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All Journal JURNAL ILMU SOSIAL Sainstek AKSES: Jurnal Ekonomi dan Bisnis Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Mirai Management International Journal of Artificial Intelligence Research Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Educatio SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat YUME : Journal of Management Jambura Science of Management Jambura Accounting Review GERVASI: Jurnal Pengabdian kepada Masyarakat Ideas: Jurnal Pendidikan, Sosial dan Budaya JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Journal of Management and Bussines (JOMB) Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Mattawang: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Panrannuangku Jurnal Pengabdian Masyarakat Journal Of Business, Finance, and Economics (JBFE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-Buhuts (e-journal) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Journal of Economic, Business, and Administration JEBA SENTRI: Jurnal Riset Ilmiah International Journal of Applied Business and International Management Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) IICSDGs Jurnal Ilmu Manajemen dan Bisnis PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat Jurnal Bisnis dan Kewirausahaan Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Jurnal Mahasiswa Akuntansi Jurnal Penelitian dan Pengkajian Ilmiah JER Celebes Journal of Community Services Journal of Ekonomics, Finance, and Management Studies Jurnal Manajemen Jurnal Ragam Pengabdian eJEBA Manager : Jurnal Ilmu manajemen
Hapsawati Taan
Universitas Negeri Gorontalo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pemanfaatan Kacang Hijau untuk Produksi Bakpia sebagai Upaya Edukasi Gizi dan Pencegahan Stunting di Desa Hutadaa Kecamatan Telaga Jaya Kabupaten Gorontalo Hapsawati Taan; Rahmatiah; Nuryana Fadila; Astika Firdasari; Fitriani Malatia; Saskia Aulia Gani; Nidaurrahmah Usman; Taufik Hidayat; Rifki Suaib9; Yusuf Karim
Jurnal Ragam Pengabdian Vol. 2 No. 2 (2025): Agustus
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/b76a2r30

Abstract

This community service aims to empower the residents of Hutadaa Village through training in the production of mung bean bakpia as a healthy snack alternative to support stunting prevention. This activity is an implementation of the Tri Dharma of Higher Education, encompassing education, research, and community service. Considering the high prevalence of stunting in Indonesia, the program seeks to increase community awareness about nutritious food consumption and encourage economic independence based on local agro-industry. The results showed high participant enthusiasm, improvement in technical skills, and the emergence of community initiatives to optimize the potential of mung beans.    
Kemudahan Penggunaan dan Harga Terhadap Minat Beli Online Konsumen Hapsawati Taan
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 8 No. 1 (2021): e-JEBA Volume 8 Number 1 Year 2021
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v8i1.19502

Abstract

The purpose of this study was to determine the effect of ease of use and price on consumer buying interest on the Shopee online shopping site. escriptive quantitative type approach. The population used is people who have made online purchases at the Shopee online store. Population infinity, the number of samples used was 83 respondents. The unit of analysis is students of the Faculty of Economics, State University of Gorontalo. Non-probability sampling method with accidental sampling method. The results showed that ease of use had a positive and significant effect on consumer buying interest online. Price has a positive and significant effect on purchase intention. Ease of use and price simultaneously influence purchase intention. The most dominant influence is the price variable. Another implication is that Shopee online store management leaders or Shopee online policy makers should consider further about policies that can increase Shopee's online buying interest.
The Influence of Perception of Usefulness and Ease of Use on User Decisions of QRIS Digital Payment Application Services in Gorontalo City (Study at Recha Farma Gorontalo Pharmacy) Pakaya, Sri Afrilliya; Taan, Hapsawati
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.390

