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Analisis Strategi Pemasaran dengan Menggunakan Metode Business Model Canvas untuk Meningkatkan Volume Penjualan pada PT Allianz Life Indonesia Cabang Surabaya Rayna Shafiyah Salsabila Haris; Jojok Dwiridotjahjono
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 3 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.595 KB) | DOI: 10.47467/alkharaj.v5i3.1422

Abstract

The insurance industry is one of the industries with products that are needed by everyone but with a fairly low market penetration, this is due to a lack of financial education. In this study, researchers used PT Allianz Life Indonesia Surabaya Branch as the object of research. The purpose of this study is to find out and analyze the marketing strategy or business system used by PT Allianz Life Indonesia Surabaya Branch. The research method used is descriptive with a descriptive approach, data collection techniques are interviews and observations related to the existing marketing strategy at PT Allianz Life Indonesia Surabaya branch, the data is analyzed using BMC (Business Model Canvas). The respondents in this study consisted of the Head of Agency Development and the chairman of AAJI for the East Java Region, Business Partners of Allianz, and customers from Allianz who were selected purposively with a total of 5 people. The results show that Allianz's marketing strategy since 2014 has changed to a business system from the previous branch system, agency system and currently using the "business system" which later succeeded in becoming the first pioneer in the history of the insurance industry with this concept. Allianz won various awards and grew a broad business market with considerable man power as evidenced by the significant increase in sales volume which can be seen in the gross written premium in recent years. Keywords: Marketing Strategy, Insurance industry, Canvas business model
Komoditas Super Strategis Porang dan Pemberdayaan Masyarakat di Desa Sumberejo, Pasuruan Praja Firdaus Nuryananda; Jojok Dwiridotjahjono; Purwadi Purwadi
Jurnal Pemberdayaan Masyarakat Vol 10, No 2 (2022): Jurnal Pemberdayaan Masyarakat
Publisher : Program Studi Pengembangan Masyarakat Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37064/jpm.v10i2.12692

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Abstract: Sumberejo Village in Pasuruan Regency, East Java, is a village that has potential assets in the agricultural and tourism sectors. The agricultural potential in Sumberejo is increasing when the super strategic commodity porang is introduced as a new commodity to be cultivated in Sumberejo through the Sinar Agro Permata farmer group. Porang cultivation aims to advance and increase the income of the agricultural sector and empower farmers in Sumberejo. However, because the porang commodity is a new knowledge for Sinar Agro Permata, the Sinar Agro Permata group is still experiencing confusion and worries about results that are not in line with existing expectations. This scientific article is the result of research on empowering agriculture communities in Sumberejo Village. The research was conducted using a mixed-method presented descriptively and using in-depth interview instruments, participatory observation, focus group discussions, and literature study. The research that has been done has found that the porang commodity has not been able to provide maximum leverage for community empowerment. This commodity has become a new habit for Sinar Agro Permata in Sumberejo, so it requires time and ongoing assistance. With the application of the hexa-helix approach and the behavior drivers model, the research found that there are still three of the six hexa-helix components that have been integrated in this empowerment program. Meanwhile, in the behavior drivers model, this study also found that the Sumberejo community needed driving factors to the individual level to change their mindset, both in terms of farming and as farmers. It still takes time for the empowerment of the Sumberejo community with porang cultivation to reach its maximum point. Even with the role of stakeholders who are required to be collaborative and sustainable.Keywords: behavior drivers model, community empowerment, farmer, hexa-helix, porangAbstract: Desa Sumberejo di Kabupaten Pasuruan, Jawa Timur, merupakan desa yang memiliki aset potensial di sektor pertanian dan pariwisata. Potensi pertanian di Sumberejo semakin meningkat ketika komoditas super strategis porang dikenalkan sebagai komoditas baru untuk dibudidayakan di Sumberejo melalui kelompok tani (poktan) Sinar Agro Permata. Budidaya porang bertujuan untuk menambah dan meningkatkan penghasilan sektor agrikultur serta memberdayakan para petani di Sumberejo. Namun demikian karena komoditas porang merupakan pengetahuan baru bagi Sinar Agro Permata, maka poktan Sinar Agro Permata masih mengalami hambatan kebingunan dan kekhawatiran akan hasil yang tidak sesuai dengan ekspektasi yang ada. Artikel ilmiah ini merupakan hasil penelitian terhadap pemberdayaan masyarakat tani di Desa Sumberejo. Penelitian dilakukan menggunakan metode kombinasi yang disajikan secara deskriptif serta menggunakan instrumen wawancara mendalam, observasi partisipatif, focus group discussion, dan studi kepustakaan. Penelitian yang telah dilakukan menemukan bahwa komoditas porang belum bisa memberikan daya ungkit pemberdayaan masyarakat secara maksimal. Komoditas ini terbilang menjadi kebiasaan baru bagi Sinar Agro Permata di Sumberejo, sehingga membutuhkan waktu dan pendampingan yang berkelanjutan. Dengan aplikasi pendekatan hexa helix dan behavior drivers model, penelitian yang dilakukan menemukan bahwa masih tiga dari enam komponen hexa helix yang sudah terintegrasikan dalam program pemberdayaan ini. Sedangkan dalam behavior drivers model, penelitian ini juga menemukan bahwa masyarakat Sumberejo memerlukan faktor pendorong sampai ke tingkat individu untuk melakukan perubahan mindset, baik dalam hal bertani maupun sebagai petani. Masih memerlukan waktu agar pemberdayaan masyarakat Sumberejo dengan budidaya porang menemui titik maksimal. Pun dengan peran stakeholders yang dituntut agar kolaboratif dan berkelanjutan.Keywords: pemberdayaan masyarakat, petani, porang, hexa helix, behavior drivers model
Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Promosi Penjualan Terhadap Impulse Buying Pada Pengguna Sociolla di Surabaya Camelia Yully Styowati; Jojok Dwiridotjahjono
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i2.1726

