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The Effect of Trust and Service Quality on Loyalty with Satisfaction as a Mediation Variable: A Case Study on Deposit Customers of PT. BPR BKK Jepara (Perseroda) Basri Basri; Endang Tjahjaningsih
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Customers are an essential component as one of the elements of bank credibility. Customer loyalty can be used as an indicator to see the bank's ability to meet customer needs. This study aims to analyze efforts to increase customer loyalty through trust, service quality and satisfaction. The population in this study were deposit customers at PT BPR BKK Jepara (Perseroda). The sample in this study was 100 respondents. Sampling was taken using a purposive sampling technique with the following criteria: being a customer of the operational head office, aged over 17 years and being a customer for more than 1 year. Data analysis techniques used include: respondent description, variable description, instrument test and regression analysis test, and mediation test using the Sobel test. The results of the data analysis indicate that customer trust does not affect satisfaction, service quality has a significant positive effect on satisfaction, customer trust has a significant positive effect on loyalty, service quality has a significant positive effect on loyalty, satisfaction has a significant positive effect on loyalty. The results of the mediation test indicate that satisfaction does not mediate the effect of trust on loyalty. However, satisfaction mediates the effect of service quality on loyalty.
Holistic Approach in Natural Dye Batik Customer Loyalty based on Social, Environmental, Service, Price Awareness Through Customer Satisfaction Wahyu Nugroho; Endang Tjahjaningsih
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.12473

Abstract

Customers' loyalty in the alami batik industry is influenced by holistic principles based on social and cultural factors, environmental awareness, service quality, and price. Tests were conducted to determine the relationship between factors that influence customer satisfaction and loyalty. The calculation results show a significant relationship between variables. Environmental awareness has a strong positive impact on price perception (path coefficient = 0.696, t-statistic = 6.174), indicating that environmentally conscious customers are willing to pay more for environmentally friendly products. Service quality significantly affects customer satisfaction (path coefficient = 0.316, t-statistic = 2.213), highlighting the importance of good service in enhancing customer experience. Price also shows a strong positive effect on customer satisfaction (path coefficient = 0.603, t-statistic = 4.142), emphasizing that competitive and fair prices enhance customer satisfaction. Social and cultural factors affect service quality (path coefficient = 0.416, t-statistic = 2.763), enhancing customer perceptions of the overall service experience. Furthermore, customer satisfaction greatly influences customer loyalty (path coefficient = 0.811, t statistic = 15.054). The holistic approach shows that customer satisfaction and loyalty to natural dye batik products are influenced by the synergy of socio-cultural factors, environmental awareness, service quality, and price. The integration of these four constructs creates a complete customer experience, strengthening emotional relationships and sustainability values, thereby encouraging long-term loyalty.
Pengaruh Customer Rating dan Customer Review di Google Terhadap Kepuasan Pelanggan dan Dampaknya Pada Loyalitas Pelanggan (Studi Kasus Pada Pelanggan Kayo Coffe and Eatery Semarang) Nadya Ananda Hidayat Putri; Endang Tjahjaningsih
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8425

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh Customer Rating dan Customer Review terhadap Kepuasna Pelanggan dan Dampaknya pada Loyalitas Pelanggan. Populasi dalam penelitian ini adalah Pelanggan di Kayo Coffe and Eatery Semarang. Metode kuantitatif digunakan dalam penelitian ini dan data diukut menggunakan skala likert. Pengambilan sampel menggunakan metode purposive sampling dengan kriteria sampel dan diperoleh sebanyak 100 responden. Hasil dari penelitian ini menunjukan bahwa peran Customer Rating berpengaruh positif dan signifikan terhadap kepuasan pelanggan, sedangkan Customer Review tidak berpengaruh terhadap kepuasan pelanggan. Selanjutnya, mediasi pengaruh kepuasan pelanggan untuk loyalitas pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan.
Pengaruh Green Brand Image Dan Social Influence Terhadap Green Purchase Intention Produk The Body Shop: Peran Mediasi Environmental Concern Endang Tjahjaningsih; Alimuddin Rizal Rivai; Basiya Basiya; Elen Puspitasari; Sri Isnowati; Alya Takwarina Cahyani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9535

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green brand image dan social influence terhadap green purchase intention produk The Body Shop dengan environmental concern sebagai mediasi. Populasi dalam penelitian ini adalah pelanggan produk The Body Shop di Kota Semarang. Penelitian ini melibatkan 150 responden konsumen menggunakan teknik purposive sampling dengan kriteria pernah menggunakan produk The Body Shop minimal 3 bulan terakhir.Teknik analisis data menggunakan uji instrument, uji model, uji regresi, serta uji sobel menggunakan software SPSS 25.0. Hasil penelitian menunjukkan bahwa green brand image dan social influence terhadap green purchase intention dan environmental concern berpengaruh terhadap green purchase intention. Environmental concern memediasi pengaruh green brand image terhadap green purchase intention serta environmental concern memediasi hubungan social influence terhadap green purchase intention.
The Influence of Customer Value and Experience on Loyalty with Satisfaction as Intervening Variable in BPRS Kedung Arto Wiyono, Sakti; Tjahjaningsih, Endang
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.6262

