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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Ekonomi dan Bisnis Jagaditha Journal of Economics, Business, & Accountancy Ventura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Mirai Management Asia-Pacific Management and Business Application Dinamisia: Jurnal Pengabdian Kepada Masyarakat WIDYA LAKSANA JURNAL MANAJEMEN BISNIS PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis International Journal of Environmental, Sustainability, and Social Science Journal of Tourism Economics and Policy Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS (P2MMGFHIS) Husnayain Business Review International Journal of Islamic Business and Management Review Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Sustainable Business and Management International Journal of Entrepreneurship and Business Management Loka: Journal Of Environmental Sciences Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Community Service Journal of Law
Ni Made Wahyuni
Universitas Warmadewa
Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect of Marketing Mix on Consumer Satisfaction at UD. Darma Suci Wholesale in Denpasar Ni Kadek Ayu Surya BINTANG; Ni Made WAHYUNI; Putu Indah HAPSARI
Loka: Journal Of Environmental Sciences Vol. 2 No. 4 (2024): Loka: Journal Of Environmental Sciences (October – December) In Press
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ljes.v2i4.328

Abstract

Purpose:This study was conducted to investigate the role of the marketing mix on customer satisfaction at UD. Darma Suci Grosir Denpasar. The target population includes a total of 75,270 people.Methodology:Through sampling, 99 consumers participated in the study. Empirical data were obtained using a questionnaire and then analyzed using a multiple linear regression approach.Findings:The research findings confirm that product, price, place, and promotion have a positive and significant relationship, both partially and simultaneously, with customer satisfaction at UD. Darma Suci Grosir Denpasar. Suggestions include the importance of improving product quality and variety, establishing pricing strategies that align with consumer purchasing power, operating in strategic locations, and marketing products online through social media platforms.Implication:This study contributes positively to the marketing management literature and practically to UD. Darma Suci Grosir Denpasar is improving its marketing mix strategy to create highly satisfied customers. This study also guides future researchers to examine other determinants that influence customer satisfaction.
The Influence of Sales Promotion and Hedonic Shopping Motivation on Impulse Buying with Positive Emotion as an Intervening Variable on E-Commerce Customers In Indonesia Ni Luh Aria Sukma Dewi; Ni Luh Putu Indiani; Ni Made Wahyuni
International Journal of Environmental, Sustainability and Social Science Vol. 7 No. 2 (2026): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i2.1044

Abstract

The development of e-commerce in Indonesia has increased quite rapidly. E-commerce has become an important part of people's lives today because more and more people choose to shop online. The emergence of impulse buying consists of external factors, namely sales promotion and internal factors, namely hedonic shopping motivation . The positive emotion variable was chosen as a mediating variable to reflect how much public enthusiasm is related to positive emotions which cause customers to impulse buy . The variables sales promotion, hedonic shopping motivation are thought to be significant in influencing impulse buying among e-commerce customers with positive emotion as an intervening variable. The aim of this research is to analyze the influence of sales promotion and hedonic shopping motivation on impulse buying with positive emotion as an intervening variable for e-commerce customers . The method used in this research is quantitative with a questionnaire carried out systematically in accordance with the research objectives. The population in this study were Indonesian people who had used e-commerce for online shopping with 120 respondents. This research uses 5 Likert scales to measure variables when testing the validity and reliability of variables. This research was analyzed using PLS-based SEM. The research results show that (1) Sales promotion significant effect on impulse buying . (2) Hedonic shopping motivation has a significant positive effect on impulse buying. (3) Sales promotion positive influence on positive emotions.
The Effect of Online Visibility on Purchase Intention Through Company Reputation as a Mediating Variable (Case Study: Villa Kintamani) Jero Wahyu ABDI; Ni Made WAHYUNI; Ni wayan SITIARI
International Journal of Environmental, Sustainability and Social Science Vol. 7 No. 6 (2026): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i6.1671

Abstract

This study aims to analyze the effect of online visibility on tourists' purchase intention, with corporate reputation as a mediating variable, in the context of three villas located in the Kintamani area of Bali. The research employed a quantitative approach with an associative method. The population consisted of tourists who had previously stayed at or visited the three villas. A total of 90 respondents were selected using a non-probability sampling technique with a purposive sampling approach. Data were collected through the distribution of questionnaires as the primary research instrument. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software. The results indicate that online visibility has a positive and significant effect on tourists’ purchase intention, as well as on corporate reputation. Furthermore, corporate reputation also has a positive and significant effect on tourists’ purchase intention. Another important finding reveals that corporate reputation significantly mediates the relationship between online visibility and purchase intention. Overall, the findings suggest that online visibility plays a strategic role in shaping tourists’ purchase intentions, both directly and indirectly through enhanced corporate reputation. Therefore, it is recommended that integrated digital marketing strategies be implemented, with simultaneous attention to both online visibility and corporate reputation, in order to increase consumer interest and purchasing decisions in the context of rural tourism.
From Green Marketing and Brand Reputation to Repurchase Intention: The Mediating Role of Brand Trust among AQUA Consumers I Putu Gede Bayu Kirana Sanjaya Putra; Made Wahyuni; Made Setini
Husnayain Business Review Vol. 6 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v6i2.1939

