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All Journal EKONOMIS : Journal of Economics and Business Sebatik JURNAL PENDIDIKAN TAMBUSAI JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Manajemen Retail Indonesia (JMARI) Dynamic Management Journal Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Al-MIKRAJ: Jurnal studi Islam dan Humaniora Procedia of Social Sciences and Humanities CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Neraca Manajemen, Akuntansi, dan Ekonomi Philosophiamundi : Journal of Global Humanistic Studies Jurnal Intelek Dan Cendikiawan Nusantara Journal of Economic, Management, Business, Accounting Sustainability Journal Of Community Sustainability Jurnal Multidisiplin Indonesia Media Riset Bisnis Ekonomi Sains dan Terapan Jurnal Ilmiah Manajemen Dan Kewirausahaan
Djoko Hananto
Universitas Muhamadiyah Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Veterinary Other

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Pengaruh Sistem Manajemen Informasi Terintegrasi dan Teknologi Internet Of Things Terhadap Efisiensi Manajemen Persediaan di Ramayana Ciputat Alfarabi, Farhan; Hananto, Djoko
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1475

Abstract

This study aims to analyze the effect of implementing Integrated Information Management Systems (SMIT) and Internet of Things (IoT) technology on inventory management efficiency at Ramayana Ciputat. The background of this research stems from the increasing complexity of inventory management in the retail sector in the digital era. Inventory efficiency is crucial to reducing operational costs and enhancing competitiveness. This research uses a quantitative approach by distributing questionnaires to 20 operational staff members. Data were analyzed using multiple linear regression with SPSS software. The results show that both SMIT and IoT have a significant positive effect—individually and simultaneously—on inventory management efficiency. These findings highlight the importance of digitalizing information systems and utilizing sensor technology to optimize retail stock management.
Kajian Literatur: Konten Media Sosial sebagai Strategi Pemasaran Digital pada UMKM di Indonesia Tusholihah, Annisa; Shelly Novita Putri; Putri Ardelia S. D.; Jihan Nur J. S.; Razieq Alief A.; Djoko Hananto
Philosophiamundi Vol. 1 No. 3 (2023): Philosophiamundi December 2023
Publisher : PT. Kreasi Karya Majakata

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Abstract

Artikel ini menjelaskan tentang bagaimana konten media sosial mampu menjadi salah satu strategi pemasaran digital dan dapat digunakan oleh UMKM di Indonesia. Dari platform media sosial di Indonesia penulis akan membahas empat platform media sosial, yaitu ada Tiktok, Instagram, Facebook, dan Twitter. Penelitian ini disusun dengan menggunakan pendekatan atau desain penelitian literature review atau kajian literatur. Hasil dan pembahasan dalam artikel ini memuat penjelasan dari beberapa literatur relevan yang telah ada sebelumnya terkait pemasaran digital, konten media sosial, dan klasifikasi UMKM di Indonesia. Kesimpulan dari artikel ini adalah bahwa penggunaan konten media sosial sebagai sarana promosi telah menjadi strategi yang populer dalam dunia komunikasi pemasaran digital. Dengan menggunakan sudut pandang konsumen, konten media sosial menciptakan hubungan antara pemasar dan konsumen melalui pembuatan dan penyebaran informasi terkait produk yang tidak hanya mampu menjangkau konsumen, namun juga membawa perubahan pada perilaku mereka sehari-hari.
Pentingnya Perilaku Konsumen Dan Strategi Pemasaran Bisnis Di Era Digital Maharani, Riscia; Muhammad Arfan; Nur Herlina; Irfa Yanpetra; Muhammad Faqih Nurizal; Muhammad Ershanda; Djoko Hananto
Philosophiamundi Vol. 2 No. 1 (2024): Philosophiamundi February 2024
Publisher : PT. Kreasi Karya Majakata

