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All Journal EKONOMIS : Journal of Economics and Business Sebatik JURNAL PENDIDIKAN TAMBUSAI JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Manajemen Retail Indonesia (JMARI) Dynamic Management Journal Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Al-MIKRAJ: Jurnal studi Islam dan Humaniora Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Neraca Manajemen, Akuntansi, dan Ekonomi Philosophiamundi : Journal of Global Humanistic Studies Jurnal Intelek Dan Cendikiawan Nusantara Journal of Economic, Management, Business, Accounting Sustainability Journal Of Community Sustainability Jurnal Multidisiplin Indonesia Media Riset Bisnis Ekonomi Sains dan Terapan Jurnal Ilmiah Manajemen Dan Kewirausahaan
Djoko Hananto
Universitas Muhamadiyah Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Veterinary Other

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Kajian Literatur: Peran Media Sosial Dalam Pemasaran Secara Komprehensif Nurjanah, Anisa; Ananda, Nadya Asri; Azqia, Syifa; Hananto, Djoko
Philosophiamundi Vol. 2 No. 2 (2024): Philosophiamundi April 2024
Publisher : PT. Kreasi Karya Majakata

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Abstract

This study delves into the role played by social media in contemporary marketing strategies. With the ever-expanding landscape of information and communication technology, social media has emerged as a primary platform for companies to engage with their consumers. The research aims to identify how social media influences consumer behavior, creates brand awareness, enhances customer engagement, and ultimately impacts purchase decisions. Research methods employed include surveys, interviews, and data analysis. Findings indicate that social media not only serves as a means to promote products or services but also as a vital platform for fostering closer relationships between brands and consumers. The practical implications underscore the importance of integrated marketing strategies with social media in this digital era. In conclusion, a profound understanding of the role of social media in marketing can offer valuable insights for practitioners and researchers in developing effective marketing strategies for the future.
Kajian Literatur: Peran Influencer Pada Media Sosial Dalam Meningkatkan Penjualan Pada Industri Fashion Farid Abdullah; Alhadid, Mocamad Huseem; Alfarabi, Risyad; Hananto, Djoko
Philosophiamundi Vol. 2 No. 4 (2024): Philosophiamundi August 2024
Publisher : PT. Kreasi Karya Majakata

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Penelitian ini menjelaskan peran influencer pada media sosial dalam meningkatkan penjualan pada industri fashion. Tujuan penelitian ini adalah untuk mengidentifikasi bagaimana influencer memengaruhi perilaku konsumen dan peningkatan penjualan dalam industri fashion melalui media sosial. Metode penelitian ini adalah kajian literatur yang mengumpulkan dan menganalisis berbagai studi dan artikel terkait. Hasil dari penelitian ini menunjukkan bahwa influencer memiliki peran penting dalam mempengaruhi keputusan pembelian konsumen dan meningkatkan visibilitas merek fashion. Penelitian ini memberikan wawasan yang berharga bagi industri fashion dalam memanfaatkan kekuatan influencer pada media sosial sebagai strategi pemasaran yang efektif.
COMPANY PERFORMANCE MODEL BASED ON STRATEGIC ALLIANCES, STRATEGIC INNOVATION AND SOCIAL MEDIA FOR CONTEMPORARY BEVERAGE PRODUCTS Sudarman, Daman; Hananto, Djoko; Dadang, Dadang; Hasan, Diana
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10407

