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ANALISIS PENGARUH ONLINE CUSTOMER REVIEW, KUALITAS PRODUK DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA KONSUMEN SHOPEE MERCHANDISE K-POP (Studi Kasus Pada Pengguna Aplikasi Shopee Mahasiswa Fakulta Salimah, Kiswatus; Wahyuni, Ika; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.6936

Abstract

The growth of e-commerce and the rising popularity of Korean pop culture (K-pop) have driven increased consumption of merchandise through online platforms, particularly Shopee. This study aims to analyze the influence of online customer reviews, product quality, and product variety on purchase decisions, with purchase intention as an intervening variable. Employing a quantitative approach, the study targets students of the Faculty of Economics and Business at Abdurachman Saleh University, Situbondo. The sample was determined using simple random sampling and the Slovin formula, yielding 88 respondents. Data were collected through a questionnaire and analyzed using SmartPLS 3.0 software. The results indicate that online customer reviews and product quality have a positive, albeit statistically insignificant, influence on purchase intention, while product variety has a significant influence. All three independent variables have a significant impact on purchase decisions. However, purchase intention does not significantly affect purchase decisions and does not mediate the relationship between the independent variables and purchase decisions. These findings offer valuable insights for K-pop merchandise sellers on e-commerce platforms, informing the formulation of more effective marketing strategies.
PENGARUH LOKASI PROMOSI PENJUALAN DAN SERVICE QUALITY TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA MIE RATU SITUBONDO Jamilah, Alfi Wahidatul; Wahyuni, Ika; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6974

Abstract

This study aims to analyze the effect of location, sales promotion, and service quality on repurchase interest through customer satisfaction as an intervening variable at Micro, Small and Medium Enterprises. Mie Ratu Situbondo. The research method used is quantitative with a survey approach to 97 respondents randomly selected from the population of Mie Ratu Situbondo consumers. Data were collected through a questionnaire and analyzed using SmartPLS 3.0 to test the validity, reliability, and relationship between variables. The results showed that sales promotion and service quality have a significant effect on customer satisfaction, while location has no significant effect. In addition, service quality also has a significant effect on repurchase intention, while location and sales promotion do not show a significant effect. Customer satisfaction as an intervening variable has no significant effect on repurchase intention, as well as the indirect effect of location, sales promotion, and service quality through customer satisfaction. This research provides practical implications for Mie Ratu Situbondo to focus more on improving service quality and sales promotion strategies to increase consumer satisfaction and repurchase interest. The findings also enrich the literature related to factors that influence consumer satisfaction and repurchase intention in the context of culinary Micro, Small and Medium Enterprises.
MODERASI EARNING PER SHARE DALAM MEMENGARUHI DEBT TO EQUITY RATIO DAN PRICE TO BOOK VALUE TERHADAP HARGA SAHAM PADA PERUSAHAAN PROPERTY DAN REAL ESTATE DI BEI TAHUN 2022 -2023 Imania, Shofiatul; Wahyuni, Ika; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6528

Abstract

Financial management has a significant role in creating company value, especially in the property and real estate sector, which is known for its high asset value. This study aims to analyze the effect of Debt to Equity Ratio (DER) and Price to Book Value (PBV) on the stock price of property and real estate companies listed on the Indonesia Stock Exchange, and test the moderating role of Earning Per Share (EPS) in the relationship between the two financial ratios. The population in this study involved all property and real estate companies listed on the Indonesian Stock Exchange. Samples were taken using a purposive sampling based on specific criteria during the research period. Data analysis was carried out with a Structural Equation Modeling approach based on Partial Least Square (PLS-SEM) using Smart PLS 3. 0 software. The results of the hypothesis analysis show that both the debt-to-equity ratio (DER) and price-to-book value (PBV) significantly and positively affect stock prices. However, earnings per share (EPS) have not been proven to moderate the relationship between debt-to-equity ratio and stock price. On the other hand, Earnings Per Share is a significant amplifier of the positive relationship between Price to Book Value and Stock price.
PENGARUH DIVERSIFIKASI PRODUK DAN SOCIAL MEDIA PROMOTION TERHADAP MINAT BELI ULANG PADA UMKM NU JAKABA PLUS ARJASA SITUBONDO DIMODERASI OLEH KEPUASAN KONSUMEN Afandi, Arif; Wahyuni, Ika; Rachman, Riza
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7001

