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All Journal EKONOMIS : Journal of Economics and Business Sebatik JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen Retail Indonesia (JMARI) Dynamic Management Journal Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Al-MIKRAJ: Jurnal studi Islam dan Humaniora Procedia of Social Sciences and Humanities CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Sharing: Journal Of Islamic Economics, Management And Business Neraca Manajemen, Akuntansi, dan Ekonomi Philosophiamundi : Journal of Global Humanistic Studies Jurnal Intelek Dan Cendikiawan Nusantara Journal of Economic, Management, Business, Accounting Sustainability Journal Of Community Sustainability Jurnal Multidisiplin Indonesia Jurnal Ilmiah Manajemen Dan Kewirausahaan
Djoko Hananto
Universitas Muhamadiyah Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Veterinary Other

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EVEKTIVAS STRATEGI PEMASARAN DI ERA DIGITAL Djoko Hananto; Rifqi Mulya Syahri; Riyan Ramadhan; Syarof Haikal; Armanda Lupi; Fawaz Al-Badawi
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 3 (2024): JUNI - JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Strategi dalam mempromosikan sebuah produk lebih bervariasi dari pada sebelumnya. Hal ini dikarenakan kemajuan tekonologi yang lebih unggul dan semakin berkembang untuk mempromosikan sebuah produk. Metode penelitian yang diterapkan dalam artikel ini adalah studi literatur atau studi kepustakaan. Teknik studi literatur tidak memerlukan interaksi langsung dengan responden di lapangan. Dalam pengumpulan literatur, dipilih artikel atau jurnal yang memenuhi kriteria inklusi dan eksklusi, dan kemudian dinilai dengan menggunakan berbagai sumber, termasuk buku, dokumen, publikasi berkala, dan informasi sejarah yang relevan dengan tujuan dan permasalahan penulisan (Sari & Asmendri, 2018). Manajemen pemasaran digital meluputi berbagai aspek, termasuk riset pasar, peerncanaan strategis, pelaksanaan kampanye pemasaran, analisis data, dan pengambilan keputusan yang didasarkan pada data. Sedangkan teknik yang digunakan dalam manajemen pemasaran digital antara lain optimalisasi mesin pencari (SEO), iklan pay-per-click (PPC), pemasaran media sosial, pemasaran email, dan pemasaran konten.
Policy Analysis PT. BPRS Berkah Ramadhan In Providing Multi-Purpose Financing To MSME Customers In The Covid-19 Pandemic Tarmizi, Rasyid; Sunardi, Sunardi; Aulia, Nursyifa; Hananto, Djoko
Jurnal Manajemen Retail Indonesia (JMARI) Vol. 4 No. 1 (2023): Jurnal Manajemen Retail Indonesia (JMARI)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.096 KB) | DOI: 10.33050/jmari.v4i1.2689

Abstract

This study aims to determine the policies implemented by BPRS Berkah Ramadhan in providing multipurpose financing to MSME customers during the COVID-19 pandemic. The research method used is a qualitative method with the type of case study research. The informants selected in this study were the head of the marketing department, expert informants and customers of micro, small and medium enterprises. The results showed that the BPRS Blessings of Ramadan Policy during the covid-19 pandemic in providing multipurpose financing to micro, small and medium business customers, namely (1) Customers who experience problematic financing, the bank will provide policies in the form of relief in paying installments, providing restructuring and relaxation financing by using rescheduling to MSME customers whose businesses have been affected by COVID-19 as evidenced by the customer's business income report. (2) the customer has good collectibility in applying for financing, the business must run for at least 1 year. The procedure carried out by BPRS Berkah Ramadhan in analyzing the provision of financing to micro, small and medium business customers is to conduct surveys to business locations and collect business financial statements. After that, if it has been approved by the leadership, the bank will issue an SP3 or a letter of approval for a financing application to the customer, if it is approved by both parties, a financing contract will be made and the financing can be disbursed
The Effect of Product Quality and Brand Image on Marjan Syrup Purchase Decisions in the South Jakarta Area Auliya, Shaffa Najma; Hananto, Djoko
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52418

Abstract

This study investigates the influence of product quality and brand image on purchasing decisions for Marjan syrup in the South Jakarta area. The research was conducted against the backdrop of a consistent decline in syrup consumption and sales performance throughout early 2024, indicating the need for companies to optimize key marketing variables that shape consumer behavior. Using a quantitative approach, the study employed a survey method with 150 respondents selected through purposive sampling, representing consumers who had purchased Marjan syrup in the designated region. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS 27. The findings reveal that product quality has a positive and significant effect on purchasing decisions, demonstrating that consumers prioritize functional performance, durability, and overall value when choosing syrup products. Similarly, brand image also shows a significant positive influence, indicating that a strong, trustworthy, and emotionally resonant brand perception can strengthen consumer preference and drive purchase intention. Together, both variables contributed a substantial 91.3% of the variance in purchasing decisions, confirming their strategic importance in shaping market behavior. These results highlight the necessity for companies to maintain superior product quality while consistently strengthening brand positioning to remain competitive amid shifting consumer preferences. The study underscores the relevance of integrating marketing strategy with consumer behavior insights to sustain growth and optimize sales performance in the beverage industry.
Pengaruh Brand Ambassador, Brand Trust terhadap Keputusan Pembelian : Studi Kasus Brand Uniqlo pada Konsumen Treasure Maker Shafira Putri Ramsaranti; Djoko Hananto
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 2 (2026): Mei: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i2.6468

