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Ika WAHYUNI
R & D Unit for Biomaterials, Cibinong Science Center - LIPI
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PENGARUH WORD OF MOUTH, KERAGAMAN PRODUK DAN LOKASI DALAM MEMBENTUK MINAT BELI ULANG PADA TOKO ANDIN CEMILAN SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Rahman, Ervina Adita; Wahyuni, Ika; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 10 (2024): OKTOBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i10.5292

Abstract

Andin Cemilan Situbondo Shop is a snack business that sells retail and wholesale goods. Its location on Bawean Street 1A makes it easy for people to know that this shop sells snacks. The population of this study was all customers who had made purchases at Andin Cemilan Shop. This study’s data analysis and hypothesis testing used the Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the direct hypothesis test of direct influence using the Smart PLS 3.0 application show that Word of Mouth has a significant positive effect on Consumer Satisfaction, Product Diversity has a positive but insignificant effect on Consumer Satisfaction, Location has a positive but insignificant effect on Consumer Satisfaction, Word of Mouth has a positive and significant effect on Repurchase Intention, Product Diversity has a positive and significant effect on Repurchase Intention, Location has a positive but insignificant effect on Repurchase Intention. The results of the indirect hypothesis test of Word of Mouth have a positive but insignificant effect on Repurchase Intention through Consumer Satisfaction, Product Diversity has a positive but insignificant effect on Repurchase Intention through Consumer Satisfaction, and Location has a positive but insignificant effect on Repurchase Intention through Consumer Satisfaction.
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELUAN PADA PRODUK UD. YULI MAKMUR DI DESA SEMIRING KABUPATEN SITUBONDO DENGA MINAT BELI SEBAGAI VARIABEL INTERVENING Qomariyah, Umam Durrotul; Wahyuni, Ika; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6502

Abstract

This study aims to understand how product quality, price, and promotion influence consumers' purchasing decisions for local snack products, with a particular focus on the mediating role of purchase intention in linking these factors to the final buying decision. The background of this study arises from the increasingly intense competition in the snack food industry, particularly for micro-enterprises such as UD. Yuli Makmur, which face challenges in maintaining product quality, setting competitive prices, and developing effective promotional strategies. This research employs a quantitative method with a descriptive approach, utilizing observation, interviews, literature review, and the distribution of questionnaires to consumers. The results of the study indicate that consumers consider multiple aspects simultaneously before making a purchase decision; consistent quality, value-for-money pricing, and effective promotion are proven to influence both purchase intention and actual buying decisions. Purchase intention plays a crucial role in bridging consumers’ initial perceptions of the product to their final purchasing decision. These findings offer practical contributions for business practitioners in formulating more targeted marketing strategies and serve as an academic reference for understanding consumer behavior, particularly within the small business sector striving to enhance competitiveness and sustain customer loyalty.
PENGARUH NON PERFORMING LOAN DAN NET INTEREST MARGIN TERHADAP KINERJA KEUANGAN DENGAN CAPITAL ADEQUACY RATIO SEBAGAI VARIABEL INTERVENING PADA SEKTOR PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019-2021 Insani, Auliasha Firlana Hadi; Wahyuni, Ika; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i7.3558

Abstract

This study aimed to determine the effect of Non Performing loans and Net Interest margins on financial performance with the Capital Adequacy Ratio as an intervening variable in the Banking Sector listed on the Indonesia Stock Exchange 2019-2021. The population in this study were all Banking Sectors listed on the Indonesia Stock Exchange in 2019-2021, totaling 47 Banks. The sampling technique for this study used purposive sampling, so that 13 samples were obtained, which were used as data analysis. Data analysis and hypothesis testing in this study used the Smart PLS 3.0 application. The results of this study indicate that Non Performing Loan has a positive but insignificant effect on Capital Adequacy Ratio, Net Interest Margin has a significant negative effect on Capital Adequacy Ratio, Non-Performing Loan has a positive but insignificant effect on Financial Performance, Net Interest Margin has a significant negative effect on Capital Adequacy Ratio. Significant to financial performance, Net Interest Margin has a negative but insignificant effect on financial performance, Capital Adequacy Ratio has a positive but insignificant effect on financial performance, Non-Performing Loan has a positive but insignificant effect on financial performance through Capital Adequacy Ratio, and Net Interest Margin has a negative but insignificant effect on financial performance through Capital Adequacy Ratio.
ANALISIS LIKUIDITAS, PROFITABILITAS, DAN STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN DENGAN HARGA SAHAM SEBAGAI VARIABEL INTERVENING PADA SEKTOR PERTANIAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Agustin, Diah Rosalinda; Wahyuni, Ika; Widaninggar, Nanda
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 10 (2024): OKTOBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i10.5278

