Articles
The Effectof Organizational Climate and Compensation on Employee Job Satisfaction in The Social Service of Gorontalo District
Junita Claudia Pahrun;
Hapsawati Taan;
Amrain Mustafa
Journal of Economic, Business, and Administration (JEBA) Vol. 1 No. 2 (2020): Journal of Economic, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo
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DOI: 10.47918/jeba.v2i1.208
The objectives of this study are: 1) to examine the influence of organizational climate on job satisfaction of the employees of the Gorontalo District Social Service; 2) to examine the effect of compensation on job satisfaction of Gorontalo District Social Service staff; 3) to test the effect of organizational climate and compensation simultaneously on job satisfaction of employees of the Gorontalo District Social Service. This study uses a descriptive research approach and explanatory research methods. Explanatory method is research that proves the existence of cause and effect and a relationship that affects or is influenced by two or more variables under study. Research quantitative research which is based on the philosophy of positivism, is used to examine specific populations or samples, data collection using research instruments, quantitative/statistical data analysis, with the aim of testing predetermined hypotheses. The research was conducted at the Gorontalo District Social Service and was carried out from August to December 2020 with a total sample of 51 people. Based on the results of data processing, the conclusions are formulated, namely: 1) there is a positive and real influence of organizational climate on employee job satisfaction at the Gorontalo District Social Service, which means that the higher the organizational climate, the higher the employee job satisfaction; 2) there is a positive and real effect of compensation on job satisfaction of employees at the Gorontalo District Social Service, which means that the better the compensation, the higher the job satisfaction of the employees; 3) there is a positive and real influence simultaneously between organizational climate and compensation on employee job satisfaction at the Gorontalo District Social Service. This means that the higher the organizational climate and the better the compensation, the higher the employee's job satisfaction.
Pengaruh minat baca terhadap kepuasan belajar dan dimoderasi variabel kebersihan perpustakaan
Ardiansyah Ardiansyah;
Hapsawati Taan;
Eka Sartika
Educatio Vol 17, No 1 (2022): Educatio: Jurnal Ilmu Kependidikan
Publisher : Universitas Hamzanwadi
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DOI: 10.29408/edc.v17i1.5641
The cleanliness of the library is one of the factors that attract students' interest in studying in the library. The condition of the dirty library environment and the lack of supporting facilities make students discourage their intention to study in the library. The cleanliness of the library is a mediator on students' reading interest in their learning satisfaction in the library. This study aims to analyze the effect of reading interest on learning satisfaction and the effect of the moderating variable of library cleanliness in moderating reading interest on student learning satisfaction. This research takes a quantitative approach with the field study method as its methodology and method. The Moderated Regression Analysis model is used together with the Pertial Least Square analysis. The population in this research is students who use the library for reading activities. Simple random sampling technique was used in this research. The results of this study are first, reading interest has an effect on learning satisfaction, second, library cleanliness has an effect on learning satisfaction and third, library cleanliness can mediate the influence of reading interest on student learning satisfaction.
Service Quality and Consumer’s Trust Using PT. JNE Gorontalo Branch
Hapsawati Taan
International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019
Publisher : AIBPM Publisher
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DOI: 10.32535/ijabim.v4i1.387
Increasing quality of services increasingly gets the attention of companies to increase supply to consumers. The purpose of this study is to find out and analyze: 1) Effect of service quality on consumer decisions, 2) Effect of trust in consumer decisions, 3) Effect of service quality and trust simultaneously on consumer decisions. The sampling method uses non-probability sampling with the accidential sampling technique with a total sample of 96 people. The unit of analysis is consumers who use the services of PT. Gorontalo Branch JNE. Data collection is done through observation and questionnaires. Data were analyzed quantitatively by using multiple regression analysis techniques with SPSS 21 statistical program. The results showed that trust had a significant effect on consumer decisions. Service quality and trust have a simultaneous influence on consumer decisions. The interesting finding from the results of this study is that service quality has no significant effect on consumer decisions. This shows that the quality of service is good, not necessarily consumers decide to use these services. Suggestions / recommendations, the need for companies to improve tangible and assurance indicators related to the availability of facilities and infrastructure in service and attention to guarantees for consumer goods.
