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All Journal JURNAL ILMU SOSIAL Sainstek AKSES: Jurnal Ekonomi dan Bisnis Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Mirai Management International Journal of Artificial Intelligence Research Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Educatio SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat YUME : Journal of Management Jambura Science of Management Jambura Accounting Review GERVASI: Jurnal Pengabdian kepada Masyarakat Ideas: Jurnal Pendidikan, Sosial dan Budaya JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Journal of Management and Bussines (JOMB) Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Mattawang: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Panrannuangku Jurnal Pengabdian Masyarakat Journal Of Business, Finance, and Economics (JBFE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-Buhuts (e-journal) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Journal of Economic, Business, and Administration JEBA SENTRI: Jurnal Riset Ilmiah International Journal of Applied Business and International Management Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) IICSDGs Jurnal Ilmu Manajemen dan Bisnis PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat Jurnal Bisnis dan Kewirausahaan Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Jurnal Mahasiswa Akuntansi Jurnal Penelitian dan Pengkajian Ilmiah JER Celebes Journal of Community Services Journal of Ekonomics, Finance, and Management Studies Jurnal Manajemen Jurnal Ragam Pengabdian eJEBA Manager : Jurnal Ilmu manajemen
Hapsawati Taan
Universitas Negeri Gorontalo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Micro, Small and Medium Enterprises (SMEs) and Great Opportunities to Return After the Covid Pandemic in Makassar City Rukaiyah, St.; Taan, Hapsawati; Sultan, Sultan; Hasniaty, Hasniaty
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.788

Abstract

This study aims to find out the strategies used to bounce back after the Covid-19 pandemic carried out by MSME players in the city of Makassar. This study uses a qualitative descriptive analysis and uses a SWOT analysis, namely Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is an analysis used to evaluate strengths and weaknesses in the internal environment and evaluate opportunities and threats in the external environment of MSMEs. The results of this study indicate that the total IFAS score is 3.57 which indicates a good internal position and the total EFAS score is 3.44 which indicates a moderate external position. This position indicates that MSMEs are increasingly strategic even though they still face quite tough challenges. Based on the results of the SWOT matrix analysis, the strategy adopted is as follows: maintaining customer trust by improving the quality and quality of the food menu and forming a reliable sales team that prioritizes service so that they can compete.
Service Quality and Consumers Trust Using PT. JNE Gorontalo Branch Taan, Hapsawati
International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i1.387

Abstract

Increasing quality of services increasingly gets the attention of companies to increase supply to consumers. The purpose of this study is to find out and analyze: 1) Effect of service quality on consumer decisions, 2) Effect of trust in consumer decisions, 3) Effect of service quality and trust simultaneously on consumer decisions. The sampling method uses non-probability sampling with the accidential sampling technique with a total sample of 96 people. The unit of analysis is consumers who use the services of PT. Gorontalo Branch JNE. Data collection is done through observation and questionnaires. Data were analyzed quantitatively by using multiple regression analysis techniques with SPSS 21 statistical program. The results showed that trust had a significant effect on consumer decisions. Service quality and trust have a simultaneous influence on consumer decisions. The interesting finding from the results of this study is that service quality has no significant effect on consumer decisions. This shows that the quality of service is good, not necessarily consumers decide to use these services. Suggestions / recommendations, the need for companies to improve tangible and assurance indicators related to the availability of facilities and infrastructure in service and attention to guarantees for consumer goods.
Product Innovation Through Chip Making Training Bidara Leaves to Improve The Community's Economy Buhudaa Village, Gorontalo Province Mardin, Herinda; Taan, Hapsawati
Panrannuangku Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2024)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/panrannuangku3171