Abstract

The objective of this paper is to analyze the influence of Customer Value and Customer Experience on Customer Loyalty, with Satisfaction positioned as a mediating variable among Islamic banking customers. This research is motivated by the recognized significance of customer loyalty in the highly competitive Islamic financial industry. Quantitative methods were applied, and data were collected through a questionnaire-based survey. The data were then analyzed through multiple linear regression and the Sobel test to evaluate the mediating role of Satisfaction. The results of this work show that Customer Value and Experience significantly and positively influence Satisfaction, with Experience emerging as the more dominant driver (β= 0.572). Furthermore, a strong direct effect of Customer Value, Experience, and Satisfaction on Loyalty was found. The mediating role of Satisfaction as a partial mediator in the relationships between both Customer Value and Experience toward Loyalty was confirmed. As a managerial implication, it is recommended that Islamic bank management enhance holistic customer experience management and optimize product value propositions to strengthen customer loyalty by fostering higher satisfaction levels.
The Effect of Work Life Quality and Work Discipline on Performance with Job Satisfaction as an Intervening Variable (Study on Employees of PT Bank Central Asia, Tbk KCU Tegal) Safitri, Niken Lisna; Tjahjaningsih, Endang
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8158

Abstract

PT Bank Central Asia's Tegal Branch is a private financial institution that encounters strong competition from other banks in the area. The overall performance of BCA has shown significant positive growth over the years. However, this growth does not reflect directly on the performance levels of employees at PT Bank Central Asia, Tbk in KCU Tegal. Some employees achieve outstanding scores, indicating improved performance, while others receive lower scores, suggesting a decline in their performance. Employees possessing exceptional skills contribute to better management outcomes within the organization, fostering a professional spirit among them. One way to encourage this is by enhancing the quantity of human resources. The aim of this research was to examine and outline how the quality of work life and work discipline impact performance, using job satisfaction as a middle factor. The study involved 142 employees, with a sample size of 120. Data was collected directly from participants through surveys and was analyzed through linear regression techniques. The findings indicate that both the quality of work life and work discipline significantly affect job satisfaction. Furthermore, work discipline and job satisfaction influence employee performance, but the quality of work life does not have an effect on performance at PT Bank Central Asia, Tbk at KCU Tegal. Job satisfaction effectively mediates the relationship between quality of work life and employee performance, but it does not serve as a mediator for the impact of work discipline on performance at PT Bank Central Asia, Tbk at KCU Tegal.
Effect of Competency and Job Characteristics on Performance with Organizational Citizenship Behavior (OCB) as Mediation (Study on State Civil Apparatus (ASN) Tegal City Government) Astriana, Novika; Tjahjaningsih, Endang
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8297

Abstract

Civil Servants are members of state institutions who have the duty to serve the public in a professional, honest, fair, and impartial manner in carrying out state, government, and development functions. that Civil Servants are regulated by a predetermined law that must be obeyed and carried out according to predetermined regulations. Public Servants are apparatus resources tasked with providing services to the community in an honest, fair, and equitable manner. The regulations that have been determined in accordance with the position or field that has been determined must be carried out in accordance with the policies and rules of law that apply. The purpose of the research conducted was to analyse and describe the effect of competence, job characteristics, and Organizational Citizenship on performance, with competence and job characteristics as mediators. The study population was 3,992 employees, with a sample of 100 employees. The main data was taken from primary data sources with a questionnaire method, and analysed by linear regression analysis. Based on the formulation of the problem and objectives presented in this study, associated with the research findings and discussion, several conclusions can be made several conclusions that competence and job characteristics affect OCB. Competence, job characteristics, and OCB affect employee performance in Tegal City Government. OCB is able to mediate the influence of competence and job characteristics on employee performance in Tegal City Government.
Influence Green Energy Awareness and Price Perception Towards Customer Satisfaction with the Decision to use Renewable Energy as an Intervening Variable (A Study on the Environment of PT PLN UP3 North Banten) Fajar, Romi Anugerah; Tjahjaningsih, Endang
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5355