Design and Manage Integrated Marketing Communication
Hapsawati Taan
Journal of International Conference Proceedings (JICP) Vol 1, No 2 (2018): Proceedings of the 2nd International Conference of Project Management (ICPM) Gor
Publisher : AIBPM Publisher
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DOI: 10.32535/jicp.v1i2.251
The role of marketing communication is as a means used by companies in an effort to inform, persuade, and remind consumers direct or indirect about the products and brands that producers sell. Aim from this paper is to find out: (1) The role of marketing communication in the company. (2) The process of designing and developing effective communication. (3) Determining factors in the marketing mix communication. (4) Management of the integrated marketing communication process. Conclusion: Integrated marketing communication contributes to brand equity by building brand in memory (brand awareness) and creating a brand image (brand image) which includes six components namely advertising, sales promotion, event, public relations and publicity, direct marketing, and sales personal. Suggestions: (1) The company should consider several factors in developing the promotion mix for example the type of product market, readiness. (2) Companies should conduct marketing communications not only focusing on overcoming the gap in product awareness, image or preferences in the target market. Keywords: Marketing Communication, Process, Effective
Analyzing the Needs and Trends in The Macro Environment
Hapsawati Taan
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher
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DOI: 10.32535/jicp.v2i1.559
Successful companies usually recognize and respond to needs and trends that have not been met with profit. This paper aims to discuss the needs and trends in the company's main macro environment, namely: demography, economy, nature, technology, politicslaw, and socio-cultural. Marketers try to create new solutions to unmet needs. Many opportunities are found by identifying trends (direction or sequence of events that have a certain momentum and time period). The conclusion of this paper is that the rapidly changing global situation of marketers / companies must monitor six major environmental forces namely: demography, economy, nature, technology, politics-law, and sociocultural.
Pemberdayaan Masyarakat dalam Mengolah Potensi Perikanan Melalui Pelatihan Pembuatan Bakso Ikan Tuna di Desa Girisa
Hapsawati Taan;
Ardiansyah Ardiansyah;
Herlina Rasjid;
Rahmatia Rahmatia;
Dondick w Wiroto
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol 6, No 3 (2022): GERVASI: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak
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DOI: 10.31571/gervasi.v6i3.4294
Dibutuhkan Inovasi dalam pengolahan ikan tuna menjadi produk yang berbeda sehingga pelaksanaan pemberdayaan masyarakat dalam mengolah potensi perikanan ini melalui pelatihan pembuatan bakso ikan tuna. Pelatihan ini bertujuan untuk membekali pengetahuan dan keterampilan mengolah ikan terutama ikan tuna yang diolah menjadi bakso bagi masyarakat di Desa Girisa, Kecamatan Paguyaman yang berorientasi bukan hanya konsumsi dalam keluarga tetapi juga meningkatkan nilai ekonomisnya sehingga bisa dipasarkan sebagai mata pencaharian. Metode yang digunakan dalam kegiatan ini adalah pelatihan secara tatap muka dan praktik langsung. Target luaran yang diharapkan yakni tumbuhnya kesadaran dan minat peserta pelatihan dalam mengolah potensi perikanan melalui pelatihan pembuatan bakso ikan tuna, diharapkan peserta pelatihan memiliki pengetahuan dan keterampilan serta mengubah pola pikir dan perilaku dalam mengelola ikan menjadi produk yang bernilai jual. Kegiatan pengabdian diharapkan bisa meningkatkan inovasi dan kreativitas peserta dalam pengolahan ikan tuna sehingga dapat dibuat berbagai produk lain yang memiliki cita rasa yang enak, higienis, halal, dan sehat untuk dikonsumsi dan dipasarkan serta terbentuknya kelompok usaha dan mengembangkan jiwa wirausaha sebagai salah satu peluang usaha.
