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Endang Tjahjaningsih
Universitas Stikubank
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PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Pada Pelanggan Moment Coffeeshop Semarang) Reza Adi Prabowo, 15.05.51.0007; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to examine and analyze the effect of product quality, price perception, and service quality on customer satisfaction at the Semarang Moment Coffeeshop. The population in this study are customers who buy products at the Semarang Coffeeshop Moment, because the population is very large, this study takes a sample of 100 respondents. The sampling technique in this study uses purposive sampling, namely the technique of determining samples with certain criteria, namely people who use boarding house services in Sampangan The data used in this study is primary data, with a questionnaire as a research instrument. The analytical tool used is multiple linear regression, validity test, reliability test, F test, coefficient of determination test (R²), and t test, which is then processed by calculation of SPSS (Statistical Product and Solutions) version 19. The results showed that product quality has a positive and significant effect on customer satisfaction, the perception of price prices has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Toko Tong Hien Semarang) Irwinda Amelita Rahmayani, 15.05.51.0059; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Today's world of trade is competition in marketing products or services. Marketing activities have a very important role in the business world, given their orientation towards society (consumers). Purchasing decisions are important to analyze because of the existence of a free market. This study aims to examine the effect of product quality, price perception, and location on consumer purchasing decisions in Tong Hien Semarang. The sampling method uses purposive sampling which is sampling with certain considerations so that the samples used in this study were 100 respondents. The data used is primary data. The data is obtained directly from consumers Tong Hien Semarang shop that has made a purchase through the questionnaire method (questionnaire). The primary data was analyzed by SPSS 22.0 software through an instrument test in the form of multiple linear regression tests, test coefficient of determination (R2) and F test, and hypothesis testing in the form of t test. The results of this study indicate that partially, product quality variables have a positive and significant effect on purchasing decisions, price perception variables have a positive and significant effect on decisions, location variables have a positive and significant effect on purchasing decisions.
PENGARUH CITRA PERUSAHAAN DAN KUALITAS LAYANAN TERHADAP KEPUASAN SERTA DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan Banaran 9 Resto Coffee and Tea Mugas Semarang) Suri Sustikawati, 15.05.51.0191; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study aims to determine the effect of company’s image and service quality on satisfaction and its impact on customer loyalty. This study done on customers of Banaran 9 Resto Coffee and Tea Mugas Semarang. Research using a quantitative approach. The population in this study were customer of Banaran 9 Reto Coffee and Tea Mugas Semarang. The sampling technique used in this study was purposive sampling obtained a sample of 105 respondents. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis of this research is path analysis with the help of multiple linear regression. The results of the study show that the company’s image has a positive and significant effesct on customer satisfaction. Service quality has a positive and significant effect on customer satisfaction. The company’s image has a positive and significant effect on customer loyalty. Service quality has a positive and significant effect on customer loyalty. Satisfaction has no significant positive effect on customer loyalty. The direct effect of company’s image on customer loyalty is more effective than using satisfaction as a mediating variable. The direct effect of service quality on customer loyalty is more effective than using satisfaction as a mediating variable.
PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN NASABAH SERTA DAMPAKNYA TERHADAP LOYALITAS NASABAH (STUDI KASUS PADA BCA BIZZ KCU SEMARANG) Dewi Setyani, 12.05.51.0010; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
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The banking sector in recent years has rapid development. It is caused every kind of banking companies compete to retain customers who already owned, or add new prospective customers. Customer loyalty can be created through a strategy of improving the quality of services, products and increase customer satisfaction by companies to customers. The problem in this research is "The factors that influence loyalty of BCA Bizz KCU Semarang’s customers". This research examined two independent variables, quality service and quality products with customer mediation satisfaction as an intervening variable. The purpose of this research is to determine the influence of the quality of service and product quality to customer satisfaction and its impact on customer loyalty. This research was conducted by questionnaire to 100 customers of the total population of the BCA Bizz KCU Semarang’s customers as many as 1,316 customers using purposive sampling method. Then analysis to the obtained data using quantitative and qualitative analysis. Quantitative analysis includes the validity and reliability testing, test the coefficient of determination (R2), F test, hypothesis test (T test), and path analysis. Qualitative analysis is the interpretation of data obtained in the research and the results of data processing that has been carried out by giving a description and explanation. The results of this research indicate that all independent variables tested has significant and positive influence on customer loyalty through F test and T test, whereas the number R of 0.897 means 89.7% variation loyalty of BCA Bizz KCU Semarang’s customers which could be explained by the quality of service, product quality as well as customer satisfaction, and the remaining 10.3% is influenced by factors outside of this research. Keywords: Quality of Service, Product Quality, Customer Satisfaction, and Customer Loyalty.