Abstract

The global reliance on fossil fuels has been proven to accelerate the pace of global warming, making the transition to renewable energy and the implementation of energy efficiency measures an urgent necessity. This study aims to analyze the influence of Green Energy Awareness and Price Perception on Customer Satisfaction, with the Decision to Use Renewable Energy as an intervening variable among medium and high-voltage customers within the operational area of PT PLN UP3 Banten Utara. A quantitative approach was employed by collecting primary data through questionnaires distributed to 100 respondents using a non-probability sampling technique. The data were analyzed using multiple linear regression and the Sobel test to examine the mediating effect. The findings indicate that both Green Energy Awareness and Price Perception have a positive influence on the decision to use renewable energy. Furthermore, Green Energy Awareness, Price Perception, and the Decision to Use Renewable Energy all positively influence Customer Satisfaction. The decision to use renewable energy mediates the effect of Green Energy Awareness and Price Perception on Customer Satisfaction. These findings provide valuable insights for the development of renewable energy initiatives in Indonesia.
SOSIALISASI PENGELOLAAN USAHA MIKRO BAGI JAMAAH PENGAJIAN WANITA AS SOLIHAT MASJID AL MUTTAQIN BENDUNGAN SEMARANG Ali Maskur; Sri Nawatmi; Agus Budi Santosa; Endang Tjahjaningsih; Suhana
Jurnal Pengabdian Masyarakat FKIP UTP Vol 7 No 2 (2026): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : PROFICIO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/.v7i2.6700

Abstract

Tujuan pengabdian ini supaya Jamaah Pengajian Wanita As Solihat di Masjid Al Muttaqin di Kelurahan Bendungan, Kecamatan Gadjahmungkur Kota Semarang memahami pengelolaan usaha mikro. Metode pengabdian dilakukan dengan ceramah langsung dihadapan ibu-ibu jamaah. Konsep tentang rejeki berkah dan bekerja adalah ibadah ditekankan untuk memberikan dasar semangat untuk maju. Selain itu, pengabdian ini juga memberikan materi tentang berbagai alternatif usaha mikro yang bisa dipilih, bagaimana memasarkan produk tersebut serta bagaimana mengelola keuangan sedcara sederhana. Dengan pengabdian ini, ke depan para jamaah ibu-ibu memiliki pijakan yang lebih kuat tentang konsep rejeki berkah dan bekerja adalah ibadah. Disamping itu, harapannya pengelolaan usaha mikro bisa lebih baik. Dengan demikian, usaha mikro bisa berjalan lebih baik dan menghasilkan keuntungan yang berkah bagi diri sendiri, keluarga dan jamaah.
Pengaruh Kualitas Produk, Persepsi Harga, dan Celebrity Endorsement terhadap Keputusan Pembelian Serta Dampaknya terhadap Niat Beli Ulang (Studi Pada Pelanggan Myrubylicious di Platform Shopee) Faradisa Agustin Mahmudi; Endang Tjahjaningsih
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5719