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Abstract

In the ever-growing digital era, the role of consumer behavior and marketing strategy in business becomes crucial. This article explains the importance of a deep understanding of consumer behavior in a digital context and the urgency of developing adaptive marketing strategies. Dynamic changes in technology have changed the way consumers interact with products and brands. Therefore, the emphasis on implementing marketing strategies that are responsive to these changes is the main focus. This article analyzes the key role of consumer behavior in shaping effective marketing strategies in the digital era, highlighting the importance of adaptability and innovation in achieving business success. Keywords: Consumer Behavior, Strategy and Digital Era
Pentingnya Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Transportasi Ojek Online Firman Abimanyu; Fianti Irtikha; Ali Ade Setiawan; Ilham Nur Alam Zamzami; Adam Alif Hendrawan; Hananto, Djoko
Philosophiamundi Vol. 2 No. 1 (2024): Philosophiamundi February 2024
Publisher : PT. Kreasi Karya Majakata

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Abstract

The effect of price and service quality is very important for the continuity of online transportation service companies. Therefore, the purpose of this study is to collect sufficient information about the effect of price and service quality on customer satisfaction of online motorcycle taxi transportation users. The research method used is a literature study that collects several previous studies to determine the effect of price and service quality on online motorcycle taxi transportation. The research results from existing articles show that the effect of price and service quality has a positive and significant effect on customer satisfaction.
Kajian Literatur: Peran Media Sosial Dalam Pemasaran Secara Komprehensif Nurjanah, Anisa; Ananda, Nadya Asri; Azqia, Syifa; Hananto, Djoko
Philosophiamundi Vol. 2 No. 2 (2024): Philosophiamundi April 2024
Publisher : PT. Kreasi Karya Majakata

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Abstract

This study delves into the role played by social media in contemporary marketing strategies. With the ever-expanding landscape of information and communication technology, social media has emerged as a primary platform for companies to engage with their consumers. The research aims to identify how social media influences consumer behavior, creates brand awareness, enhances customer engagement, and ultimately impacts purchase decisions. Research methods employed include surveys, interviews, and data analysis. Findings indicate that social media not only serves as a means to promote products or services but also as a vital platform for fostering closer relationships between brands and consumers. The practical implications underscore the importance of integrated marketing strategies with social media in this digital era. In conclusion, a profound understanding of the role of social media in marketing can offer valuable insights for practitioners and researchers in developing effective marketing strategies for the future.
Kajian Literatur: Peran Influencer Pada Media Sosial Dalam Meningkatkan Penjualan Pada Industri Fashion Farid Abdullah; Alhadid, Mocamad Huseem; Alfarabi, Risyad; Hananto, Djoko
Philosophiamundi Vol. 2 No. 4 (2024): Philosophiamundi August 2024
Publisher : PT. Kreasi Karya Majakata

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Abstract

Penelitian ini menjelaskan peran influencer pada media sosial dalam meningkatkan penjualan pada industri fashion. Tujuan penelitian ini adalah untuk mengidentifikasi bagaimana influencer memengaruhi perilaku konsumen dan peningkatan penjualan dalam industri fashion melalui media sosial. Metode penelitian ini adalah kajian literatur yang mengumpulkan dan menganalisis berbagai studi dan artikel terkait. Hasil dari penelitian ini menunjukkan bahwa influencer memiliki peran penting dalam mempengaruhi keputusan pembelian konsumen dan meningkatkan visibilitas merek fashion. Penelitian ini memberikan wawasan yang berharga bagi industri fashion dalam memanfaatkan kekuatan influencer pada media sosial sebagai strategi pemasaran yang efektif.
COMPANY PERFORMANCE MODEL BASED ON STRATEGIC ALLIANCES, STRATEGIC INNOVATION AND SOCIAL MEDIA FOR CONTEMPORARY BEVERAGE PRODUCTS Sudarman, Daman; Hananto, Djoko; Dadang, Dadang; Hasan, Diana
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10407