Pengaruh Diferensiasi Pelayanan Dan Promosi Terhadap Keunggulan Bersaing Sepeda Motor Suzuki Pada PT. Sinar Galesong Mandiri Cabang Gorontalo
Zulfikar Laisa;
Hapsawati Taan;
Endi Rahman
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 5, No 2 (2022): JIMB - VOLUME 5 NOMOR 2 SEPTEMBER 2022
Publisher : Universitas Negeri Gorontalo
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DOI: 10.37479/jimb.v5i2.16444
Penelitian ini bertujuan untuk menguji pengaruh Diferensiasi Pelayanan, dan Promosi terhadap Keungggulan Bersaing Sepeda motor Suzuki pada PT. Sinar Galesong Mandiri Cab. Gorontalo. Jenis data yang digunakan adalah data primer. Metode yang digunakan yaitu metode kuantitatif. Teknik analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukan bahwa secara parsial, Diferensiasi Pelayanan berpengaruh positif dan signifikan terhadap Keunggulan Bersaing sepeda motor Suzuki pada PT. Sinar Galesong Mandiri Cab. Gorontalo. Sedangkan Promosi memiliki pengaruh positif dan siginifikan terhadap keunggulan Bersaing. Sedangkan secara simultan Diferensiasi Pelayanan dan Promosi bersama-sama berpengaruh signifikan terhadap keunggulan Bersaing sepeda motor pada PT. Sinar Galesong Mandiri cab. Gorontalo. Hal ini membuktikan bahwa strategi diferensiasi pelayanan dan promosi berpengaruh terhadap keunggulan bersaing. Saran untuk lebih meningkatkan penerapan diferensiasi pelayanan, maka perusahaan perlu memperhatikan aspek kemudahan pemesanan, pengiriman, pemasangan serta pemeliharaan dan perbaikan.
Pengaruh Kepuasan dan Switching Barrier terhadap Loyalitas Pelanggan Telkomsel pada Mahasiswa Fakultas Ekonomi Universitas Negeri Gorontalo
Lisa Apriliani Umar;
Hapsawati Taan;
Umin Kango
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar
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DOI: 10.37531/sejaman.v5i2.2200
Abstract Bisnis operator seluler terus berkembang dan meningkat dengan pesat sehingga pelanggan lebih memilih perusahaan yang menciptakan inovasi dan strategi dalam pelayanannya agar pelanggan tetap merasa puas dan tetap loyal dalam menggunakan produknya. Faktor yang menjadi stimulus pada peningkatan loyalitas pelanggan adalah Kepuasan dan Switching Barrier. Penelitian ini bertujuan untuk menganalisis bagaimana Pengaruh Kepuasan dan Switching Barrier Terhadap Loyalitas Pelanggan Telkomsel pada Mahasiswa Fakultas Ekonomi Universitas Negeri Gorontalo. Teknik pengumpulan data menggunakan kuesioner dengan skala likert. Metode penelitian yang digunakan adalah metode Kuantitatif. Populasi dalam penelitian ini adalah mahasiswa yang menggunakan kartu Telkomsel dan sampel dalam penelitian ini berjumlah 96 responden. Teknik analisis data menggunakan analisis regresi linier berganda. Pengujian hipotesis penelitian ini diolah dengan program SPSS. Hasil penelitian menunjukan bahwa secara parsial, Kepuasan tidak memiliki pengaruh signifikan terhadap Loyalitas Pelanggan, yang berarti bahwa pelanggan tidak puas dengan Telkomsel karena tidak ada faktor lain untuk membuat pelanggan merasa puas seperti adanya Switching Barrier. Sedangkan Secara simultan, Kepuasan dan Switching Barrier memiliki pengaruh terhadap Loyalitas Pelanggan. Keywords: Kepuasan; Switching Barrier; Loyalitas Pelanggan; Telkomsel
PENGEMBANGAN KEPROFESIAN BERKELANJUTAN GURU MELALUI PENULISAN KARYA TULIS ILMIAH
Ardiansyah Ardiansyah;
Abdulrahim Maruwae;
Meyko Panigoro;
Nurul Maulida Alwi;
Hapsawati Taan