Abstract

This study aims to analyze the influence of Green Marketing and Brand Reputation on Repurchase Intention with Brand Trust as a mediating variable on consumers of AQUA brand Bottled Drinking Water (AMDK) in Kuta District.Methodology/approach – The sampling technique used purposive sampling with a total of 170 respondents. Data were collected through questionnaires using a five-point Likert scale and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS. Findings – The results of the study indicate that Green Marketing, Brand Reputation, and Brand Trust have a positive and significant effect on Repurchase Intention. In addition, Green Marketing and Brand Reputation also have a positive and significant effect on Brand Trust. The results of the mediation test indicate that Brand Trust is able to partially mediate the effect of Green Marketing on Repurchase Intention, as well as partially mediate the effect of Brand Reputation on Repurchase Intention. Novelty/value – This finding indicates that the implementation of environmentally friendly marketing strategies and the formation of a good brand reputation will be more effective in increasing repurchase intentions if accompanied by increased consumer trust in the brand.
The Role of Service Quality and Bank Reputation in Building Customer Loyalty: The Mediating Effect of Customer Satisfaction I Nyoman Galih Surya Utama; Ni Made Wahyuni; I Ketut Darma; Ida Bagus Udayana Putra
International Journal of Entrepreneurship and Business  Management Vol. 5 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v5i2.1941

Abstract

Purpose – This study examines the effects of service quality and bank reputation on customer loyalty, with customer satisfaction as a mediating variable, among customers of Bank Central Asia (BCA), Gatot Subroto Barat Branch, Denpasar. Methodology/approach – A quantitative causal-associative design was employed. The population consisted of 9,800 customers, from which 100 respondents were selected using random sampling and the Slovin formula. Primary data were collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. Findings – Service quality has a positive and significant direct effect on customer loyalty, whereas bank reputation does not have a significant direct effect. Both service quality and bank reputation positively and significantly influence customer satisfaction. Customer satisfaction also has a positive and significant effect on customer loyalty and emerges as the strongest determinant in the model. Furthermore, customer satisfaction significantly mediates the relationships between service quality and customer loyalty, and between bank reputation and customer loyalty. The mediation is partial for service quality and full for bank reputation. Novelty/value – This study demonstrates that a strong bank reputation alone is insufficient to create customer loyalty unless it is translated into customer satisfaction. It also clarifies the distinct mediating mechanisms through which service quality and bank reputation build loyalty in a branch-level banking context.
Co-Authors Adinda Ayu Lestari Ningsih AWATARA, I Gusti Agung Gede Usadhana Daru Asih Datrini, Luh Kade Dewa Ayu Manik Candrapuspa Dewa Gede Agung Semarabawa DEWI, Anak Agung Ayu Rai Sukma DEWI, Ni Luh Aria Sukma Dian Pramana ERAWAN, Putu Yuke Prabandari Evi Triandini FERAYANTI, Kadek Dewi Gede Agus Surya Pratama I Gusti Agung Gede Usadhana AWATARA I Gusti Ayu Ketut Giantari I Gusti Ngurah Surahman I Ketut Darma I Ketut Darma I Ketut Yogi Angga Pratama PUTRA I Made Sara I Made Suniastha Amerta I Nyoman Galih Surya Utama I Putu Aditya Endra PRATAMA I Putu Gede Bayu Kirana Sanjaya Putra I Wayan Gede Suacana I Wayan Rideng I Wayan Sunarta I Wayan Wesna Astara I.A Pt. Santi Purnamawati Ida Ayu Kartika Indrawan Ida Ayu Putu Santi PURNAMAWATI Ida Ayu Putu Widiati Ida Bagus Udayana Putra ISWARA, A.A Ngurah KT Pradnyana Jero Wahyu ABDI Kadek Goldina Puteri Dewi Koyan, I Wayan M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Made Dwika Dinda Damayanti Ni Kadek Ayu Surya BINTANG Ni Kadek Linda Surlimna Ni Luh Aria Sukma Dewi Ni Luh Mega Widiani Ni Luh Pudak Sariani Ni Luh Putu Indiani Ni Luh Putu Mita Miati, Ni Luh Putu Mita Ni Made Ayu Vidayani Permatasari Ni Made Pramesi Dwi Winanda Ni Made Puspasutari Ujianti Ni Nengah Seri Ekayani Ni Putu Laksmi Krisnina Maharani Ni Putu Nila Evayanti Nila Evayanti Ni Putu Sinria FRANZA Ni Wayan Arika Putri Ni Wayan SITIARI Nyoman Yudhana Pande Putu Dwi Novigga Artha Putra, I Made Wianto Putra, Ida Bagus Udaya Putu Ayu Desy Trisnadewi Darmawan Putu Ayu Sita Laksmi Putu Indah Hapsari Putu Ngurah Suyatna Yasa Raka, Anak Agung Gede Sarmawa, I Wayan Gde Setini, Made Surasmi, Ida Ayu Suryani, Luh Putu Widiani, Ni Luh Mega Yudhana, Nyoman