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All Journal JURNAL ILMU SOSIAL Sainstek AKSES: Jurnal Ekonomi dan Bisnis Jurnal Ilmu Sosial dan Ilmu Politik Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Mirai Management International Journal of Artificial Intelligence Research Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) Educatio SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat YUME : Journal of Management Jambura Science of Management Jambura Accounting Review GERVASI: Jurnal Pengabdian kepada Masyarakat Kajian Bisnis STIE Widya Wiwaha Ideas: Jurnal Pendidikan, Sosial dan Budaya Al-Kharaj: Journal of Islamic Economic and Business JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Community Engagement and Emergence Journal (CEEJ) Journal of Management and Bussines (JOMB) Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Mattawang: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Panrannuangku Jurnal Pengabdian Masyarakat Jurnal Abdimas Kartika Wijayakusuma Journal Of Business, Finance, and Economics (JBFE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-Buhuts (e-journal) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Journal of Economic, Business, and Administration JEBA SENTRI: Jurnal Riset Ilmiah International Journal of Applied Business and International Management Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) IICSDGs Jurnal Ilmu Manajemen dan Bisnis PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat Jurnal Bisnis dan Kewirausahaan Mopolayio : Jurnal Pengabdian Ekonomi Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Jurnal Mahasiswa Akuntansi Jurnal Penelitian dan Pengkajian Ilmiah JER Celebes Journal of Community Services Journal of Ekonomics, Finance, and Management Studies Jurnal Manajemen Jurnal Ragam Pengabdian eJEBA Manager : Jurnal Ilmu manajemen DIVERSITY: Journal of Multi Science Linearity INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Hapsawati Taan
Universitas Negeri Gorontalo
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PERANAN MAHASISWA KKN DALAM PENINGKATAN AKTIFITAS KEPEMUDAAN DI DESA LAMU KABUPATEN GORONTALO Herinda Mardin; Nur Mustaqimah; Hapsawati Taan
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 7 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i7.2473-2483

Abstract

Setiap aktifitas mahasiswa di lokasi KKN merupakan wujud bakti dan pengabdian kepada masyarakat sehingga melalui program KKN mahasiswa memiliki peranan dalam bidang apapun yang dibutuhkan dan dapat dirasakan manfaatnya oleh masyarakat desa sasaran. Untuk itu, pelaksanaan kegiatan KKN yang kami lakukan bertujuan untuk meningkatkan aktifitas kepemudaan di desa sasaran yang berlokasi di desa Lamu kecamatan Batudaa Pantai kabupaten Gorontalo, Provinsi Gorontalo. Ada 4 (Empat) program kegiatan tambahan yang merupakan aktifitas kepemudaan yang dilakukan oleh mahasiswa KKN yaitu kegiatan olahraga, kegiatan keagamaan, kegiatan bakti sosial dan pembangunan tugu batas dusun dan batas  desa Lamu Kabupaten Gorontalo. Langkah-langkah dalam pelaksanaan aktifitas kepemudaan ini adalah 1) Observasi dan wawancara; 2) Analisis kebutuhan kegiatan kepemudaan; 3) Kerjasama dengan aparat desa dan Karang taruna; 4) Pembentukan panitia; 5) Pembuatan instrument pelaksanaan kegiatan kepemudaan; 6) Pelaksanaan kegiatan kepemudaan; 7) Penutupan kegiatan kepemudaan. Peranan mahasiswa KKN dalam hal peningkatan aktifitas kepemudaan berjalan dengan baik dan lancar serta mendapat respon yang sangat positif. Hal ini terlihat dan dapat dirasakan manfaatnya oleh masyarakat desa Lamu karena semua program kegiatan tambahan yang merupakan aktifitas kepemudaan berhasil terlaksana dengan baik. Hal ini tidak terlepas dari peran aktif pemerintah desa, stakeholder, karang taruna, masyarakat khususnya generasi muda desa Lamu yang ikut perpartisipasi dalam menyukseskan terselenggaranya kegiatan kepemudaan di desa Lamu.
THE EFFECT OF DIRECT COMMUNICATION AND CUSTOMER REVIEWS ON CUSTOMER SATISFACTION IN ELECTRONIC SHOPPING ON TOKOPEDIA Rada Eramina; Hapsawati Taan; Ramlan Amir Isa
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 12 (2025): SEPTEMBER
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the impact of direct communication and customer reviews on customer satisfaction at Tokopedia. A quantitative method was applied to measure the influence of the two independent variables on the dependent variable (customer satisfaction). The sampling technique used in this study was purposive sampling. The population consisted of Tokopedia users or customers across Indonesia, with a total sample of 100 respondents. Data analysis was conducted using multiple regression tests through the SPSS 27 program. The results show that: direct communication has a positive and significant effect on customer satisfaction (35.11%), and customer reviews also contribute positively and significantly to customer satisfaction (18.11%). Simultaneously, both variables exert a positive and significant influence, explaining 76.40% of the variability in customer satisfaction at Tokopedia. These findings highlight the importance of improving direct communication and encouraging positive reviews to maintain customer satisfaction and Tokopedia’s competitive position in the e-commerce market.
Pemanfaatan Kacang Hijau untuk Produksi Bakpia sebagai Upaya Edukasi Gizi dan Pencegahan Stunting di Desa Hutadaa Kecamatan Telaga Jaya Kabupaten Gorontalo Hapsawati Taan; Rahmatiah; Nuryana Fadila; Astika Firdasari; Fitriani Malatia; Saskia Aulia Gani; Nidaurrahmah Usman; Taufik Hidayat; Rifki Suaib9; Yusuf Karim
Jurnal Ragam Pengabdian Vol. 2 No. 2 (2025): Mei-Agustus "The Role of Community Service in Increasing Children's Educational
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/b76a2r30

