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All Journal EKONOMIS : Journal of Economics and Business Sebatik JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen Retail Indonesia (JMARI) Dynamic Management Journal Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Al-MIKRAJ: Jurnal studi Islam dan Humaniora Procedia of Social Sciences and Humanities CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Sharing: Journal Of Islamic Economics, Management And Business Neraca Manajemen, Akuntansi, dan Ekonomi Philosophiamundi : Journal of Global Humanistic Studies Jurnal Intelek Dan Cendikiawan Nusantara Journal of Economic, Management, Business, Accounting Sustainability Journal Of Community Sustainability Jurnal Multidisiplin Indonesia
Djoko Hananto
Universitas Muhamadiyah Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Veterinary Other

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Determinan Work Engagement dan Proactive Personality Terhadap Innovation Work Behaviour pada Karyawan Generasi Milenial di Jakarta Lailla, Nor; Tarmizi, M. Irfan; Hananto, Djoko; Gunawan, Ade
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1554

Abstract

Innovative work behavior (IWB) is a very important factor in achieving competitive advantage and continuity of an organization, especially for millennial employees. This research discusses Work Engagement and Proactive Personality that occur in millennial generation employees. The method used in this research is a quantitative method with a population of millennial generation employees in Jakarta. The sample used used a sampling technique, namely purposive sampling, with 100 respondents. The results of this research are that the Work Engagement variable has a significance value for Innovation work behavior of 0.049, while the Proactive Personality variable has a significance value for Innovation work behavior of 0.058. From the coefficient of determination, it can be concluded that the Work Engagement and Proactive Personality variables influence Innovation work behavior by 16.6%, while the other variables are 83.4% influenced by other variables.
Pengaruh Penggunaan Global Positioning System dan Pengalaman Kerja Kurir Terhadap Ketepatan Pengiriman PT. POS Indonesia KC Tangsel Sabbir Akhtar; Djoko Hananto
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1454

Abstract

This study aims to determine the effect of Global Positioning System (GPS) use and courier work experience on delivery accuracy. In the logistics and delivery industry, timely delivery is a key focus for logistics companies. In this study, the authors explore how Global Positioning System (GPS) use and courier work experience can improve delivery accuracy. This study employed a quantitative method using a questionnaire as the data collection tool. Questionnaire data was obtained from 52 couriers at PT. Pos Indonesia, South Tangerang Branch. The sampling technique used was non-probability sampling with an associative quantitative approach and primary data. Data analysis was performed using SPSS 27. The results of this study indicate that Global Positioning System (GPS) use has a positive and significant effect on delivery accuracy at PT. Pos Indonesia, South Tangerang Branch. This is indicated by the calculated t-value for this variable in the data processing results being greater than the t-table (7.068 > 2.010). The next variable, Courier Work Experience, also has an effect on delivery accuracy at PT. Pos Indonesia KC Tangerang Selatan has a calculated t-value greater than the t-table (4.115 > 2.010). This indicates that the use of the Global Positioning System and courier work experience can help couriers and companies improve their delivery accuracy.
Pengaruh Sistem Manajemen Informasi Terintegrasi dan Teknologi Internet Of Things Terhadap Efisiensi Manajemen Persediaan di Ramayana Ciputat Alfarabi, Farhan; Hananto, Djoko
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1475

Abstract

This study aims to analyze the effect of implementing Integrated Information Management Systems (SMIT) and Internet of Things (IoT) technology on inventory management efficiency at Ramayana Ciputat. The background of this research stems from the increasing complexity of inventory management in the retail sector in the digital era. Inventory efficiency is crucial to reducing operational costs and enhancing competitiveness. This research uses a quantitative approach by distributing questionnaires to 20 operational staff members. Data were analyzed using multiple linear regression with SPSS software. The results show that both SMIT and IoT have a significant positive effect—individually and simultaneously—on inventory management efficiency. These findings highlight the importance of digitalizing information systems and utilizing sensor technology to optimize retail stock management.
Kajian Literatur: Konten Media Sosial sebagai Strategi Pemasaran Digital pada UMKM di Indonesia Tusholihah, Annisa; Shelly Novita Putri; Putri Ardelia S. D.; Jihan Nur J. S.; Razieq Alief A.; Djoko Hananto
Philosophiamundi Vol. 1 No. 3 (2023): Philosophiamundi December 2023
Publisher : PT. Kreasi Karya Majakata

