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All Journal JURNAL ILMU SOSIAL Sainstek AKSES: Jurnal Ekonomi dan Bisnis Jurnal Ilmu Sosial dan Ilmu Politik Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Mirai Management International Journal of Artificial Intelligence Research Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) Educatio SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat YUME : Journal of Management Jambura Science of Management Jambura Accounting Review GERVASI: Jurnal Pengabdian kepada Masyarakat Kajian Bisnis STIE Widya Wiwaha Ideas: Jurnal Pendidikan, Sosial dan Budaya Al-Kharaj: Journal of Islamic Economic and Business JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Community Engagement and Emergence Journal (CEEJ) Journal of Management and Bussines (JOMB) Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Mattawang: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Panrannuangku Jurnal Pengabdian Masyarakat Jurnal Abdimas Kartika Wijayakusuma Journal Of Business, Finance, and Economics (JBFE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-Buhuts (e-journal) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Journal of Economic, Business, and Administration JEBA Research Review: Jurnal Ilmiah Multidisiplin SENTRI: Jurnal Riset Ilmiah International Journal of Applied Business and International Management Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) IICSDGs Jurnal Ilmu Manajemen dan Bisnis PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat Jurnal Bisnis dan Kewirausahaan Mopolayio : Jurnal Pengabdian Ekonomi Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Jurnal Mahasiswa Akuntansi Jurnal Penelitian dan Pengkajian Ilmiah JER Celebes Journal of Community Services Jurnal Manajemen Jurnal Ragam Pengabdian eJEBA Manager : Jurnal Ilmu manajemen DIVERSITY: Journal of Multi Science Linearity INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Hapsawati Taan
Universitas Negeri Gorontalo
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Pengaruh Harga Terhadap Keputusan Pembelian Produk Indomie (Studi Kasus Pada Masyarakat di Kota Gorontalo) Latif, Putri Ariyanti; Taan, Hapsawati; Mendo, Andi Yusniar
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 12 No. 1 (2025): e-JEBA Volume 12 Number 1 Year 2025
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v12i1.53695

Abstract

Harga menjadi salah satu faktor utama yang dapat memengaruhi keputusan pembelian konsumen, khususnya pada produk mie instan yang tingkat persaingannya cukup tinggi. Di Kota Gorontalo, berbagai produk mie instan bersaing ketat dalam menawarkan harga yang menarik guna menarik perhatian konsumen. Penelitian ini bertujuan untuk mengevaluasi sejauh mana pengaruh harga terhadap keputusan pembelian produk Indomie pada konsumen di Kota Gorontalo. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner menggunakan skala likert. Populasi dalam penelitian ini adalah masyarakat Kota Gorontalo yang pernah membeli produk Indomie, dengan jumlah sampel sebanyak 100 responden. Teknik analisis data menggunakan regresi linier sederhana yang diolah dengan bantuan program SPSS 22. Hasil penelitian menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Artinya, semakin harga produk dinilai wajar dan sesuai dengan harapan konsumen, maka semakin besar kemungkinan konsumen untuk melakukan pembelian.
The Influence of Social Media Marketing and Cash on Delivery on Purchase Decisions at Don's Bakery Gorontalo Suleman, Siti Samsia; Taan, Hapsawati; Ismail, Yulinda L
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.430

Abstract

This study aims to determine the effect of Social Media Marketing and Cash on Delivery on purchasing decisions at Don's Bakery Gorontalo. This study uses a quantitative approach with a purposive sampling technique with a total of 96 respondents. Data collection was carried out through questionnaires and analyzed using multiple linear regression analysis with the help of SPSS. The results of the study indicate that, partially, Social Media Marketing has a positive and significant effect on purchasing decisions. Likewise, Cash on Delivery also has a positive and significant effect on purchasing decisions. Simultaneously, both variables together influence the increase in consumer purchasing decisions. Based on the results of the study, marketing strategies through social media and the convenience of the payment system through Cash on Delivery have proven effective in encouraging consumers to make purchases at Don's Bakery. This finding emphasizes the importance of utilizing social media and practical payment methods in shaping consumer purchasing decisions.
The Influence of Social Media Marketing and Cash on Delivery on Purchase Decisions at Don's Bakery Gorontalo Suleman, Siti Samsia; Taan, Hapsawati; Ismail, Yulinda L
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.430

