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Cahyadi, Willy
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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Peran Kompetensi dan Motivasi Kerja dalam Meningkatkan Kinerja Karyawan Mendukung Pekerjaan Layak dan Produktivitas Berkelanjutan pada PT Agromaster Indo Agnes Theresia Hutapea; Aisyah Siregar; Willy Cahyadi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10986

Abstract

Penelitian ini bertujuan untuk menganalisis peran kompetensi dan motivasi kerja dalam meningkatkan kinerja karyawan pada PT Agromaster Indo. Kinerja karyawan merupakan faktor strategis yang berkontribusi terhadap pencapaian tujuan organisasi, peningkatan produktivitas, serta terciptanya pekerjaan yang layak dan berkelanjutan. Oleh karena itu, perusahaan perlu memperhatikan aspek kompetensi dan motivasi kerja sebagai determinan utama dalam upaya meningkatkan kualitas sumber daya manusia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian mencakup seluruh karyawan PT Agromaster Indo yang berjumlah 36 orang, dengan teknik pengambilan sampel menggunakan sampling jenuh (sensus) sehingga seluruh populasi dijadikan responden penelitian. Pengumpulan data dilakukan melalui penyebaran kuesioner yang disusun berdasarkan indikator kompetensi, motivasi kerja, dan kinerja karyawan. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan IBM SPSS versi 25. Tahapan analisis meliputi uji validitas, uji reliabilitas, uji asumsi klasik yang terdiri atas uji normalitas, multikolinearitas, heteroskedastisitas, dan autokorelasi, serta pengujian hipotesis melalui uji parsial (uji t), uji simultan (uji F), dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan PT Agromaster Indo. Motivasi kerja juga terbukti berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, kompetensi dan motivasi kerja secara simultan memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Temuan ini mengindikasikan bahwa peningkatan kompetensi serta penguatan motivasi kerja dapat menjadi strategi yang efektif dalam meningkatkan kinerja karyawan dan mendukung keberhasilan organisasi secara berkelanjutan.
Peran Citra Merek dan Persepsi Harga Terhadap Keputusan Pembelian Smartphone Samsung dalam Pertumbuhan Ekonomi Lokal di Kota Tebing Tinggi Rizki Farhan Alfi Alfi; Muhammad Ichsan Fauzan; Willy Cahyadi; Rakhmawati Purba
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 6 No. 2 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v6i2.2597

Abstract

Persaingan yang semakin tajam di industri smartphone mengharuskan setiap perusahaan lebih jeli membaca faktor-faktor yang membentuk perilaku konsumen sebelum akhirnya memutuskan untuk membeli. Riset ini bertujuan mengukur seberapa besar peran citra merek dan persepsi harga, baik secara parsial maupun ketika digabungkan, dalam membentuk keputusan pembelian smartphone Samsung di kalangan konsumen Kota Tebing Tinggi. Pendekatan yang dipakai bersifat kuantitatif melalui survei, dengan kuesioner berskala Likert sebagai instrumen utama pengumpulan data. Jumlah sampel sebanyak 96 responden ditentukan melalui rumus Cochran dan diambil dengan teknik purposive sampling, yaitu konsumen yang benar-benar pernah membeli dan menggunakan smartphone Samsung di wilayah tersebut. Analisis data dilakukan dengan pendekatan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) menggunakan software SmartPLS 3.0. Hasil riset menunjukkan bahwa citra merek memberikan pengaruh positif dan signifikan terhadap keputusan pembelian, dan hal serupa juga berlaku pada persepsi harga. Saat diuji secara simultan, kedua variabel tersebut mampu menjelaskan 61,3% variasi keputusan pembelian. Temuan ini mengindikasikan bahwa memperkuat citra merek sekaligus menerapkan strategi harga yang sesuai dengan nilai produk menjadi kunci penting untuk mendorong keputusan pembelian smartphone Samsung, yang pada akhirnya turut menopang pertumbuhan ekonomi di tingkat lokal.
Pengaruh Suku Bunga BI, Inflasi dan Tingkat Kurs terhadap Profitabilitas Bank BCA Muhammad Rizky Panjaitan; Mangasi Sinurat; Willy Cahyadi
Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya Vol. 32 No. 2 (2026): Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya
Publisher : Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/paradigma.v32i2.3833

