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Endang Tjahjaningsih
Universitas Stikubank
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PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN HELM MEREK INK (Studi Pemakai Helm Merek INK pada Mahasiswa Fakultas Ekonomika dan Bisnis Unisbank Semarang) Putri Widiastuti, 14.05.51.0137; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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The purpose of this study is to describe and analyze the influence of brand image, product quality and price perception of purchasing decisions in the use of INK helmet. In this study the independent variables that influence purchasing decisions are limited to brand image variables, product quality and price perceptions. Population in this research is student of Faculty of Economics and Business at Unisbank Semarang. And selected as many as 100 respondents are used as a sample. Data testing techniques used include validity test with factor analysis, reliability test with cronbach alpha, multiple linear regression analysis and significance test of coefficient of determination to prove the truth of the hypothesis.Test results obtained that there is significant effect of brand image variables on purchasing decisions. There is a significant effect of product quality variables on purchasing decisions. There is significant influence of price perception variable to purchase decision. Keywords: Brand Image, Product Quality, Price Perception, And Purchasing Decisions
PENGARUH KEPERCAYAAN, KUALITAS LAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN PENUMPANG (Studi Pada Penumpang Kereta Api Kelas Ekonomi Tawang Jaya Jurusan Semarang-Jakarta di Stasiun Poncol PT. KAI DAOP IV Semarang) M. Helmi Irfani, 14.05.51.0160; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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The purpose of this study was to describe and analyze the influence of trust, service quality and price perception on passenger satisfaction of the Tawang Jaya Economy Class Railway Department of Semarang-Jakarta at Poncol Station PT. KAI DAOP IV Semarang. In this study independent variables that affect passenger satisfaction are limited to the variables of trust, service quality and price perception. The population in this study were passengers of the Tawang Jaya Economy Class Railway Department of Semarang-Jakarta at Poncol Station PT. KAI DAOP IV Semarang. And selected as many as 100 respondents were used as samples. Data testing techniques used include validity test with factor analysis, reliability testing with cronbach alpha, multiple linear regression analysis, and significance test of the determination coefficient to prove the validity of the hypothesis. The test results obtained that there is a significant influence on the variable of trust in passenger satisfaction. There is a significant influence on service quality variables on passenger satisfaction. There is a significant effect of price perception variables on passenger satisfaction. Key Word : Trust, Service Quality and Perceptions of Price and Passenger Satisfaction
PENGARUH KUALITAS LAYANAN KEPERCAYAAN DAN LOKASI TERHADAP LOYALITAS ANGGOTA (Studi Pada Kantor BMT Walisongo Gajahmungkur Semarang) Rizal Fatkhul Rafa, 14.05.51.0175; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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The purpose of this study is to determine the effect of Quality Service, Trust, And Location Against Member Loyalty On Office BMT Walisongo Gajah Mungkur Semarang. This study also aims to determine the influence of the three independent variables on the dependent variable and to know which variable is the most dominant influence among the three independent variables to the dependent variable, this type of research uses qualitative research, with a membership population of 100 members. Data collection using questionnaires with Likert scale. Based on the results of research shows that there is a significant influence of service quality variables on the loyalty of BMT members Walisongo Gajah Mungkur Semarang.Terdapat significant influence belief variable on the loyalty of BMT members Walisongo Gajah Mungkur Semarang.Terdapat significant influence Location variables influence the loyalty BMT members Walisongo Semarang. Keywords: Service quality, trust, location, and member loyalty
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN ( Studi pada pelanggan Wardah Beauty House Semarang) Pungky Sulistyo Wardani, 14.05.51.0009; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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This purpose of this study was to analysis the effect of service product, perceived price, and service quality to customer satisfaction of Wardah Beauty House Semarang’s customers. The population in this study were customers who made for minimal twice purchase of service and product at Wardah Beauty House Semarang. The number of samples studied were as many as 100 people were selected as respondents used purposive sampling technique. Data collection methods used in this study was questionnaire filled out by respondents. The analysis technique has been done by using validity test, reliability test, multiple linear regressions test, model feasibility test and hypothesis significance test. Data processing using SPSS Version 19th. The results of this study showed that perceived price, location and service quality have positive effect and significant on customer satisfaction. Keyword: Service Product, Perceived Price, Service Quality and Customer Satisfaction
PENGARUH PERSEPSI HARGA, PROMOSI, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE (Studi Pada Konsumen Di Konter Sinarmas 1 Plasa Simpang Lima Semarang) Muhammad Azwar Anas, 12.05.51.0094; Tjahjaningsih, Endang.