Abstract

The purpose of this study is to determine the Effect of Product Diversification and Social Media Promotion on Repurchase Interest in UMKM NU Jakaba Plus Arjasa Situbondo Moderated by Consumer Satisfaction. The sampling technique used in this study was simple random sampling of 77 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the study indicate that Product Diversification has a significant positive effect on Repurchase Interest, Social Media Promotion has a negative but significant effect on Repurchase Interest, Consumer satisfaction significantly moderates the effect of Product Diversification on Repurchase Interest, Consumer satisfaction significantly moderates the effect of Social Media Promotion on Repurchase Interest.
PENGARUH MOTIVASI, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PADA KANTOR DESA KECAMATAN BESUKI KAB SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Khomariyah, Siti Nur; Wahyuni, Ika; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6799

Abstract

Human Resource Management (HRM) is a systematic process carried out by an organization to manage human resources—such as recruiting, training, developing, motivating, and retaining employees—to achieve organizational goals. A proper systematic process is thus essential in analyzing the influence of motivation, work discipline, and work environment on performance at the village offices in the Besuki Sub-district, Situbondo Regency, with job satisfaction as an intervening variable. The population in this study consists of village officials from Kalimas, Blimbing, and Langkap. The sampling method was determined using probability sampling. Data analysis and hypothesis testing were conducted using Structural Equation Modeling – Partial Least Squares (PLS-SEM).The results of the direct influence hypothesis test using SmartPLS 3.0 show that motivation has a significant effect on Job Satisfaction, Work Discipline has a significant effect on Job Satisfaction, and the Work Environment has a significantly positive effect on Job Satisfaction. Motivation, Work Discipline, and Work Environment each significantly affect performance, and Job Satisfaction significantly affects performance. The indirect influence hypothesis test results indicate that Motivation, Work Discipline, and Work Environment each have a significant effect on Performance through Job Satisfaction as a mediating variable.
PENGARUH NET PROFIT MARGIN DAN RETURN ON EQUITY TERHADAP NILAI PERUSAHAAN DENGAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2020-2023 Amelia, Sofiyatul; Wahyuni, Ika; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6956

Abstract

Amid increasingly intense global competition, the effective use of data has become essential for companies to remain competitive. Therefore, variables such as net profit margin, return on equity, and firm size are crucial for gaining deeper insights into firm value and its impact on company performance. This study focuses on food and beverage companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023. The objective of this research is to analyze and identify the influence of net profit margin and return on equity on firm value, with firm size acting as a moderating variable. A quantitative method was employed, utilizing secondary data obtained from annual reports available on the official IDX website (www.idx.co.id). The sampling technique used was purposive sampling, resulting in a total of eight companies selected as the sample. Data analysis included descriptive statistics, classical assumption tests (normality and multicollinearity), the coefficient of determination test, and structural equation modeling. Hypothesis testing using Smart PLS 3.0 software revealed that the net profit margin has a negative but non-significant effect on firm value. At the same time, the return on equity has a positive but also non-significant effect. Furthermore, firm size does not significantly moderate the relationship between either net profit margin or return on equity and firm value.
PROFITABILITAS DAN LEVERAGE TERHADAP NILAI PERUSAHAAN DENGAN HARGA SAHAM SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN TRANSPORTASI YANG TERDAFTAR DI BEI TAHUN 2020-2023 Amalia, Risky Sofiatul; Wahyuni, Ika; Widaninggar, Nanda
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6508

Abstract

The Indonesian capital market, namely the Indonesia Stock Exchange (IDX), plays an important role as a means for companies to obtain funding and for investors in investing capital. The stock investment offers potential profits in the form of dividends and capital gains, both of which reflect investor perceptions of company performance. The company value is an important indicator in assessing the success of a company, which can be influenced by various financial factors such as Profitability and Leverage. Transportation sector companies are one of the strategic sectors that support national economic connectivity and have experienced significant dynamics during the COVID-19 pandemic and its recovery. There are 55 transportation companies listed on the IDX during the 2020-2023 periods. This study aims to analyze and test the Effect of Profitability and Leverage on Company Value with Stock Price as a moderating variable. The sampling technique is done by purposive sampling method. The data analysis method and hypothesis testing of this research used Structural Equation Analysis – Partial Least Square (PLS-SEM). The results of hypothesis testing using the Smart PLS 3.0 application, show that Profitability has a positive but insignificant effect on Company Value, Leverage has a positive but insignificant effect on Company Value, Stock Price has a positive but insignificant effect in moderating Profitability on Company Value, Stock Price has a positive but insignificant effect in moderating Leverage on Company Value.
PENGARUH KEPEMIMPINAN, LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI BKPSDM KABUPATEN SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Hidayat, Ricky; Wahyuni, Ika; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7038

