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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) Jurnal Widya Manajemen & Akuntansi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri International Research Journal of Business Studies (E-Journal) IJEBD (International Journal Of Entrepreneurship And Business Development) Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Supply Chain Management Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Profesional Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Jurnal Abdimas Madani dan Lestari (JAMALI) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Jurnal Bakti Masyarakat Indonesia Madaniya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Kewirausahaan Journal Community Service Consortium Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Economics and Management Scienties International Research Journal of Business Studies Indonesian Journal of Humanities and Social Sciences
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Pengaruh Bauran Promosi terhadap Minat Beli dengan Mediasi Brand Image Kevin Tan; Christina Whidya Utami; Deandra Vidyanata
Jurnal Ilmu Manajemen Vol 9 No 2 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.644 KB) | DOI: 10.26740/jim.v9n2.p333-341

Abstract

The economic growth of the food and beverage industry in East Java keeps on increasing. In 2018, Cikake was established in Surabaya, offering rice-bowl as its main product. Since 2019 Cikake has had its first outlet at a food court called Foodland Pandaan, in Pandaan, East Java. Cikake has a commitment in which every two years will open several offline stores or outlets starting from several cities around Surabaya. During two years running, Cikake's sale turnover has always fluctuated, which has drives Cikake to do promotional activities to improve Cikake's brand image and purchase intention of Cikake consumer. This research aims to determine the effect of promotional mix on purchase intention, the effect of promotional mix on brand image, the effect of brand image on purchase intention, and the effect of promotional mix on purchase intention by mediating brand image. This type of research is quantitative. The population in this research is people who have an interest in Cikake product. The sample consists of 190 respondents using the purposive sampling technique. Data analysis in the research uses Partial Least Square with SmartPLS 3.0 program to calculate data. This research indicates that brand image significantly mediates the effect of promotional mix on purchase intention. Likewise, the promotional mix significantly affects brand image. Also, promotional mix and brand image significantly affect purchase intention.
The Effect of Service Quality Dimension on Taxpayers’ Satisfaction (Study at Howard Tax Consultant) Gladys Greselda Gosal; Christina Whidya Utami
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.393

Abstract

This research aims to explore the impact of service quality towards the satisfaction of taxpayers who use the services of Howard Tax Consultant. Dimensions of the service quality that are used as independent variables are flexibility, reliability, assurance, tangibles, and responsiveness, meanwhile the dependent variable is taxpayers’ satisfaction. All members of the population are taken as the sample of the research, with total of 50 respondents, among those are 35 individual taxpayers and 15 corporate taxpayers. Data was collected through questionnaire with 24 indicators with Likert scale, and was analyzed using multi-linear regression analysis. The result of multi-linear regression analysis shows that flexibility, reliability, assurance, tangibles, and responsiveness are significantly and positively correlated to the satisfaction of taxpayers who use the services of Howard Tax Consultant, and therefore it is concluded that all the hypothesis in this research are upheld.
Program Diversifikasi Pemanfaatan Produk Ikan Laut di Kampung Nelayan Danaweria Fak Fak, Papua Barat Krismi Budi Sienatra; Christina Whidya Utami; Metta Padmalia; Gladys Griselda Gosal; Maria Dini Gilang Prativi
Madaniya Vol. 2 No. 1 (2021)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.46

Abstract

Fakfak adalah salah satu daerah penghasil ikan untuk diekspor terbesar di Indonesia. Namun tidak semua manfaat tersebut dapat dinikmati oleh para nelayan penangkap ikan khususnya yang masih tradisional. Nelayan tradisional yang menangkap ikan dalam jumlah kecil kesulitan untuk menjual ikan tangkapannya ke pasar produk lokal sehingga menyebabkan hasil tangkapan ikan busuk. Selain itu, produk turunan yang dikelola menjadi abon ikan tidak dikoordinasi dengan baik sehingga terjadi pelabelan ganda. Upaya dalam menyelesaikan masalah ini dilakukan dengan dua cara, pertama, dengan melakukan pengkoordinasian membentuk produk rebranding dengan nilai Papua Heritage untuk mencegah pelabelan ganda dan mempersatukan para produsen. Kedua, dilakukan dengan melakukan workshop pembuatan pallet ikan dari ikan yang membusuk. Pallet ikan ini berfungsi sebagai bahan pakan untuk peternak ayam dan peternak ikan untuk menunjang usaha peternakan yang masih sangat sedikit di Fakfak. Kedua metode ini merupakan salah satu bentuk deversifikasi produk turunan ikan yang dapat dimanfaatkan masyarakat untuk meningkatkan nilai tambah dari hasil tangkapan ikan yang mereka tangkap dalam kapasitas kecil sehingga tetap dapat memberikan kontribusi ekonomi rumah tangga di komunitas kampung nelayan di Fakfak.
Tinjauan Skala Ukuran Perusahaan terhadap Perilaku Entrepreneurial Marketing serta kaitanya dengan Dominasi Dimensi Opportunity dan Growth Orientation Christina Whidya Utami; Hendro Susanto
Jurnal Bisnis dan Keuangan Vol 4 No 2 (2019): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v4i2.1365