Abstract

This study aims to determine the effect of Social Media Marketing and Cash on Delivery on purchasing decisions at Don's Bakery Gorontalo. This study uses a quantitative approach with a purposive sampling technique with a total of 96 respondents. Data collection was carried out through questionnaires and analyzed using multiple linear regression analysis with the help of SPSS. The results of the study indicate that, partially, Social Media Marketing has a positive and significant effect on purchasing decisions. Likewise, Cash on Delivery also has a positive and significant effect on purchasing decisions. Simultaneously, both variables together influence the increase in consumer purchasing decisions. Based on the results of the study, marketing strategies through social media and the convenience of the payment system through Cash on Delivery have proven effective in encouraging consumers to make purchases at Don's Bakery. This finding emphasizes the importance of utilizing social media and practical payment methods in shaping consumer purchasing decisions.
Pengaruh Harga dan Brand Awareness terhadap Keputusan Pembelian pada Konsumen Air Minum Kemasan Merek Boneva di PT. Davincy Airindo Kota Gorontalo Antoni, Elpina Y.; Taan, Hapsawati; Juanna, Andi
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 9 (2025): SENTRI : Jurnal Riset Ilmiah, September 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i9.4531

Abstract

The aim of this study is to determine (1) the influence of price on purchasing decisions for Boneva brand bottled drinking water products; (2) the influence of brand awareness on purchasing decisions for Boneva brand bottled drinking water products; and (3) the influence of price and brand awareness on purchasing decisions for Boneva brand bottled drinking water. The study used a quantitative approach with independent variables of price (X1) and brand awareness (X2), and dependent variable of purchasing decisions (Y). The population in the study were all consumers of Boneva brand drinking water in Gorontalo City with a sample of 100 respondents obtained through purposive sampling technique. Data analysis used multiple linear regression, partial test (t test), and simultaneous test (F test) with the help of SPSS. The results of the study show that (1) partially price has a positive and significant effect on purchasing decisions with a significant value of 0.002 < 0.05 and Thitung 3.150 > Ttable 1.984 (2) partially brand awareness has a positive and significant effect on purchasing decisions with a significant value of 0.001 < 0.05 and Thitung 2.603 > Ttable 1.984 (3) Simultaneously, the price and brand awareness variables have a significant influence on purchasing decisions with a significance value of 0.001 < 0.05 and Fcount 68.239 > Ftable 3.09. With an adjusted R Square value of 0.576  which means that 5.76 % of variations or changes in purchasing decisions can be explained by price and brand awareness variables, while the remaining 42.4 % are influenced by other factors not examined in this study.
The Influence of Soft Skills on Work Readiness Students of the Faculty of Economics and Business State University of Gorontalo Manhia, Ayisah; Hinelo, Raflin; Taan, Hapsawati
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of soft skills on the work readiness of students at the Faculty of Economics and Business, Gorontalo State University. This study uses a quantitative approach. The population in this study was students of the Faculty of Economics and Business, Gorontalo State University, intakes of 2021 to 2023, with the sample determined using the Slovin formula. The research data used were primary data obtained through distributing questionnaires to 100 respondents using a purposive sampling technique. The data analysis technique used was simple linear analysis with the aid of Statistical Program for Social Science (SPSS 25). The results of this study indicate that soft skills have a positive and significant effect on work readiness. This means that the greater the mastery of students' soft skills, the greater their work readiness in facing the world of work.
The Influence of Soft Skills on Work Readiness Students of the Faculty of Economics and Business State University of Gorontalo Manhia, Ayisah; Hinelo, Raflin; Taan, Hapsawati
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of soft skills on the work readiness of students at the Faculty of Economics and Business, Gorontalo State University. This study uses a quantitative approach. The population in this study was students of the Faculty of Economics and Business, Gorontalo State University, intakes of 2021 to 2023, with the sample determined using the Slovin formula. The research data used were primary data obtained through distributing questionnaires to 100 respondents using a purposive sampling technique. The data analysis technique used was simple linear analysis with the aid of Statistical Program for Social Science (SPSS 25). The results of this study indicate that soft skills have a positive and significant effect on work readiness. This means that the greater the mastery of students' soft skills, the greater their work readiness in facing the world of work.
Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Smartphone Vivo di Toko Erafone Kota Gorontalo Husa, Fardila Oktaviani; Taan, Hapsawati; Kango, Umin
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.8733