Abstract

State Civil Apparatus (ASN), as civil servants, carry out the state's duty to serve the public. ASN are required to be responsible and possess good attitudes and mental qualities so that development objectives can be achieved. ASN require effective human resource development to improve the quality of public service. Human resource development for ASN is realized through the implementation of a code of ethics and a code of conduct. One of the codes of ethics and a code of conduct, as stipulated in Law No. 5 of 2014 concerning State Civil Apparatus, Article 5, paragraph 2b, requires carrying out duties with care and discipline. Human Resources (HR) encompass the inherent values of each individual and their ability to contribute to society. A person's mental and physical capacity, as well as their behavior, are resources. Human actions are shaped by the environment and the people they work with, and people work because they seek satisfaction. The purpose of this study is to analyze and test the influence of leadership, work environment, and work discipline on employee performance at the Situbondo Regency Human Resources Development Agency (BKPSDM), with job satisfaction as an intervening variable. This research is quantitative. The population used in this study was 42 employees, excluding leaders. The sampling technique used was simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Method – Partial Least Squares (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application indicate that leadership has a significant positive effect on job satisfaction. The work environment has a significant positive effect on job satisfaction. Work discipline has a significant positive effect on job satisfaction. Leadership has a positive but insignificant effect on performance. The work environment has a positive but insignificant effect on performance. Work discipline has a significant positive effect on performance. Job satisfaction has a significant positive effect on performance. Leadership has a significant positive effect on performance through job satisfaction. The work environment has a significant positive effect on performance through job satisfaction. Work discipline has a significant positive effect on performance through job satisfaction.
ANALISIS PROFITABILITAS DALAM MEMODERASI LIKUIDITAS DAN LEVERAGE TERHADAP NILAI PERUSAHAAN PADA SEKTOR FARMASI TAHUN 2020-2023 Muzaqi, Ahmad; Wahyuni, Ika; Nanggala, Ardhya Yudistira Adi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6529

Abstract

The results of the research test using the Smart Partial Least Squares (PLS) application showed that Liquidity has a positive but insignificant effect on Company Value. Leverage has a positive but insignificant effect on Company Value. Profitability has a positive but insignificant effect in moderating the effect of Liquidity on Company Value. Profitability has a positive but insignificant effect in moderating the effect of Leverage on Company Value.
PENGARUH KOMPENSASI, BEBAN KERJA DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN NON ASN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING DI RSUD BESUKI SITUBONDO Zaini, Ahmad; Wahyuni, Ika; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7039