Abstract

This study aims to bridge the gap in the literature by examining the dimensions of Growth Orientation, Opportunity Orientation, Total customer focus dimensions, Value creation Networking, Informal Market Analysis, Closness to The Market on large and small company scale related to Entrepreneurial Marketing (EM) behavior. Thus the objectives to be developed in this study are: analyze how EM behavior in small companies compared to large companies? The dimensions of whether in entrepreneurial marketing are dominant in the context of small and large scale companies. The questionnaire was aimed at a national sample of 406 business owners in Indonesia, spread in 8 provinces. Small companies are defined as companies that employ at least 9 fewer full-time employees other than their owners, while large companies are companies that employ more than 9 full-time employees other than their owners. Snowball sampling is used to determine the selected respondent. The results showed that there are differences in entrepreneurial marketing behavior between large companies and small companies, where small scale companies have lower entrepreneurial marketing behavior compared to large scale companies. For small scale companies, it shows that opportunity orientation is the most dominant dimension, whereas in large scale companies it shows that growth orientation is the most dominant dimension.
ANALISIS WILLINGNESS TO PAY DAN PENGARUH VARIABEL PENDAPATAN, JUMLAH TANGGUNGAN RUMAH TANGGA, USIA, AKSES KE SEKOLAH TERHADAP PEMILIHAN SERTA PENGEMBANGAN STRATEGI PENGELOLAAN SEKOLAH Christina Whidya Utami; Metta Padmalia
Jurnal Bisnis dan Keuangan Vol 6 No 1 (2021): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v6i1.1981

Abstract

The purpose of this study is to estimate and analyze the willingness to pay and fax tor the factors that affect the willingness to pay at High School in the of Semarang. The method used is Contingent Valuation Method (CVM) and multiple linear regression analysis. The number of samples in this study were 238 respondents, the sampling technique was done by snowball sampling. The results of this study indicate that the average willingness to pay (WTP) of households in High Schools in Semarang is Rp.559.034,00. Factors that have a significant influence on WTP values are income variables, number of household dependents, age and length of access. Whereas the factors that have no effect on willingness to pay (WTP) are parents' education variables. Based on the results of the study, the suggestions that can be put forward are the management or the government to improve the quality of the Vocational School as well as the development of a transparency policy on the collection and allocation of user fees and other resources.
Analysis of Emotion, Habit, and Rational Choice: A Study on Consumer Behavior Christina Whidya Utami
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 4, No 2 (2011): August-November 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.4.2.79

Abstract

The Impact of Long-Term Relationships, Information Sharing, Agile, and Supply Chain Collaboration Towards Performance on Culinary Sectors J.E. Sutanto; Christina Whidya Utami
International Journal of Supply Chain Management Vol 10, No 1 (2021): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of the Indonesian economy cannot be separated from the role of micro, small, and medium enterprises (MSMEs) in various regions spread across Indonesia. Each city or district is a potential and developing area when viewed from the MSME business unit supported by the tourism industry in each of these areas. The MSMEs business unit in the culinary field faces many challenges such as increasingly tight competition, difficulty in obtaining funding or capital, inadequate marketing, lack of superior resources in the culinary field, lack of access to suppliers, and the emergence of new competitors. This problem relates to supply chain activities. The purpose of this study was to determine the effect of long-term relationships, information sharing, agile, supply chain capabilities, and supply chain applications on supply chain performance. This study used a sample of 150 respondents who had filled in the research instrument form, where the data collected were analyzed using SmartPLS.The results of this study indicate that all independent variables in this study have a positive and significant effect on the dependent variable, namely supply chain performance in the culinary sector in Indonesia. The Novelty, of the concept of this research is that the agile variable in previous studies is the dependent variable, but in this study the agile variable becomes the independent variable.
Effect of Supply Chain Management Practices on Financial and Economic Sustainable Performance of Indonesian SMEs Christina Whidya Utami; Hendro Susanto; Fanny Septina; Yoseva Maria Pujirahayu Sumaji; Ikbar Pratama
International Journal of Supply Chain Management Vol 8, No 5 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.404 KB)