PENGARUH ATRIBUT PRODUK, HARGA DAN CITRA MEREK TERHADAP NIAT BELI MELALUI SIKAP PELANGGAN PENGGUNA SMARTPHONE SAMSUNG DI UNIVERSITAS STIKUBANK PERIODE TAHUN 2017 Ega Tomy Andreawan, 12.05.51.0152; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 6 No 1 (2017): Vol. 6 No. 1 Edisi April 2017
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The purpose of this study was to analyze the effect of variable product attributes, price, and brand image to re-purchase intentions through customer attitudes Samsung smartphone users. Respondents are students of the Faculty of Economics and Business who want and never buy a Samsung smarpthone as many as 140 people. The sampling technique used purposive sampling, and then analyzed using multiple linear regression. Data from the questionnaire were then tested by validity, reliability, hypothesis, and regression. Analysis using SPSS version 19.0. The result variable product attributes, price, and brand image influence on customer behavior and product attributes, price, brand image and customer attitudes influence on purchase intentions reset on Samsung smartphones. The final conclusion of this study can be recommended as an input for the management. Researchers believe that the approach through product attributes, price, brand image will affect the confidence and the evaluation of the customer's attitude so as to create repeat purchase intention on Samsung smartphone products. This study has limitations of the sampling period is relatively short, and the population is limited to the scope of the Faculty of Economics and Business, University of Sikubank. Therefore, in future studies suggested considering the time in the sampling period and extend the range of the sample population data and information in order to obtain a more complete. Keywords: product attributes, price, brand image, customer attitudes and purchase intentions
PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi pada Pelanggan Alicia Skin Care Purwodadi) Diana Ari Cahyani, 12.05.51.0172; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students' Journal of Economic and Management

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The purpose of this study was to analyze the influence of the quality of service, product and price perception of the satisfaction and impact on customer loyalty Alicia Skin Care Purwodadi.The population in this study is the customer in Alicia Skin Care Purwodadi that uses member Alicia Skin Care. The sample in this study as many as 100 people. The sampling technique used purposive sampling. The criteria for the sample in this study is the customer must be at least 17 years of age and a minimum treatment 5 times in the last 3 months. The analysis tool used is multiple linear regression.The results of the analysis can be concluded that: Quality of service positively affects customer satisfaction. Product quality positively affects customer satisfaction. Perception prices positively affects customer satisfaction. Quality of service is a positive effect on customer loyalty. Product quality positively affects customer loyalty. Perception prices positive effect on customer loyalty. Customer satisfaction has positive effect on customer loyalty. Customer satisfaction does not mediate the effect of service quality on customer loyalty. Customer satisfaction does not mediate the effect of product quality to customer loyalty. Customer satisfaction does not mediate the effect of price perception on customer loyalty. Keywords: quality of service, product quality, perceived price, customer satisfaction and loyaltyDAFTAR PUSTAKA Aaker, David A. and Kevin L. Keller. 1990. Consumer Evaluations of BrandExtensions. Journal of Marketing. 1(54): 27-41Alma, Buchari. 2003. Manajemen Pemasaran dan Pemasaran Jasa. Edisi Revisi. CV Alfabeta. BandungBei, Lien-Ti; Chiao Yu-Ching. 