Abstract

The aim of this research is to see how the performance of contemporary beverage companies is influenced by Strategic Alliances, Strategic Innovation mediated by Social Media. This research method was designed with a quantitative approach, namely an approach that emphasizes aspects of social behavior that can be calculated and patterned. This research is based on the prositivism paradigm, namely research based on objectivity and intelligence to produce knowledge. The research results show that Strategic Alliances do not have a positive effect on Company Performance directly but must be through Social Media, while Strategic Innovation has a direct effect and through Social Media on Marketing Performance. 
STRATEGI PENGEMBANGAN PRODUK BARU DALAM LINGKUNGAN BISNIS YANG KOMPETITIF: TANTANGAN, PENDEKATAN, DAN KEBERHASILAN Djoko Hananto; Muhammad Syarief Firozji; Rusli Djalil; Haikal Handaru; Bambang Sutiawan; Haila Afra Alfaiza
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 3 (2024): JUNI - JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Pengembangan produk dalam konteks bisnis yang kompetitif adalah kunci untuk mencapai keberhasilan jangka panjang dan kepuasan pelanggan. Perusahaan harus menghadapi berbagai tantangan, termasuk memutuskan antara membuat produk sendiri atau melakukan akuisisi, serta mengelola berbagai tahap kompleks dari penciptaan ide hingga komersialisasi. Inovasi yang berkelanjutan dan pemahaman mendalam terhadap kebutuhan pasar menjadi krusial dalam meraih keunggulan kompetitif. Artikel ini membahas strategi-strategi efektif dalam mengelola proses pengembangan produk baru, dengan fokus pada pengelolaan risiko, pengujian pasar, dan strategi pemasaran yang tepat. Kesuksesan dalam pengembangan produk baru bergantung pada kemampuan perusahaan untuk beradaptasi dengan dinamika pasar dan memanfaatkan sumber daya dengan efisien, sehingga produk dapat diterima dengan baik oleh konsumen dan mencapai tujuan penjualan yang ditetapkan.
EVEKTIVAS STRATEGI PEMASARAN DI ERA DIGITAL Djoko Hananto; Rifqi Mulya Syahri; Riyan Ramadhan; Syarof Haikal; Armanda Lupi; Fawaz Al-Badawi
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 3 (2024): JUNI - JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Strategi dalam mempromosikan sebuah produk lebih bervariasi dari pada sebelumnya. Hal ini dikarenakan kemajuan tekonologi yang lebih unggul dan semakin berkembang untuk mempromosikan sebuah produk. Metode penelitian yang diterapkan dalam artikel ini adalah studi literatur atau studi kepustakaan. Teknik studi literatur tidak memerlukan interaksi langsung dengan responden di lapangan. Dalam pengumpulan literatur, dipilih artikel atau jurnal yang memenuhi kriteria inklusi dan eksklusi, dan kemudian dinilai dengan menggunakan berbagai sumber, termasuk buku, dokumen, publikasi berkala, dan informasi sejarah yang relevan dengan tujuan dan permasalahan penulisan (Sari & Asmendri, 2018). Manajemen pemasaran digital meluputi berbagai aspek, termasuk riset pasar, peerncanaan strategis, pelaksanaan kampanye pemasaran, analisis data, dan pengambilan keputusan yang didasarkan pada data. Sedangkan teknik yang digunakan dalam manajemen pemasaran digital antara lain optimalisasi mesin pencari (SEO), iklan pay-per-click (PPC), pemasaran media sosial, pemasaran email, dan pemasaran konten.
Policy Analysis PT. BPRS Berkah Ramadhan In Providing Multi-Purpose Financing To MSME Customers In The Covid-19 Pandemic Tarmizi, Rasyid; Sunardi, Sunardi; Aulia, Nursyifa; Hananto, Djoko
Jurnal Manajemen Retail Indonesia (JMARI) Vol. 4 No. 1 (2023): Jurnal Manajemen Retail Indonesia (JMARI)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.096 KB) | DOI: 10.33050/jmari.v4i1.2689

Abstract

This study aims to determine the policies implemented by BPRS Berkah Ramadhan in providing multipurpose financing to MSME customers during the COVID-19 pandemic. The research method used is a qualitative method with the type of case study research. The informants selected in this study were the head of the marketing department, expert informants and customers of micro, small and medium enterprises. The results showed that the BPRS Blessings of Ramadan Policy during the covid-19 pandemic in providing multipurpose financing to micro, small and medium business customers, namely (1) Customers who experience problematic financing, the bank will provide policies in the form of relief in paying installments, providing restructuring and relaxation financing by using rescheduling to MSME customers whose businesses have been affected by COVID-19 as evidenced by the customer's business income report. (2) the customer has good collectibility in applying for financing, the business must run for at least 1 year. The procedure carried out by BPRS Berkah Ramadhan in analyzing the provision of financing to micro, small and medium business customers is to conduct surveys to business locations and collect business financial statements. After that, if it has been approved by the leadership, the bank will issue an SP3 or a letter of approval for a financing application to the customer, if it is approved by both parties, a financing contract will be made and the financing can be disbursed
Pengaruh Brand Ambassador, Brand Trust terhadap Keputusan Pembelian : Studi Kasus Brand Uniqlo pada Konsumen Treasure Maker Shafira Putri Ramsaranti; Djoko Hananto
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 2 (2026): Mei: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i2.6468