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh brand image dan kualitas produk terhadap keputusan pembelian smartphone Vivo di Kota Gorontalo. Penelitian ini menggunakan 96 sampel responden pengguna smartphone vivo di Erafone kota gorontalo. Metode sampling yang digunakan dalam penelitian ini adalah accidental sampling. Metode analisis yang digunakan adalah analisis regresi linier berganda.Hasil penelitian menunjukkan bahwa Brand Image berpengaruh terhadap keputusan pembelian sebesar 0.162 atau 16.2%, Kualitas Produk memiliki pengaruh terhadap keputusan pembelian sebesar 0.638 atau 63.8%. variabel Brand Image dan Kualitas Produk bersama-sama berpengaruh terhadap keputusan pembelian sebesar 0.572 atau 57.2% sedangkan sisanya 42.8% dipengaruhi oleh variabel lainnya yang tidak diteliti di dalam penelitian ini Kata Kunci: brand image, kualitas produk, keputusan pembelian
Pencatatan Piutang pada Level Up Bistro Kota Gorontalo Ahmad, Siti Verogita; Mattoasi, Mattoasi; Taan, Hapsawati
Jurnal Mahasiswa Akuntansi Vol 2 No 3 (2023): JAMAK: Jurnal Mahasiswa Akuntansi (Desember)
Publisher : Program Studi S1 Akuntansi Jurusan Akuntansi, Fakultas Ekonomi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jamak.v2i3.114

Abstract

Penelitian ini bertujuan untuk mengetahui penerapan akuntansi dalam hal pencatatan piutang pada Level Up Bistro Kota Gorontalo. Penelitian menggunakan metode kualitatif. Dalam pengumpulan data dilakukan melalui observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa Level Up bistro tidak dilakukan pencatatan piutang dan langsung dimasukkan sebagai pendapatan jika sudah dibayar, berhubung juga pelanggan yang mengambil sudah saling kenal dengan pihak level up bistro dan juga cepat dibayarkan. Hal ini tentunya tidak sesuai dengan standar akuntansi yang berlaku dimana komponen piutang adalah elemen penting dalam proses penyusunan salah satu laporan keuangan serta berbanding terbalik dengan konsep pengakuan piutang.
The Service Quality of Population Document to Improve Community Satisfaction Index Taan, Hapsawati
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i2.847

Abstract

The research aims at 1) perceiving the service quality of population document 2) discovering problems in improving the quality of public service 3) understanding the attempts conducted by The Office of Population Affairs and Civil Registration in Gorontalo City to cope with the problems in the quality of public service. The research uses a qualitative approach with an in-depth interview, observation, and documentation technique. The informant is the head office and the customer service of the object being observed. The techniques of data analysis are data reduction, data display, and conclusion. The research result indicates that The Office of Population Affairs and Civil Registration in Gorontalo City has not fulfilled the public service facility maximally such as facilities and infrastructures, and human resources. Meanwhile, the staff has shown their best to respond and help the community when they have problems in processing population documents. It concludes that the quality of public services in the office can be observed from five dimensions such as tangibles, reliability, responsiveness, assurance, and empathy.
Pengaruh Gaya Hidup Terhadap Perilaku Konsumtif Anak Nelayan di Desa Botubarani Kabupaten Bone Bolango: (The Effect of Lifestyle on the Consumptive Behavior of Fishermen's Children in Botubarani Village, Bone Bolango District) Taan, Hapsawati; Gani, Imam Prawiranegara
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 11 No. 1 (2024): e-JEBA Volume 11 Number1 Year 2024
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v11i1.42663