2001. “An Integrated Model For The Effect OfPerceived Product, Perceived Service Quality And Perceived PriceFairness On Consumers,” Kumpulan Jurnal Terjemahan BidangPemasaran I, Magister Manajemen, Universitas Diponegoro.Dewi Kurniawati, Suharyono, dan Andriani Kusumawati. 2014. Pengaruh Citra Merek Dan Kualitas Produk TerhadapKepuasan Dan Loyalitas Pelanggan (Studi pada Pelanggan KFC Cabang Kawi Malang). Jurnal Administrasi Bisnis (JAB). Vol. 14 No. 2 September 2014Djarwanto PS dan Pangestu Subagyo. 2002. Statistik Induktif. Edisi 4. : BPFEYogyakartaFeigenbaum, A.V. 2000. Kendali Mutu Terpadu. Jilid 1. Edisi Ketiga. Erlangga. Jakarta.Ghozali, Imam. 2011. Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19.Badan Penerbit Universitas Diponegoro, Semarang.Goetsch, David L., Stanley B. Davis. 2000.The Total Quality Approach to Quality Management. 3rded.. New Jersey: Prentice HallGriffin , Jill. 2005. Customer Loyalty, Menumbuhkan dan Mempertahankan Kesetiaan Pelanggan. Penerbit : Erlangga, JakartaHaryanto, Resty Avita. 2013. Strategi Promosi, Kualitas Produk, KualitasLayanan Terhadap Kepuasan Pelanggan Pada Restoran Mc donald’sManado. Jurnal. Manado : Fakultas Ekonomi dan Bisnis, Universitas SamRatulagiHilyatul Azizah. 2013. Pengaruh Kualitas Layanan, Citra dan KepuasanTerhadap Loyalitas Nasabah. Management Analysis Journal. UniversitasNegeri SemarangHurriyati, Ratih. 2005. Bauran Pemasaran dan Loyalitas Konsumen; Bandung: ALFABETAIndriantoro, Nur., Bambang Supomo. 2009. Metodologi Penelitian Bisnis untuk Akuntansi dan Manajemen. Edisi Pertama. Yogyakarta : BPFE Yogyakarta.Jiang, Pingjun & Rosenbloom, Bert 2005. CustomerIntention to Return Online: Price Perception,Attribute-level Performance, and SatisfactionUnfolding Over Time. European Journal of Marketing. Vol. 39. pp. 150-175Kotler, Philip. 2000.Manajemen Pemasaran. Edisi Milenium. Jakarta. PrehallindoKotler, Philip dan Gary Armstrong. 2001.Prinsip-prinsip Pemasaran. Jilid 1. Edisi Kedelapan. Jakarta. Erlangga.Kotler, Philip. 2004. Manajemen Pemasaran: Analisis, Perencanaan, implementasidan Kontrol, Edisi Sebelas. Alih Bahasa, Hendra Teguh. Jakarta: Penerbit PT.PrenhallindoKotler, Philip; Armstrong, Garry. 2008. Prinsip-prinsip Pemasaran. Jilid 1. Erlangga. JakartaKotler dan Keller. 2009. Manajemen Pemasaran. Jilid I. Edisi ke 13. Jakarta:ErlanggaLeliana, Suryandari. 2004. Persepsi Harga Jual dalam Perilaku Belanja Konsumen. Jurnal Bisnis dan ManajemenMardalis, Ahmad. 2005. Meraih Loyalitas Pelanggan. Jakarta : Balai PustakaMehdi, J. S., Mojgan, K., and Masoud, J. 2013.“Investigation of the Effective Factors onBrand Loyalty and Repurchase Intention (Case study: Iranian Consumers)”. Research Journal of Recent Sciences. Vol. 2, No. 2:10-17Mowen, J.C, Minor.M. 1998. Consumer Behavior. New York : Prentice Hall IncNalau, Antonio, Syarifah Hudayah, dan Muhammad Wasil. 2012. Brand Image Terhadap Loyalitas Pelanggan J.Co Donuts dan Coffee di Plaza Mulia Samarinda. Jurnal Ekonomi. Universitas MulawarmanOliver, Riscrd L, 1997. Satisfaction A Behavioral Perspective On The Consumer.McGraw-Hill Education, SingaporeParasuraman, V., A. Zeithaml and L. L. Beny. 1988. Servqual A. Multiple item forMeasuring Customer Perception of ServiceQuality. Journal of Retailing. 64. pp.12-40Peter, J Paul dan Olson, Jerry C. 1996. Customer Behaviour and Marketing Strategy. 4th Edition. New York : McGraw Hill CoSelnes, Fred. 1993.. An Examination of the Effect of Product Performanceon Brand Reputation. Satisfaction and Loyalty.European Journal ofMarketing. Vol.27. No 9Schnaars, Steven P. 1991. Marketing Strategy : A customer DrivenApproach.2nd ed. New York: The Free PressSuki, Norazah Mohd. 2013. Students’ Demand for Smartphones: StructuralRelationships of Product Features. Brand Name. Product Price andSocial Influence. Campus-Wide Information Systems. Vol. 30 No. 4. 2013.Sunyoto, Danang. 2015. Manajemen Bisnis Ritel. Yogyakarta: CAPSSuryani, Tatik. 