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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Proceeding Fakultas Ekonomi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JDM (Jurnal Dinamika Manajemen) Jurnal Mahasiswa Pasca Sarjana Media Ekonomi dan Manajemen Students´ Journal of Economic and Management Proceeding SENDI_U Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business IKRA-ITH Informatika : Jurnal Komputer dan Informatika JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SENTRALISASI SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management MBIA Jurnal Ekonomika Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Dan Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management and Bussines (JOMB) Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review Jurnal Ekonomika Jurnal Ekonomi Telaah Bisnis Jurnal Locus Penelitian dan Pengabdian Journal of Accounting and Finance Management (JAFM) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Pengabdian Pada Masyarakat Media Abdimas Jurnal Informatika Ekonomi Bisnis Riwayat: Educational Journal of History and Humanities Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat IIJSE Journal of Economics and Public Health Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Journal of Ekonomics, Finance, and Management Studies Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research
Endang Tjahjaningsih
Universitas Stikubank
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Pengaruh Gaya Hidup, Persepsi Harga Dan Suasana Toko Terhadap Keputusan Pembelian (Studi Pada Konsumen Zabo Coffee And Resto Jombang) Syamfaizal Akbar; Endang Tjahjaningsih
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i3.1477

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup, persepsi harga dan suasana toko terhadap keputusan pembelian . Sampel dalam penelitian ini adalah konsumen yang pernah membeli produk Zabo Coffee And Resto Jombang, serta variabel independen dalam penelitian yaitu gaya hidup, persepsi harga, suasana toko dan variabel dependen yaitu keputusan pembelian. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling yaitu teknik penentuan sampel dengan kriteria tertentu. peneliti mengambil sampel dengan jumlah 100 responden. Data yang digunakan dalam penelitian ini merupakan data primer dan data sekunder, dengan menggunakan kuesioner sebagai instrumen penelitian. Alat analisis yang digunakan adalah uji validitas, uji reliabilitas, regresi linier berganda, uji koefisien determinasi (R²), uji F, dan uji t yang selanjutnya diolah menggunakan SPSS versi 25.
Pengaruh Brand Image dan Gaya Hidup Terhadap Kepuasan Pelanggan dan Dampak Niat Beli Ulang Produk Wardah Meida Maulana; Endang Tjahjaningsih
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol 16 No 2 (2024): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v16i2.395

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan gaya hidup terhadap kepuasan pelanggan serta dampaknya terhadap niat beli ulang. Selain itu, penelitian ini menguji pengaruh brand image terhadap kepuasan pelanggan, pengaruh gaya hidup terhadap kepuasan pelanggan, dan pengaruh kepuasan pelanggan terhadap niat membeli kembali. Penelitian ini menggunakan data primer yang dikumpulkan langsung dari responden melalui kuesioner. Sampel berjumlah 100 responden yang merupakan pelanggan produk Wardah di kota Semarang. Data diolah untuk pengujian hipotesis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa: (1) brand image berpengaruh positif dan signifikan terhadap kepuasan pelanggan; (2) gaya hidup berpengaruh positif dan signifikan terhadap kepuasan pelanggan; dan (3) kepuasan pelanggan berpengaruh positif dan signifikan terhadap minat beli ulang.
The Effect of Promotion, Store Atmosphere and Service Quality on Purchase Decision: The Covid-19 Pandemic Tjahjaningsih, Endang; Nanda, Getcha Olivira; Marlien, RA; Cahyani, Alya Takwarina
Journal of Economics and Public Health Vol 1 No 1 (2022): Journal of Economics and Public Health: March 2022
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v1i1.882