Abstract

This study aims to determine the effect of perceived usefulness on the decision of users of the QRIS digital payment application service in Gorontalo City. The sampling technique is non-probability sampling with a total of 96 respondents. Data collection was carried out through observation and the distribution of questionnaires, which were collected using the Cochran formula. Data analysis was performed using simple linear regression analysis, processed with the help of SPSS. The results of this study indicate that perceived usefulness has a positive and significant effect on user decisions. Based on the results of the study, the public considers that QRIS digital payments are easy to learn to use, the system is easy to apply, so it does not require more effort in its use. Meanwhile, the convenience felt by the people of Gorontalo City directly encourages their decision to continue using QRIS in daily payments.
The Influence of Perception of Usefulness and Ease of Use on User Decisions of QRIS Digital Payment Application Services in Gorontalo City (Study at Recha Farma Gorontalo Pharmacy) Pakaya, Sri Afrilliya; Taan, Hapsawati
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.390

Abstract

This study aims to determine the effect of perceived usefulness on the decision of users of the QRIS digital payment application service in Gorontalo City. The sampling technique is non-probability sampling with a total of 96 respondents. Data collection was carried out through observation and the distribution of questionnaires, which were collected using the Cochran formula. Data analysis was performed using simple linear regression analysis, processed with the help of SPSS. The results of this study indicate that perceived usefulness has a positive and significant effect on user decisions. Based on the results of the study, the public considers that QRIS digital payments are easy to learn to use, the system is easy to apply, so it does not require more effort in its use. Meanwhile, the convenience felt by the people of Gorontalo City directly encourages their decision to continue using QRIS in daily payments.
Pengaruh Harga Terhadap Keputusan Pembelian Produk Indomie (Studi Kasus Pada Masyarakat di Kota Gorontalo) Latif, Putri Ariyanti; Taan, Hapsawati; Mendo, Andi Yusniar
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 12 No. 1 (2025): e-JEBA Volume 12 Number 1 Year 2025
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v12i1.53695

Abstract

Harga menjadi salah satu faktor utama yang dapat memengaruhi keputusan pembelian konsumen, khususnya pada produk mie instan yang tingkat persaingannya cukup tinggi. Di Kota Gorontalo, berbagai produk mie instan bersaing ketat dalam menawarkan harga yang menarik guna menarik perhatian konsumen. Penelitian ini bertujuan untuk mengevaluasi sejauh mana pengaruh harga terhadap keputusan pembelian produk Indomie pada konsumen di Kota Gorontalo. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner menggunakan skala likert. Populasi dalam penelitian ini adalah masyarakat Kota Gorontalo yang pernah membeli produk Indomie, dengan jumlah sampel sebanyak 100 responden. Teknik analisis data menggunakan regresi linier sederhana yang diolah dengan bantuan program SPSS 22. Hasil penelitian menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Artinya, semakin harga produk dinilai wajar dan sesuai dengan harapan konsumen, maka semakin besar kemungkinan konsumen untuk melakukan pembelian.
The Influence of Social Media Marketing and Cash on Delivery on Purchase Decisions at Don's Bakery Gorontalo Suleman, Siti Samsia; Taan, Hapsawati; Ismail, Yulinda L
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.430

Abstract

This study aims to determine the effect of Social Media Marketing and Cash on Delivery on purchasing decisions at Don's Bakery Gorontalo. This study uses a quantitative approach with a purposive sampling technique with a total of 96 respondents. Data collection was carried out through questionnaires and analyzed using multiple linear regression analysis with the help of SPSS. The results of the study indicate that, partially, Social Media Marketing has a positive and significant effect on purchasing decisions. Likewise, Cash on Delivery also has a positive and significant effect on purchasing decisions. Simultaneously, both variables together influence the increase in consumer purchasing decisions. Based on the results of the study, marketing strategies through social media and the convenience of the payment system through Cash on Delivery have proven effective in encouraging consumers to make purchases at Don's Bakery. This finding emphasizes the importance of utilizing social media and practical payment methods in shaping consumer purchasing decisions.
The Influence of Social Media Marketing and Cash on Delivery on Purchase Decisions at Don's Bakery Gorontalo Suleman, Siti Samsia; Taan, Hapsawati; Ismail, Yulinda L
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.430