Abstract

Companies with good performance will continue to experience good growth in the future. This research aims to analyze the influence of Liquidity, Profitability, Capital Structure on Share Prices and Company Value. Liquidity is measured using the Current Ratio, Profitability is measured using Return on Assets (ROA), and Capital Structure is measured using the Debit To Equity Ratio (DER). Share Prices are measured based on the Closing Share Price, while Company Value is measured using the Price To Book Value (PBV) Ratio. The data used is secondary data obtained from the financial reports of companies listed on the Indonesia Stock Exchange (BEI) during the 2020-2023 period. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Liquidity has a positive but not significant effect on Stock Prices, Profitability has a positive but not significant effect on Company Value, Capital Structure has a positive but not significant effect on Stock Prices, while Liquidity has a positive but not significant effect. significant effect on Company Value, Profitability has a positive but not significant effect and Capital Structure has a negatif but significant effect on Company Value. The results of the indirect influence hypothesis test show that liquidity has a negatif effect on Company Value through Share Prices, Profitability has a negatif but not significant effect on Company Value through share prices and capital structure has a negatif effect on Company Value through Share Prices.
Peningkatan Layanan dan Pendampingan Penyusunan Laporan Keuangan Koperasi Karyawan UNARS Wahyuni, Ika; Subaida, Ida; Widiarti, Dian
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 8, No 2 (2025): Juli 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v8i2.4807

Abstract

Koperasi Karyawan Universitas Abdurachman Saleh Situbondo (UNARS) merupakan koperasi yang bergerak dalam bidang simpan pinjam yang beranggotakan seluruh dosen dan karyawan UNARS. kadang mengalami beberapa permasalahan terkait proses pengajuan dan pencairan pinjaman anggota karena sistem pelayanan seluruh administrasi masih dilakukan secara manual belum terdapat sistem berbasis teknologi informasi yang dapat membantu seluruh kegiatan operasional pelayanan pada koperasi karyawan UNARS. Anggota juga tidak dapat mengakses jumlah simpanan dan tabungan secara realtime, hanya dapat mengetahui jumlah tersebut pada kegiatan Rapat Anggota Tahunan. Penyusunan laporan keuangan sering kali masih terlambat dan tidak sesuai dengan standar akuntansi yang belaku. Hasil dari kegiatan ini adalah dibuatnya aplikasi operasional pelayanan bagi mitra dan laporan keuangan yang dapat disususn sesuai standar akuntansi yang berlaku guna memenuhi kebutuhan informasi keuangan bagi pihak-pihak yang berkepentingan. Angggota dapat memanfaatkan aplikasi operasional dalam kegiatan administrasi seperti pengajuan pinjaman, pengecekan saldo simpanan, dan penelusuran sisa cicilan pinjaman. Laporan Keuangan yang sesuai dengan standar akuntansi yang berlaku dapat menjadi dasar dalam pelaporan keuangan dan dasar penentuan SHU.
PENGARUH LOKASI PROMOSI PENJUALAN DAN SERVICE QUALITY TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA MIE RATU SITUBONDO Jamilah, Alfi Wahidatul; Wahyuni, Ika; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6974

Abstract

This study aims to analyze the effect of location, sales promotion, and service quality on repurchase interest through customer satisfaction as an intervening variable at Micro, Small and Medium Enterprises. Mie Ratu Situbondo. The research method used is quantitative with a survey approach to 97 respondents randomly selected from the population of Mie Ratu Situbondo consumers. Data were collected through a questionnaire and analyzed using SmartPLS 3.0 to test the validity, reliability, and relationship between variables. The results showed that sales promotion and service quality have a significant effect on customer satisfaction, while location has no significant effect. In addition, service quality also has a significant effect on repurchase intention, while location and sales promotion do not show a significant effect. Customer satisfaction as an intervening variable has no significant effect on repurchase intention, as well as the indirect effect of location, sales promotion, and service quality through customer satisfaction. This research provides practical implications for Mie Ratu Situbondo to focus more on improving service quality and sales promotion strategies to increase consumer satisfaction and repurchase interest. The findings also enrich the literature related to factors that influence consumer satisfaction and repurchase intention in the context of culinary Micro, Small and Medium Enterprises.
MODERASI EARNING PER SHARE DALAM MEMENGARUHI DEBT TO EQUITY RATIO DAN PRICE TO BOOK VALUE TERHADAP HARGA SAHAM PADA PERUSAHAAN PROPERTY DAN REAL ESTATE DI BEI TAHUN 2022 -2023 Imania, Shofiatul; Wahyuni, Ika; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6528