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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The purpose of this study was to determine and analyze the influence of perceptions of price, promotion, and service quality on the decision to purchase mobile phones in Sinarmas 1, Simpang Lima Plaza Semarang. In this study independent variables that influence purchasing decisions are limited to variable perception of price, promotion and service quality. The population in this study were consumers who had bought a cellphone at the Sinarmas 1 counter, Simpang Lima Semarang Plaza. And as many as 96 respondents were selected as samples. Data testing techniques used include validity test, reliability test, multiple linear regression test, determination coefficient and hypothesis testing which includes F test and t test. The test results obtained that partially variable price perception has a positive and significant effect on purchasing decisions. Promotion variables have a positive and significant effect on purchasing decisions. Service quality variables have a positive and significant effect on purchasing decisions. Keywords: Perception of Price, Promotion, Service Quality and Purchase Decision
PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA, KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN (Studi Pada Cafe Punkgonane Pati) Ahmad Sofi’i, 13.05.51.0203; Tjahjaningsih, Endang.
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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The purpose of this study is to determine the effect of service quality, nutrient perceptions, product quality to customer satisfaction cafe Punkgonane Pati.The population of this study is Punkgonane Pati cafe visitors. The sample 96 respondents with purposive sampling sampling method. Data were obtained by questionnaire. The variables of this study are service quality (X1), price perception (X2), product quality (X3), consumer satisfaction (Y).The results of this study indicate that the quality of service (X1), price perceptions (X2) and product quality (X3) indicate a positive and significant influence on customer satisfaction (Y)The conclusion of this research is quality of service (X1), perception of price (X2) and product quality (X3) shows positive and significant influence to customer satisfaction (Y). It is suggested to the chairman of the cafe Punkgonane Pati to improve the quality of service by providing training to employees. On the perception of the price should be the price of food and beverages offered at Punkgonane Pati cafe affordable to all consumers and the quality of Punkgonane Pati cafe products improve the delicious taste in every food and beverage served. Keywords : Service Quality, Price Perception, Product Quality and Consumer Satisfaction
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSITERHADAP KEPUASAN PELANGGAN (Studi PadaPelanggan Nutrition ClubMariane Di Kudus) Endah Sulistiani, 14.05.51.0066; Tjahjaningsih,, Endang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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The purpose of this research is described and analyze the influence of the product quality ,Price Perceptionand specific economic campaign to promote bos program against customer satisfaction in drinking water nutrition club marriane in the holy city .In this research variables reaches as high as free that affects a decision which was made of the eye is lined on the variables of pt indofood acquired misp shares the product quality , Price Perception, and promotion . Percent of the population in this research is the customer nutrition club marriane in the holy city.And that we have been selected as many as 100 the number of respondents who he sets up as a sample.The technique of the examination of that is used in a working meeting with the practical teaching exam participants from the analysis factors other than a fuel , reliability test with cronbach alpha , it is anticipated that analysis linear regression of multiple , and test it significance of the koefesien of determination to attest the truth of a hypothesis . The results of the testing obtained that there is significant influence variables reaches as high as the product quality against customer satisfaction in drinking water.There are significant influence variables reaches as high as Price Perception has customer satisfaction in drinking water.There are significant impact variables reaches as high as campaign to promote bos program against customer satisfaction in drinking water . Key words: Quality products ,Price Perception and promotion of customer satisfaction