Abstract

In contemporary business environment firms focus on sustainable Financial and Economic performance. Sustainable performance of the firms happens is the result of continuous value generation for shareholders and stakeholders of firm. This study intended to investigate the effect of Supply Chain Management Practices (SCMP) on Financial and Economic Sustainable Performance of Indonesian SMEs. For the achievement of the objective of study, researcher used quantitative research approach and questioner method was applied for the collection of data. To fulfil the objectives of this study, the data was collected from the managing directors, supply chain managers, planning managers, and procurement managers. PLS-SEM approach was carried out by the study for the examination hypotheses. The results of study concluded that SCM Practices have significant and positive influence on Financial and Economic Sustainable Performance of Indonesian SMEs. Moreover, findings of this study indicated that effective application of SCMP could enhance the financial and economic performance of the SMEs in developing countries. Findings of the study highlighted that the relationship with customer, strategic supplier integration and level of information sharing is necessary for financial and economic sustainable performance of SMEs. This study contributes to Supply chain literature and offer new empirical evidence that supply chain management practices are significant for sustainable financial performance. However, this study used only three SCM practices (relationship with customer, strategic supplier integration and level of information sharing), the other important aspects of SCM practices such as SCM formulation, implementation and evaluation would be used in future research.
PEMBINAAN ENTREPRENEURSHIP ATLET KONI JATIM DALAM PROGRAM “UC SPORTPRENEUR” Christina Whidya Utami; Metta Padmalia; Christina Sudyasjayanti; Yosef Evandro Ernantyo
Jurnal Bakti Masyarakat Indonesia Vol 4, No 3 (2021): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v4i3.13495

Abstract

The success of Indonesian athletes at the 2018 ASIAN Games shows the size of the potential of Indonesian youth in various sports. The young generation as the foundation of the nation's hope, a big responsibility for the development of the Indonesian nation to the young Indonesians are able to compete and be dynamic in this 4.0 era, so they must have thoughts that can increase competitiveness, such as persistence, strong leadership, desire to continue to excel (need of achievement), responsive to various changes that will occur (calculated risk taking). Ciputra University through the UC Sportpreneur Academy coaching program has succeeded in providing answers to these challenges by providing training to outstanding athletes from KONI East Java. UC Sportpreneur Academy as a form of collaboration between KONI East Java and the Faculty of Management and Business, University of Ciputra, is a form of activity that will depart from the results of athletes in Indonesia. The aim of the program is to improve the entrepreneurial competence of outstanding athletes who are nearing retirement and develop business ideas from them as a source of income in the future when they finally retire from the world of sports. The UC Sportpreneur Academy activity is a good and beneficial activity for both parties, both Ciputra University and KONI of East Java Province. However, there are still many things that need to be improved from this activity, for example the entrepreneurial atmosphere that can still be improved.ABSTRAK:Keberhasilan atlet Indonesia di ajang ASIAN Games 2018 menunjukkan betapa besarnya potensi kaum muda Indonesia di berbagai bidang olahraga. Generasi muda sebagai tumpuan harapan bangsa, memikul tanggung jawab besar akan pengembangan bangsa Indonesia ke depannya. Kaum muda Indonesia dituntut mampu bersaing dan berdinamika di era 4.0 ini, sehingga mereka harus memiliki pemikiran yang dapat meningkatkan daya saing, seperti pantang menyerah (persistence),  leadership kuat, keinginan terus berprestasi (need of achievement), cepat tanggap terhadap berbagai perubahan yang akan terjadi (calculated risk taking). Universitas Ciputra melalui program pembinaan bertajuk UC Sportpreneur Academy telah berhasil memberikan jawaban atas tantangan tersebut dengan memberikan pelatihan pada para atlet berprestasi dari KONI Jatim. UC Sportpreneur Academy sebagai bentuk kerja sama antara KONI Provinsi Jawa Timur dengan Fakultas Manajemen dan Bisnis Universitas Ciputra, merupakan bentuk kegiatan yang berangkat dari keprihatinan akan keberlanjutan atlet di Indonesia. Tujuan program tersebut adalah untuk meningkatkan kompetensi berwirausaha atlet berprestasi yang mendekati masa pensiun dan mengembangkan ide bisnis dari mereka sebagai sumber penghasilan di kemudian hari ketika mereka akhirnya pensiun dari dunia olahraga. Kegiatan UC Sportpreneur Academy merupakan kegiatan yang baik dan bermanfaat bagi keduabelah pihak, baik Universitas Ciputra maupun KONI Provinsi Jawa Timur. Akan tetapi masih banyak hal yang perlu diperbaiki dari kegiatan ini, misalnya atmosfer entrepreneurship yang masih bisa ditingkatkan lagi.
Does Gender and Academic Year Affect The Performance of Entrepreneurship Education? Christina Christina; Timotius Febry Christian; Christina Whidya Utami; Lili Kristanti
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 16 Nomor 2 Tahun 2022
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p02

