Articles
PENGARUH INOVASI PRODUK DAN HARGA TERHADAP KEUNGGULAN BERSAING USAHA KARAWO DI KOTA GORONTALO
Hapsawati Taan
Jurnal Bisnis dan Kewirausahaan Vol. 6 No. 2 (2017): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia
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The purpose of the study is 1) To determine whether there is influence of product innovation on competitive advantage 2) to determine whether the effect of price on competitive advantage 3) to determine whether the effect of product innovation and price simultaneously towards excellence bersaing. Pendekatan is quantitative , Methods of data collection using questionnaires, observation and documentation. The population is karawo craft businesses in the city of Gorontalo. The sampling method proportional random sampling method by means of sampling simple random sampling. Data analysis using SPSS 16:00. Multiple regression analysis techniques. The results of this study indicate that 1) the product innovation have a significant effect on competitive advantage. 2) Price significant effect on competitive advantage. 3) Innovation products and prices influence simultaneously on competitive advantage. This is an indication that the innovation of products and good prices can increase the competitive advantage of businesses karawo in Gorontalo.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Maxim Bentor Gorontalo (Studi Pada Mahasiswa Fakultas Ekonomi Ung)
Sintia Ajriani Harun;
Hapsawati Taan;
Djoko Lesmana Radji
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh
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DOI: 10.35870/jemsi.v10i1.1814
Salah satu faktor yang menjadi pertimbangan bagi pelanggan menginginkan produk/jasa adalah kualitas pelayanan . Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan maxim bentor Gorontalo. Metode penelitian jenis penelitian ini adalah kuantitatif. Pengumpulan data penelitian menggunakan kuesioner. Populasi dalam penelitian ini adalah mahasiwa fakultas ekonomi Universitas Negeri Gorontalo dengan Jumlah sampel sebanyak 96 responden. Teknik analisis data menggunakan analisis regresi linear sederhana. Hasil Penelitian menunjukan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan maxim bentor Gorontalo dengan nilai koefisien determinasi sebesar 52,2%. Sedangkan sisanya sebesar 47,8% dapat dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini.
Pengaruh Kualitas Informasi terhadap Keputusan Pembelian Online Tiktok Shop (Sudi Kasus pada Mahasiswa Fakultas Ekonomi Universitas Negeri Gorontalo)
Erlin. S Uge;
Hapsawati Taan;
Yulinda L. Ismail
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE
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DOI: 10.31539/jomb.v6i2.7575
The purpose of this research is to determine the magnitude of the influence of information on Tiktok Shop online purchasing decisions. This type of research is quantitative research which is analyzed using statistics. The population in this study were students from the Faculty of Economics, Gorontalo State University who made online purchases at the TikTok shop. The sampling technique used nonprobability sampling with a purposive sampling method with 97 respondents by distributing questionnaires via Google Form. The data analysis method uses a Simple Linear Regression Test. The research results show that the quality of information (X) has a significant effect on purchasing decisions (Y) with a value of 0.000 < 0.1. The conclusion is that the quality of information has a positive and significant effect on online TikTok shop purchasing decisions among economics faculty students. Keywords: Information Quality, Purchasing Decision
PENGARUH AKTUALISASI DIRI TERHADAP KEPUTUSAN PEMBELIAN DI BABE CAFÉ AND ROOFTOP PADA GENERASI MILENIAL GORONTALO
Abudi, Hadija;
Taan, Hapsawati;
Ishak, Idham Masri
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung
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DOI: 10.31955/mea.v7i3.3390
Penelitian ini bertujuan untuk mengetahui pengaruh aktualisasi diri terhadap Keputusan Pembelian. Dalam Penelitian ini menggunakan 97 sampel responden pelanggan babe café and rooftop pada generasi milenial gorontalo. Metode sampling yang digunakan dalam penelitian ini adalah teknik sampel non probability sampling dan jenis data yang digunakan dalam penelitian ini adalah data primer, Metode analisis data yang digunakan adalah analisisi regresi linier sederhana dengan menggunakan kuesioner skala likert. Hasil penelitian menunjukan bahwa aktualisasi diri berpengaruh signifikan terhadap Keputusan Pembelian di babe café and rooftop pada generasi milenial gorontalo.