PENGARUH KEPERCAYAAN ,KEMUDAHAN PENGGUNAAN,DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE (Studipada Konsumen di Toko Online Zappelin Shop Semarang) Enggar Dwi Nastiti, 14.05.51.0248; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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This study aims to determine how much influence trust, ease of use, and risk perception on online purchasing decisions on consumers in semarang zappelin shop online shop. And analyze the effect of trust, ease of use, risk perception on online purchasing decisions at Zappelin Shop Semarang. The population in this study is Zappelin Shop consumers who have made purchases online. A sample of 100 respondents, using a non-probability sampling techniquewith the sampling method used is purposive sampling, its sampling with the criteriathat the respondent is an adult and has been making purchases online. Methods ofresearch data analysis using linear regression. The test results showed that there is a positive and significant influence between trust in online purchasing decisions, there is a positive and significant effect between ease of use on online purchasing decisions and a negative and significant influence between risk perception on online purchasing decisions. Keywords: trust, ease of use, risk perception, and online purchasing decisions
PENGARUH KERAGAMAN PRODUK, PERSEPSI HARGA, DAN KUALITAS LAYANAN TERHADAP KEPUASAN ( Studi pada Konsumen Jasa Pengiriman Paket POS di Semarang) Nurul Hidayah, 15.05.51.0065; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to examine the effect of product diversity, price perception, and service quality on customer satisfaction. This research was conducted on all consumers of POS package delivery services in Semarang. The samples used in this study were 98 POS respondents in Semarang. The sampling method uses purposive sampling The data used is primary data. Analysis of the data used includes the validity, reliability, multiple linear regression test, determination coefficient (R2), F test and hypothesis test. The results of this study indicate that product diversity variables have a positive and significant effect on customer satisfaction. Variable price perception has a negative and not significant effect on customer satisfaction. Service quality variables have a positive and significant effect on customer satisfaction.
Pengaruh Citra Merek, Kualitas Produk, Persepsi HargaDan Iklan Terhadap Kepuasan Pengguna Sepeda Motor Honda Beat (Studi Pada Mahasiswa FEB Universitas Stikubank Semarang) Ticha Tiwi, 14.05.51.0146; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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The purpose of this study is to describe and analyze the influence of brand image, product quality, price perception and advertising on customer satisfaction (case study of FEB students at Stikubank University Semarang). In this study the independent variables that affect customer satisfaction are limited to variable brand image, product quality, price perception, and advertising. The population in this study were all Economics and Business Faculty students at the Stikubank University Semarang. And 100 respondents were chosen who used Honda Beat as the sample. The data testing techniques used included the Validity Test with factor analysis, the reliability test with Cronbach alpha, multiple linear regression analysis, and test the significance of the coefficient of determination to prove the truth of the hypothesis. The test results obtained that there is no significant effect of Brand Image variables on customer satisfaction. There is a significant effect on product quality variables on customer satisfaction. There is no significant effect of price perception variables on customer satisfaction. There is a significant effect of advertising variables on customer satisfaction.