Abstract

This community service aims to empower the residents of Hutadaa Village through training in the production of mung bean bakpia as a healthy snack alternative to support stunting prevention. This activity is an implementation of the Tri Dharma of Higher Education, encompassing education, research, and community service. Considering the high prevalence of stunting in Indonesia, the program seeks to increase community awareness about nutritious food consumption and encourage economic independence based on local agro-industry. The results showed high participant enthusiasm, improvement in technical skills, and the emergence of community initiatives to optimize the potential of mung beans.    
Pengaruh Viral Marketing dan Harga Tiket Terhadap Minat Berkunjung Masyarakat: Studi Kasus pada Objek Wisata Planet Waterboom Gorontalo Allya Maulani Lumadja; Hapsawati Taan; Zulfia K. Abdussamad
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.5826

Abstract

This study aims to determine how much influence viral marketing and ticket prices have on public interest in visiting (Case Study at Planet Waterboom Gorontalo Tourism Object). This type of research uses quantitative research methods. The sample of this study amounted to 100 respondents using non probability sampling technique and purposive sampling with the slovin formula. Data collection techniques in this study were carried out by questionnaire (questionnaire), observation and interview. Data analysis using multiple linear regression analysis. The results of the data that have been collected through the distribution of questionnaires have been tested with validity and reliability tests, classical assumption tests, multiple linear regression tests and hypothesis testing. Based on the research results of multiple linear regression analysis tests using the SPSS version 23 application, it shows that viral marketing variables have a negative and significant effect on visiting interest, ticket prices have a positive and significant effect on visiting interest. Viral marketing and ticket prices simultaneously affect public interest in visiting Planet Waterboom Gorontalo Tourism Object. The coefficient of determination shows an adjusted R square of 0.506. This shows that the influence of the independent variables, namely viral marketing and prices on the dependent variable of public interest in visiting the Planet Waterboom Gorontalo Tourism Object which can be explained by this equation model is 50,6%, while the remaining 49,4% is influenced by other variables not examined in this study.
Service Quality and Consumers Trust Using PT. JNE Gorontalo Branch Hapsawati Taan
International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i1.387