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, persepsi harga, dan dukungan selebriti terhadap keputusan pembelian serta implikasinya terhadap niat pembelian ulang konsumen Myrubylicious di platform Shopee. Penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling yang melibatkan 100 responden. Kuesioner dibagikan sebagai bagian dari proses pengumpulan data, dan perangkat lunak SPSS digunakan untuk melakukan analisis regresi linier berganda. Hasil menunjukkan bahwa keputusan untuk membeli tidak dipengaruhi secara positif dan signifikan oleh kualitas produk. Di sisi lain, dukungan selebriti dan persepsi harga memiliki dampak yang menguntungkan dan signifikan. keputusan pembelian juga memiliki dampak besar pada niat untuk membeli kembali.
Co-Authors ., Nursangadah ., Nursangadah 07.35.02.0724 Andria Ferry Rosmawan 08.05.51.0078 Farid Ali Mustafa 08.05.51.0102 L. Anisia Fatsha 09.05.51.0022 Sholekatun Fadhilah 09.05.51.0055 Bonnietta Dwi Senjani 1142020130 Suyanto 12 4202 0046 Rusmani Budiharjo 12.42.02.0043 Bayu Iriyanto Hutama 13.5202.0022 HadiSubena, 13.5202.0022 1352020087 Qurotul ‘Aini, 1352020087 1352020094 Apriliyana Megawati, 1352020094 Achmad Badjuri Achmad Badjuri Achmad Nurul Huda, 13.05.51.0148 Achmad Nurul Huda, 13.05.51.0148 Adib Saeroji, Adib Adnan Surya Azhari, 13.05.51.0223 Adnan Surya Azhari, 13.05.51.0223 Adrian Himawan Saputra Afinia, Shevila Agus Budi Santosa Ah. Fayumi, Ah. Ahmad Sofi’i, 13.05.51.0203 Ali Maskur Alimuddin Rizal Alimuddin Rizal Rivai Alya Takwarina Cahyani Amelia Firdausa Duana Andi Haryanto Anif Maharyani Ayuningtyas Anita Dyah Wulandari, Anita Dyah Anna Damayanti Arta, Yohanes Primada Dwi Astriana, Novika Atik Rakhmawati Azhari, Putri Basiya Basiya Basri Basri Bedagama, Fanny Monica H Budiharjo, Rusmani Cahyani, Alya Takwarina Cantika Cahyaning Pangastuti Cecilia Eka Erratna B Danu Prastya Darmawan, Rahmad Tirta Debby Cindy Permatasari Dewi Ayu Pratiwi, 15.05.51.0010 Dewi Handayani Untari Ningsih Dewi Setyani, 12.05.51.0010 Dewi Setyani, 12.05.51.0010 Diah Ayu Setianingsih Dian Suprapti Diana Ari Cahyani, 12.05.51.0172 Diana Ari Cahyani, 12.05.51.0172 Diana Yunita Sari, 14.05.51.0264 Diana Yunita Sari, 14.05.51.0264 Dominico Nixon Verdy Rajendra Dwi Budi Santoso Dwi Budi Santoso Ega Tomy Andreawan, 12.05.51.0152 Ega Tomy Andreawan, 12.05.51.0152 Elen Puspitasari Endah Sulistiani, 14.05.51.0066 Enggar Dwi Nastiti, 14.05.51.0248 Erratna B, Cecilia Eka Euis Soliha Fajar Herlangga Fajar, Romi Anugerah Fajarwati, Elliza Fanny Monica H Bedagama Faradisa Agustin Mahmudi Faradisa Agustin Mahmudi Fauziyah, Atikah Nur Febrian Murdi Nugroho Fernanda Nasrullah Firdatun Nisa Fitika Andraini Hafid Alaziz Haryono Haryono Hayuningtias, Kristina Anindita Hayuningtias, Kristina Anindita I Dewa Gede Alit Suwardhana Putra Irawan, Ade Candra Irwinda Amelita Rahmayani, 15.05.51.0059 Iryantini, Yeni Islakhul khoir Ita Ayu Saputri Khoirur Roziqin Kristina Anindita Hayuningtias Kristina Anindita Hayuningtias Latif Rifai Lina Wulandari, Lina luluk tataningtyas M. Helmi Irfani, 14.05.51.0160 Maria E Deviana Marlien Marlien Marlien, RA Maurine Yuliani Meida Maulana Muhammad Ainul Huda Muhammad Azwar Anas, 12.05.51.0094 Muhammad Ikhsan Fifaldyovan Muhammad Ivan Rafly Mukti, Manggala Aji Mulyo Budi Setiawan Musthofa Musthofa Muthia Khanza Nadya Ananda Hidayat Putri Nanda, Getcha Olivira Naufal Farid Hibatullah Naura, Sofita Syahla Ndaru Wijanarko Nungki Pradita Nur Zaman Nurul Hidayah, 15.05.51.0065 Oky Sjahrul Syah Pambudi, Bima Andrianto Pambudi, Bima Andrianto Pramudoyo, Safnudi Pranoto Wahyu Wijayanto Pratiwi, Dewi Ayu Pratiwi, Nadya Risma Pribowo, Arief Pungky Sulistyo Wardani, 14.05.51.0009 Purbaningrum, Nila Widi Putra, Harmanda Berima Putri Febri Setyarini Putri Widiastuti, 14.05.51.0137 Radyanto, Mohammad Riza Rahesa Wijaya, Yoanita Reza Adi Prabowo, 15.05.51.0007 Rhameswari, Ayunda Rhameswari, Ayunda Rio Anandra Rafli Rizal Fatkhul Rafa, 14.05.51.0175 Safitri, Niken Lisna Saidatus Salamah, 14.05.51.0087 Saidatus Salamah, 14.05.51.0087 Salma Mutiara Priliandani Sam Budiono Saraswati, Effita Dewi Sari, Diana Yunita Sari, Diana Yunita Sasi Handajani Savila, Dea Septiani Sekar Ajeng Puspitarini Setiana, Nilma Dwi Siti Farhana Zakaria Sodik Mutadun Sri Hendrawati Sri Isnowati Sri Isnowati Sri Nawatmi Sri Wulandari Wulandari Sugeng Dilianto Sugeng Prasetyono Suhana Suprapti, Dian Suri Sustikawati, 15.05.51.0191 Syach, Zein Zidane Syamfaizal Akbar tataningtyas, luluk Teguh H Prayitno, Teguh Thifal Oksan Abiyyu Ticha Tiwi, 14.05.51.0146 Tristiana Rijanti Wahyu Nugroho Wahyu Teguh Prasetyo Wahyu Wirasati Wibisono, Hernowo Hardyas Wiyono, Sakti Yoanita Rahesa Wijaya Yovita Ornella Puspaningrum Yunardi, Nafa Sabila Dwi Yusuf Bagus Prakosa Zeni Rahmawati