Co-Authors ., Nursangadah ., Nursangadah 07.35.02.0724 Andria Ferry Rosmawan 08.05.51.0078 Farid Ali Mustafa 08.05.51.0102 L. Anisia Fatsha 09.05.51.0022 Sholekatun Fadhilah 09.05.51.0055 Bonnietta Dwi Senjani 1142020130 Suyanto 12 4202 0046 Rusmani Budiharjo 12.42.02.0043 Bayu Iriyanto Hutama 13.5202.0022 HadiSubena, 13.5202.0022 1352020087 Qurotul ‘Aini, 1352020087 1352020094 Apriliyana Megawati, 1352020094 Achmad Badjuri Achmad Badjuri Achmad Nurul Huda, 13.05.51.0148 Achmad Nurul Huda, 13.05.51.0148 Adib Saeroji, Adib Adnan Surya Azhari, 13.05.51.0223 Adnan Surya Azhari, 13.05.51.0223 Afinia, Shevila Ah. Fayumi, Ah. Ahmad Sofi’i, 13.05.51.0203 Ali Maskur Alimuddin Rizal Alimuddin Rizal Rivai Amelia Firdausa Duana Anif Maharyani Ayuningtyas Anif Maharyani Ayuningtyas Anita Dyah Wulandari, Anita Dyah Anna Damayanti Arta, Yohanes Primada Dwi Azhari, Putri Basiya, Basiya Basri Basri Bedagama, Fanny Monica H Budiharjo, Rusmani Cahyani, Alya Takwarina Cantika Cahyaning Pangastuti Cecilia Eka Erratna B Danu Prastya Darmawan, Rahmad Tirta Debby Cindy Permatasari Dewi Ayu Pratiwi, 15.05.51.0010 Dewi Handayani Untari Ningsih Dewi Setyani, 12.05.51.0010 Dewi Setyani, 12.05.51.0010 Dian Suprapti Diana Ari Cahyani, 12.05.51.0172 Diana Ari Cahyani, 12.05.51.0172 Diana Yunita Sari, 14.05.51.0264 Diana Yunita Sari, 14.05.51.0264 Dilianto, Sugeng Dwi Budi Santoso Dwi Budi Santoso Ega Tomy Andreawan, 12.05.51.0152 Ega Tomy Andreawan, 12.05.51.0152 Elen Puspitasari Endah Sulistiani, 14.05.51.0066 Enggar Dwi Nastiti, 14.05.51.0248 Erratna B, Cecilia Eka Euis Soliha Fajar, Romi Anugerah Fajarwati, Elliza Fanny Monica H Bedagama Faradisa Agustin Mahmudi Fauziyah, Atikah Nur Febrian Murdi Nugroho Fernanda Nasrullah Firdatun Nisa Fitika Andraini Hafid Alaziz Haryono Haryono Hayuningtias, Kristina Anindita Hayuningtias, Kristina Anindita I Dewa Gede Alit Suwardhana Putra Irawan, Ade Candra Irwinda Amelita Rahmayani, 15.05.51.0059 Iryantini, Yeni Islakhul khoir Ita Ayu Saputri Khoirur Roziqin Kristina Anindita Hayuningtias Latif Rifai Lina Wulandari, Lina luluk tataningtyas M. Helmi Irfani, 14.05.51.0160 Maria E Deviana Marlien Marlien Marlien, RA Maurine Yuliani Meida Maulana Muhammad Ainul Huda Muhammad Azwar Anas, 12.05.51.0094 Muhammad Ikhsan Fifaldyovan Muhammad Ivan Rafly Mukti, Manggala Aji Mulyo Budi Setiawan Musthofa Musthofa Muthia Khanza Nanda, Getcha Olivira Naufal Farid Hibatullah Naura, Sofita Syahla Ndaru Wijanarko Nungki Pradita Nur Zaman Nurul Hidayah, 15.05.51.0065 Oky Sjahrul Syah Pambudi, Bima Andrianto Pambudi, Bima Andrianto Pramudoyo, Safnudi Pranoto Wahyu Wijayanto Pratiwi, Dewi Ayu Pratiwi, Nadya Risma Pribowo, Arief Pungky Sulistyo Wardani, 14.05.51.0009 Purbaningrum, Nila Widi Putri Febri Setyarini Putri Widiastuti, 14.05.51.0137 Putri, Nadya Ananda Hidayat Radyanto, Mohammad Riza Rahesa Wijaya, Yoanita Reza Adi Prabowo, 15.05.51.0007 Rhameswari, Ayunda Rhameswari, Ayunda Rio Anandra Rafli Rizal Fatkhul Rafa, 14.05.51.0175 Saidatus Salamah, 14.05.51.0087 Saidatus Salamah, 14.05.51.0087 Salma Mutiara Priliandani Sam Budiono Saraswati, Effita Dewi Sari, Diana Yunita Sari, Diana Yunita Savila, Dea Septiani Sekar Ajeng Puspitarini Setiana, Nilma Dwi Siti Farhana Zakaria Sodik Mutadun Sri Isnowati Sri Isnowati Sri Retno Hendrawati Sri Wulandari Wulandari, Sri Wulandari Suprapti, Dian Suri Sustikawati, 15.05.51.0191 Syach, Zein Zidane Syamfaizal Akbar tataningtyas, luluk Teguh H Prayitno, Teguh Thifal Oksan Abiyyu Ticha Tiwi, 14.05.51.0146 Tristiana Rijanti Wahyu Nugroho Wahyu Teguh Prasetyo Wahyu Wirasati Wibisono, Hernowo Hardyas Yoanita Rahesa Wijaya Yunardi, Nafa Sabila Dwi Yusuf Bagus Prakosa Zeni Rahmawati