Abstract

This study aims to analyze the effect of promotion, store atmosphere and service quality on purchasing decisions. The population of this research is consumers who make purchases at Superindo supermarkets, Semarang, Indonesia, the number of which is not known with certainty. The sample in this study was 100 consumers. The sampling technique used was purposive sampling. The type of data used is primary. The data collection technique used is a questionnaire. The analysis technique used is descriptive analysis and multiple regression analysis. The results of the study show that: (1) Promotion has an effect on Purchase Decisions. (2) Store Atmosphere has an effect on Purchase Decision. (3) Service quality has an effect on purchasing decisions. Superindo should increase promotions by making advertisements in electronic media such as television and internet media as well as distributing brochures to consumers' homes, providing wider distances between displays and queuing distances at cashiers and providing delivery shopping services during the covid 19 pandemic.
Pengaruh celebrity endorser dan kepercayaan terhadap kepuasan konsumen dan dampaknya terhadap niat beli ulang Azhari, Putri; Tjahjaningsih, Endang
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 10 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to examine the effect of celebrity endorsers and trust on consumer satisfaction, as well as their subsequent influence on repurchase intentions. The study was carried out on individuals who use Scarlett whitening products residing in the city of Jepara. The present study employed a non-probability sampling technique, specifically the method of distributing questionnaires randomly, with a predetermined sample size of 100 respondents. The present study employs primary data as its primary source of information. The findings of this research indicate that the utilization of celebrity endorsers has a noteworthy favorable impact on the level of customer satisfaction for Scarlett Whitening. Additionally, trust is observed to have a significant positive influence on customer satisfaction for Scarlett Whitening. Furthermore, the results suggest that customer satisfaction plays a crucial role in determining the repurchase intentions of Scarlett Whitening customers.
ANALISIS FAKTOR KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA NIAT BELI ULANG Rahesa Wijaya, Yoanita; Tjahjaningsih, Endang
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 15 No 2 (2022): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v15i2.615

Abstract

One way to maintain business continuity in the midst of intense competition is to maintain customer satisfaction. Product diversity is considered important here because the more diverse the number and types of products sold in one place, the customer will feel satisfied if he makes a purchase at that place and he does not need to make a purchase elsewhere. In addition, good service makes it easier for customers to find the goods they want. The purpose of this study was to analyze and explain the effect of product diversity, service quality mediated by the effect of customer satisfaction on repurchase intentions. The analysis technique that will be carried out in this research is descriptive analysis, instrument test, multiple linear regression analysis, model test, and hypothesis testing. The minimum sample selected in the study was 92 respondents. The adjusted R² value of 0.301 means that the effect of the product diversity variable (X1) and service quality variable (X2) on customer satisfaction (Y1) is 30.1%. The adjusted R² value of 0.422 means that the magnitude of the influence of the product diversity variable (X1), service quality variable (X2) and customer satisfaction (Y1) on repurchase intention (Y2) is 42.2%
Faktor Yang Mempengaruhi E-Trust Serta Dampaknya Pada Repurchase Intention tataningtyas, luluk; Tjahjaningsih, Endang
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 15 No 1 (2022): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v15i1.616

Abstract

The existence of the internet creates a new paradigm in word of mouth communication, the phenomenon of e-wom is considered an evolution from traditional interpersonal communication to a new generation. In a study conducted by Meybiani et al., (2019), the results showed that the e-WOM variable had no significant effect on consumer buying interest, while Lita & Auliya (2019) gave the result that online reviews had no significant effect on repurchase intentions, trust in consumers. web has a significant effect on repurchase intentions, online transaction security has a significant effect on repurchase intentions, privacy has a significant effect on repurchase intentions. Meanwhile, in a study conducted by Sari (2021), it was explained that E-WOM had a significant positive effect on repurchase intention. The purpose of this study is to analyze and explain the effect of online shopping experience and the effect of e-wom on repurchase intentions through e-trust. This study uses an explanatory research type, which tries to explain the relationship between the variables contained in the study. The variables in this study are online shopping experience, E-Wom, e-trust and repurchase intention. The minimum sample used is 89 respondents, the researchers will take a sample of 100 respondents. The Adjusted R² value of 0.295 means that the influence of the online shopping experience variable (X1) and the e-wom variable (X2) can explain the variation of changes in the e-trust variable (Y1) of 29.5%, the Adjusted R² value of 0.369 means the magnitude of the online influence shopping experience (X1), e-wom (X2) and e-trust (Y1) variables on repurchase intention (Y2) by 36.9%
Efek Moderasi WOM Pada Pengaruh Fasilitas Dan Lokasi Terhadap Proses Pengambilan Keputusan Erratna B, Cecilia Eka; Tjahjaningsih, Endang
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 15 No 1 (2022): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v15i1.619