Abstract

The aim of this research is to see how the performance of contemporary beverage companies is influenced by Strategic Alliances, Strategic Innovation mediated by Social Media. This research method was designed with a quantitative approach, namely an approach that emphasizes aspects of social behavior that can be calculated and patterned. This research is based on the prositivism paradigm, namely research based on objectivity and intelligence to produce knowledge. The research results show that Strategic Alliances do not have a positive effect on Company Performance directly but must be through Social Media, while Strategic Innovation has a direct effect and through Social Media on Marketing Performance. 
STRATEGI PENGEMBANGAN PRODUK BARU DALAM LINGKUNGAN BISNIS YANG KOMPETITIF: TANTANGAN, PENDEKATAN, DAN KEBERHASILAN Djoko Hananto; Muhammad Syarief Firozji; Rusli Djalil; Haikal Handaru; Bambang Sutiawan; Haila Afra Alfaiza
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 3 (2024): JUNI - JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Pengembangan produk dalam konteks bisnis yang kompetitif adalah kunci untuk mencapai keberhasilan jangka panjang dan kepuasan pelanggan. Perusahaan harus menghadapi berbagai tantangan, termasuk memutuskan antara membuat produk sendiri atau melakukan akuisisi, serta mengelola berbagai tahap kompleks dari penciptaan ide hingga komersialisasi. Inovasi yang berkelanjutan dan pemahaman mendalam terhadap kebutuhan pasar menjadi krusial dalam meraih keunggulan kompetitif. Artikel ini membahas strategi-strategi efektif dalam mengelola proses pengembangan produk baru, dengan fokus pada pengelolaan risiko, pengujian pasar, dan strategi pemasaran yang tepat. Kesuksesan dalam pengembangan produk baru bergantung pada kemampuan perusahaan untuk beradaptasi dengan dinamika pasar dan memanfaatkan sumber daya dengan efisien, sehingga produk dapat diterima dengan baik oleh konsumen dan mencapai tujuan penjualan yang ditetapkan.
EVEKTIVAS STRATEGI PEMASARAN DI ERA DIGITAL Djoko Hananto; Rifqi Mulya Syahri; Riyan Ramadhan; Syarof Haikal; Armanda Lupi; Fawaz Al-Badawi
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 3 (2024): JUNI - JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Strategi dalam mempromosikan sebuah produk lebih bervariasi dari pada sebelumnya. Hal ini dikarenakan kemajuan tekonologi yang lebih unggul dan semakin berkembang untuk mempromosikan sebuah produk. Metode penelitian yang diterapkan dalam artikel ini adalah studi literatur atau studi kepustakaan. Teknik studi literatur tidak memerlukan interaksi langsung dengan responden di lapangan. Dalam pengumpulan literatur, dipilih artikel atau jurnal yang memenuhi kriteria inklusi dan eksklusi, dan kemudian dinilai dengan menggunakan berbagai sumber, termasuk buku, dokumen, publikasi berkala, dan informasi sejarah yang relevan dengan tujuan dan permasalahan penulisan (Sari & Asmendri, 2018). Manajemen pemasaran digital meluputi berbagai aspek, termasuk riset pasar, peerncanaan strategis, pelaksanaan kampanye pemasaran, analisis data, dan pengambilan keputusan yang didasarkan pada data. Sedangkan teknik yang digunakan dalam manajemen pemasaran digital antara lain optimalisasi mesin pencari (SEO), iklan pay-per-click (PPC), pemasaran media sosial, pemasaran email, dan pemasaran konten.
Policy Analysis PT. BPRS Berkah Ramadhan In Providing Multi-Purpose Financing To MSME Customers In The Covid-19 Pandemic Tarmizi, Rasyid; Sunardi, Sunardi; Aulia, Nursyifa; Hananto, Djoko
Jurnal Manajemen Retail Indonesia (JMARI) Vol. 4 No. 1 (2023): Jurnal Manajemen Retail Indonesia (JMARI)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.096 KB) | DOI: 10.33050/jmari.v4i1.2689

