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Anter Venus
Department Of Communication, FISIP, Universitas Pembangunan Nasional Veteran Jakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Resepsi Audiens Gen Z Terhadap Peran Domestik di Serial Bridgerton Azzahra, Audrey Nadya Adhavati; Venus, Anter
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 4 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i4.4939

Abstract

This study examines female Gen Z audiences' reception in Indonesia of women's domestic roles in Bridgerton, highlighting gender inequalities like marriage pressure and gender discrimination, relevant to patriarchal culture in Indonesia today. The aim is to explore Gen Z's perceptions of roles as wife, mother, and daughter, using Stuart Hall's reception theory, with a focus on the rarely discussed role of daughter. Using descriptive qualitative methods, semi-structured interviews were conducted with ten informants aged 21-27 in Jabodetabek, selected for demographic variations. Results show interpretations through preferred reading (full acceptance), negotiated reading (equality negotiation), and oppositional reading (stereotype rejection). Key findings include criticism of marital financial transparency, positive views of mothers as advisors, and negotiation of eldest daughters' role model duties. The novelty lies in demonstrating how active audiences reinterpret media messages influenced by personal experiences, expanding Gen Z studies on gender shifts in Indonesia’s patriarchy, and emphasizing the role of daughters. Practically, it urges the media to create inclusive content, challenging stereotypes, and promoting equality.
Co-Authors Adi, Achwan Noorlistyo Adiyanto, Deffri Ihza Alfarabi Ana Kuswanti Anagusti, Tsabdany Tzarauliarany Anjang Priliantini Anuar Ali Asep Kamaluddin Nashir Asep Saefudin Asep Saefudin Asep Suryana Astuti, Sri Wahyuning Atie Rachmiatie Atwar Bajari Aulia Putri Zahwa Azzahra, Audrey Nadya Adhavati Budhi Martana Dede Irawan Dede Irawan Dedi Rumawan Erlandia Deffri Ihza Adiyanto Dina Nabilah Drina Intyaswati Drina Intyaswati Efni Noor Salam Eka, Ni Putu Erna Herlina Erna Hernawati, Erna Fahrudin Fahrudin Fitria Ayuningtyas Funny Mustikasari Elita Gustiana Sabarina Hadi Suprapto Arifin Haq Ridwan, Hikamul Irpan Ripai Sutowo Irpan Ripa’i Sutowo Iwan Koswara iwan koswara, iwan Joel Gerald Halomoan Hutauruk Jude William R Genilo Keysha Didavieny Kismiyati El Karimah Kumala Hayati Kusumajanti Lukman Saleh Waluyo Mahdalena, Vina Meria Octavianti Munggaran, Nantia Rena Dewi Muqsith, Munadhil Abdul Nuryah Asri Sjafirah Pradyanti, Alifia Prasetyo Hadi PUJI LESTARI Putri Trulline Qasim Mahmood Retno Dyah Kusumastuti, Retno Dyah Ridwan Ridwan Rumawan, Dedi Saputra, Windhi Tia Sigit Pradana Sukmawan, Denny Indra Valerie, Arantska Dimitrie Yustikasari Zayyin Abdul Qudus