Abstract

Innovation products are able to help the economy and provide knowledge to the community or village residents. Especially how to package a product to make it more attractive. With KKN, students are expected to be able to become an active, creative and innovative part of society, involved in the dynamics that occur in society. The activities carried out were Leaf Bidara UMKM Product Innovation and Product Packaging for the Community in Buhudaa Village, Batudaa Beach District, Gorontalo Regency. The methods in this activity are training and demonstration. The form of training is by providing material related to how to make bidara leaf chips and participants are trained to make bidara leaf chips. There were 15 participants who took part in this activity who were housewives and young people from Karang Taruna Buhudaa village. The activity was carried out on September 9 2024 at the Buhudaa village office hall, Batudaa Pantai District, Gorontalo Regency. The stages of this activity are the preparation stage, implementation stage, organoleptic test stage and evaluation stage. The training activity for making bidara leaf chips in Buhudaa village went smoothly and the activity participants were very enthusiastic during the activity process. Based on the results of organoleptic tests on the results of bidara leaf chips in training regarding aroma, taste, color and texture, they were very well received by the panelists.
Entrepreneurship Motivation and Managerial Skills Training for Sugar Palm Farmers in Langke Village, North Gorontalo Regency Hasan, Fardyansjah; Anas, Muhammad; Sudiarta, I Made; Taan, Hapsawati; Hasanuddin, Hasanuddin; Dako, Amirudin Y.; Mardin, Herinda
Panrannuangku Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2024)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/panrannuangku3255

Abstract

The Langke village community is known as a community where the majority of its residents work as sugar palm farmers. Palm trees have become the main source of livelihood in this village, because almost every family there depends on their income from processed palm products, such as palm sugar and sap. Motivational training and entrepreneurial managerial skills for sugar palm farmers in Langke village is a strategic step to increase the capacity and economic independence of the local community. This training aims to foster an entrepreneurial spirit in sugar palm farmers so that they not only focus on production, but also have the skills to manage their business professionally. Through the motivation provided, farmers are encouraged to see the potential of the sugar palm business as an opportunity to improve their standard of living and play a role in driving the village economy. This activity was carried out on Saturday 4 October 2024 at the Langke village office hall, Gentuma Raya District, North Gorontalo Regency. The method of this service activity is in the form of training and lectures. Service activities in the form of Motivational Training and Entrepreneurial Managerial Skills for Sugar Palm Farmers in Langke Village, North Gorontalo Regency, have had a positive impact in increasing farmers' understanding and entrepreneurial skills. Through this training, sugar palm farmers are equipped with better managerial skills, which are very useful in managing their farming business and increasing the added value of their products. Apart from that, motivational training helps increase farmers' enthusiasm and self-confidence to continue to develop and innovate, so that it is hoped that they can open wider market access and create better economic opportunities for village communities.
Strengthening Sociopreneurship of Sugar Palm Farmers in Langke Village Gentuma Raya District, Gorontalo Province Hasan, Fardyansjah; Anas, Muhammad; Sudiarta, I Made; Taan, Hapsawati; Hasanuddin, Hasanuddin; Dako, Amirudin Y.; Mardin, Herinda
Panrannuangku Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2024)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/panrannuangku3256

Abstract

Sugar palm plants have great potential as a superior commodity that can support the community's economy, especially in rural areas. Apart from being a source of food, such as palm sugar and palm fruit, this plant also has high economic value because it can be utilized optimally from the roots, stems, leaves, and sap. Limited knowledge in business management and marketing also makes it difficult for farmers to compete with other products that are more easily accessible to consumers. These factors often cause low selling prices and suboptimal profits for sugar palm farmers. However, behind these challenges, there are a number of opportunities that can be exploited to improve the welfare of sugar palm farmers in Langke Village. One of them is the increasing market demand for natural and organic products, such as palm sugar which is healthier than granulated sugar. Apart from that, with a sociopreneurship approach, farmers can be empowered to manage their businesses more professionally, expand markets, and process other sugar palm derivative products such as palm fruit or handicraft products from sugar palm stems and leaves. With the support of training, better market access, and innovation in business management, the potential of palm trees in Langke Village can be developed to open up new economic opportunities and improve the welfare of the local community. Activities to strengthen sociopreneurship for sugar palm farmers in Langke Village are that this activity has succeeded in increasing understanding and strengthening the spirit of social entrepreneurship among farmers, encouraging them to not only pursue profits, but also have a positive impact on the surrounding community. With continued support, the potential of sugar palm plants in Langke Village can be more optimal, opening up new economic opportunities and improving community welfare.
Pengaruh Harga Terhadap Keputusan Pembelian Pakaian Karawo di Kota Gorontalo: Studi Kasus Rumah Karawo di Kota Gorontalo Desy Rahmawati Husain; Hapsawati Taan; Citra Aditya Kusuma
Economic Reviews Journal Vol. 4 No. 1 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i1.577