Abstract

This study aims to examine the impact of the BI Rate, inflation, and the exchange rate on the profitability (ROA) of Bank BCA. An associative quantitative approach was employed using a dynamic Ordinary Least Squares (OLS) model that incorporates lagged dependent variables to account for profitability persistence (Yt-4) and quarterly seasonality (Yt-4). Quarterly data obtained from Bank Indonesia (BI) and Badan Statistik Indonesia (BPS) were used for the analysis. The results indicate that the three variables collectively explain 85.12% of the variation in Bank BCA's ROA; specifically, the BI-Rate (X1) has a significant positive effect on ROA, inflation has a significant negative effect on ROA, and the exchange rate has a positive but statistically insignificant effect on ROA. Furthermore, the two lagged variables confirm strong profitability persistence and seasonality, thereby validating the dynamic model specification.
FINANCIAL DISTRESS PREDICTION MODEL IN TOBACCO SUB-SECTOR COMPANIES Nurul Chalijah Rangkuti; Idzni Syafitri; Didik Gunawan; Willy Cahyadi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 1 (2026): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21372418

Abstract

The tobacco industry in Indonesia faces various challenges, such as increasing tobacco excise rates, inflation, declining purchasing power, and changes in consumer behavior towards alternative tobacco products. These conditions have the potential to affect company financial performance and increase the risk of financial distress . This study aims to predict financial distress conditions in tobacco sub-sector companies listed on the Indonesia Stock Exchange for the 2020–2024 period using the Altm an Z-Score, Zmijewski X-Score, Springate S-Score, and Grover G-Score models. This study uses a quantitative descriptive method with secondary data obtained from annual financial reports. The study population consists of all tobacco sub-sector companies listed on the Indonesia Stock Exchange for the 2020–2024 period, namely four companies, which were also used as research samples using a saturated sampling technique. The results show that PT Gudang Garam Tbk, PT HM Sampoerna Tbk, and PT Wismilak Inti Makmur Tbk are consistently in the healthy category based on all prediction models used. Meanwhile, PT Indonesian Tobacco Tbk exhibits a higher level of financial vulnerability, falling into the grey area category based on the Altman Z-Score model and experiencing financial distress based on the Springate S-Score model. This research contributes to providing a comparative overview of the use of four financial distress prediction models in the tobacco subsector as a basis for decision-making by management, investors, and creditors. Overall, the financial condition of tobacco subsector companies during the 2020–2024 period remains relatively stable.
THE EFFECT OF BI INTEREST RATE AND INFLATION ON THE RETURN OF THE COMPOSITE STOCK PRICE INDEX (IHSG) AT THE INDONESIA STOCK EXCHANGE (IDX): A VECTOR ERROR CORRECTION MODEL (VECM) APPROACH Andrian Rinaldi Manik; Dimas Pranaditya Lubis; Mangasi Sinurat; Willy Cahyadi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 1 (2026): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21414071

Abstract

This study aims to analyze the influence of the BI Rate and inflation on the return of the Jakarta Composite Index (JCI) on the Indonesia Stock Exchange in the post-pandemic period and the monetary policy normalization period of 2017–2024. The analytical method used is the Vector Error Correction Model (VECM) equipped with Granger causality tests, Impulse Response Function (IRF), and Forecast Error Variance Decomposition (FEVD) using 96 monthly data observations processed with EViews 12. The results show that the BI Rate and inflation do not significantly affect the JCI return in either the short or long term, although the results of the Johansen cointegration test indicate a long-term equilibrium relationship between the variables. The results of the Granger causality test also do not find a direct causal relationship between the two macroeconomic variables and the JCI return. The IRF and FEVD analysis strengthen this finding, where the JCI return response to BI Rate and inflation shocks is relatively small, and the variation in the JCI return is largely explained by its own internal factors. This finding indicates that the movement of the JCI return during the research period was more influenced by the internal dynamics of the stock market than domestic macroeconomic factors in the form of the BI Rate and inflation.
PENGARUH KUALITAS PELAYANAN, KETERSEDIAAN PRODUK, DAN HARGA TERHADAP LOYALITAS PELANGGAN DI ANGKASA PONSEL Dea Putri Ananda; Susi Yana; Aisyah Siregar; Willy Cahyadi
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6721