Abstract

In response to issues related to compensation and workload, RSUD Besuki Situbondo has taken the initiative to reduce these challenges by fostering a comfortable work culture and providing complete facilities. The hospital also promotes job satisfaction among employees through appreciation and support for personal and professional development. Thus, compensation, workload, work culture, job satisfaction, and employee performance are closely interconnected. This study aims to analyze and examine the influence of compensation, workload, and work culture on the performance of non-civil servant (non-ASN) employees, with job satisfaction as an intervening variable at RSUD Besuki Situbondo. This is a quantitative research study involving a population of 67 non-ASN employees. The sampling technique used was proportional stratified random sampling, applied to a population with hierarchical or layered structures. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling – Partial Least Square (PLS-SEM) method. The results of direct effect hypothesis testing using Smart PLS 3.0 indicate that compensation, workload, and work culture all have a significant positive effect on job satisfaction. Additionally, compensation, workload, and work culture also significantly and positively affect employee performance. Job satisfaction itself has a significant positive impact on performance. Furthermore, the indirect effect analysis shows that compensation, workload, and work culture significantly and positively affect performance through job satisfaction.
Co-Authors Afandi, Arif Afia Rohmatul, Vivi Afia Rohmatul Afifuddin, Muhammad Agus Wahyudi Salasa Gama Agustiarini, Suzhmita Agustin, Diah Rosalinda Agustin, Dinda Nurfiqi Ahmad Zaini Akmaris, Corintania Byand Al Fadly, Muh Wahyu Amalia, Risky Sofiatul Ambarwati, Dina Dwi Amelia, Sofiyatul Amrulloh, Lalu Sanik Wahyu Fadil Ananda, Rizka Ayu Anshory, Muhammad Iqbal Apriliyanti, Yunita Indri Ardhya Yudistira Adi Nanggala Ariani, Marieta Arifah, Ila Nur Arifah, Khoiratin Ariyantiningsih, Febri Artawan, I Putu Gede Bayu Aryudha, Fernandi Atiyah, Khoriratul Aulia, Rieza Nuril Aulifa, Diah L. AYU LESTARI Azizah, Faradila Alya Nur Azizah, Mega Nur Balgis, Raissa Zerlina Damayanti, Alvina Danang S. Adi Danang Sudarwoko Adi Desy Ratnasari Dewi, Nawa Kartika Dewi, R. Rosiyana Dewi, Rana Hariantika Dian Widiarti Diefayoni, Kevin Septyan Dina Pratiwi Dwi Santi Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Dwi Santi, Dina Pratiwi Dwipa, Bram Mahara Dwitama, Andika Ediyanto Erliana, Elfira Euis HERMIATI Fadiana, Mu'jizatin Fajar, Dani Syahrul Fajri, Saiful Fandiyanto, Randika Fatah, Ahmad Zainul Fatimah, Ratna Dwi Ferdiansyah, Yusfan Filrisqi, Nurul Mareta Fitria Fitria Fitria, Anjar Ghina, Kaisul Hamida, Lutfiyatil Hanifa, Hilmiyatul Haryanti, Indri Sri Hasnawati Hasnawati Hendra Syahputra Hidayat, Ricky Hikmah, Ayu Nur Imania, Shofiatul Insani, Auliasha Firlana Hadi Istifani, Shofiatul Hasana Nur Jafar, Eka Sufartianinsih Jamilah, Alfi Wahidatul Jutti Levita Kharimah, Nurul Ikhsan Kharimah, Nurul Ikhsan Khofifah, Ana Khomariyah, Siti Nur KHOTIMAH, KHOSNUL Labiba, Fikriatul Laili, Siti Wiladatul Lestari, Indah Nita Lita Permata Sari Lucky Risanto Lusiana Tulhusnah Maghfiroh, Shofiyatul Mahila, Laely Septy Izza Maulidayanti, Elsa Bela Meilinda, Silvi Minullah, Minullah Muchamad Subali Noto Muzaqi, Ahmad Nanda Widaninggar, Nanda Neneng Aminah Ningrum, Fitria Puspa Noor Hidayah Nurhasanah Nurhasanah Nurobikhainih, Mariasri Pramita, Risky Yunas Restu Pratiwi, Anita Yoan Putra, Gilang Pratama Qomariyah, Umam Durrotul Rachman, Riza Rahman, Alrival Zainur Rahman, Ervina Adita Rahmania, Wasilatul Ratih Damayanti Rini Kartika Sari Riski, Alfina Riskiya, Siti Romlani, Ucik Rosadi, Gufron Rosdianto, Aziiz M. Rosiva, Maulindatur Rumi Kaida rusnoto rusnoto Sakdiyah, Wardatus Salimah, Kiswatus Salsabila, Nindya Sari D, Siti Naga Uleng Purnama Sari, Putri Ayu Purnama Sari, Revina Andika Saudi, Rizky Rahmawati Setiana, Beta Soeliha, Siti Sri Hartati Sri Rulliaty Sri Rullyati Subaida, Ida Sukma S. Kusumah Sulistiyowati, Novi Susanto, Fidy Deli Syah, Aditiya Risqiyanto Takahisa Hayashi Takashi Watanabe Triska Dewi Pramitasari Vinola Herawaty Violiandani, Erine W, Dwi Perwitasari Wahida, Zinta Nur Wahyu DWIANTO wahyuni wahyuni Widayanti, Dwi Windiyani, Windiyani Wisnu, M. Ari Witriyana, Yuvita Budi Yasin, Ali Yudha Praja, Yudha Yuliana Putri Yuliana, Feby Eka Nur Yusup AMIN Zainullah, Muhammad