Abstract

This research examines how pricing influences consumer decisions for purchasing Karawo in Gorontalo City. The study employed a quantitative approach with data collected through questionnaires and document analysis from a sample of 100 respondents who had previously purchased Karawo. The data were analysed using SPSS software by apllying simple linear regression to determine the relationship between price and purchase decision. The analysis yielded a t-value of 3,919 which exceeds the critical value of 1,660, with a significance level of 0,000 (p < 0,05), thus supporting the hypothesis that price significantly impacts customer’s purchase decision. The coefficient of determination (R2) was found to be 0,207 which indicating that price accounts for 20,7% of the variability in purchasing decisions while the remaining 79,3% is likely influenced by other factors that not included in this study. These findings suggest that although price is a significant determinant, it only partially influences consumer interest in Karawo product.
Konsep Dasar Perencanaan Pemasaran Dan Proses Penyusunannya Hapsawati Taan
Jurnal Manajemen Vol. 5 No. 2 (2021): Jurnal Manajemen
Publisher : Program Studi Manajemen - Fakultas Ekonomi - Universitas Muhammadiyah Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perusahaan menjalani proses manajemen dalam mengembangkan perencanaanpemasaran. Perusahaan perlu memahami posisinya di tengah percaturan persainganyang semakin keras. Perencanaan pemasaran adalah hal yang penting untuk setiapoperasi yang bertujuan untuk mengefisienkan dan mengefektifkan pemasaran suatuproduk atau layanan.Tujuan dari penulisan ini adalah 1) untuk mengetahui konsepperencanaan pemasaran. 2) untuk mengetahui arti penting perencanaan pemasaran. 3)untuk mengetahui proses perencaan pemasaran. 4) untuk mengetahui hubungan antaraperencanaan pemasaran dengan perencanaan perusahaan. Perencanaan pemasarandiperlukan untuk mengatasi meningkatnya tekanan kompetisi, kompleksitas lingkungan,dan cepatnya perubahan teknologi. Terdapat dua pembagian umum perencanaanpemasaran yaitu perencanaan pemasaran untuk produk baru dan perencanaan pemasarantahunan. Perencanaan pemasaran memberi gambaran pembagian tanggung jawab, tugas,dan pengaturan jadwal kegiatan. Strategi dalam perencanaan pemasaran harusdiimplementasikan. Penjadwalan dan pembagian tanggung jawab sangat penting.Perencanaan pemasaran memberi struktur/outline yang jelas mengenai pembagiantanggung jawab agar strategi berdampak maksimal terhadap keseluruhan perencanaan
Peningkatan Keterampilan Pemasaran Bagi Pelaku UMKM Melalui Pelatihan Digital Marketing, Desain Grafis Berbasis Tiktok Dan Canva Di Desa Taluduyunu Hamin, Dewi Indrayani; Taan, Hapsawati; Ahmad, Ratna
Celebes Journal of Community Services Vol. 3 No. 2 (2024): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/celeb.v3i2.1793