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 6, No 4 (2022): Desember
Publisher : Universitas Muhammadiyah Mataram
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DOI: 10.31764/jpmb.v6i4.11447
ABSTRAKPembuatan karya ilmiah merupakan salah satu syarat bagi guru untuk mengajukan kenaikan jabatan/pangkat. Beberapa guru mengalami kendala dalam pembuatan karya ilmiah untuk memenuhi persyaratan tersebut. Para guru kurang termotivasi membuat karya tulis ilmiah. Pengabdian ini bertujuan untuk meningkatkan kemampuan guru-guru SMP di kota Marisa dalam membuat karya tulisan ilmiah. Metode yang dipergunakan adalah workshop dan pelatihan membuat tulisan ilmiah yang diarahkan untuk membuat artikel ilmiah yang dapat dipublikasikan pada OJS Open journal system. Pengabdian ini diharapkan dapat memotivasi dan meningkatkan pengetahuan para guru tentang bagaimana cara membuat artikel ilmiah, sehingga dapat memenuhi kebutuhan artikel ilmiah. Pengetahuan dan kemampuan yang diperoleh guru pada pelatihan ini dapat meningkatkan kompetensi, kapasitas dan profesionalitas para guru sebagai pendidik. Kata kunci: guru SMP; karya ilmiah. ABSTRACTMaking scientific work is one of the requirements for teachers to apply for promotions/ranks. Some teachers experience problems in making scientific work to meet these requirements. Teachers are less motivated to write scientific papers. This service aims to improve the ability of junior high school teachers in the city of Marisa in making scientific writing. The method used is workshops and training on making scientific writing directed at making scientific articles that can be published on the OJS Open journal system. This service is expected to motivate and increase teachers' knowledge about how to make scientific articles, so that they can meet the needs of scientific articles. The knowledge and skills acquired by teachers in this training can improve the competence, capacity and professionalism of teachers as educators Keywords: middle school teacher; scientific works
Pengaruh Nilai Pelanggan Terhadap Kepuasan Pelanggan Di Toko Az-Zahra Kota Gorontalo
Widyawati Husain;
Hapsawati Taan;
Idris Yanto Niode
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 5, No 3 (2023): JIMB - VOLUME 5 NOMOR 3 JANUARI 2023
Publisher : Universitas Negeri Gorontalo
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DOI: 10.37479/jimb.v5i3.17943
Kepuasan pelanggan menjadi perhatian yang utama bagi kebanyakan perusahaan. Nilai pelanggan merupakan fokus utama dalam perancangan program pemasaran. Penelitian ini bertujuan untuk mengetahui pengaruh nilai pelanggan terhadap kepuasan pelanggan di toko Az-zahra. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan kuantitatif deskriptif. Data yang digunakan adalah data primer yang diperoleh dari penyebaran kuesioner kepada pelanggan di toko Az-zahra. Populasi dalam penelitian ini tidak diketahui jumlahnya atau infinity. Penarikan sampel dalam penelitian ini menggunakan metode non probability dengan menggunakan rumus slovin dan jumlah responden berjumlah 94. Analisis data dalam penelitian ini menggunakan analisis regresi linier sederhana dengan program SPSS 21. Hasil penelitian menunjukan bahwa nilai pelanggan berpengaruh positif signifikan terhadap kepuasan pelanggan di Toko Az-zahra. Hal ini menunjukkan bahwa nilai pelanggan akan mempengaruhi kepuasan pelanggan. Nilai pelanggan merupakan kunci produk untuk meraih kesuksesan perusahaan.