2008. Perilaku Konsumen: Implikasi Pada Strategi Pemasaran. Yogyakarta: Graha IlmuSyahputa, M.2010. Pengaruh Kepuasan Merekdan Kepercayaan Merek terhadap LoyalitasMerek Handphone Samsung di kota BandaAceh”. Skripsi. Universitas Syiah KualaTimm, Paul R. 2005.50 Ideas To Keep Your Customer. PT. Buana IlmuPopuler. JakartaTjiptono, Fandi dan Gregorius Candra. 2005. Service, Quality, and Satisfaction.Yogyakarta: AndiTjiptono, Fandy. 2008.Strategi Bisnis Pemasaran. Andi. YogyakartaTjiptono, Fandy. 2011, Pemasaran Jasa, Bayumedia, MalangXian, Guo li et al. 2011. Corporate, Product, andUser Image Dimensions and PurchasIntentions.Journal of Computers. 6(9):1875-1876Taylor, (1998), Bennett and Rundle (2004), dan Schultz, (2005)Darnesta (1999)Kapferer (2008),Kotler (2002)Kotler dan Amstrong, (2011)Tjiptono (2002)Tjiptono (2001)Aaker (1991)Tatiana Anatolevena Anisimova (2007),Sunyoto (2015 
PENGARUH PERSEPSI RISIKO, KEPERCAYAAN DAN KUALITAS INFORMASI TERHADAP PROSES KEPUTUSAN PEMBELIAN SECARA ONLINE (Studi pada Konsumen di Ungaran Kabupaten Semarang) Adnan Surya Azhari, 13.05.51.0223; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students' Journal of Economic and Management

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The study of a very important purchasing decisions made by businessmen who market their products online. The purpose of the study was to analyze the influence of perception of risk, trust, information quality on purchasing decisions online. A sample of 100 respondents, using a non-probability sampling technique with the sampling method used is purposive sampling, its sampling with the criteria that the respondent is an adult and has been making purchases online. Methods of research data analysis using linear regression. The test results showed that there are negative and significant effect between the perception of risk on purchasing decisions online. there are significant positive and significant correlation between trust in purchasing decisions online, there is a positive and significant influence between information quality on purchase decisions online  Keywords: risk perception,  trust, information quality and purchasing decisions onlineDAFTAR PUSTAKAAkbar M.M. dan N. Parvez, (2009). Impact of Service Quality, Trust, and Customer Satisfaction on Customer Loyalty. ABAC Journal Vol. 29, No 1 (January-April 2009, pp.24-38).Alhasanah, Kerthadi, Riyadi. 2014. Pegaruh kegunaan, Kualitas Informasi dan Kualitas Interaksi Layanan Web E-commers terhadap Keputusan Pembelian Online (Survei Pada Konsumen www.Getscoop.com). Jurnal Administrasi Bisnis (JAB) Vol. 15 No. 2 Oktober 2014.Ardyanto, Denny; Susilo, Heru dan Riyadi, 2015. Pengaruh Kemudahan an Kepercayaan menggunakan E-Commerce terhadap Keputusan Pembelian Online (Survei Pada Konsumen www.petersaysdenim.com). Jurnal Administrasi Bisnis (JAB) Vol. 22 No. 1 Mei 2015.Basu Swastha. 2000. Pengantar Bisnis Modern, Pengantar Ekonomi Perusahaan Modern. Jakarta : Liberty.Chaffey, Dave; et al. 2007. Internet Marketing. Pearson Education limited., England.Djarwanto, PS dan Subagyo, Pangestu. 2000. Statistik Induktif. Edisi Ke-empat. Yogakarta: BPFE.Elissa, Ingge dan Mujiyana. 2013. Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Via Internet pada Toko Online. Jurnal Ekonomi Manajemen Universitas DiponegoroEngel, James F, et.al., 1995, Consumen Behavior, Alih Bahasa: Budiyanto, Jilid 1 dan 2, Bina Rupa Aksara, Jakarta.Fandy Tjiptono, 2008. Service Manajemen. Yogyakarta : Andi OffsetGefen, D., Karahanna, E., and Straub, D. W. 2004. "Trust and TAM in Online Shopping: An Integrated Model." MIS Quarterly, 27(1), 51-90.Ghozali, Imam, 2011, Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19 (Edisi Kelima), Semarang: Universitas Diponegoro.Hiam, Alexander & Charles D. Scewe. 1994. The Portable MBA Pemasaran.  