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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Proceeding Fakultas Ekonomi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JDM (Jurnal Dinamika Manajemen) Jurnal Mahasiswa Pasca Sarjana Media Ekonomi dan Manajemen Students´ Journal of Economic and Management Proceeding SENDI_U Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business IKRA-ITH Informatika : Jurnal Komputer dan Informatika JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SENTRALISASI SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management MBIA Jurnal Ekonomika Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Dan Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review Jurnal Ekonomika Jurnal Ekonomi Telaah Bisnis Jurnal Locus Penelitian dan Pengabdian PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Pengabdian Pada Masyarakat Media Abdimas Jurnal Informatika Ekonomi Bisnis Riwayat: Educational Journal of History and Humanities IIJSE Journal of Economics and Public Health Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Journal of Ekonomics, Finance, and Management Studies Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research
Endang Tjahjaningsih
Universitas Stikubank
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Pengaruh Content Marketing, Influencer Marketing, Online Customer Review Terhadap Kepuasan Dan Dampaknya Loyalitas Konsumen Tiktok ( Studi Pada Mahasiswa Kota Semarang ) Setiana, Nilma Dwi; Tjahjaningsih, Endang
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.3951

Abstract

TikTok adalah audiovisual dinamis yang memungkinkan pengguna untuk memposting video pendek, dan dapat diedit dengan fitur yang disediakan oleh platform. Penelitian ini bertujuan untuk menguji pengaruh konten, influencer, dan ulasan online terhadap kepuasan dan dampakya loyalitas pelanggan pada mahasiswa Kota Semarang. Jenis penelitian deskriptif kuantitatif dengan analisis regresi linier berganda yang diolah menggunakan SPSS 26. Populasi penelitian ini adalah mahasiswa kota Semarang yang aktif menggunakan aplikasi Tiktok dengan sampel sebanyak 100 responden berdasarkan rumus Cochran dan dengan teknik pegambilan sampel menggunakan purposive sampling yaitu teknik pengumpulan sampel menggunakan kriteria tertentu. Pengumpulan data melalui kuesioner google form. Hasil penelitian ini menunjukkan bahwa content marketing, influencer marketing, dan online customer review secara parsial dan simultan berpengaruh terhadap kepuasan dan berdampak pada loyalitas konsumen.
Pengaruh Content Marketing Dan Influencer Endorsment Terhadap Keputusan Pembelian Melalui Mediasi Brand Image (Studi Pada Z-Chicken Binaan Baznas Di Kota Semarang) Amelia Firdausa Duana; Endang Tjahjaningsih
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11819

Abstract

Penelitian merupakan literatur review yang menganalisis model pengaruh content marketing dan influencer endorsement terhadap keputusan pembelian melalui brand image. Fokus penelitian terhadap keputusan pembelian Z-Chicken binaan Baznas di Kota Semarang ini berdasarkan research gap yang muncul dari penelitian sebelumnya, masih adanya hasil kontradiktif pengaruh influencer endorsment terhadap keputusan pembelian. Dasar logika umum atau common sense yang dibangun antara lain, semakin baik influencer endorsment dalam mempengaruhi pembeli Z-Chicken, termasuk semakin baik content marketing direspon pembeli Z-Chicken, maka akan semakin meningkatkan citra merek. Dengan meningkatnya citra merek, pada akhirnya akan mempengaruhi keputusan pembelian yang dilakukan pembeli. Pada penelitian ini hanya dilakukan penelitian untuk pembeli Z-Chicken binaan Baznas. Penelitian ini menggunakan analisis Structural Equity Modelling (SEM), dengan menggunakan AMOS, untuk mengetahui apakah model yang digambarkan sesuai dengan realitas yang sebenarnya. Hasil penelitian ini menunjukkan bahwa content marketing berpengaruh positif terhadap brand image dan keputusan pembelian, influencer endorsement berpengaruh positif terhadap brand image dan keputusan pembelian, dan brand image tidak berpengaruh terhadap keputusan pembelian. Saran pada penelitian mendatang perlu menambahkan variabel lain yang mempengaruhi keputusan pembelian. Variabel yang disarankan adalah: community effect, customer engagement dan lain sebagainya. Saran penelitian mendatang perlu menggunakan pembanding untuk mengetahui posisi Z Chicken binaan Baznas dengan pesaingnya dalam meningkatkan keputusan pembelian, dengan meneliti rocket chicken, ayam geprek sa’i dan lain sebagainya.
Pengaruh Citra Perusahaan Dan Persepsi Harga Terhadap Loyalitas Nasabah Dengan Mediasi Kepercayaan Nasabah (Studi Pada Nasabah Bni Life Regional Office Semarang) I Dewa Gede Alit Suwardhana Putra; Endang Tjahjaningsih
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11820