Cohesiveness as a Symbolic Power of Mobile Legends Online Game Community
Rahmatiah, Rahmatiah;
Wiroto, Dondick Wicaksono;
Husain, Nurhayati;
Taan, Hapsawati;
Iskandar, Abdul Malik
JURNAL ILMU SOSIAL Volume 22, Issue 1, Year 2023
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro
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DOI: 10.14710/jis.22.1.2023.97-120
Online games played in groups require cohesiveness and effective coordination among team members for successful cooperation. The sociological study of cohesiveness remains neces- sary because the analysis of interactions found in number of studies has not been sufficient- ly in-depth. These studies have failed to reveal the social significance of the term “cohesiveness” or the importance of good coordination as a symbolic force within a group. Several Mobile Legends players in Gorontalo are part of a community renowned for their remarkable reputation in winning matches worldwide. This success has led to the expansion of the group into 3 squads (sparring groups). This research aims to explore how community cohesiveness can serve as a symbolic force, employing qualitative methods with a narrative approach to provide detailed analysis. As a symbolic force, cohesiveness develops through three processes: the initial emergence of cohesiveness, its progression towards community superiority, and finally how the community maintains its cohesion. The symbolic power of community cohesiveness encompasses role symbols and attitude symbols among its members.
EFFECT OF CONVENIENCE AND TRUST TIKTOK SHOP ONLINE PURCHASE DECISIONS
Taan, Hapsawati
International Interdisciplinary Conference on Sustainable Development Goals Vol 6 No 1 (2023): Proceedings of International Interdisciplinary Conference on Sustainable Developm
Publisher : LP2M Universitas Bina Mandiri Gorontalo
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Current technological developments encourage many people to make purchasing decisions onlineonline. This research aims to determine 1) the influence of convenience on Tiktok Shop online purchasing decisions, 2) the influence of trust on Tiktok Shop online purchasing decisions. The population in this study were students from the Faculty of Economics, Gorontalo State University who made online purchases at the TikTok shop. The sampling technique method usesnonprobability sampling with methodpurposive sampling. The total sample was 97 respondents. Data collection was carried out by distributing questionnaires viagoogle form. The data analysis method uses the Multiple Linear Regression Test with the help of SPSS version 20. Based on the results of the data analysis, it can be concluded that: 1) Convenience does not have a significant effect on online TikTok shop purchasing decisions for students at the economics faculty at Gorontalo State University. 2) Trust has a significant effect on online TikTok shop purchasing decisions among students at the Faculty of Economics, Gorontalo State University. 4) Convenience and trust simultaneously influence online TikTok shop purchasing decisions among students at the Faculty of Economics, Gorontalo State University.
Implementation of Digital Marketing E-Commerce in Innovative Products of Processed Squid as a Business Opportunity in Lamu Village
Taan, Hapsawati;
Mardin, Herinda;
Mustaqimah, Nur
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 7 No. 1 (2023): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta
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DOI: 10.21009/JPMM.007.1.07
It is commonplace that nowadays a housewife becomes a business actor and only deals with gadgets without having a physical store with only gadgets and knowledge of e- commerce to market her selling products. With the many benefits of using e-commerce, e-commerce training was carried out to market innovative products processed by squid as a business opportunity for fishermen housewives in Lamu village, Batudaa Pantai sub-district, Gorontalo Regency. The stages in this activity include observation and interviews, activity planning, implementation, and the output is a marketplace account that has been created by activity participants. The implementation of the activity was divided into 2 sessions, namely session 1 providing material related to the general description of e-commerce and session 2 conducting hands-on practice on creating a marketplace accompanied by a community service team. The e-commerce training by creating a marketplace account and selling processed squid products for fishermen housewives was successfully carried out and received great appreciation and enthusiasm from the participants and the government of Lamu village. This is a business opportunity for fishermen housewives as well as adding knowledge and insight for participants to use e-commerce in selling processed squid products.