Jakarta : Binarupa AksaraKharisma Rizki H, Endang S, Heru Susilo 2015, Kemudahan, Kualitas Informasi terhadap Minat dan Keputusan Pembelian Secara Online, Jurnal Administrasi Bisnis, Vol. 28 No. 1Kotler, Philip, and Gary Armstrong, 2004. Principles of Marketing, Prentice Hall Inc., Englewood Cliffs, New JerseyMorgan, R.M., & Hunt. S.D., 1994, The Commitment-Trust of The Relationship Marketing, Journal of Marketing, July, Vol. 58, No.3, pp.20-38Oglethorpe, J. E and Monroe, B. K., 1994, Determinant of Perceived Health an Safety Risk of Selected Hazardous Product and Activities, Journal of Consumer Research, No.28Park, C.H., & Kim, Y. G. (2003). Identifying Key Factors Affecting Consumer Purchase Behavior In An Online Shopping Context. International Journal of Retail & Distribution Management, Vol.31, No.1, pp.16-29.Soliha, N. F. (2017). Kualitas Produk, Citra Merek dan Presepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”. Jurnal Manajemen Teori dan Terapan , Tahun 10. No. 1.Sugiyono. 2010. Metode Penelitian Administrasi.Bandung : CV AlfabetaSuhir, Moch; Suyadi, Imam; dan Riyadi, 2014. Pengaruh Persepsi risiko, Kemudahan dan Manfaat terhadap Keputusan Pembelian Secara Online (Survei Terhadap Pengguna Situs Website www.Kaskus.co.id). Jurnal Administrasi Bisnis JAB Vol. 8 No. 1 Februari 2014Schiffman, Leon G. And Leslie L. Kanuk. 2007. Consumer Behavior. Fifth Edition, Prentice-Hall Inc. New JerseySukma, Abdurrahman Adi., 2012, Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Social Networking Websites, Jurnal Ekonomi Manajemen, Fakultas Ekonomi Universitas GunadarmaSuresh, A.M dan Shashikala R. 2011. “Identifying Factors of Consumer Perceived Risk towards Online Shopping in India”. International Conference on Information and Financial Engineering IPEDR. Vol 12 hal 346-341Ujang Suwarman, 2002, Perilaku Konsumen Teori dan Penerapannya dalam Pemasaran, Penerbit: PT Ghalia Indonesia, Bogor.Venny Rizky, Amelia Aziz,  2015. Pengaruh Presepsi Risiko dan Gaya Hidup Terhadap Keputusan Pembelian Pakaian Secara Online melalui Blackberry Massanger (BBM). Ejournal piskologis 2015, 4(1);95-106Wolfinbarger, M.F. and Gilly, M.C. (2003). Etailq: Dimensionalizing, Measuring And Predicting Etail Quality. Journal of Retailing, Vol. 79 No. 3, pp. 183-98. www.apjii.comwww.wikipedia.comYusnidar, Samsir, dan Restuti, Sri, 2014. Pengaruh Kepercayaan Dan Persepsi Resiko terhadap Minat Beli dan Keputusan Pembelian Produk Fashion Secara Online di Kota Pekanbaru. Jurnal Sosial Ekonomi Pembangunan Tahun IV No. 12 Juli 2014 
PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP PROSES KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Semarang Roru Cake) Dewi Ayu Pratiwi, 15.05.51.0010; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This research goal to examine the effect of product quality, brand image, price perception and electronic word of mouth on the Semarang Roru Cake consumer purchasing decision process.The sampling method uses purposive sampling with certain considerations so that the samples used in this study were 97 respondents. The data used is primary data. The data is obtained directly from consumers Semarang Roru Cake who have made a purchase through a questionnaire method. The primary data was analyzed by SPSS through an instrument test in the form of validity and reliability tests, testing the research model in the form of coefficient of determination (R2) and F test, multiple linear regression and hypothesis testing in the form of t test.The results of this study indicate that partially, product quality variables have a positive and significant effect on the purchasing decision process, brand image variables have a positive and significant effect on the decision process, price perception variables have a positive and significant effect on the purchasing decision process and electronic word of mouth variables have a positive effect and significant to the process of purchasing decisions.