Abstract

The research is a literature review that analyzes the influence model of corporate image and influencer endorsement on customer loyalty through customer trust. The focus of research on customer loyalty BNI Life Regional Office Semarang is based on research gaps that arise from previous research, namely: Budiyanti's research, (2023) concluded, there is a positive influence between customer trust on customer loyalty, but Tandiwijaya and Pusparini, (2022) did not show a significant effect of customer trust on customer loyalty. Based on this research gap, this research on BNI Life Regional Office Semarang tends to support Budiyanti's research, (2023) which states that customer trust has a positive effect on customer loyalty. The phenomenon gap in this study is that there was a decrease in both the number of policies and the number of agents in 2016-2018 and the 2019-2022 period due to reduced agents and customer loyalty to BNI - Life. The results of this study indicate that company image has a positive effect on customer trust and customer loyalty, price perceptions have a positive effect on customer trust and customer loyalty, and customer trust has a positive effect on customer loyalty. Customer trust is able to mediate the effect of company image and price perception on customer loyalty. Suggestions for future research need to add other variables that affect customer loyalty. Suggested variables are: customer experience, brand equity and so on. Future research suggestions need to use comparisons to find out the position of PT BNI Life Insurance Regional Office Semarang with its competitors in increasing customer loyalty, by examining Axa Mandiri, BCA Life and so on.
The influence of positive and negative electronic word of mouth review on hotel customer e-repurchase Endang Tjahjaningsih; Dian Suprapti; Euis Soliha; Tristiana Rijanti
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232265

Abstract

Digital technology makes hotel bookings through online travel agents more attractive and more and more people want to make online travel booking agents create more attractive features for hotel bookings. The purpose of this study was to examine the effect of E-WoM on E-repurchase, especially in hotel bookings through Online Travel Booking Agent.com in Semarang City. The method used is an experimental research method using 56 participants using a different test-One Way Annova. The results of the study show that there are differences in the effect of E-WoM on e-repurchase in the form of positive and negative customer reviews from Online Travel Booking Agent XYZ customers. So with these positive reviews, consumers will make repeat purchases at the same e-commerce company. If the previous transaction was unsatisfactory, the customer who will make a repurchase will become less trusting, thereby reducing the intention to repurchase from the e-commerce company.
Customer Satisfaction's Influence on Repurchase Intention in Indonesia's E-commerce Sector Afinia, Shevila; Tjahjaningsih, Endang
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i3.948

Abstract

The rapid growth of e-commerce in Indonesia has significantly impacted the digital economy, becoming a vital driver of economic development. With increasing competition, maintaining customer satisfaction is essential for online platforms' success. This study explores the relationship between customer satisfaction and repurchase intention within Indonesian e-commerce. It aims to understand how satisfaction influences customers' likelihood to repurchase products or services. A quantitative approach was used, involving 90 respondents in Semarang, selected via purposive sampling. Data were collected through structured questionnaires with Likert scales to gauge customer responses. Statistical analysis, including validity testing and multiple linear regression, was conducted using SPSS software to examine the relationships among customer satisfaction, trust, electronic word-of-mouth, and repurchase intention. The results demonstrate a significant positive relationship between customer satisfaction and repurchase intention. Statistical tests showed that both satisfaction and trust significantly impact repurchase intention, with p-values of 0.023 and 0.019, respectively. The study also confirmed the validity and reliability of the measurement instruments. In conclusion, the findings underscore the importance of prioritizing customer satisfaction to enhance loyalty and encourage repeat purchases. Indonesian e-commerce platforms should focus on building trust, delivering quality service, and fostering positive customer experiences to increase repurchase intention and sustain long-term success.
Holistic Approach in Natural Dye Batik Customer Loyalty based on Social, Environmental, Service, Price Awareness Through Customer Satisfaction Nugroho, Wahyu; Tjahjaningsih, Endang
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.12473