Abstract

Financial management has a significant role in creating company value, especially in the property and real estate sector, which is known for its high asset value. This study aims to analyze the effect of Debt to Equity Ratio (DER) and Price to Book Value (PBV) on the stock price of property and real estate companies listed on the Indonesia Stock Exchange, and test the moderating role of Earning Per Share (EPS) in the relationship between the two financial ratios. The population in this study involved all property and real estate companies listed on the Indonesian Stock Exchange. Samples were taken using a purposive sampling based on specific criteria during the research period. Data analysis was carried out with a Structural Equation Modeling approach based on Partial Least Square (PLS-SEM) using Smart PLS 3. 0 software. The results of the hypothesis analysis show that both the debt-to-equity ratio (DER) and price-to-book value (PBV) significantly and positively affect stock prices. However, earnings per share (EPS) have not been proven to moderate the relationship between debt-to-equity ratio and stock price. On the other hand, Earnings Per Share is a significant amplifier of the positive relationship between Price to Book Value and Stock price.
PENGARUH MOTIVASI, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PADA KANTOR DESA KECAMATAN BESUKI KAB SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Khomariyah, Siti Nur; Wahyuni, Ika; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6799

Abstract

Human Resource Management (HRM) is a systematic process carried out by an organization to manage human resources—such as recruiting, training, developing, motivating, and retaining employees—to achieve organizational goals. A proper systematic process is thus essential in analyzing the influence of motivation, work discipline, and work environment on performance at the village offices in the Besuki Sub-district, Situbondo Regency, with job satisfaction as an intervening variable. The population in this study consists of village officials from Kalimas, Blimbing, and Langkap. The sampling method was determined using probability sampling. Data analysis and hypothesis testing were conducted using Structural Equation Modeling – Partial Least Squares (PLS-SEM).The results of the direct influence hypothesis test using SmartPLS 3.0 show that motivation has a significant effect on Job Satisfaction, Work Discipline has a significant effect on Job Satisfaction, and the Work Environment has a significantly positive effect on Job Satisfaction. Motivation, Work Discipline, and Work Environment each significantly affect performance, and Job Satisfaction significantly affects performance. The indirect influence hypothesis test results indicate that Motivation, Work Discipline, and Work Environment each have a significant effect on Performance through Job Satisfaction as a mediating variable.
PENGARUH NET PROFIT MARGIN DAN RETURN ON EQUITY TERHADAP NILAI PERUSAHAAN DENGAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2020-2023 Amelia, Sofiyatul; Wahyuni, Ika; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6956

Abstract

Amid increasingly intense global competition, the effective use of data has become essential for companies to remain competitive. Therefore, variables such as net profit margin, return on equity, and firm size are crucial for gaining deeper insights into firm value and its impact on company performance. This study focuses on food and beverage companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023. The objective of this research is to analyze and identify the influence of net profit margin and return on equity on firm value, with firm size acting as a moderating variable. A quantitative method was employed, utilizing secondary data obtained from annual reports available on the official IDX website (www.idx.co.id). The sampling technique used was purposive sampling, resulting in a total of eight companies selected as the sample. Data analysis included descriptive statistics, classical assumption tests (normality and multicollinearity), the coefficient of determination test, and structural equation modeling. Hypothesis testing using Smart PLS 3.0 software revealed that the net profit margin has a negative but non-significant effect on firm value. At the same time, the return on equity has a positive but also non-significant effect. Furthermore, firm size does not significantly moderate the relationship between either net profit margin or return on equity and firm value.
PROFITABILITAS DAN LEVERAGE TERHADAP NILAI PERUSAHAAN DENGAN HARGA SAHAM SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN TRANSPORTASI YANG TERDAFTAR DI BEI TAHUN 2020-2023 Amalia, Risky Sofiatul; Wahyuni, Ika; Widaninggar, Nanda
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6508