Abstract

mengetahui pengaruh hedonic shopping motivation, shopping lifestyle, dan promosi penjualan terhadap impulse buying pada pengguna Sociolla di Surabaya. Jenis penelitian ini merupakan penelitian kuantitatif. Populasi penelitian ini terdiri dari semua konsumen yang pernah berbelanja di e-commerce Sociolla yang berdomisili di Surabaya. Penelitian ini mengambil 100 responden sebagai sampel menggunakan perhitungan Cochran. Penarikan sampel dilakukan dengan teknik nonprobability sampling yang berjenis purposive sampling. Karakteristik responden ialah konsumen Sociolla yang berdomisisli di Kota Surabaya, pernah berbelanja paling tidak dua kali pada e-commerce Sociolla, dan berusia minimal 17 tahun. Analisis regresi linier berganda diterapkan untuk menganalisis data yang diuji dengan SPSS versi 26. Penelitian ini menyatakan bahwa hedonic shopping motivation, shopping lifestyle dan promosi penjualan secara simultan berpengaruh signifikan terhadap impulse buying. Penelitian ini juga menyimpulkan bahwa hedonic shopping motivation, shopping lifestyle dan promosi penjualan secara parsial berpengaruh signifikan terhadap impulse buying.
Pengaruh Citra dan Kepercayaan serta Kepuasan Pelanggan terhadap Loyalitas Merek pada Produk Susu UHT Frisian Flag di Surabaya Danang Adi Nugroho; Jojok Dwiridotjahjono
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i3.1714

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Jenis susu yang beredar ditengah masyarakat memiliki banyak macamnya, salah satunya adalah susu Ultra High Temperature (UHT). Salah satu perusahaan yang memproduksi susu Ultra High Temperature (UHT) adalah Frisian Flag. Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, kepercayaan merek, dan kepuasan pelanggan terhadap loyalitas merek pada produk susu UHT Frisian Flag di Surabaya. Jenis penelitian adalah metode penelitian asosiatif dengan pendekatan kuantitatif. Populasi penelitian adalah seluruh konsumen yang pernah mengonsumsi susu UHT merek Frisian di kota Surabaya. Sampel yang digunakan sebanyak.100 responden. Teknik penarikan sampel menggunakan non probability sampling dengan metode purposive sampling. Kriteria responden adalah konsumen susu UHT Frisian Flag di kota Surabaya yang sudah pernah membeli dan mengonsumsi sebanyak minimal 2 kali dan berusia minimal 17 tahun. Teknik analisis data adalah analisis regresi linier berganda menggunakan bantuan SPSS versi 25. Hasil penelitian adalah 1) Citra merek, kepercayaan merek, dan kepuasan pelanggan secara simultan berpengaruh signifikan terhadap loyalitas merek. 2) Citra merek berpengaruh signifikan terhadap loyalitas merek. 3) Kepercayaan merek berpengaruh signifikan terhadap loyalitas merek. 4) Kepuasan pelanggan berpengaruh signifikan terhadap loyalitas merek.
Analisis Strategi Pemasaran dalam Meningkatkan Volume Penjualan pada UMKM Cake Pisang Raja Impian Tuban Anggi Dian Lestari; Jojok Dwiridotjahjono
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.954

