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All Journal Jurnal Mirai Management Jurnal Mantik Jurnal Akuntansi Kompetif Indonesian Journal of Business Intelligence (IJUBI) BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Eka Prasetya Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Ekonomi ProBisnis : Jurnal Manajemen JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Transformasi: Journal of Economics and Business Management Innovative: Journal Of Social Science Research Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Informatika Polinema (JIP) TENANG : Teknologi, Edukasi, dan Pengabdian Multidisiplin Nusantara Gemilang
Muhamad Stiadi
Universitas Sembilanbelas November Kolaka
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis

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Perceived Brand Value And Consumer Involvement On Brand Loyalty Ismanto Ismanto; Muhamad Stiadi; Ulfasari Sukardi
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 4 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i4.1844

Abstract

This study aims to find out: (1) The Effect of Perceived Brand Value on Brand Loyalty in Suzuki Brand Motorcycle Users in Kolaka Regency. (2) The influence of Consumer Involvement on increasing Brand loyalty for Suzuki Brand Motorcycle Users in Kolaka Regency. This study adopts a quantitative methodology; to collect data, it makes use of observation, literature review, and questionnaire distribution. All riders of Suzuki Brand Motorcycles in Kolaka Regency make up the study's population. whereas 120 persons made up the study's sample. Testing With SPSS 25.0, this research tool does validity and reliability tests. This study employed data analysis methods, specifically, the evaluation of the measurement model (outer model) and the examination of the structural model (inner model) using Smart PLS 4.0. A t-statistic value of 6,545 with a P-Value of 0.000 and a t-statistic value of 2,375 with a P-Value of 0.019, respectively, show that there is a positive and significant relationship between the variable perceived brand value and brand loyalty, and between the variable consumer involvement and brand loyalty.
Co-Authors Abdul rahim Abdul Rosid Adelina Lubis Adriani, Rini Al- Amin Alfiana Alfiana Almansyah Rundu Wonua Amin, Al- Andri Nirwana AN Andry Stepahnie Titing Anis Ribcalia Septiana Ashari S, Ayu Aulia, Dini B.M.A.S. Anaconda Bangkara Caroline Caroline Cut Ita Erliana Dahlan Abdullah Deisye Supit Desriyanti Banne Dewi, Fitana Didin Herlinudinkhaji, Didin Doby Indrawan Dwi Apriyanti Kumalasari Elin Meiliasasmita. R ELISTA, ELISTA Era Purike Fajri Adi, Qadaruddin Fetni Fetni Fitrah Adelina Fitri Kumalasari Fitri Kumalasari, Fitri Fitriani Tobing Gustian, Dede Hamzah, Akbar Hanif Kurniadi Hendayani, Nenden Hendrik Hendrik Hendrik Hendrik Hidayatullah, Sri Nurul Iskandar, Muhammad Rivaldi Ismanto Ismanto Ismanto Ismanto Jeffry H. Sinaulan Jimsan Jimsan Kamariah, Ildatul Kartomo, Kartomo Khatimah, Usnul Khusniyah Loso Judijanto Mardianto Mardianto Mardianto Maruf, Irma Rachmawati Mohammad Taqiuddin Mohamad Niar Astaginy Niar Astaginy Nindita Erwanti Novianty Djafri Nur Qomariah Nurhaifa, Nurhaifa Nurlela Nurlela Ovtafiana, Amelia Paliling, Yoas Rini Lestari Riris Ambarwati Riska Rismal, Rismal Rostini Rostini Sari, Muspita Sasabone, Luana Satifa, Satifa Siti Sumiati Sri Mulatsih, Listiana Sudarmin Sudarmin Sugiarti, Viki Sulastry, Helda Susianti, Susianti Suwarto Sunandar Taslim Fait Ulfasari Sukardi Ulfi Aurelia Wahyunis, Wahyunis Wirda Wirda Wiwik Handayani Wonua, Almansyah Rundu Yanti, Rani Yorman Yuliastuti, Mila Yunila Dwi Putri Ariyanti Yuyun Anggraini Zanriad, Muh. Zandika Zul Bay, Agus