Abstract

This service discusses the rapidly increasing number of social media users, this is a very good opportunity for business people to market their products. This community service activity was carried out in Taluduyunu Village, Kec. Buntulia District. Pohuwato, where the residents of the village have several MSME businesses such as handicrafts, various snacks and various other creativity. However, the marketing method for MSME business actors is still carried out offline, only local residents know about and buy products from MSMEs in Taluduyunu Village. Based on these problems, this community service activity was carried out with the aim of providing training on the Effectiveness of Implementing Digital Marketing Models and Graphic Design Based on Tiktok and Canva for Actors in Taluduyunu Village to support product marketing for MSME business actors in Taluduyunu Village. The activity form of this training uses a dialogic collaborative-participatory approach method in the form of lectures, questions and answers and interactive discussions to deliver material, direct practice using a laptop connected to the network. There are 3 stages in training, including: 1) preparation, 2) implementation and 3) reporting. The results of the training show high enthusiasm from the participants, and it is hoped that it can help MSME business people in marketing their products digitally via the TikTok platform, both on other social media and the marketplace.
PENGARUH SERTIFIKAT HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK IMOGEN PROPOLIS (Studi Kasus Pembelian Pada Stokis Kota Gorontalo) Resma Ibrahim; Hapsawati Taan; Yulinda L. Ismail
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v9i2.1691

Abstract

ABSTRAKBanyaknya perusahaan yang bergerak dibidang obat-obatan herbal dan diperjual belikan dimana saja bahkan melalui online, sehingga konsumen dibuat bingung memutuskan pembelian produk yang cocok dengan kebutuhannya. Penelitian ini bertujuan untuk mengetahui Pengaruh sertifikat halal terhadap keputusan pembelian produk imogen propolis di Stokis Kota Gorontalo. Teknik pengambilan sampel menggunakan non-probability sampling yaitu purposive sampling dengan jumlah sampel yang digunakan berjumlah 96 responden. Analisis data dalam penelitian ini menggunakan analisis regresi linier sederhana. Hasil penelitian menunjukkan bahwa Sertifikat halal tidak berpengaruh signifikan terhadap keputusan pembelian produk imogen propolis di stokis Kota Gorontalo.Kata Kunci: Sertifikat Halal, Keputusan PembelianABSTRACTThe number of companies engaged in herbal medicines and traded anywhere even through online, so consumers are confused to decide on the purchase of products that match their needs. This study aims to determine the effect of halal certificate on the purchase decision of imogen propolis products in Gorontalo City stockists. Sampling technique using non-probability sampling is purposive sampling with the number of samples used amounted to 96 respondents. Data analysis in this study used a simple linear regression analysis. The results showed that the halal certificate has no significant effect on purchasing decisions imogen propolis products in stockists Gorontalo.Keywords: Halal Certificate, Purchase Decision
Analisis Kelayakan Pemberian Dana Kredit Usaha Rakyat (KUR) dalam Mengantisipasi Terjadinya Kredit Bermasalah pada Perbankan Elfin, Elfin; Amaliah, Tri Handayani; Taan, Hapsawati
Jambura Accounting Review Vol. 6 No. 1 (2025): Jambura Accounting Review - February 2025
Publisher : Program Studi S1 Akuntansi Jurusan Akuntansi, Fakultas Ekonomi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jar.v6i1.162