Abstract

The purpose of this study was to analyze the effect of lifestyle on the consumptive behavior of fishermen's children in Botubarani Village, Bone Bolango Regency. The research approach used is a quantitative research approach. The sample of this research is 100 respondents with purposive sampling technique. Data collection techniques using a questionnaire. The data analysis technique used is simple regression analysis. The results of this study show that there is a positive and significant influence of lifestyle on consumptive behavior. This is shown by the t count of 13,182 and the Sig. 0.000 < α 0.01, it can be stated that lifestyle has a significant effect on consumptive behavior. So it can be concluded that lifestyle has a contribution to the consumptive behavior of fishermen's children in determining their economic activities.
Co-Authors Abdul Malik Iskandar Abdul Rasyid Abdulrahim Maruwae Abdussamad, Zulfia K. Abudi, Hadija Agusanti, Anitia Ahmad, Ratna Ahmad, Siti Verogita Allya Maulani Lumadja Amirudin Y. Dako Amrain Mustafa Andi Juanna Andi Yusniar Mendo Anggraini Lasahido Antoni, Elpina Y. Arafat, Muhammad Yasser Ardiansyah Ardiansyah Ardiansyah Asnawi, Melan Angriani Astika Firdasari Bratan, Abdul Azis S Cindy Pratiwi Julyani Daud Citra Aditya Kusuma Desi Setiowati Desy Rahmawati Husain Dewi Indrayani Hamin Dhiki Andri Alfian A Pagisi Didipu, Cicinda Dinna Karolina Djoko Lesmana Radji Dondick w Wiroto Dondick Wicaksono Wiroto, Dondick Wicaksono Eka Sartika Elfin, Elfin Elsa Poliayama Endi Rahman Erlin. S Uge Fadhilah Nur Aini Salehe Farmin Olii Fatma A Kuengo Febiola Gubali Fitriani Malatia Fritania Bonde Fritania Bonde Fitriana Gani, Iman Perwiranegara Halid Lemba Halid, Putri Musyarrafah Harun, Meylan Hasan, Fardyansjah Hasan, Syalsa Hasanuddin Hasanuddin Hasniaty Hemeto, Yeyen M Herinda Mardin Herlina Rasjid Husa, Fardila Oktaviani Idham Masri Ishak Idris Yanto Niode Imam Prawiranegara Gani Indra Palangka Indriyani M. Mosi Irawaty Igirisa Isa, Ramlan Amir Iskandar Hasan Jihan Salsabila Nasar Junita Claudia Pahrun Lababa, Nikma Larosa, Esta Latif, Putri Ariyanti Lidya Hikolo Lisa Apriliani Umar M. Yogi Riyantama Isjoni Manhia, Ayisah Mattoasi Mattoasi Meliyana Dewi Piloto Meyko Panigoro Moh. Kifli Djamalu Mohamad, Riry Mohammad Zubair Hippy Muhammad Anas Mustaqimah, Nur Mutmayanti Mutmayanti Nidaurrahmah Usman Niswatin Noka, Isara Abda Nur Mustaqimah Nurhayati Husain Nurul Maulida Alwi Nuryana Fadila Pakaya, Sri Afrilliya Rada Eramina Raflin Hinelo Rahmatia Rahmatia Rahmatia Rahmatiah Rahmatiah Rajdi, Djoko Lesmana Ramlan A . Isa Razak, Mohamad Ichlasul Reinne Febriana Koraag Resma Ibrahim Rifal Dukalang Rifki Putra Rifki Suaib9 Rio Monoarfa Sahmin Noholo Salsabila Lapasi Saskia Aulia Gani Sintia Ajriani Harun Siti Firgiyanti Adam Siti Nurhaliza Mustapa Siti Rahmatia Machieu Siti Verogita Ahmad Sri Ayu Ashari St. Rukaiyah Sudiarta, I Made Sue, Muazhar Suleman, Siti Samsia Sultan Supriyo Imran Taufik Hidayat Tineke Wolok Tri Handayani Amaliah Uge, Erlin S. Umin Kango Usman Wa Ode Titin Hartini Widyawati Husain Yulinda L Ismail Yulinda L. Ismail Yusuf Karim Yuszda K Salimi Zainal Abidin Umar Zulfia K. Abdussamad Zulfikar Laisa