Abstract

Increasing quality of services increasingly gets the attention of companies to increase supply to consumers. The purpose of this study is to find out and analyze: 1) Effect of service quality on consumer decisions, 2) Effect of trust in consumer decisions, 3) Effect of service quality and trust simultaneously on consumer decisions. The sampling method uses non-probability sampling with the accidential sampling technique with a total sample of 96 people. The unit of analysis is consumers who use the services of PT. Gorontalo Branch JNE. Data collection is done through observation and questionnaires. Data were analyzed quantitatively by using multiple regression analysis techniques with SPSS 21 statistical program. The results showed that trust had a significant effect on consumer decisions. Service quality and trust have a simultaneous influence on consumer decisions. The interesting finding from the results of this study is that service quality has no significant effect on consumer decisions. This shows that the quality of service is good, not necessarily consumers decide to use these services. Suggestions / recommendations, the need for companies to improve tangible and assurance indicators related to the availability of facilities and infrastructure in service and attention to guarantees for consumer goods.
Pengaruh E-Service Quality dan Word of Mouth Terhadap Keputusan Pengguna Transportasi Online Maxim (Studi Kasus di Kota Gorontalo) Anggraini Lasahido; Hapsawati Taan; Yulinda L. Ismail
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 6 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jvrdqh46

Abstract

Penelitian ini bertujuan untuk : (1). Mengetahui pengaruh e-service quality terhadap keputusan pengguna, (2) Mengetahui pengaruh word of mouth terhadap keputusan pengguna, (3) Menganalisis pengaruh e-service quality dan word of mouth secara simultan terhadap keputusan pengguna pengaruh e-service quality dan word of mouth terhadap keputusan pengguna. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner terhadap 96 responden yang dipilih menggunakan purposive sampling. Data dianalisis menggunakan regresi linier berganda serta diuji melalui uji validitas, reliabilitas, dan asumsi klasik. Hasil penelitian menunjukkan bahwa e-service quality dan word of mouth berpengaruh signifikan terhadap keputusan pengguna, baik secara parsial maupun simultan. Variabel e-service quality memiliki pengaruh yang lebih dominan dibandingkan word of mouth. Hal ini menunjukkan bahwa kualitas layanan digital seperti keandalan sistem, keamanan, kemudahan penggunaan, dan responsivitas menjadi faktor utama dalam menentukan keputusan pengguna. Penelitian ini menyimpulkan bahwa peningkatan kualitas layanan elektronik dan pengelolaan komunikasi positif dapat meningkatkan keputusan pengguna dalam menggunakan layanan transportasi online Maxim.
The Influence of Price Fairness and Service Quality on Customer Loyalty at Alfamart Gorontalo Fritania Bonde Fitriana; Cindy Pratiwi Julyani Daud; Hapsawati Taan; Melan Angriani Asnawi; Ramlan Amir Isa
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.11143

Abstract

This study investigates the effects of price fairness and service quality on customer loyalty at Alfamart stores in Gorontalo City. The research is motivated by the rapid growth of the modern retail industry and increasing market competition, which require retailers to strengthen customer loyalty through fair pricing practices and superior service delivery. A quantitative approach with a causal associative design was employed. Data were collected from 96 Alfamart customers selected through purposive sampling based on the Lemeshow formula. A structured questionnaire using a five-point Likert scale was administered, and the data were analyzed using multiple linear regression. Classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests, were conducted to ensure model validity. Hypothesis testing was performed using t-tests and F-tests, while the coefficient of determination (R²) was used to assess explanatory power. The results indicate that price fairness has a positive and significant effect on customer loyalty (t = 4.629; p < 0.001). Service quality also positively and significantly influences customer loyalty (t = 4.710; p < 0.001). Furthermore, price fairness and service quality simultaneously exert a significant positive effect on customer loyalty (F = 47.382; p < 0.001). The coefficient of determination (R² = 0.511) reveals that both variables explain 51.1% of the variation in customer loyalty. Service quality emerged as the more dominant predictor. These findings suggest that integrating fair pricing strategies with continuous service quality improvement is essential for enhancing customer loyalty and sustaining competitiveness in the modern retail sector.
Cohesiveness as a Symbolic Power of Mobile Legends Online Game Community Rahmatiah Rahmatiah; Dondick Wicaksono Wiroto; Nurhayati Husain; Hapsawati Taan; Abdul Malik Iskandar
JURNAL ILMU SOSIAL Vol 22, No 1 (2023)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jis.22.1.2023.97-120

