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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) Jurnal Widya Manajemen & Akuntansi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri International Research Journal of Business Studies (E-Journal) IJEBD (International Journal Of Entrepreneurship And Business Development) Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Supply Chain Management Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Profesional Jurnal Entrepreneur dan Entrepreneurship (JEE) Business and Finance Journal JURNAL LENTERA BISNIS Jurnal Abdimas Madani dan Lestari (JAMALI) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Jurnal Bakti Masyarakat Indonesia Madaniya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Kewirausahaan Journal Community Service Consortium Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Economics and Management Scienties International Research Journal of Business Studies Indonesian Journal of Humanities and Social Sciences
Christina Whidya Utami
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

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ANALYSIS OF CONSUMER PREFERENCES IN CHOOSING PRODUCT OF TENUN IKAT KEDIRI (CASE STUDY OF TENUN MULYA KEDIRI) Firdayanti, Febriana Kharisma; Utami, Christina Whidya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18408

Abstract

This study aims to analyze consumer preferences toward Kediri woven ikat fabrics. The study was conducted based on inadequate corporate strategy planning data, which led to an imbalance between finished goods and goods sold. The research was carried out on Tenun Mulya products, a traditional woven fabric producer in Kediri, focusing on the attributes of color (X1), Pattern (X2), size (X3), and accessibility (X4). The color attribute consists of neutral, bright, and dark levels. The results showed that bright colors and plant-patterned Patterns had the highest preference among consumers, while the 90 cm fabric size was more favored due to its convenience in clothing production. In addition, online accessibility became the main choice for consumers in obtaining Kediri woven ikat products, in line with the development of digital technology and online shopping trends. These findings provide implications for producers in designing more efficient marketing and production strategies to enhance market competitiveness.
ANALYSIS OF THE IMPACT OF ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) STRATEGIES ON PRODUCT AVAILABILITY AND BUSINESS SUSTAINABILITY OF MYCOLA FARMA'S PHARMACY BUSINESS Ridzal Wahid; Christina Whidya Utami
Jurnal Bisnis dan Keuangan Vol 10 No 2 (2025): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v10i2.7897

Abstract

This study examines the impact of Environmental, Social, and Governance (ESG)-based strategic planning on product availability and business sustainability at Mycola Pharmacy. Using a qualitative approach through in- depth interviews, observations, and document analysis involving the pharmacy owner, pharmaceutical wholesalers, employees, and consumers, the research highlights how ESG implementation strengthens supply chain efficiency , optimizes stock management, and promotes transparent governance. The social and governance dimensions of ESG further enhance customer loyalty , operational effectiveness, and corporate reputation, contributing to long-term business sustainability amid external challenges such as the pandemic and inflation.
Authentic TikTok Storytelling Builds Personal Brands for Indonesian Food and Beverage SMEs Alim, Rosiana; Utami, Christina Whidya; Bungin, Burhan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3959

Abstract

The rise of TikTok as a platform for authentic, engaging content has transformed digital marketing, particularly for small and medium enterprises in Indonesia’s food and beverage sector. This study explores how these business owners use TikTok to establish themselves as micro-celebrities, fostering audience connections through fun, relatable content. The research aims to understand how storytelling and platform features enhance brand awareness and loyalty. Using an ethnographic approach, data were collected through in-depth interviews with four food and beverage business owners and visual observations of their TikTok videos, focusing on accounts with significant followings. The findings reveal that authentic narratives, such as daily business activities or personal struggles, create emotional bonds with audiences, driving engagement through comments, shares, and live interactions. Unlike other platforms prioritizing aesthetics, TikTok’s emphasis on raw content empowers these owners to build personal brands cost-effectively. However, the small sample limits generalizability to other sectors. This study concludes that TikTok offers a powerful, accessible marketing tool for small businesses, enabling owners to become relatable figures who connect with audiences, ultimately enhancing brand visibility and customer loyalty in Indonesia’s competitive market.
REVEALING THE IMPORTANCE OF GREEN COLLABORATION IN GREEN INNOVATION: ENTREPRENEURIAL MARKETING PERSPECTIVE Darmawan, Esther; Radianto, Wirawan Endro Dwi; Kaihatu, Thomas Stefanus; Utami, Christina Whidya
Jurnal Manajemen dan Kewirausahaan Vol. 27 No. 1 (2025): MARCH 2025
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmk.27.1.1-10

Abstract

Green innovation (GI) is often perceived as unnecessary for companies, while the amount of packaging waste with the potential to pollute the environment continues to increase significantly. Without extraordinary action, this will lead to contamination of ecosystems and a threat to human health. Therefore, this research aimed to explore the role of green collaboration (GC) in enhancing innovation and improving company performance (CP), with a particular emphasis on how the synergy of innovation and collaboration serves as a dimension of entrepreneurial marketing (EM). A quantitative method was used through a survey of 120 division heads and company owners in Indonesia. Moreover, data analysis was conducted using Structural Equation Model (SEM) method with Partial Least Squares (PLS) method. The results showed that both green innovation and green collaboration had a positive impact on company performance. However, green collaboration did not demonstrate a statistically significant moderating effect. This suggests that companies need to consider other strategic alliances to maximize the synergy between green innovation and green collaboration. The results can serve as a guide for companies in designing effective innovation and collaboration strategies to achieve sustainability and competitive advantage. However, a key limitation is that the strategy may not be applicable in another industry.
User-Generated Content and Influencer Marketing in Fashion Retail: How User Engagement Mediates Purchase Intention on Shopee Nathanael, Naomi; Utami, Christina Whidya
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5516