Education to Strengthen the Economy of the Utilization of Aren Nira Producing Bioetanol in Lonuo Village, Bone Bolango District
Hasanuddin;
Taan, Hapsawati;
Mardin, Herinda;
Salimi, Yuszda K.;
Rahmatia;
Arafat, Muhammad Yasser;
Larosa, Esta;
Rasyid, Abdul;
Ashari, Sri Ayu
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 8 No. 1 (2024): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta
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DOI: 10.21009/JPMM.008.1.03
This economic education activity for palm sap farmers aims to provide economic strengthening and build awareness among the public, especially palm sap farmers, that palm sap water can be utilized and made into several products with high economic value, for example bioethanol products. Apart from that, it can also minimize the negative impact of the production of alcoholic drinks made from palm sap in Lonuo village. This activity uses educational methods, socialization and community assistance for sugar palm sap farmers. Empowering sugar palm farmers through product diversification is the key to increasing the quality and quantity of sugar palm sap products into various marketable products such as bioethanol. This economic education activity for palm sap farmers has had a positive impact and response from the Lonuo village community. This can be seen from the enthusiasm of the community in participating in activities at the village office. The community received education well and smoothly and increased public understanding regarding the use of palm sap into products of high economic value such as bioethanol.
The Service Quality of Population Document to Improve Community Satisfaction Index
Taan, Hapsawati
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
Publisher : AIBPM Publisher
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DOI: 10.32535/apjme.v3i2.847
The research aims at 1) perceiving the service quality of population document 2) discovering problems in improving the quality of public service 3) understanding the attempts conducted by The Office of Population Affairs and Civil Registration in Gorontalo City to cope with the problems in the quality of public service. The research uses a qualitative approach with an in-depth interview, observation, and documentation technique. The informant is the head office and the customer service of the object being observed. The techniques of data analysis are data reduction, data display, and conclusion. The research result indicates that The Office of Population Affairs and Civil Registration in Gorontalo City has not fulfilled the public service facility maximally such as facilities and infrastructures, and human resources. Meanwhile, the staff has shown their best to respond and help the community when they have problems in processing population documents. It concludes that the quality of public services in the office can be observed from five dimensions such as tangibles, reliability, responsiveness, assurance, and empathy.
Pengaruh Gaya Hidup terhadap Perilaku Konsumtif Anak Nelayan di Desa Botubarani Kabupaten Bone Bolango
Taan, Hapsawati;
Gani, Imam Prawiranegara;
Uge, Erlin S.;
Bratan, Abdul Azis S
AKSES: Jurnal Ekonomi dan Bisnis Vol 19, No 1 (2024): AKSES: JURNAL EKONOMI DAN BISNIS
Publisher : Universitas Wahid Hasyim
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DOI: 10.31942/akses.v19i1.11888
Tujuan penelitian ini adalah untuk menganalisis pengaruh gaya hidup terhadap perilaku konsumtif anak nelayan di Desa Botubarani Kabupaten Bone Bolango. Pendekatan penelitian yang digunakan yaitu pendekatan penelitian kuantitatif. Sampel dari penelitian ini berjumlah 100 responden dengan pengambilan sampel menggunakan teknik purposive sampling. Teknik Pengumpulan data menggunakan angket. Teknik analisis data yang digunakan adalah analisis regresi sederhana. Hasil penelitian ini terdapat pengaruh positif dan signifikan gaya hidup terhadap perilaku konsumtif. Hal ini menunjukkan t hitung sebesar 13,182 dan nilai sinifikan 0,000 < 0,1 maka dapat dinyatakan bahwa gaya hidup berpengaruh signifikan terhadap perilaku konsumtif. Sehingga dapat disimpulkan bahwa gaya hidup memiliki kontribusi pada perilaku konsumtif anak nelayan dalam menentukan kegiatan ekonominya.Kata kunci: Gaya Hidup, Perilaku Konsumtif, Anak Nelayan