Abstract

Online games played in groups require cohesiveness and effective coordination among team members for successful cooperation. The sociological study of cohesiveness remains neces- sary because the analysis of interactions found in number of studies has not been sufficient- ly in-depth. These studies have failed to reveal the social significance of the term “cohesiveness” or the importance of good coordination as a symbolic force within a group. Several Mobile Legends players in Gorontalo are part of a community renowned for their remarkable reputation in winning matches worldwide. This success has led to the expansion of the group into 3 squads (sparring groups). This research aims to explore how community cohesiveness can serve as a symbolic force, employing qualitative methods with a narrative approach to provide detailed analysis. As a symbolic force, cohesiveness develops through three processes: the initial emergence of cohesiveness, its progression towards community superiority, and finally how the community maintains its cohesion. The symbolic power of community cohesiveness encompasses role symbols and attitude symbols among its members.
Pengaruh Digital Marketing Dan Brand Image Terhadap Keputusan Pembelian Produk Umkm Di Kota Gorontalo Cindy Pratiwi Julyani Daud; Fritania Bonde; Tineke Wolok; Hapsawati Taan
DIVERSITY: Journal of Multi Science Linearity Vol. 3 No. 2 (2026): DIVERSITY: Journal of Multi Science Linearity, February 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/diversity.v3i2.1607

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing dan brand image terhadap keputusan pembelian produk UMKM di Kota Gorontalo. Persaingan bisnis yang semakin ketat mendorong para pelaku UMKM untuk memanfaatkan strategi pemasaran digital guna memperluas jangkauan pasar. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Populasi penelitian adalah konsumen yang pernah membeli produk UMKM di Kota Gorontalo, dengan sampel sebanyak 120 responden yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert. Teknik analisis data menggunakan analisis regresi linear berganda dengan bantuan program SPSS 26. Hasil penelitian menunjukkan bahwa: (1) digital marketing berpengaruh positif dan signifikan terhadap keputusan pembelian produk UMKM di Kota Gorontalo; (2) brand image berpengaruh positif dan signifikan terhadap keputusan pembelian produk UMKM di Kota Gorontalo; (3) digital marketing dan brand image secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian produk UMKM di Kota Gorontalo. Nilai koefisien determinasi (R²) sebesar 0,672 yang berarti kedua variabel tersebut mampu menjelaskan 67,2% variasi keputusan pembelian.
Penguatan UMKM melalui Pengembangan Produk dan Strategi Pemasaran Pempek dalam Meningkatkan Pendapatan Masyarakat Hapsawati Taan
Mopolayio : Jurnal Pengabdian Ekonomi Vol. 5 No. 3 (2026): Mopolayio : Jurnal Pengabdian Ekonomi Volume 5 Number 3 (July 2026) has been of
Publisher : Fakultas Ekonomi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/mopolayio.v5i3.163