Abstract

Customers' loyalty in the alami batik industry is influenced by holistic principles based on social and cultural factors, environmental awareness, service quality, and price. Tests were conducted to determine the relationship between factors that influence customer satisfaction and loyalty. The calculation results show a significant relationship between variables. Environmental awareness has a strong positive impact on price perception (path coefficient = 0.696, t-statistic = 6.174), indicating that environmentally conscious customers are willing to pay more for environmentally friendly products. Service quality significantly affects customer satisfaction (path coefficient = 0.316, t-statistic = 2.213), highlighting the importance of good service in enhancing customer experience. Price also shows a strong positive effect on customer satisfaction (path coefficient = 0.603, t-statistic = 4.142), emphasizing that competitive and fair prices enhance customer satisfaction. Social and cultural factors affect service quality (path coefficient = 0.416, t-statistic = 2.763), enhancing customer perceptions of the overall service experience. Furthermore, customer satisfaction greatly influences customer loyalty (path coefficient = 0.811, t statistic = 15.054). The holistic approach shows that customer satisfaction and loyalty to natural dye batik products are influenced by the synergy of socio-cultural factors, environmental awareness, service quality, and price. The integration of these four constructs creates a complete customer experience, strengthening emotional relationships and sustainability values, thereby encouraging long-term loyalty.
Pengaruh Brand Image dan Kualitas Produk Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Darmawan, Rahmad Tirta; Tjahjaningsih, Endang
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11817

Abstract

This study aims to examine the Influence of Brand Image and Product Quality on Satisfaction and Its Impact on Loyalty. The sample in this study were consumers who had purchased and consumed Aqua mineral water. The sampling technique in this study used purposive sampling technique. The data collection technique was carried out using an offline questionnaire obtained by 100 respondents. There are 3 hypotheses tested in this study. Data analysis used in this study is respondent description analysis, variable description, validity test, reliability test, and multiple linear regression analysis. The results of the study indicate that brand image has a positive effect on customer satisfaction, product quality has a positive effect on customer satisfaction, consumer satisfaction has a positive effect on customer loyalty.
ANALISIS FAKTOR KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA NIAT BELI ULANG: ANALISIS FAKTOR KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA NIAT BELI ULANG Rahesa Wijaya, Yoanita; Tjahjaningsih, Endang
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 15 No 2 (2022): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v15i2.615

Abstract

One way to maintain business continuity in the midst of intense competition is to maintain customer satisfaction. Product diversity is considered important here because the more diverse the number and types of products sold in one place, the customer will feel satisfied if he makes a purchase at that place and he does not need to make a purchase elsewhere. In addition, good service makes it easier for customers to find the goods they want. The purpose of this study was to analyze and explain the effect of product diversity, service quality mediated by the effect of customer satisfaction on repurchase intentions. The analysis technique that will be carried out in this research is descriptive analysis, instrument test, multiple linear regression analysis, model test, and hypothesis testing. The minimum sample selected in the study was 92 respondents. The adjusted R² value of 0.301 means that the effect of the product diversity variable (X1) and service quality variable (X2) on customer satisfaction (Y1) is 30.1%. The adjusted R² value of 0.422 means that the magnitude of the influence of the product diversity variable (X1), service quality variable (X2) and customer satisfaction (Y1) on repurchase intention (Y2) is 42.2%
The Effect of Competency and Servant Leadership on Performance with Satisfaction as a Mediating Variable (Study at KONI Semarang City) Dilianto, Sugeng; Tjahjaningsih, Endang
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6272