Abstract

Abstract: This study aims to determine the effect of service quality, product availability, and price on customer loyalty. This research uses a quantitative approach with primary data obtained through the distribution of questionnaires to respondents in Tebing Tinggi City. The number of respondents in this study was 68 people. The collected data were analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS software. The analysis stages were carried out through the Measurement Model (Outer Model) testing to determine the validity and reliability of the research instruments, as well as the Structural Model (Inner Model) to examine the relationships between latent variables. Hypothesis testing was conducted using the T-Statistic test to determine the partial effects and the F test to determine the simultaneous effects. The results showed that service quality has an effect on customer loyalty. Product availability does not have an effect on customer loyalty. Furthermore, price has an effect on customer loyalty. Simultaneously, service quality, product availability, and price have an effect on customer loyalty. Keywords: Service Quality, Product Availability, Price, Customer Loyalty.   Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, ketersediaan produk, dan harga terhadap loyalitas pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis data primer yang diperoleh melalui penyebaran kuesioner kepada responden di Kota Tebing Tinggi. Jumlah responden dalam penelitian ini sebanyak 68 orang. Data yang diperoleh dianalisis menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Tahapan analisis dilakukan melalui pengujian Measurement Model (Outer Model) untuk mengetahui validitas dan reliabilitas instrumen penelitian, serta Structural Model (Inner Model) untuk melihat hubungan antar variabel laten. Pengujian hipotesis dilakukan menggunakan uji T-Statistic untuk mengetahui pengaruh parsial dan uji F untuk mengetahui pengaruh secara simultan. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh terhadap loyalitas pelanggan. Ketersediaan produk tidak berpengaruh terhadap loyalitas pelanggan. Selanjutnya, harga berpengaruh terhadap loyalitas pelanggan. Secara simultan, kualitas pelayanan, ketersediaan produk, dan harga berpengaruh terhadap loyalitas pelanggan. Kata Kunci: Kualitas Pelayanan, Ketersediaan Produk, Harga, Loyalitas Pelanggan, PLS-SEM.
Co-Authors Adrian Fahrozi Agnes Theresia Hutapea Agus Triyanda Sinaga Aini, Fuji Asih Aisyah Siregar Aisyah Siregar Aisyah Sirgear Alimul Hakim Anastasya Putri Khumaira.S Andika Andiny Andrian Rinaldi Manik Angge Lya Anjudia Samosir Annisa Nurul Hidayah Aprilia Jennifer Lie Ari Andika Augustama Sabam Pasaribu Ayunda Safitri Bagas Afriansyah Dewa Bobby Hartanto Cahyadi, Lukieto Calen Candrasa, Limega Carnelius Ricardo Christin Natalia Sianipar Christinna Chen Cici Puspaningrum Cici Puspaningrum Dayu Sobirin Dea Putri Ananda Dedy Dwi Arseto Dedy Dwi Arseto Deva Afandi Didik Gunawan Didik Gunawan Didik Gunawan Didik Gunawan Dimas Pranaditya Lubis Doran Saragih Dwinov, Tania Eka Mayastika Sinaga Elina Maisyarah Etika Sri Mardiandani Fahreza, Abdi Fahrizal Perangin Angin Fatia Amanda Ferawati Artauli Hasibuan Firman Suranta Gladiska Alifia Alfatha Gunawan, Didik Hadi Purwanto Hafiz Fathan lubis Horas Djulius Huswatun Fatimah Hutauruk, Rapat Piter Sony Idzni Syafitri Ika Ramadani Imam Muarif Imelda Mardayanti Ingan Malem Tarigan Irham Lubis Ivana Supi Al Amudi Ivana Supi Al Mudi Ivana Supi Al’amudi Jenny Yulis Sara Azhari Kiki Fitri Yanda Harahap Kurniawati, Tri Ade Leonardo Chen Lija Romauli Hutajulu Mangasi Sinurat Mangasi Sinurat Mangasi Sinurat Marissa Natalia Pardede Masnun Sari Maulana Ridho Pratama Damanik Maya Puspa Rivanita Muhammad Fahrezi Agesi Muhammad Haikal Khadafi Muhammad Ichsan Fauzan Muhammad Ridho Akbar Lubis Muhammad Rizky Panjaitan Muhammad Rizvy Qaswieny Muhammad Sandy Pratama Musparina Muthia Chairunisa Nasution Nur Halimah Nurul Chalijah Rangkuti Nurul Wardah Nurwijayanti Putri Adella Putri Andriani Putri Darmayanti Ode Tanjung Putri Nabila Ningsih Sitorus Rahayu Rahayu Rahayu Rahayu Rahmad Mugi Pramana Rakhmawati Purba Rambe, Nadiva Aura Innaya Ramitha, Aulya Rapat Piter Sony Rapat Piter Sony Richard Berlien Richard Gultom Rika Sartika Rizka Dina Aditya Rizki Ayunda Lestari Rizki Farhan Alfi Alfi Rizki suci Ramadhani Rizki wahyudi Rizki Wulanita Batubara Rosmiati Kristin Rumiris Siahaan Rusmewahni Rusmewahni Rusmewahni Rusmewahni Sari, Rani Puspita Sarwoto Sarwoto Sianipar, Cristin Natalia simanjuntak, ferdinand Sinaga, Sahat Sinurat, Mangasi Siregar, Aisyah Sophia Purnama Simanjuntak Susi Yana Suwadi Suwadi Suwita, Alya Syafrizal, Rodi Syahraini Balqis Al-Husna Thesya Amelia Damanik Tri Lestari Winda Kristiyani Br Purba Wisnu Setiazid Sinaga Yenni Arfah Yula Anggi Kristiani Yulia Putri Tio Zery Febriano