Abstract

This research is motivated by the use of Korean idols as brand representatives by well-known brands such as UNIQLO has become an interesting marketing phenomenon to study, especially in the context of fandom in Indonesia. The purpose of this study is to examine how Brand Ambassador and Brand Trust influence the purchasing decisions of Treasure Maker consumers in South Tangerang City to purchase UNIQLO products. This research is an associative quantitative research with a purposive sampling approach using a questionnaire as a data collection tool. This study used 96 Treasure Maker respondents who had purchased UNIQLO X Treasure in South Tangerang City as samples. This study uses multiple linear regression analysis processed using SPSS 25, with the results showing that partially Brand Ambassador has a positive and significant effect on Purchasing Decisions, Brand Trust has a positive and significant effect on Purchasing Decisions, while Brand Ambassador and Brand Trust also have a positive and significant effect on purchasing decisions simultaneously. These findings indicate that the presence of the right brand ambassador and a high level of brand trust can help customers make better purchasing decisions.
Effect of Quality Control and Production Process on Product Quality CV. Sumedang Tofu Factory Evi Yulianti; Djoko Hananto
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51966

Abstract

The purpose of this study was to determine how bedsar the effect caused on Quality Control and the Production Process on the quality of the products produced partially. Product Quality is the ability of a product to carry out its function, including durability, reliability, and other valuable attributes. In other words, production is said to be successful if it can produce quality products as expected. This study used a questionnaire method as an instrument. The respondents were 54 employees at CV. Sumedang Tofu Factory. And the sampling process is using saturated sampling technique using a quantitative approach that is associative in nature using primary data. With multiple linear regression analysis methods and data analysis techniques using SPSS Version 20. These results indicate that Quality Control has a positive and significant effect on product quality and the production process has no significant effect on product quality.
The Effect of Product Quality and Brand Image on Marjan Syrup Purchase Decisions in the South Jakarta Area Shaffa Najma Auliya; Djoko Hananto
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52418

Abstract

This study investigates the influence of product quality and brand image on purchasing decisions for Marjan syrup in the South Jakarta area. The research was conducted against the backdrop of a consistent decline in syrup consumption and sales performance throughout early 2024, indicating the need for companies to optimize key marketing variables that shape consumer behavior. Using a quantitative approach, the study employed a survey method with 150 respondents selected through purposive sampling, representing consumers who had purchased Marjan syrup in the designated region. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS 27. The findings reveal that product quality has a positive and significant effect on purchasing decisions, demonstrating that consumers prioritize functional performance, durability, and overall value when choosing syrup products. Similarly, brand image also shows a significant positive influence, indicating that a strong, trustworthy, and emotionally resonant brand perception can strengthen consumer preference and drive purchase intention. Together, both variables contributed a substantial 91.3% of the variance in purchasing decisions, confirming their strategic importance in shaping market behavior. These results highlight the necessity for companies to maintain superior product quality while consistently strengthening brand positioning to remain competitive amid shifting consumer preferences. The study underscores the relevance of integrating marketing strategy with consumer behavior insights to sustain growth and optimize sales performance in the beverage industry.
Optimalisasi Layanan Online Food Delivery Sebagai Pendukung Usaha Siomay Yayan Gg. H. Ridi A Gofur Ahmad; Nor Lailla; Djoko Hananto; Agil Mustofa
JURPIKAT Vol 7 No 2 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i2.3149