Abstract

The importance of improving performance quality in sports organizations, especially in the context of KONI as an institution that plays a major role in advancing the world of sports in Semarang City. The variables of competence, servant leadership, and job satisfaction play a crucial role in enhancing employee performance. High competence enables employees to complete tasks effectively, while servant leadership fosters a supportive work environment and increases job satisfaction. High job satisfaction will motivate employees to perform better. This study aimed to analyze the effect of competence and servant leadership on performance with satisfaction as a mediating variable (Study at KONI Semarang City). This research is a type of quantitative research. This study's population is athletes, coaches, sports branch managers, KONI managers, and employees of the Youth and Sports Service (Diaspora) of Semarang City, with as many as 250 people. The sampling technique of this study used proportionate stratified random sampling, using the Slovin formula to obtain a sample size of 154. The analysis technique of this research used Statistical Package for Social Science (SPSS) version 26 software. The results of this study indicate that competence and servant leadership have a positive and significant effect on job satisfaction. Competence, Servant leadership, and job satisfaction have a positive and significant effect on employee performance. Job satisfaction cannot mediate Competence in influencing the performance of administrators and employees at KONI Semarang City. Job satisfaction cannot mediate Servant leadership in influencing the performance of administrators and employees at KONI Semarang City.
Pengaruh Kepercayaan Dan Keragaman Produk Terhadap Kepuasan Serta Dampaknya Terhadap Niat Beli Ulang Savila, Dea; Tjahjaningsih, Endang
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3734