Abstract

Before deciding to rent, some prospective clients must first seek information about the Vina House building through colleagues or family or anyone who has rented the building, how the packages are in it, how the facilities are obtained. The results of previous research conducted by Kurniawan (2015) are that facilities and location have a positive and significant effect on purchasing decisions, while Memah et al., (2015) give the results that facilities have a positive but not significant effect on consumer purchasing decisions. Furthermore, Latief (2018) provides research results that the location variable has no significant effect on consumer buying interest. Referring to the phenomena and gaps in research results, this study aims to determine the moderating effect of WOM on facilities and locations on the rental decision-making process. Based on the research objectives to be achieved, the type of research used by the researcher is explanatory research. The results of further calculations show that the regression coefficient value of the word of mouth variable as a moderator has a regression value of -0.015 which is negative with a calculated significance value of 0.085 > 0.1. The value of the regression coefficient of the word of mouth variable as a moderator has a regression value of -0.050 which is negative with a calculated significance value of 0.007 <0.1.
Customer Satisfaction's Influence on Repurchase Intention in Indonesia's E-commerce Sector Afinia, Shevila; Tjahjaningsih, Endang
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i3.948

Abstract

The rapid growth of e-commerce in Indonesia has significantly impacted the digital economy, becoming a vital driver of economic development. With increasing competition, maintaining customer satisfaction is essential for online platforms' success. This study explores the relationship between customer satisfaction and repurchase intention within Indonesian e-commerce. It aims to understand how satisfaction influences customers' likelihood to repurchase products or services. A quantitative approach was used, involving 90 respondents in Semarang, selected via purposive sampling. Data were collected through structured questionnaires with Likert scales to gauge customer responses. Statistical analysis, including validity testing and multiple linear regression, was conducted using SPSS software to examine the relationships among customer satisfaction, trust, electronic word-of-mouth, and repurchase intention. The results demonstrate a significant positive relationship between customer satisfaction and repurchase intention. Statistical tests showed that both satisfaction and trust significantly impact repurchase intention, with p-values of 0.023 and 0.019, respectively. The study also confirmed the validity and reliability of the measurement instruments. In conclusion, the findings underscore the importance of prioritizing customer satisfaction to enhance loyalty and encourage repeat purchases. Indonesian e-commerce platforms should focus on building trust, delivering quality service, and fostering positive customer experiences to increase repurchase intention and sustain long-term success.
Pengaruh Content Marketing, Influencer Marketing, Online Customer Review Terhadap Kepuasan Dan Dampaknya Loyalitas Konsumen Tiktok ( Studi Pada Mahasiswa Kota Semarang ) Setiana, Nilma Dwi; Tjahjaningsih, Endang
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.3951

Abstract

TikTok adalah audiovisual dinamis yang memungkinkan pengguna untuk memposting video pendek, dan dapat diedit dengan fitur yang disediakan oleh platform. Penelitian ini bertujuan untuk menguji pengaruh konten, influencer, dan ulasan online terhadap kepuasan dan dampakya loyalitas pelanggan pada mahasiswa Kota Semarang. Jenis penelitian deskriptif kuantitatif dengan analisis regresi linier berganda yang diolah menggunakan SPSS 26. Populasi penelitian ini adalah mahasiswa kota Semarang yang aktif menggunakan aplikasi Tiktok dengan sampel sebanyak 100 responden berdasarkan rumus Cochran dan dengan teknik pegambilan sampel menggunakan purposive sampling yaitu teknik pengumpulan sampel menggunakan kriteria tertentu. Pengumpulan data melalui kuesioner google form. Hasil penelitian ini menunjukkan bahwa content marketing, influencer marketing, dan online customer review secara parsial dan simultan berpengaruh terhadap kepuasan dan berdampak pada loyalitas konsumen.
Pengaruh Content Marketing Dan Influencer Endorsment Terhadap Keputusan Pembelian Melalui Mediasi Brand Image (Studi Pada Z-Chicken Binaan Baznas Di Kota Semarang) Amelia Firdausa Duana; Endang Tjahjaningsih
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11819