Abstract

This research is motivated by the use of Korean idols as brand representatives by well-known brands such as UNIQLO has become an interesting marketing phenomenon to study, especially in the context of fandom in Indonesia. The purpose of this study is to examine how Brand Ambassador and Brand Trust influence the purchasing decisions of Treasure Maker consumers in South Tangerang City to purchase UNIQLO products. This research is an associative quantitative research with a purposive sampling approach using a questionnaire as a data collection tool. This study used 96 Treasure Maker respondents who had purchased UNIQLO X Treasure in South Tangerang City as samples. This study uses multiple linear regression analysis processed using SPSS 25, with the results showing that partially Brand Ambassador has a positive and significant effect on Purchasing Decisions, Brand Trust has a positive and significant effect on Purchasing Decisions, while Brand Ambassador and Brand Trust also have a positive and significant effect on purchasing decisions simultaneously. These findings indicate that the presence of the right brand ambassador and a high level of brand trust can help customers make better purchasing decisions.
The Effect of Quality Service and Operational Standard Procedures to Operational Performance at CV Pabrik Tahu Sumedang Fahreza, Rizky Raihan; Hananto, Djoko; Polinar, Mark Anthony N.
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 3 (2025): May 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i3.885

Abstract

In the highly competitive food and beverage industry, operational efficiency is key to business sustainability; however, fluctuations in tofu consumption in East Jakarta as well as CV Pabrik Tahu Sumedang's production indicate challenges influenced by service quality and suboptimal implementation of Standard Operating Procedure (SOP). The objective of this research is to examine how Quality Service and Standard Operating Procedures (SOP) impact operational performance of CV Pabrik Tahu Sumedang. Operational performance is a crucial aspect of the food and beverage industry that affects efficiency, effectiveness, and customer satisfaction. The study utilises a quantitative method, gathering data through surveys given to CV Pabrik Tahu Sumedang employees. An analysis of the data was conducted using multiple linear regression to explore the correlation between Quality Service and SOP as independent variables, and Operational Performance as the dependent variable. The findings demonstrate that Quality Service positively and significantly influences Operational Performance. Similarly, the proper implementation of SOPs significantly improves operational efficiency and effectiveness. Furthermore, simultaneous analysis shows that Quality Service and SOPs together contribute significantly to enhancing Operational Performance. These findings confirm that optimising service quality and consistently implementing SOPs can enhance the factory’s competitiveness and productivity. The originality of this research lies in analyzing the effect of service quality and standard operating procedures on operational performance in the context of the traditional food industry, which still lacks scientific exploration. This approach provides a new contribution in the context of operational management in small-medium enterprises based on local products.
Co-Authors Adam Alif Hendrawan Ade Gunawan Ade Maulana Afina Fadhilah Hayya Alfarabi, Farhan Alfarabi, Risyad Alfiansyah, Fito Alhadid, Mocamad Huseem Ali Ade Setiawan Ali, Sampor Aliyaturrusydah, Firda Ananda, Nadya Asri Anisa Nurjanah, Anisa Annisa Larasati Ardani, Raihan Armanda Lupi Askha, Muhammad Riski Aulia, Nursyifa Auliya, Shaffa Najma Azqia, Syifa Bambang Sutiawan Berlyawan, Ananda Lutfi Brian Marin Wijaya Brian Ramadhan DADANG DADANG Dannoval Ramadhan Darmawan, Muhammad Wisnu David Ferdiansyah Diana Diana Diana Hasan Evi Yulianti Fachri Darmawan Fahreza, Rizky Raihan Farelieyano, Alrakashya Farid Abdullah Fatimah, Andien Rezahara Ayu Fawaz Al-Badawi Febrianty, Ranisah Ferdiansyah, Muhammad Yuda Fianti Irtikha Firman Abimanyu Fitrah, Vina Nur Fitria, Dela Amanda Haikal Handaru Haila Afra Alfaiza Hammas Az-Zakkiy Ikhwal, Farhan Ilham Nur Alam Zamzami Irawan, Andika Irfa Yanpetra Jarot, Raja Haekal Jehan Zachry Ibrahim Jihan Nur J. S. Junior, Nico Dwi Kafah, Maulingga Silmi Kevin Aditya Santoso Khofifah Khofifah Krisna Amartha Elang Lailla, Nor Luqman Hakim M.Irfan Tarmizi Maharani, Riscia Maruf, Fachdika Neza Mitasari Muhamad Kemal Muyassar Muhammad Alpi Saputra Muhammad Ershanda Muhammad Faqih Nurizal Muhammad Syarief Firozji Mu’az, Khadlan Nabil Kurnia Akbar Nor Lailla Lamidi Nur Herlina Nurwahid, Alifh Polinar, Mark Anthony N. Purwasetianingrum, Purwasetianingrum Putri Ardelia S. D. Putri, Aulia Juniar Rangga Saputra Razieq Alief A. Rifqi Mulya Syahri Riyan Ramadhan Rohid Al Candra, Muhamad Rusli Djalil Sabbir Akhtar Sayyida Nabeela Nurmezhiya Qosyasyh Seme, Bintang Putra Septyarulloh, Israfnu Setiawan, Raehan Putra Shafira Putri Ramsaranti Shelly Novita Putri Shinta Destian Silmi Kafah, Maulingga Sri Wahyuningrum, Adelin Srianita, Cindy Catur Sudarman, Daman Sulistiani, Dahlia Ayu Sunardi Sunardi Syabil Akbar Az-Zuhri Syamsiar, Syamsiar Syarifatunnisa, Mawaddah Azkiya Syarof Haikal Tarmizi, M. Irfan Tarmizi, Rasyid Tria Mitra Fatia Tusholihah, Annisa Wahyuningrum, Adelin Sri Winutan, Lintang Zulfa, Apriliana Nadilah