Abstract

Kemajuan terbaru dalam sains dan teknologi telah menyebabkan jumlah pengguna internet yang terus meningkat. Media internet digunakan oleh banyak pelaku ekonomi untuk melakukan prosedur pemasaran. Dilakukannya penelitian digunakan menguji pengaruh dari kepercayaan, keragaman produk terhadap kepuasan konsumen dan dampaknya terhadap niat beli ulang konsumen. Diperoleh langsung dari narasumber melalui kuesioner dengan menggunakan data primer. Penelitian ini menggunakan populasi konsumen Shopee di Kota Semarang. Total sampel yang dikumpulkan 100 responden memakai rumus Rao Purba. Analisis regresi linier berganda dipergunakan untuk pengujian hipotesis data penelitian. Hasil pengujian diperoleh bahwa kepercayaan, keragaman produk berpengaruh positif signifikan terhadap kepuasan konsumen. Kepuasan konsumen berpengaruh positif signifikan terhadap niat beli ulang. Kata Kunci: Kepercayaan, Keragaman Produk, Kepuasan Konsumen, Niat Beli Ulang
Co-Authors ., Nursangadah ., Nursangadah 07.35.02.0724 Andria Ferry Rosmawan 08.05.51.0078 Farid Ali Mustafa 08.05.51.0102 L. Anisia Fatsha 09.05.51.0022 Sholekatun Fadhilah 09.05.51.0055 Bonnietta Dwi Senjani 1142020130 Suyanto 12 4202 0046 Rusmani Budiharjo 12.42.02.0043 Bayu Iriyanto Hutama 13.5202.0022 HadiSubena, 13.5202.0022 1352020087 Qurotul ‘Aini, 1352020087 1352020094 Apriliyana Megawati, 1352020094 Achmad Badjuri Achmad Badjuri Achmad Nurul Huda, 13.05.51.0148 Achmad Nurul Huda, 13.05.51.0148 Adib Saeroji, Adib Adnan Surya Azhari, 13.05.51.0223 Adnan Surya Azhari, 13.05.51.0223 Afinia, Shevila Ah. Fayumi, Ah. Ahmad Sofi’i, 13.05.51.0203 Ali Maskur Alimuddin Rizal Alimuddin Rizal Rivai Amelia Firdausa Duana Anif Maharyani Ayuningtyas Anif Maharyani Ayuningtyas Anita Dyah Wulandari, Anita Dyah Anna Damayanti Arta, Yohanes Primada Dwi Azhari, Putri Basiya, Basiya Basri Basri Bedagama, Fanny Monica H Budiharjo, Rusmani Cahyani, Alya Takwarina Cantika Cahyaning Pangastuti Cecilia Eka Erratna B Danu Prastya Darmawan, Rahmad Tirta Debby Cindy Permatasari Dewi Ayu Pratiwi, 15.05.51.0010 Dewi Handayani Untari Ningsih Dewi Setyani, 12.05.51.0010 Dewi Setyani, 12.05.51.0010 Dian Suprapti Diana Ari Cahyani, 12.05.51.0172 Diana Ari Cahyani, 12.05.51.0172 Diana Yunita Sari, 14.05.51.0264 Diana Yunita Sari, 14.05.51.0264 Dilianto, Sugeng Dwi Budi Santoso Dwi Budi Santoso Ega Tomy Andreawan, 12.05.51.0152 Ega Tomy Andreawan, 12.05.51.0152 Elen Puspitasari Endah Sulistiani, 14.05.51.0066 Enggar Dwi Nastiti, 14.05.51.0248 Erratna B, Cecilia Eka Euis Soliha Fajar, Romi Anugerah Fajarwati, Elliza Fanny Monica H Bedagama Faradisa Agustin Mahmudi Fauziyah, Atikah Nur Febrian Murdi Nugroho Fernanda Nasrullah Firdatun Nisa Fitika Andraini Hafid Alaziz Haryono Haryono Hayuningtias, Kristina Anindita Hayuningtias, Kristina Anindita I Dewa Gede Alit Suwardhana Putra Irawan, Ade Candra Irwinda Amelita Rahmayani, 15.05.51.0059 Iryantini, Yeni Islakhul khoir Ita Ayu Saputri Khoirur Roziqin Kristina Anindita Hayuningtias Latif Rifai Lina Wulandari, Lina luluk tataningtyas M. Helmi Irfani, 14.05.51.0160 Maria E Deviana Marlien Marlien Marlien, RA Maurine Yuliani Meida Maulana Muhammad Ainul Huda Muhammad Azwar Anas, 12.05.51.0094 Muhammad Ikhsan Fifaldyovan Muhammad Ivan Rafly Mukti, Manggala Aji Mulyo Budi Setiawan Musthofa Musthofa Muthia Khanza Nanda, Getcha Olivira Naufal Farid Hibatullah Naura, Sofita Syahla Ndaru Wijanarko Nungki Pradita Nur Zaman Nurul Hidayah, 15.05.51.0065 Oky Sjahrul Syah Pambudi, Bima Andrianto Pambudi, Bima Andrianto Pramudoyo, Safnudi Pranoto Wahyu Wijayanto Pratiwi, Dewi Ayu Pratiwi, Nadya Risma Pribowo, Arief Pungky Sulistyo Wardani, 14.05.51.0009 Purbaningrum, Nila Widi Putri Febri Setyarini Putri Widiastuti, 14.05.51.0137 Putri, Nadya Ananda Hidayat Radyanto, Mohammad Riza Rahesa Wijaya, Yoanita Reza Adi Prabowo, 15.05.51.0007 Rhameswari, Ayunda Rhameswari, Ayunda Rio Anandra Rafli Rizal Fatkhul Rafa, 14.05.51.0175 Saidatus Salamah, 14.05.51.0087 Saidatus Salamah, 14.05.51.0087 Salma Mutiara Priliandani Sam Budiono Saraswati, Effita Dewi Sari, Diana Yunita Sari, Diana Yunita Savila, Dea Septiani Sekar Ajeng Puspitarini Setiana, Nilma Dwi Siti Farhana Zakaria Sodik Mutadun Sri Isnowati Sri Isnowati Sri Retno Hendrawati Sri Wulandari Wulandari, Sri Wulandari Suprapti, Dian Suri Sustikawati, 15.05.51.0191 Syach, Zein Zidane Syamfaizal Akbar tataningtyas, luluk Teguh H Prayitno, Teguh Thifal Oksan Abiyyu Ticha Tiwi, 14.05.51.0146 Tristiana Rijanti Wahyu Nugroho Wahyu Teguh Prasetyo Wahyu Wirasati Wibisono, Hernowo Hardyas Yoanita Rahesa Wijaya Yunardi, Nafa Sabila Dwi Yusuf Bagus Prakosa Zeni Rahmawati