Abstract

Entrepreneurship education has received special attention from Indonesia government in the last 10 years. It is one of the government programs to increase the number of entrepreneurs to support Indonesia’s vision to become a developed country in 2045. Research on gender issues and women entrepreneurship have attracted attention, thus increased tremendously. Yet, there are still few scholars whose research is about the relationship between gender and entrepreneurship academic performance, especially in Indonesia. This study aims to compare entrepreneurship subject final score, using gender and academic year as the independent variables. The data used in this study is secondary data taken from the academic system. There are 3336 data used in this research. There are four levels of the academic year and there are 834 data in each academic year, consist of 374 males and 460 females. The comparative test is analyzed using a two-way ANOVA. The result of this study shows that there is a significant difference between the male and female final scores on entrepreneurship subjects from the second semester until the fifth semester. Females tend to have higher scores compared to males. The result of this study also shows that there is a significant difference in the final score between each academic year. The result of the two-way ANOVA shows that there is no interaction between academic year and gender. Based on the finding, it is recommended to do further research to find the reason behind the good achievement by female.
Co-Authors Abdi, Anastasia Natali Ahmad Junaedi Alexander Wahyudi Henky Soeparto Angeline, Stevi Cris Angkola, Marselina Antonius Tanan Aria Ganna Henryanto Aristya, Tania Auditia Setiobudi Bramantyo , Paskalis Dio Bramantyo, Paskalis Dio Burhan Bungin Cendrawan, Maitreyawira Aryanathan Chandra, Michelle Gabriel Charly Hongdiyanto Christian Herdinata Christiani, Natalia Christina Christina Christina Christina Christina Christina Sudyasjayanti Damelina B. Tambunan Darmawan, Esther Darwis, Justin Deandra Vidyanata Devi Rahnjen Wijayadne Dina Gandhi Rachmawati Diyah Tulipa Elsa Salfa Farhani Emantyo, Yosef Evandro Endi Sarwoko Eny Lusiadewi Ernantyo, Yosef Evandro Fanny Septina Faradillah, Bella Febry, Timotius Fujimory, Bahy Taqy Gladys Greselda Gosal Hardinata, Satria Hendro Susanto Hendro Susanto Henry Susanto Pranoto Hilda Yunita Wono Ivany, Faya Valentia JE Sutanto Jessica Nathania Jordanius, Jessica Kelvianto Kusuma Kevin Sanjaya Kevin Simon Kevin Tan Krismi Budi Sienatra Laij Victor Effendy Liestya Padmawidjaja Lili Kristanti Liliana Dewi Maria Dini Gilang Prativi Maria Dini Gilang Prativi Metta Padmalia Michelle Angelique Maharani Monika Teguh Murpin Josua Sembiring Nadia Alesiana Putri Nathanael, Naomi Nurul Hasanah Octavia Djoenaydy, Helen Oetomo, Jonathan A Pratama, Ikbar Pujirahayu, Yoseva Maria Putri, Nadia Alesiana Rahma, Arya Emerald Dwiguna Razak, Muhammad Nurdin Ricky Fernando Rismawati br Sitepu Rismawati, Rismawati Sitepu Romauli Nainggolan Rosiana Alim Salsabila, Aisyah Sembiring, Murpin Somawiharja, Yohannes Stevanus Christian Anggrianto Susanti, Tania Susanto, Hendro Sutanto, J. E. Syahrin, Nabila Aurelia Tan, Kevin Tanesia, Cindy Yoel Teofilus Teofilus, Teofilus Thiasyura, Honey Gabrielle Thomas Stefanus Kaihatu Tommy C. Efrata Tommy Christian Efrata Trisno Musanto Tsai, Chia Han Wirawan ED Radianto Yosef Evandro Ernantyo Yoseva Maria Pujirahayu Sumaji Zhang, Jonathan Ardian