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Tutik Tutik
UNIVERSITAS MUHAMMADIYAH PURWOREJO
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Journal of Dedicators Community

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Strategi Penguatan Branding Rintisan Desa Wisata Branjang Melalui Event Budaya Berbasis Kearifan Lokal “Branjangan Krisnatalia, Heni; Tutik, Tutik; Satato, Y.R
Journal of Dedicators Community Vol 7, No 2 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v7i2.3133

Abstract

Creating and communicating the identity of a region is an effort to build a brand. This is done so that one's impression of the area changes, including changes in perspective in comparing one place to another to be chosen as a destination. Overall, this is what is familiarly referred to as destination branding. The basic concept of destination branding is based on passion and a unique and attractive identity that is tied to various things so that the inherent brand of a destination will be embedded in their minds. Strengthening destination branding aims to raise awareness of the existence of the Branjang Tourism Village as a tourist destination.
Co-Authors - Kardoyo Agus Hermanto Ahmad Mansur Alfi Lestari, Alfi Amanda, Sephia Putri Anggraini, Septi Ayu Astuti, Wella Aulia, Tasya Luthfia Awwalina Alfi Ainurrahmi, ‘Asy'fa Cantika, Maria Tri Dewi Chusniasih Diana Putri Dwi Susanti Eka Putra, Ari Subekti Eka Putra, Ari Subki Fitriyanti, Desi Krisnatalia, Heni Marcelia, Selvi Marcellia, Selvi Mastuti Widianingsih, Mastuti Mentari, Chelsea Cidera MOHAMMAD TSAQIBUL FIKRI Mutiara, Mutiara Oktarima Nihayah, Annis Nurfitriana Nina Mistriani Ningsih, Ni Nyoman setia Nofita, Nofita Octavia, Selvia Oktarima, Mutiara Oktiyaningrum, Ike Pangestika, Maulida Dewi Pratama, Calvin Kurnia Primadiamanti, Annisa Putri Amalia Putri, Melita Regina Putri, Rizka Amaliah Putri, Salma Gustia Rachman, Mohammad Aulia Radho Al Kausar Rai Saputri, Gusti Ayu Ramadhan, Dimas Ray Octafian Riyanti, Gina Saddam Husein, Saddam Safitri, Mariska Mulya Salsabilla, Anantha Saputri, Gusti Ayu Rai Sari, Septi Widya Satato, Y.R Septilia, Riska Setiawan, Muhammad Arif Setiya, Kusumaningtiyas Putra Seto, Deni Gagat Sofyan, Shefira Solichoel, Solichoel Sucihatiningsih Dian Wisika Prajanti Syafitri, Shela Syahputri, Alivia Dela Talakua, Jeane Fransina Diana Ulfa Ulfa Ulfa, Ade Maria Umri, Ulfa Nafila Veriyanti, Kirana Nadia Wibowo, Fiko Bradi Zahro, Hervika Amalia