hanum Salsabila Hendy Widiastoeti Hendy Widiastoeti Hendy Widiastoeti I Made Suparta Ibra Amazil Ida Bagus Cempena, Ida Bagus Ignatius Edward Revalyno V.O Ihza Riswanda Basuki Ikke Adelia Amanda Indriyanti, Eki Izza, Mohammad Alfin Syaiful Jasmine Damayanti Joanne Andre Toy Penga Johanes Putra Joko Priyono Joseph Emiliano Junior Joshua Filmon Wongso Setiawan Kasiyati, Sri Budi Kharisma Bintang M.T. Khotimah, Khosnol Kurniawan, Mohammad Ricko Lukita, Safira Aprilia M Aditya Ferdiansyah M. Rizal Amri Chusen Mahardhika Harilinawan Mahindah Mahindah, Mahindah Marcal, Ivonia Auxiliadora Freitas Masruchin, Febby Rahmatullah Masrur Mauridhoh, Mohamat Maudy Priya Melkior Keleka Hayon Miftahul Hariz Moch.Reza Ivaldianto Mochamad Faried Abdillah Mohammad Suyanto Muhammad Ibrahim Baihaqi Muhammad Ilham Januarta Muhammad Naufal Mahbub Muhammad Rois Afdlol Muhammad Romadhoni Adi Setiawan Nadila Rahma, Iluh Nalazah Muzzaila Esta Naufal Gama Affandyar Novita Fitriani, Yeny Nur Hidayatillah Nuralifia, Dyah Febiyani Nurul Hasanah Ogy Dwi Arifki Putra Oentoro, Yosse Putra, Arvino Risqie Perdana Putra Putri Citra Devi Rahmadiana, Sinta Ravellino Dwi Cahya RENDRA KURNIAWAN Rica N Halimatus Rifdatul Hanifah Riska Intan Praminingtyas Risky Agustin Widyanti Riyadi Nugroho Riyanto, Fendi Rizka Dewi Damayanti Rizky Ramadhani Prasetya Rokmah, Dhaful Oktaviatul Rosi, Fahrur Rudy Santoso, Rudy Safira, Tina Salsabilla Saifana Veriyanto Salvia Rahma Shinta Putri Marvina Silvia Damayanti Sintya Amilia Fernanda Slamet Riyadi Sutjahyani, Dewi Syahputra, Muhammad Adievtama Syahrizal Zebua Syahrul Maulana, Muhammad Titiek Rachmawati Tohonan Rohani Silaban Tri Agus Kusuma Wardana Ashari Putra Tri Andjarwati Tri Eko Darmawan Tri Ratnawati Ujianto Virgi Ainun Iqbal Wardah Widya Kumala, Dinda Wirastiti, Melinda Yelanita, Verinda Yogo Subekti Yulia Sari, Firda Ananda Yupita Meliana Yuyun Setyawati Zulfa Nailin Najah