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Abstract

Artikel ini menjelaskan tentang bagaimana konten media sosial mampu menjadi salah satu strategi pemasaran digital dan dapat digunakan oleh UMKM di Indonesia. Dari platform media sosial di Indonesia penulis akan membahas empat platform media sosial, yaitu ada Tiktok, Instagram, Facebook, dan Twitter. Penelitian ini disusun dengan menggunakan pendekatan atau desain penelitian literature review atau kajian literatur. Hasil dan pembahasan dalam artikel ini memuat penjelasan dari beberapa literatur relevan yang telah ada sebelumnya terkait pemasaran digital, konten media sosial, dan klasifikasi UMKM di Indonesia. Kesimpulan dari artikel ini adalah bahwa penggunaan konten media sosial sebagai sarana promosi telah menjadi strategi yang populer dalam dunia komunikasi pemasaran digital. Dengan menggunakan sudut pandang konsumen, konten media sosial menciptakan hubungan antara pemasar dan konsumen melalui pembuatan dan penyebaran informasi terkait produk yang tidak hanya mampu menjangkau konsumen, namun juga membawa perubahan pada perilaku mereka sehari-hari.
Pentingnya Perilaku Konsumen Dan Strategi Pemasaran Bisnis Di Era Digital Maharani, Riscia; Muhammad Arfan; Nur Herlina; Irfa Yanpetra; Muhammad Faqih Nurizal; Muhammad Ershanda; Djoko Hananto
Philosophiamundi Vol. 2 No. 1 (2024): Philosophiamundi February 2024
Publisher : PT. Kreasi Karya Majakata

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Abstract

In the ever-growing digital era, the role of consumer behavior and marketing strategy in business becomes crucial. This article explains the importance of a deep understanding of consumer behavior in a digital context and the urgency of developing adaptive marketing strategies. Dynamic changes in technology have changed the way consumers interact with products and brands. Therefore, the emphasis on implementing marketing strategies that are responsive to these changes is the main focus. This article analyzes the key role of consumer behavior in shaping effective marketing strategies in the digital era, highlighting the importance of adaptability and innovation in achieving business success. Keywords: Consumer Behavior, Strategy and Digital Era
Pentingnya Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Transportasi Ojek Online Firman Abimanyu; Fianti Irtikha; Ali Ade Setiawan; Ilham Nur Alam Zamzami; Adam Alif Hendrawan; Hananto, Djoko
Philosophiamundi Vol. 2 No. 1 (2024): Philosophiamundi February 2024
Publisher : PT. Kreasi Karya Majakata

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Abstract

The effect of price and service quality is very important for the continuity of online transportation service companies. Therefore, the purpose of this study is to collect sufficient information about the effect of price and service quality on customer satisfaction of online motorcycle taxi transportation users. The research method used is a literature study that collects several previous studies to determine the effect of price and service quality on online motorcycle taxi transportation. The research results from existing articles show that the effect of price and service quality has a positive and significant effect on customer satisfaction.
Kajian Literatur: Peran Media Sosial Dalam Pemasaran Secara Komprehensif Nurjanah, Anisa; Ananda, Nadya Asri; Azqia, Syifa; Hananto, Djoko
Philosophiamundi Vol. 2 No. 2 (2024): Philosophiamundi April 2024
Publisher : PT. Kreasi Karya Majakata

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Abstract

This study delves into the role played by social media in contemporary marketing strategies. With the ever-expanding landscape of information and communication technology, social media has emerged as a primary platform for companies to engage with their consumers. The research aims to identify how social media influences consumer behavior, creates brand awareness, enhances customer engagement, and ultimately impacts purchase decisions. Research methods employed include surveys, interviews, and data analysis. Findings indicate that social media not only serves as a means to promote products or services but also as a vital platform for fostering closer relationships between brands and consumers. The practical implications underscore the importance of integrated marketing strategies with social media in this digital era. In conclusion, a profound understanding of the role of social media in marketing can offer valuable insights for practitioners and researchers in developing effective marketing strategies for the future.
Kajian Literatur: Peran Influencer Pada Media Sosial Dalam Meningkatkan Penjualan Pada Industri Fashion Farid Abdullah; Alhadid, Mocamad Huseem; Alfarabi, Risyad; Hananto, Djoko
Philosophiamundi Vol. 2 No. 4 (2024): Philosophiamundi August 2024
Publisher : PT. Kreasi Karya Majakata

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Abstract

Penelitian ini menjelaskan peran influencer pada media sosial dalam meningkatkan penjualan pada industri fashion. Tujuan penelitian ini adalah untuk mengidentifikasi bagaimana influencer memengaruhi perilaku konsumen dan peningkatan penjualan dalam industri fashion melalui media sosial. Metode penelitian ini adalah kajian literatur yang mengumpulkan dan menganalisis berbagai studi dan artikel terkait. Hasil dari penelitian ini menunjukkan bahwa influencer memiliki peran penting dalam mempengaruhi keputusan pembelian konsumen dan meningkatkan visibilitas merek fashion. Penelitian ini memberikan wawasan yang berharga bagi industri fashion dalam memanfaatkan kekuatan influencer pada media sosial sebagai strategi pemasaran yang efektif.
COMPANY PERFORMANCE MODEL BASED ON STRATEGIC ALLIANCES, STRATEGIC INNOVATION AND SOCIAL MEDIA FOR CONTEMPORARY BEVERAGE PRODUCTS Sudarman, Daman; Hananto, Djoko; Dadang, Dadang; Hasan, Diana
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10407