Abstract

This study aims to determine the effect of Social Media Marketing and Cash on Delivery on purchasing decisions at Don's Bakery Gorontalo. This study uses a quantitative approach with a purposive sampling technique with a total of 96 respondents. Data collection was carried out through questionnaires and analyzed using multiple linear regression analysis with the help of SPSS. The results of the study indicate that, partially, Social Media Marketing has a positive and significant effect on purchasing decisions. Likewise, Cash on Delivery also has a positive and significant effect on purchasing decisions. Simultaneously, both variables together influence the increase in consumer purchasing decisions. Based on the results of the study, marketing strategies through social media and the convenience of the payment system through Cash on Delivery have proven effective in encouraging consumers to make purchases at Don's Bakery. This finding emphasizes the importance of utilizing social media and practical payment methods in shaping consumer purchasing decisions.
Pengaruh Ulasan Produk Terhadap Keputusan Pembelian Menggunakan Aplikasi Shopee (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Gorontalo) Hemeto, Yeyen M; Taan, Hapsawati; Rajdi, Djoko Lesmana
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1725

Abstract

Penelitian ini bertujuan: Untuk melihat pengaruh Ulasan Produk terhadap Keputusan Pembelian Menggunakan Aplikasi Shopee (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Gorontalo). Penelitian ini menggunakan 97 responden sebagai sampel yang diambil menggunakan teknik non-probability sampling, yaitu purposive sampling. Metode analasis yang digunakan adalah analisis regresi linear sederhana. Hasil penelitian menunjukkan bahwa: Ulasan Produk berpengaruh positif secara parsial dan signifikan terhadap Keputusan Pembelian ditunjukan dengan nilai thitung 3,471 > ttabel 1,661, Ulasan Produk berpengaruh secara simultan terhadap Keputusan Pembelian ditunjukan dengan nilai fhitung 12,047 > ftabel 3,09. Berdasarkan hasil perhitungan koefisien determinasi R Square sebesar 0,113 atau 11,3% dikategori rendah, sehinggah dapat disimpulkan bahwa variabel independen mempengaruhi variabel dependen dan 88,7% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Pengaruh Harga dan Brand Awareness terhadap Keputusan Pembelian pada Konsumen Air Minum Kemasan Merek Boneva di PT. Davincy Airindo Kota Gorontalo Antoni, Elpina Y.; Taan, Hapsawati; Juanna, Andi
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 9 (2025): SENTRI : Jurnal Riset Ilmiah, September 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i9.4531