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan masyarakat Desa Tunggulo tentang inovasi produk dan strategi pemasaran berbasis potensi perikanan lokal. Kebaruan kegiatan terletak pada pengenalan pempek ikan tenggiri dengan penambahan kentang sebagai upaya diversifikasi produk dan peningkatan nilai tambah. Metode yang digunakan berupa penyuluhan dan diskusi interaktif mengenai pengolahan produk, kualitas bahan baku, dan pemasaran online maupun offline. Evaluasi dilakukan melalui observasi partisipatif terhadap keterlibatan peserta selama kegiatan. Hasil menunjukkan adanya peningkatan pemahaman masyarakat mengenai pemanfaatan ikan tenggiri sebagai produk bernilai ekonomi, pentingnya inovasi produk, serta strategi pemasaran untuk pengembangan usaha. Kegiatan ini mengindikasikan bahwa penguatan kapasitas masyarakat melalui edukasi dapat mendukung pengembangan UMKM berbasis potensi lokal. Implikasinya, program serupa dapat menjadi bagian dari upaya pemberdayaan masyarakat dan penguatan ekonomi desa berbasis sumber daya perikanan.
Co-Authors Abdul Malik Iskandar Abdul Rasyid Abdulrahim Maruwae Abdussamad, Zulfia K. Abudi, Hadija Agusanti, Anitia Ahmad, Ratna Ahmad, Siti Verogita Allya Maulani Lumadja Amirudin Y. Dako Amrain Mustafa Andi Juanna Andi Yusniar Mendo Anggraini Lasahido Antoni, Elpina Y. Arafat, Muhammad Yasser Ardiansyah ARDIANSYAH ARDIANSYAH Ardiansyah Ardiansyah Asnawi, Melan Angriani Astika Firdasari Bratan, Abdul Azis S Cindy Pratiwi Julyani Daud Citra Aditya Kusuma Desi Setiowati Desy Rahmawati Husain Dewi Indrayani Hamin Dhiki Andri Alfian A Pagisi Didipu, Cicinda Dinna Karolina Djoko Lesmana Radji Dondick w Wiroto Dondick Wicaksono Wiroto Dondick Wicaksono Wiroto Dondick Wicaksono Wiroto Eka Sartika Elfin, Elfin Endi Rahman Erlin. S Uge Fadhilah Nur Aini Salehe Farmin Olii Fatma A Kuengo Fitriani Malatia Fritania Bonde Fritania Bonde Fitriana Gani, Iman Perwiranegara Halid Lemba Halid, Putri Musyarrafah Harun, Meylan Hasan, Fardyansjah Hasan, Syalsa Hasanuddin Hasanuddin Hasniaty Hemeto, Yeyen M Herinda Mardin Herlina Rasjid Husa, Fardila Oktaviani Idham Masri Ishak Idris Yanto Niode Imam Prawiranegara Gani Indra Palangka Indriyani M. Mosi Irawaty Igirisa Isa, Ramlan Amir Jihan Salsabila Nasar Junita Claudia Pahrun Lababa, Nikma Larosa, Esta Latif, Putri Ariyanti Lidya Hikolo Lisa Apriliani Umar M. Yogi Riyantama Isjoni Manhia, Ayisah mattoasi mattoasi Mattoasi, Mattoasi Meyko Panigoro Moh. Kifli Djamalu Mohamad, Riry Mohammad Zubair Hippy Muhammad Anas Mustaqimah, Nur Nidaurrahmah Usman Niswatin Noka, Isara Abda Nur Mustaqimah Nurhayati Husain Nurul Maulida Alwi Nuryana Fadila Pakaya, Sri Afrilliya Rada Eramina Raflin Hinelo Rahmatia Rahmatia Rahmatia Rahmatiah Rahmatiah Rahmatiah Rahmatiah Rahmatiah Rahmatiah Rahmatiah Rajdi, Djoko Lesmana Ramlan A . Isa Razak, Mohamad Ichlasul Reinne Febriana Koraag Resma Ibrahim Rifal Dukalang Rifki Putra Rifki Suaib9 Rio Monoarfa Sahmin Noholo Salsabila Lapasi Saskia Aulia Gani Sintia Ajriani Harun Siti Firgiyanti Adam Siti Nurhaliza Mustapa Siti Rahmatia Machieu Siti Verogita Ahmad Sri Ayu Ashari St. Rukaiyah Sudiarta, I Made Sue, Muazhar Suleman, Siti Samsia Sultan Supriyo Imran Taufik Hidayat Tineke Wolok Tri Handayani Amaliah Uge, Erlin S. Umin Kango Usman Wa Ode Titin Hartini Widyawati Husain Yulinda L Ismail Yulinda L. Ismail Yusuf Karim Yuszda K Salimi Zainal Abidin Umar Zulfia K. Abdussamad Zulfikar Laisa