Abstract

Penelitian merupakan literatur review yang menganalisis model pengaruh content marketing dan influencer endorsement terhadap keputusan pembelian melalui brand image. Fokus penelitian terhadap keputusan pembelian Z-Chicken binaan Baznas di Kota Semarang ini berdasarkan research gap yang muncul dari penelitian sebelumnya, masih adanya hasil kontradiktif pengaruh influencer endorsment terhadap keputusan pembelian. Dasar logika umum atau common sense yang dibangun antara lain, semakin baik influencer endorsment dalam mempengaruhi pembeli Z-Chicken, termasuk semakin baik content marketing direspon pembeli Z-Chicken, maka akan semakin meningkatkan citra merek. Dengan meningkatnya citra merek, pada akhirnya akan mempengaruhi keputusan pembelian yang dilakukan pembeli. Pada penelitian ini hanya dilakukan penelitian untuk pembeli Z-Chicken binaan Baznas. Penelitian ini menggunakan analisis Structural Equity Modelling (SEM), dengan menggunakan AMOS, untuk mengetahui apakah model yang digambarkan sesuai dengan realitas yang sebenarnya. Hasil penelitian ini menunjukkan bahwa content marketing berpengaruh positif terhadap brand image dan keputusan pembelian, influencer endorsement berpengaruh positif terhadap brand image dan keputusan pembelian, dan brand image tidak berpengaruh terhadap keputusan pembelian. Saran pada penelitian mendatang perlu menambahkan variabel lain yang mempengaruhi keputusan pembelian. Variabel yang disarankan adalah: community effect, customer engagement dan lain sebagainya. Saran penelitian mendatang perlu menggunakan pembanding untuk mengetahui posisi Z Chicken binaan Baznas dengan pesaingnya dalam meningkatkan keputusan pembelian, dengan meneliti rocket chicken, ayam geprek sa’i dan lain sebagainya.
Co-Authors ., Nursangadah ., Nursangadah 07.35.02.0724 Andria Ferry Rosmawan 08.05.51.0078 Farid Ali Mustafa 08.05.51.0102 L. Anisia Fatsha 09.05.51.0022 Sholekatun Fadhilah 09.05.51.0055 Bonnietta Dwi Senjani 1142020130 Suyanto 12 4202 0046 Rusmani Budiharjo 12.42.02.0043 Bayu Iriyanto Hutama 13.5202.0022 HadiSubena, 13.5202.0022 1352020087 Qurotul ‘Aini, 1352020087 1352020094 Apriliyana Megawati, 1352020094 Achmad Badjuri Achmad Badjuri Achmad Nurul Huda, 13.05.51.0148 Achmad Nurul Huda, 13.05.51.0148 Adib Saeroji, Adib Adnan Surya Azhari, 13.05.51.0223 Adnan Surya Azhari, 13.05.51.0223 Afinia, Shevila Ah. Fayumi, Ah. Ahmad Sofi’i, 13.05.51.0203 Ali Maskur Alimuddin Rizal Alimuddin Rizal Rivai Amelia Firdausa Duana Andi Haryanto Anif Maharyani Ayuningtyas Anif Maharyani Ayuningtyas Anita Dyah Wulandari, Anita Dyah Anna Damayanti Aprilian, Erwan Arta, Yohanes Primada Dwi Astriana, Novika Azhari, Putri Basiya Basiya Basri Basri Bedagama, Fanny Monica H Budiharjo, Rusmani Cahyani, Alya Takwarina Cantika Cahyaning Pangastuti Cecilia