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Tutik Tutik
UNIVERSITAS MUHAMMADIYAH PURWOREJO
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Creative Economy Event Model in Improving the Economy in the Village Tutik, Tutik; Mistriani, Nina; Solichoel, Solichoel
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7176

Abstract

This study aims to find out how to increase people's income by utilizing the wealth of the village's creative economy, especially through cultural events. The purpose of tourism development research can be carried out through improving the creative economy of the community in cultural events with collaboration through human resources, relief, community products, as well as promotion through various media and planned in the event calendar. This research was conducted in Branjang Village, Semarang Regency, Central Java Province. This research is important to determine the potential of the creative economy which is the strength of Branjang Village to support tourism development. With cultural events, it indirectly has an impact on the surrounding community to create and promote creative products that can be marketed during the event. Cultural events are held indirectly to become an interesting promotional medium, because in addition to displaying various existing cultural uniqueness, it also displays various arts, culinary, crafts, natural wealth, interesting spots in the village and of course creative economy products. So that with an attractive packaging, it will give an impression to potential visitors. Cultural Event activities can improve the community's economy and the more pariwiata events are carried out, the more interest in visiting again increases, especially tourists so that they want to come back and visit the village. The visit will certainly provide enthusiasm for the community to continue to provide natural wealth and the various creative economies they have, so that the surrounding community will also benefit from the development of tourism. This research was conducted using qualitative methods using various sources including regional tourism offices, village officials, village managers, tourism managers, business actors, local communities and tourists. The output targeted in this study is published in 3 accredited journal articles in the Scientific Journal of Management and Business.
Co-Authors - Kardoyo Agus Hermanto Ahmad Mansur Alfi Lestari, Alfi Amanda, Sephia Putri Anggraini, Septi Ayu Astuti, Wella Aulia, Tasya Luthfia Awwalina Alfi Ainurrahmi, ‘Asy'fa Cantika, Maria Tri Dewi Chusniasih Diana Putri Dwi Susanti Eka Putra, Ari Subekti Eka Putra, Ari Subki Fitriyanti, Desi Krisnatalia, Heni Marcelia, Selvi Marcellia, Selvi Mastuti Widianingsih, Mastuti Mentari, Chelsea Cidera MOHAMMAD TSAQIBUL FIKRI Mutiara, Mutiara Oktarima Nihayah, Annis Nurfitriana Nina Mistriani Ningsih, Ni Nyoman setia Nofita, Nofita Octavia, Selvia Oktarima, Mutiara Oktiyaningrum, Ike Pangestika, Maulida Dewi Pratama, Calvin Kurnia Primadiamanti, Annisa Putri Amalia Putri, Melita Regina Putri, Rizka Amaliah Putri, Salma Gustia Rachman, Mohammad Aulia Radho Al Kausar Rai Saputri, Gusti Ayu Ramadhan, Dimas Ray Octafian Riyanti, Gina Saddam Husein, Saddam Safitri, Mariska Mulya Salsabilla, Anantha Saputri, Gusti Ayu Rai Sari, Septi Widya Satato, Y.R Septilia, Riska Setiawan, Muhammad Arif Setiya, Kusumaningtiyas Putra Seto, Deni Gagat Sofyan, Shefira Solichoel, Solichoel Sucihatiningsih Dian Wisika Prajanti Syafitri, Shela Syahputri, Alivia Dela Talakua, Jeane Fransina Diana Ulfa Ulfa Ulfa, Ade Maria Umri, Ulfa Nafila Veriyanti, Kirana Nadia Wibowo, Fiko Bradi Zahro, Hervika Amalia