Abstract

The aim of this research is to see how the performance of contemporary beverage companies is influenced by Strategic Alliances, Strategic Innovation mediated by Social Media. This research method was designed with a quantitative approach, namely an approach that emphasizes aspects of social behavior that can be calculated and patterned. This research is based on the prositivism paradigm, namely research based on objectivity and intelligence to produce knowledge. The research results show that Strategic Alliances do not have a positive effect on Company Performance directly but must be through Social Media, while Strategic Innovation has a direct effect and through Social Media on Marketing Performance. 
STRATEGI PENGEMBANGAN PRODUK BARU DALAM LINGKUNGAN BISNIS YANG KOMPETITIF: TANTANGAN, PENDEKATAN, DAN KEBERHASILAN Djoko Hananto; Muhammad Syarief Firozji; Rusli Djalil; Haikal Handaru; Bambang Sutiawan; Haila Afra Alfaiza
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 3 (2024): JUNI - JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Pengembangan produk dalam konteks bisnis yang kompetitif adalah kunci untuk mencapai keberhasilan jangka panjang dan kepuasan pelanggan. Perusahaan harus menghadapi berbagai tantangan, termasuk memutuskan antara membuat produk sendiri atau melakukan akuisisi, serta mengelola berbagai tahap kompleks dari penciptaan ide hingga komersialisasi. Inovasi yang berkelanjutan dan pemahaman mendalam terhadap kebutuhan pasar menjadi krusial dalam meraih keunggulan kompetitif. Artikel ini membahas strategi-strategi efektif dalam mengelola proses pengembangan produk baru, dengan fokus pada pengelolaan risiko, pengujian pasar, dan strategi pemasaran yang tepat. Kesuksesan dalam pengembangan produk baru bergantung pada kemampuan perusahaan untuk beradaptasi dengan dinamika pasar dan memanfaatkan sumber daya dengan efisien, sehingga produk dapat diterima dengan baik oleh konsumen dan mencapai tujuan penjualan yang ditetapkan.
Co-Authors Adam Alif Hendrawan Ade Gunawan Ade Maulana Afina Fadhilah Hayya Alfarabi, Farhan Alfarabi, Risyad Alfiansyah, Fito Alhadid, Mocamad Huseem Ali Ade Setiawan Ali, Sampor Aliyaturrusydah, Firda Ananda, Nadya Asri Anisa Nurjanah, Anisa Annisa Larasati Ardani, Raihan Armanda Lupi Askha, Muhammad Riski Aulia, Nursyifa Auliya, Shaffa Najma Azqia, Syifa Bambang Sutiawan Berlyawan, Ananda Lutfi Brian Marin Wijaya Brian Ramadhan DADANG DADANG Dannoval Ramadhan Darmawan, Muhammad Wisnu David Ferdiansyah Diana Diana Diana Hasan Evi Yulianti Fachri Darmawan Fahreza, Rizky Raihan Farelieyano, Alrakashya Farid Abdullah Fatimah, Andien Rezahara Ayu Fawaz Al-Badawi Febrianty, Ranisah Ferdiansyah, Muhammad Yuda Fianti Irtikha Firman Abimanyu Fitrah, Vina Nur Fitria, Dela Amanda Haikal Handaru Haila Afra Alfaiza Hammas Az-Zakkiy Ikhwal, Farhan Ilham Nur Alam Zamzami Irawan, Andika Irfa Yanpetra Jarot, Raja Haekal Jehan Zachry Ibrahim Jihan Nur J. S. Junior, Nico Dwi Kafah, Maulingga Silmi Kevin Aditya Santoso Khofifah Khofifah Krisna Amartha Elang Lailla, Nor Luqman Hakim M.Irfan Tarmizi Maharani, Riscia Maruf, Fachdika Neza Mitasari Muhamad Kemal Muyassar Muhammad Alpi Saputra Muhammad Ershanda Muhammad Faqih Nurizal Muhammad Syarief Firozji Mu’az, Khadlan Nabil Kurnia Akbar Nor Lailla Lamidi Nur Herlina Nurwahid, Alifh Polinar, Mark Anthony N. Purwasetianingrum, Purwasetianingrum Putri Ardelia S. D. Putri, Aulia Juniar Rangga Saputra Razieq Alief A. Rifqi Mulya Syahri Riyan Ramadhan Rohid Al Candra, Muhamad Rusli Djalil Sabbir Akhtar Sayyida Nabeela Nurmezhiya Qosyasyh Seme, Bintang Putra Septyarulloh, Israfnu Setiawan, Raehan Putra Shelly Novita Putri Shinta Destian Silmi Kafah, Maulingga Sri Wahyuningrum, Adelin Srianita, Cindy Catur Sudarman, Daman Sulistiani, Dahlia Ayu Sunardi Sunardi Syabil Akbar Az-Zuhri Syamsiar, Syamsiar Syarifatunnisa, Mawaddah Azkiya Syarof Haikal Tarmizi, M. Irfan Tarmizi, Rasyid Tria Mitra Fatia Tusholihah, Annisa Wahyuningrum, Adelin Sri Winutan, Lintang Zulfa, Apriliana Nadilah