Abstract

Tujua penelitian ini yaitu untuk mengetahui bagaimana kelayakan pemberian kredit usaha rakyat (KUR) Dalam mengantisipasi terjadinya kredit bermasalah pada (BRI) Cabang Gorontalo. Penelitian ini dilakukan dengan menggunakan metode kualitatif. Sumber data yang digunakan adalah Data primer. Teknik pengumpulan data dilakukan dengan observasi, wawancara dan dokumentasi dengan menggunakan teknik triangulasi denganpenggunaan pengumpulan data yang berbeda-beda untuk mendapatkan data dari sumber data yang sama. Lokasi penelitian berada di Kantor BRI Cabang Gorontalo. Hasil penelitiaan menunjukan bahwa terdapat beberapa faktor yang dapat mempengaruhi terjadinya kredit bermasalah khususnya dalam pengelolaan Kredit Usaha Rakyat (KUR) oleh PT. Bank Rakyat Indonesia (BRI) Cabang Gorontalo. Selain faktor eksternal juga faktor Internal dapat menjadi penyebabnya. Salah satu hal mendasar yang berkaitan dengan faktor Eksternal seperti yang banyak dijumpai dalam permasalahan kredit pada PT. Bank Rakyat Indonesia (BRI) Cabang Gorontalo adalah Penyimpangan penggunaan kredit usaha mikro yang diperoleh debitur. Beberapa kejadian yang dijumpai di lapangan dan hasil pendekatan terhadap Debitur yang memiliki permasalahan dalam pelunasan Kredit, bahwa pinjaman yang diajukan peruntukannya tidak sesuai dengan apa yang menjadi maksud dan tujuan dari pemberian Kredit Usaha Rakyat (KUR) kepada masyarakat dalam rangka meningkatkan usaha yang dikelola.
Co-Authors Abdul Malik Iskandar Abdul Rasyid Abdulrahim Maruwae Abdussamad, Zulfia K. Abudi, Hadija Agusanti, Anitia Ahmad, Ratna Ahmad, Siti Verogita Allya Maulani Lumadja Amirudin Y. Dako Amrain Mustafa Andi Juanna Andi Yusniar Mendo Antoni, Elpina Y. Arafat, Muhammad Yasser Ardiansyah ARDIANSYAH ARDIANSYAH Ardiansyah Ardiansyah Astika Firdasari Bratan, Abdul Azis S Citra Aditya Kusuma Desy Rahmawati Husain Dewi Indrayani Hamin Didipu, Cicinda Dinna Karolina Djoko Lesmana Radji Dondick w Wiroto Dondick Wicaksono Wiroto Dondick Wicaksono Wiroto Dondick Wicaksono Wiroto, Dondick Wicaksono Eka Sartika Elfin, Elfin Endi Rahman Erlin. S Uge Fadhilah Nur Aini Salehe Farmin Olii Fatma A Kuengo Fitriani Malatia Gani, Iman Perwiranegara Halid Lemba Halid, Putri Musyarrafah Harun, Meylan Hasan, Fardyansjah Hasan, Syalsa Hasanuddin Hasanuddin Hasanuddin Hasniaty, Hasniaty Hemeto, Yeyen M Herinda Mardin Herlina Rasjid Husa, Fardila Oktaviani Husain, Nurhayati Idham Masri Ishak Idris Yanto Niode Imam Prawiranegara Gani Indra Palangka Indriyani M. Mosi Irawaty Igirisa Isa, Ramlan Amir Junita Claudia Pahrun Lababa, Nikma Larosa, Esta Latif, Putri Ariyanti Lidya Hikolo Lisa Apriliani Umar Manhia, Ayisah mattoasi mattoasi Mattoasi, Mattoasi Meyko Panigoro Moh. Kifli Djamalu Mohamad, Riry Muhammad Anas Mustaqimah, Nur Nasar, Jihan Salsabila Nidaurrahmah Usman Niswatin Nur Mustaqimah Nurul Maulida Alwi Nuryana Fadila Pakaya, Sri Afrilliya Raflin Hinelo Rahmatia Rahmatia Rahmatia Rahmatiah Rahmatiah Rahmatiah Rahmatiah Rajdi, Djoko Lesmana Ramlan A . Isa Razak, Mohamad Ichlasul Reinne Febriana Koraag Resma Ibrahim Rifal Dukalang Rifki Putra Rifki Suaib9 Rio Monoarfa Sahmin Noholo Saskia Aulia Gani Setiowati, Desi Sintia Ajriani Harun Siti Firgiyanti Adam Siti Nurhaliza Mustapa Siti Verogita Ahmad Sri Ayu Ashari St. Rukaiyah Sudiarta, I Made Sue, Muazhar Suleman, Siti Samsia Sultan Sultan Taufik Hidayat Tri Handayani Amaliah Uge, Erlin S. Umin Kango Usman Wa Ode Titin Hartini Widyawati Husain Yulinda L. Ismail Yusuf Karim Yuszda K Salimi Zainal Abidin Umar Zulfia K. Abdussamad Zulfikar Laisa