PENGARUH KOMPETENSI DAN KEPRIBADIAN TERHADAP KINERJA DENGAN MEDIASI KOMITMEN ORGANISASIONAL (STUDI PADA BALAI DIKLAT KEAGAMAAN SEMARANG) ., Nursangadah; Tjahjaningsih, Endang
Proceeding SENDI_U 2017: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
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Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi dan kepribadian terhadap kinerja dengan mediasi komitmen organisasional pada Balai Diklat Keagamaan Semarang.Populasi pada penelitian ini adalah semua karyawan dan karyawati pada Balai Diklat Keagamaan Semarang yang terdiri dari 83 orang. Sampel yang diambil pada penelitian ini menggunakan menggunakan teknik pengambilan sampel dengan metode sensus, yaitu dengan mengambil jumlah keseluruhan populasi, sehingga jumlah sampel adalah 83 responden. Pengujian yang digunakan adalah uji instrumen, uji model dan uji hipotesis.Kriteria untuk uji instrumen nilai KMO > 0,5; Loding factor > 0,4 dan alpha cronbach 0,7 sedangkan untuk uji model menggunakanAdjusted R2 dan Uji F (Goodness of Fit). Uji Hipotesis dalam penelitian ini menggunakan analisis regresidengan uji t, pada taraf signifikasi ( ) 5%. Berdasarkan hasil penelitian dapat diberikan hasil bahwa Kompetensi berpengaruh positif dan signifikan terhadap Komitmen Organisasional, Kepribadian berpengaruh positif dan signifikan terhadap Komitmen Organisasional, Kompetensi berpengaruh positif dan signifikan terhadap Kinerja. Selanjutnya dapat diberikan hasil bahwa Kepribadian berpengaruh positif dan signifikan terhadap Kinerja, Komitmen Organisasional berpengaruh positif dan signifikan terhadap Kinerja, namun demikain Komitmen Organisasional tidak memediasi pengaruh Kompetensi terhadap Kinerja dan juga tidak memediasi pengaruh Kepribadian terhadap Kinerja. Kata Kunci : Kompetensi, Kepribadian, Kinerja, Komitmen Organisasioanal
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI DAN LOKASI TERHADAP PROSES KEPUTUSAN PEMBELIAN KAPUR BARUS MEREK BAGUS (STUDI PADA KONSUMEN GIANT BSB SEMARANG) Sari, Diana Yunita; Tjahjaningsih, Endang; Hayuningtias, Kristina Anindita
Proceeding SENDI_U 2018: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, persepsi harga, promosi dan lokasi terhadap keputusan pembelian produk kapur barus "BAGUS" (Studi pada konsumen Giant BSB Semarang).Populasi dalam penelitian ini adalah seluruh konsumen yang berbelanja di Giant BSB Semarang. Pengambilan sampel menggunakan teknik purposive sampling dan jumlah sampel yang diolah menjadi data penelitian sebanyak seratus responden. Data dianalisis dengan menggunakan model regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk dan lokasi memiliki pengaruh positif yang signifikan terhadap keputusan pembelian konsumen dari produk kapur barus "BAGUS". Sedangkan persepsi harga dan promosi tidak berpengaruh signifikan terhadap keputusan pembelian.
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