Abstract

The rapid expansion of e-commerce, particularly in the fashion retail sector, has emphasized the importance of digital marketing strategies such as user-generated content (UGC) and influencer marketing. This study investigates how UGC and influencer marketing influence consumers' purchase intention on Shopee, with user engagement as a mediating variable. Using a quantitative approach, data were collected through online surveys from 150 Shopee users who had encountered fashion-related content either from users or influencers. Structural Equation Modeling (SEM) was employed to analyze the relationships between variables. The findings reveal that both UGC and influencer marketing significantly enhance user engagement. However, neither UGC nor influencer marketing directly influences purchase intention without user engagement. User engagement fully mediates the effect of both variables on consumers’ intention to purchase. This implies that engaging users emotionally and interactively is crucial for converting digital exposure into buying decisions. The study underscores the importance of fostering authentic engagement through personalized content and strategic influencer partnerships. These insights offer practical implications for fashion brands and marketers in optimizing their social media strategies to drive online sales effectively.
PENGARUH SERVICE PERFORMANCE, CUSTOMER EXPERIENCE, DAN VISIBILITY FOODSTAGRAM TERHADAP REPURCHASE INTENTION KONSUMEN STARBUCKS COFFEE Luh Karenina Savitri Masna; Christina Whidya Utami; Endi Sarwoko
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2332

Abstract

This study aims to examine the effect of service performance, customer experience, and visibility foodstagram on the repurchase intention of Starbucks Coffee consumers. This research was motivated by the strong position of Starbucks Coffee in the Indonesian coffee shop market, while several consumer responses indicate challenges related to service quality, customer experience, and digital visibility. This study used a quantitative approach with an associative causal research design. The sample consisted of 80 Starbucks Coffee consumers who had made at least one purchase. The sampling technique used was convenience sampling. Data were collected using questionnaires distributed directly and online through Google Forms. The data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination with SPSS. The results showed that service performance, customer experience, and visibility foodstagram had a positive and significant effect on repurchase intention. Service performance was the most dominant variable influencing repurchase intention. The coefficient of determination showed that the three independent variables explained 62.2% of the variation in repurchase intention, while the remaining 37.8% was explained by other factors outside the research model. These findings indicate that improving service quality, strengthening customer experience, and optimizing foodstagram visibility are important strategies to encourage consumer repurchase intention.
Co-Authors Abdi, Anastasia Natali Ahmad Junaedi Alexander Wahyudi Henky Soeparto Alim, Rosiana Angeline, Stevi Cris Angkola, Marselina Antonius Tanan Aria Ganna Henryanto Aristya, Tania Auditia Setiobudi Bramantyo , Paskalis Dio Bramantyo, Paskalis Dio Burhan Bungin Cendrawan, Maitreyawira Aryanathan Chandra, Michelle Gabriel Charly Hongdiyanto Christian Herdinata Christiani, Natalia Christina Christina Christina Christina Christina Christina Sudyasjayanti Damelina B. Tambunan Darmawan, Esther Darwis, Justin Deandra Vidyanata Devi Rahnjen Wijayadne Dina Gandhi Rachmawati Diyah Tulipa Elsa Salfa Farhani Emantyo, Yosef Evandro Endi Sarwoko Eny Lusiadewi Ernantyo, Yosef Evandro Fanny Septina Faradillah, Bella Febry, Timotius Firdayanti, Febriana Kharisma Fujimory, Bahy Taqy Gladys Greselda Gosal Hardinata, Satria Hendro Susanto Hendro Susanto Henry Susanto Pranoto Hilda Yunita Wono Ivany, Faya Valentia JE Sutanto Jessica Nathania Jordanius, Jessica Kelvianto Kusuma Kevin Sanjaya Kevin Simon Kevin Tan Krismi Budi Sienatra Laij Victor Effendy Liestya Padmawidjaja Lili Kristanti Liliana Dewi Luh Karenina Savitri Masna Maria Dini Gilang Prativi Maria Dini Gilang Prativi Metta Padmalia Michelle Angelique Maharani Monika Teguh Murpin Josua Sembiring Nadia Alesiana Putri Nathanael, Naomi Nurul Hasanah Octavia Djoenaydy, Helen Oetomo, Jonathan A Pratama, Ikbar Pujirahayu, Yoseva Maria Putri, Nadia Alesiana Rahma, Arya Emerald Dwiguna Razak, Muhammad Nurdin Ricky Fernando Ridzal Wahid Rismawati br Sitepu Rismawati, Rismawati Sitepu Romauli Nainggolan Salsabila, Aisyah Sembiring, Murpin Somawiharja, Yohannes Stevanus Christian Anggrianto Susanti, Tania Susanto, Hendro Sutanto, J. E. Syahrin, Nabila Aurelia Tan, Kevin Tanesia, Cindy Yoel Teofilus Teofilus, Teofilus Thiasyura, Honey Gabrielle Thomas Stefanus Kaihatu Tommy C. Efrata Tommy Christian Efrata Trisno Musanto Tsai, Chia Han Wibisono, Alexander Hiro Wirawan ED Radianto Yosef Evandro Ernantyo Yoseva Maria Pujirahayu Sumaji Zhang, Jonathan Ardian