Eka Erratna B Danu Prastya Darmawan, Rahmad Tirta Debby Cindy Permatasari Dewi Ayu Pratiwi, 15.05.51.0010 Dewi Handayani Untari Ningsih Dewi Setyani, 12.05.51.0010 Dewi Setyani, 12.05.51.0010 Dian Suprapti Diana Ari Cahyani, 12.05.51.0172 Diana Ari Cahyani, 12.05.51.0172 Diana Yunita Sari, 14.05.51.0264 Diana Yunita Sari, 14.05.51.0264 Dwi Budi Santoso Dwi Budi Santoso Ega Tomy Andreawan, 12.05.51.0152 Ega Tomy Andreawan, 12.05.51.0152 Elen Puspitasari Endah Sulistiani, 14.05.51.0066 Enggar Dwi Nastiti, 14.05.51.0248 Erratna B, Cecilia Eka Euis Soliha Fajar, Romi Anugerah Fajarwati, Elliza Fanny Monica H Bedagama Faradisa Agustin Mahmudi Fauziyah, Atikah Nur Febrian Murdi Nugroho Fernanda Nasrullah Firdatun Nisa Fitika Andraini Hafid Alaziz Haryono Haryono Hayuningtias, Kristina Anindita Hayuningtias, Kristina Anindita Herlangga, Fajar I Dewa Gede Alit Suwardhana Putra Irawan, Ade Candra Irwinda Amelita Rahmayani, 15.05.51.0059 Iryantini, Yeni Islakhul khoir Ita Ayu Saputri Khoirur Roziqin Kristina Anindita Hayuningtias Latif Rifai Lina Wulandari, Lina luluk tataningtyas M. Helmi Irfani, 14.05.51.0160 Maria E Deviana Marlien Marlien Marlien, RA Maurine Yuliani Meida Maulana Muhammad Ainul Huda Muhammad Azwar Anas, 12.05.51.0094 Muhammad Ikhsan Fifaldyovan Muhammad Ivan Rafly Mukti, Manggala Aji Mulyo Budi Setiawan Musthofa Musthofa Muthia Khanza Nadya Ananda Hidayat Putri Nanda, Getcha Olivira Naufal Farid Hibatullah Naura, Sofita Syahla Ndaru Wijanarko Nungki Pradita Nur Zaman Nurul Hidayah, 15.05.51.0065 Oky Sjahrul Syah Pambudi, Bima Andrianto Pambudi, Bima Andrianto Pramudoyo, Safnudi Pranoto Wahyu Wijayanto Prasetyono, Sugeng Pratiwi, Dewi Ayu Pratiwi, Nadya Risma Pribowo, Arief Pungky Sulistyo Wardani, 14.05.51.0009 Purbaningrum, Nila Widi Putra, Harmanda Berima Putri Febri Setyarini Putri Widiastuti, 14.05.51.0137 Radyanto, Mohammad Riza Rahesa Wijaya, Yoanita Reza Adi Prabowo, 15.05.51.0007 Rhameswari, Ayunda Rhameswari, Ayunda Rio Anandra Rafli Rizal Fatkhul Rafa, 14.05.51.0175 Safitri, Niken Lisna Saidatus Salamah, 14.05.51.0087 Saidatus Salamah, 14.05.51.0087 Salma Mutiara Priliandani Sam Budiono Saputra, Adrian Himawan Saraswati, Effita Dewi Sari, Diana Yunita Sari, Diana Yunita Savila, Dea Septiani Sekar Ajeng Puspitarini Setiana, Nilma Dwi Setianingsih, Diah Ayu Sodik Mutadun Sri Hendrawati Sri Isnowati Sri Isnowati Sri Wulandari Wulandari Sugeng Dilianto Suprapti, Dian Suri Sustikawati, 15.05.51.0191 Syach, Zein Zidane Syamfaizal Akbar tataningtyas, luluk Teguh H Prayitno, Teguh Thifal Oksan Abiyyu Ticha Tiwi, 14.05.51.0146 Tristiana Rijanti Wahyu Nugroho Wahyu Teguh Prasetyo Wahyu Wirasati Wibisono, Hernowo Hardyas Wiyono, Sakti Yoanita Rahesa Wijaya Yunardi, Nafa Sabila Dwi Yusuf Bagus Prakosa Zakaria, Siti Farhana Zeni Rahmawati