Abstract

The Indonesian capital market, namely the Indonesia Stock Exchange (IDX), plays an important role as a means for companies to obtain funding and for investors in investing capital. The stock investment offers potential profits in the form of dividends and capital gains, both of which reflect investor perceptions of company performance. The company value is an important indicator in assessing the success of a company, which can be influenced by various financial factors such as Profitability and Leverage. Transportation sector companies are one of the strategic sectors that support national economic connectivity and have experienced significant dynamics during the COVID-19 pandemic and its recovery. There are 55 transportation companies listed on the IDX during the 2020-2023 periods. This study aims to analyze and test the Effect of Profitability and Leverage on Company Value with Stock Price as a moderating variable. The sampling technique is done by purposive sampling method. The data analysis method and hypothesis testing of this research used Structural Equation Analysis – Partial Least Square (PLS-SEM). The results of hypothesis testing using the Smart PLS 3.0 application, show that Profitability has a positive but insignificant effect on Company Value, Leverage has a positive but insignificant effect on Company Value, Stock Price has a positive but insignificant effect in moderating Profitability on Company Value, Stock Price has a positive but insignificant effect in moderating Leverage on Company Value.
Co-Authors Afia Rohmatul, Vivi Afia Rohmatul Afifuddin, Muhammad Agus Wahyudi Salasa Gama Agustiarini, Suzhmita Agustin, Diah Rosalinda Agustin, Dinda Nurfiqi Akmaris, Corintania Byand Al Fadly, Muh Wahyu Amalia, Risky Sofiatul Ambarwati, Dina Dwi Amelia, Sofiyatul Amrulloh, Lalu Sanik Wahyu Fadil Ananda, Rizka Ayu Anshory, Muhammad Iqbal Apriliyanti, Yunita Indri Ardhya Yudistira Adi Nanggala Ariani, Marieta Arifah, Ila Nur Arifah, Khoiratin Ariyantiningsih, Febri Artawan, I Putu Gede Bayu Aryudha, Fernandi Aulia, Rieza Nuril Aulifa, Diah L. AYU LESTARI Azizah, Faradila Alya Nur Azizah, Mega Nur Balgis, Raissa Zerlina Corina, Vania Rika Damayanti, Alvina Danang S. Adi Danang Sudarwoko Adi Desy Ratnasari Dewi, Nawa Kartika Dewi, R. Rosiyana Dewi, Rana Hariantika Dian Widiarti Diefayoni, Kevin Septyan Dina Pratiwi Dwi Santi Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Dwi Santi, Dina Pratiwi Dwipa, Bram Mahara Dwitama, Andika Ediyanto Erliana, Elfira Euis HERMIATI Fadiana, Mu'jizatin Fajar, Dani Syahrul Fajri, Saiful Fatah, Ahmad Zainul Fatimah, Ratna Dwi Febiawanticha, Resma Filrisqi, Nurul Mareta Fitria Fitria Fitria, Anjar Ghina, Kaisul Hamida, Lutfiyatil Hanifa, Hilmiyatul Haryanti, Indri Sri Hasnawati Hasnawati Hendra Syahputra Hikmah, Ayu Nur Imania, Shofiatul Insani, Auliasha Firlana Hadi Istifani, Shofiatul Hasana Nur Jafar, Eka Sufartianinsih Jamilah, Alfi Wahidatul Jutti Levita Kharimah, Nurul Ikhsan Kharimah, Nurul Ikhsan Khofifah, Ana Khomariyah, Siti Nur KHOTIMAH, KHOSNUL Labiba, Fikriatul Laili, Siti Wiladatul Lestari, Indah Nita Lita Permata Sari Lucky Risanto Lusiana Tulhusnah Maghfiroh, Shofiyatul Mahila, Laely Septy Izza Maulidayanti, Elsa Bela Meilinda, Silvi Minullah, Minullah Muchamad Subali Noto Muzaqi, Ahmad Nanda Widaninggar, Nanda Neneng Aminah Ningrum, Fitria Puspa Noor Hidayah Nurfadilah Nurfadilah Nurhasanah Nurhasanah Nurobikhainih, Mariasri Pramita, Risky Yunas Restu Putra, Gilang Pratama Qomariyah, Umam Durrotul Rahman, Alrival Zainur Rahman, Ervina Adita Rahmania, Wasilatul Ratih Damayanti Riski, Alfina Riskiya, Siti Romlani, Ucik Rosadi, Gufron Rosdianto, Aziiz M. Rosiva, Maulindatur Rumi Kaida rusnoto rusnoto Sakdiyah, Wardatus Salsabila, Nindya Sari D, Siti Naga Uleng Purnama Sari, Putri Ayu Purnama Sari, Revina Andika Saudi, Rizky Rahmawati Setiana, Beta Soeliha, Siti Sri Hartati Sri Rulliaty Sri Rullyati Sukma S. Kusumah Sulistiyowati, Novi Susanto, Fidy Deli Syah, Aditiya Risqiyanto Takahisa Hayashi Takashi Watanabe Triska Dewi Pramitasari Vinola Herawaty Violiandani, Erine W, Dwi Perwitasari Wahida, Zinta Nur Wahyu DWIANTO wahyuni wahyuni Widayanti, Dwi Windiyani, Windiyani Wisnu, M. Ari Witriyana, Yuvita Budi Yasin, Ali Yatim, Yatim Yudha Praja, Yudha Yuliana Putri Yusup AMIN Zainullah, Muhammad