Abstract

This study aims to determine the policies implemented by BPRS Berkah Ramadhan in providing multipurpose financing to MSME customers during the COVID-19 pandemic. The research method used is a qualitative method with the type of case study research. The informants selected in this study were the head of the marketing department, expert informants and customers of micro, small and medium enterprises. The results showed that the BPRS Blessings of Ramadan Policy during the covid-19 pandemic in providing multipurpose financing to micro, small and medium business customers, namely (1) Customers who experience problematic financing, the bank will provide policies in the form of relief in paying installments, providing restructuring and relaxation financing by using rescheduling to MSME customers whose businesses have been affected by COVID-19 as evidenced by the customer's business income report. (2) the customer has good collectibility in applying for financing, the business must run for at least 1 year. The procedure carried out by BPRS Berkah Ramadhan in analyzing the provision of financing to micro, small and medium business customers is to conduct surveys to business locations and collect business financial statements. After that, if it has been approved by the leadership, the bank will issue an SP3 or a letter of approval for a financing application to the customer, if it is approved by both parties, a financing contract will be made and the financing can be disbursed
Co-Authors A Gofur Ahmad Adam Alif Hendrawan Ade Gunawan Ade Maulana Afina Fadhilah Hayya Agil Mustofa Alfarabi, Farhan Alfarabi, Risyad Alfiansyah, Fito Alhadid, Mocamad Huseem Ali Ade Setiawan Ali, Sampor Aliyaturrusydah, Firda Ananda, Nadya Asri Anisa Nurjanah, Anisa Annisa Larasati Armanda Lupi Askha, Muhammad Riski Aulia, Nursyifa Auliya, Shaffa Najma Azqia, Syifa Bambang Sutiawan Berlyawan, Ananda Lutfi Brian Marin Wijaya Brian Ramadhan DADANG DADANG Dannoval Ramadhan Darmawan, Muhammad Wisnu David Ferdiansyah Diana Diana Diana Hasan Evi Yulianti Fachri Darmawan Fahreza, Rizky Raihan Farelieyano, Alrakashya Farid Abdullah Fatimah, Andien Rezahara Ayu Fawaz Al-Badawi Febrianty, Ranisah Ferdiansyah, Muhammad Yuda Fianti Irtikha Firdaus, Hikmal Firman Abimanyu Fitrah, Vina Nur Fitria, Dela Amanda Haikal Handaru Haila Afra Alfaiza Hammas Az-Zakkiy Ikhwal, Farhan Ilham Nur Alam Zamzami Irawan, Andika Irfa Yanpetra Jarot, Raja Haekal Jehan Zachry Ibrahim Jihan Nur J. S. Junior, Nico Dwi Kafah, Maulingga Silmi Kevin Aditya Santoso Khofifah Khofifah Krisna Amartha Elang Luqman Hakim Maharani, Riscia Maruf, Fachdika Neza Mitasari Muhamad Kemal Muyassar Muhammad Alpi Saputra Muhammad Ershanda Muhammad Faqih Nurizal Muhammad Irfan Tarmizi Muhammad Syarief Firozji Mu’az, Khadlan Nabil Kurnia Akbar Nor Lailla Nur Herlina Nurwahid, Alifh Polinar, Mark Anthony N. Purwasetianingrum, Purwasetianingrum Putri Ardelia S. D. Putri, Aulia Juniar Rangga Saputra Razieq Alief A. Rifqi Mulya Syahri Riyan Ramadhan Rusli Djalil Sabbir Akhtar Sayyida Nabeela Nurmezhiya Qosyasyh Seme, Bintang Putra Septyarulloh, Israfnu Setiawan, Raehan Putra Shafira Putri Ramsaranti Shelly Novita Putri Shinta Destian Srianita, Cindy Catur Sudarman, Daman Sulistiani, Dahlia Ayu Sunardi Sunardi Syabil Akbar Az-Zuhri Syamsiar, Syamsiar Syarifatunnisa, Mawaddah Azkiya Syarof Haikal Tarmizi, Rasyid Tria Mitra Fatia Tusholihah, Annisa Wahyuningrum, Adelin Sri Winutan, Lintang Zulfa, Apriliana Nadilah