Abstract

The aim of this study is to determine (1) the influence of price on purchasing decisions for Boneva brand bottled drinking water products; (2) the influence of brand awareness on purchasing decisions for Boneva brand bottled drinking water products; and (3) the influence of price and brand awareness on purchasing decisions for Boneva brand bottled drinking water. The study used a quantitative approach with independent variables of price (X1) and brand awareness (X2), and dependent variable of purchasing decisions (Y). The population in the study were all consumers of Boneva brand drinking water in Gorontalo City with a sample of 100 respondents obtained through purposive sampling technique. Data analysis used multiple linear regression, partial test (t test), and simultaneous test (F test) with the help of SPSS. The results of the study show that (1) partially price has a positive and significant effect on purchasing decisions with a significant value of 0.002 < 0.05 and Thitung 3.150 > Ttable 1.984 (2) partially brand awareness has a positive and significant effect on purchasing decisions with a significant value of 0.001 < 0.05 and Thitung 2.603 > Ttable 1.984 (3) Simultaneously, the price and brand awareness variables have a significant influence on purchasing decisions with a significance value of 0.001 < 0.05 and Fcount 68.239 > Ftable 3.09. With an adjusted R Square value of 0.576  which means that 5.76 % of variations or changes in purchasing decisions can be explained by price and brand awareness variables, while the remaining 42.4 % are influenced by other factors not examined in this study.
The Influence of Soft Skills on Work Readiness Students of the Faculty of Economics and Business State University of Gorontalo Manhia, Ayisah; Hinelo, Raflin; Taan, Hapsawati
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 3 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of soft skills on the work readiness of students at the Faculty of Economics and Business, Gorontalo State University. This study uses a quantitative approach. The population in this study was students of the Faculty of Economics and Business, Gorontalo State University, intakes of 2021 to 2023, with the sample determined using the Slovin formula. The research data used were primary data obtained through distributing questionnaires to 100 respondents using a purposive sampling technique. The data analysis technique used was simple linear analysis with the aid of Statistical Program for Social Science (SPSS 25). The results of this study indicate that soft skills have a positive and significant effect on work readiness. This means that the greater the mastery of students' soft skills, the greater their work readiness in facing the world of work.
Co-Authors Abdul Malik Iskandar Abdul Rasyid Abdulrahim Maruwae Abdussamad, Zulfia K. Abudi, Hadija Agusanti, Anitia Ahmad, Ratna Ahmad, Siti Verogita Allya Maulani Lumadja Amirudin Y. Dako Amrain Mustafa Andi Juanna Andi Yusniar Mendo Antoni, Elpina Y. Arafat, Muhammad Yasser Ardiansyah ARDIANSYAH ARDIANSYAH Ardiansyah Ardiansyah Astika Firdasari Bratan, Abdul Azis S Citra Aditya Kusuma Desy Rahmawati Husain Dewi Indrayani Hamin Didipu, Cicinda Dinna Karolina Djoko Lesmana Radji Dondick w Wiroto Dondick Wicaksono Wiroto Dondick Wicaksono Wiroto Dondick Wicaksono Wiroto, Dondick Wicaksono Eka Sartika Elfin, Elfin Endi Rahman Erlin. S Uge Fadhilah Nur Aini Salehe Farmin Olii Fatma A Kuengo Fitriani Malatia Gani, Iman Perwiranegara Halid Lemba Halid, Putri Musyarrafah Harun, Meylan Hasan, Fardyansjah Hasan, Syalsa Hasanuddin Hasanuddin Hasanuddin Hasniaty, Hasniaty Hemeto, Yeyen M Herinda Mardin Herlina Rasjid Husa, Fardila Oktaviani Husain, Nurhayati Idham Masri Ishak Idris Yanto Niode Imam Prawiranegara Gani Indra Palangka Indriyani M. Mosi Irawaty Igirisa Isa, Ramlan Amir Junita Claudia Pahrun Lababa, Nikma Larosa, Esta Latif, Putri Ariyanti Lidya Hikolo Lisa Apriliani Umar Manhia, Ayisah mattoasi mattoasi Mattoasi, Mattoasi Meyko Panigoro Moh. Kifli Djamalu Mohamad, Riry Muhammad Anas Mustaqimah, Nur Nasar, Jihan Salsabila Nidaurrahmah Usman Niswatin Nur Mustaqimah Nurul Maulida Alwi Nuryana Fadila Pakaya, Sri Afrilliya Raflin Hinelo Rahmatia Rahmatia Rahmatia Rahmatiah Rahmatiah Rahmatiah Rahmatiah Rajdi, Djoko Lesmana Ramlan A . Isa Razak, Mohamad Ichlasul Reinne Febriana Koraag Resma Ibrahim Rifal Dukalang Rifki Putra Rifki Suaib9 Rio Monoarfa Sahmin Noholo Saskia Aulia Gani Setiowati, Desi Sintia Ajriani Harun Siti Firgiyanti Adam Siti Nurhaliza Mustapa Siti Verogita Ahmad Sri Ayu Ashari St. Rukaiyah Sudiarta, I Made Sue, Muazhar Suleman, Siti Samsia Sultan Sultan Taufik Hidayat Tri Handayani Amaliah Uge, Erlin S. Umin Kango Usman Wa Ode Titin Hartini Widyawati Husain Yulinda L. Ismail Yusuf Karim Yuszda K Salimi Zainal Abidin Umar Zulfia K. Abdussamad Zulfikar Laisa