Abstract

Siomay merupakan salah satu kuliner khas Indonesia. Lokasi usaha berada di wilayah Jakarta Selatan. Kegiatan usaha ini masih terbatas pada penjualan melalui konsumen langsung ke lokasi usaha, sehingga belum menggunakan platform digital. Sehingga belum menjangkau pemasaran secara luas. Tujuan pengabdian masyarakat ini mendampingi pemilik usaha dalam proses digitalisasi melalui pembuatan dan pemanfaatan. Metode pelaksanaan meliputi observasi, pembuatan akun dan qris. Hasil kegiatan pengabdian masyarakat menunjukan adanya perolehan pemahaman pelaku usaha mengenai cara mengelola aplikasi untuk meningkatkan penjualan. Dengan demikian, hasil kegiatan pendampingan ini berhasil mendukung modernisasi usaha kuliner siomay agar tetap relevan di era digital
Co-Authors A Gofur Ahmad Adam Alif Hendrawan Ade Gunawan Ade Maulana Adjie Arya Sena Afina Fadhilah Hayya Agil Mustofa Alfarabi, Farhan Alfarabi, Risyad Alfiansyah, Fito Alhadid, Mocamad Huseem Ali Ade Setiawan Alifh Nurwahid Aliyaturrusydah, Firda Ananda, Nadya Asri Anisa Nurjanah, Anisa Annisa Larasati Armanda Lupi Askha, Muhammad Riski Aulia, Nursyifa Azqia, Syifa Bambang Sutiawan Brian Marin Wijaya Brian Ramadhan DADANG DADANG Dannoval Ramadhan Darmawan, Muhammad Wisnu David Ferdiansyah Diana Diana Diana Hasan Didhiet Ramadhani Evi Yulianti Fachri Darmawan Fahreza, Rizky Raihan Farelieyano, Alrakashya Farhan Ikhwal Farid Abdullah Fatimah, Andien Rezahara Ayu Fawaz Al-Badawi Febrianty, Ranisah Ferdiansyah, Muhammad Yuda Fianti Irtikha Firman Abimanyu Fitrah, Vina Nur Fitria, Dela Amanda Haikal Handaru Haila Afra Alfaiza Hammas Az-Zakkiy Hikmal Firdaus Ikhwal, Farhan Ilham Nur Alam Zamzami Irawan, Andika Irfa Yanpetra Jarot, Raja Haekal Jehan Zachry Ibrahim Jihan Nur J. S. Junior, Nico Dwi Kafah, Maulingga Silmi Kevin Aditya Santoso Khofifah Khofifah Krisna Amartha Elang Lintang Winutan Luqman Hakim Maharani, Riscia Maruf, Fachdika Neza Mitasari Muhamad Kemal Muyassar Muhammad Alpi Saputra Muhammad Alpi Saputra Muhammad Ershanda Muhammad Faqih Nurizal Muhammad Ilfanul Hakim Muhammad Irfan Tarmizi Muhammad Labib Faturahman Muhammad Riski Askha Muhammad Syarief Firozji Mu’az, Khadlan Nabil Kurnia Akbar Nor Lailla Nur Herlina Nurwahid, Alifh Polinar, Mark Anthony N. Purwasetianingrum, Purwasetianingrum Putri Ardelia S. D. Putri, Aulia Juniar Raehan Putra Setiawan Rangga Saputra Rangga Saputra Razieq Alief A. Rifqi Mulya Syahri Riyan Ramadhan Rusli Djalil Sabbir Akhtar Sayyida Nabeela Nurmezhiya Qosyasyh Seme, Bintang Putra Septyarulloh, Israfnu Setiawan, Raehan Putra Shaffa Najma Auliya Shafira Putri Ramsaranti Shelly Novita Putri Shinta Destian Shinta Destian Srianita, Cindy Catur Sudarman, Daman Sulistiani, Dahlia Ayu Sunardi Sunardi Syabil Akbar Az-Zuhri Syamsiar, Syamsiar Syarifatunnisa, Mawaddah Azkiya Syarof Haikal Tarmizi, Rasyid Tria Mitra Fatia Tusholihah, Annisa Wahyuningrum, Adelin Sri Winutan, Lintang Zulfa, Apriliana Nadilah