Abstract

This study was conducted with the aim of knowing and analyzing the marketing strategy in increasing sales volume in the UMKM Cake Pisang Raja Raja Impian Tuban business. The sampling method was carried out by purposive sampling by analyzing the 7P marketing mix strategy (product, price, place, promotion, process, people, physical evidence) and STP (segmenting, targeting, and positioning) that had been implemented. This research was analysed using a descriptive method using SWOT analysis (Strength, Weakness, Opportunity, Threat). SWOT analysis is used to evaluate the strengths and weaknesses of the company's internal environment as well as the opportunities and threats that are the company's external environment. SWOT analysis can produce several alternative strategies that can be implemented in making decisions for future businesses in order to develop and adjust to the business environment. The results of this study indicate that the UMKM Raja Banana Cake Dream Tuban business has Strengths 2.66 , Weaknesses 0.61 , Opportunities 2.10 , and Threats 0.72 . So that in the SWOT analysis diagram the UMKM Pisang Raja Impian Tuban Cake is in quadrant 1 (one) position which supports aggressive strategies on the various opportunities and strengths it has.
Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas melalui Kepuasan Konsumen sebagai Variabel Intervening Mayang Dwi Sayekti; Jojok Dwiridotjahjono
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1055.47 KB) | DOI: 10.47467/alkharaj.v5i6.2430

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This study intends to find out whether there is an influence of brand image and product quality on consumer loyalty through customer satisfaction as an intervening variable on silverqueen chocolate consumers in Surabaya. The type of research is quantitative and the data collection technique uses a questionnaire method. The population in this study who became the target population was the people of Surabaya who had consumed silverqueen chocolate products. The number of samples used in this study were 100 respondents. The sampling technique in this study is the purposive sampling technique with the criteria of silverqueen chocolate consumers who are domiciled in Surabaya with a minimum age of 17 years and have purchased the product at least 1 time. The data analysis technique used the Statistical Program for Social Science (SPSS) version 25 software. The results of the study indicate that brand image had no significant effect on consumer satisfaction. Product quality has a significant effect on consumer satisfaction. Brand image has no significant effect on consumer loyalty. Product quality has no significant effect on consumer loyalty. Consumer satisfaction has a significant effect on consumer loyalty. Brand image has a significant effect on consumer loyalty through customer satisfaction. Product quality has a significant effect on consumer loyalty through customer satisfaction. Keywords: brand image; product quality; consumer loyalty; customer satisfication
Pengembangan Digitalisasi UMKM Sebagai Media Promosi Dan Pemasaran Produk Di Desa Banjaragung, Kecamatan Bareng, Kabupaten Jombang Erin Dwi Cahyani; Jojok Dwiridotjahjono
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.174

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In the current era, digital is very important and needed by every human being in their daily life, both for doing business and shopping. In the world of entrepreneurship, Micro, Small and Medium Enterprises (MSMEs) need digitization through social media so that the products that have been made can be recognized and marketed with a wider reach to consumers. However, the lack of knowledge regarding the use of social media is an obstacle for UMKM in Banjaragung Village so that marketing is carried out only offline and word of mouth. By conducting socialization and assistance regarding the functions and various features that can be used in social media to Banjaragung Village MSMEs, it is hoped that this can be implemented so that product marketing can be easier and optimal. The method used is qualitative with the type of data collection through observation, interviews, and documentation of activities. The results obtained from these activities are that UMKM in Banjaragung Village can utilize social media in marketing their products. So, having a social media account can be used as promotional media as well as product marketing by posting product photos and various other promos that can attract consumer interest.
Implementasi Strategi Pemasaran Melalui Kegiatan Rebranding Produk UMKM Jenang Legend Lek Siti di Kota Blitar Nanda Nur Humairoh Arifin; Jojok Dwiridotjahjono
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.179

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People who produce typical food products certainly have a business that generates profits in the sale of the products they make. By increasing sales, it is necessary for a brand in a product to provide benefits for both producers and consumers. In product development, KKN students carry out a rebranding activity for UMKM’s. Rebranding is an effort made to completely change or renew an existing brand so that it becomes better by not ignoring the company's original purpose, which is profit-oriented. In order to find out the obstacles faced by UMKM’s in the Blitar sub-district, it is necessary to conduct a qualitative research method with the types of data collection observation, interviews and documentation. And the results of this rebranding chose one of the UMKM’s in Blitar Village by assisting in logo rebranding activities, packaging to making taglines.
Strategi Pemasaran Dalam Pengembangan UMKM Melalui Digital Marketing (Studi Kasus UMKM Dapur Mommy, Kelurahan Rembang, Kecamatan Sananwetan, Kota Blitar) Salsabilla Prabawati Hariyono; Jojok Dwiridotjahjono
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 3 (2023): September : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i3.1001

Abstract

In this day and age, people of all ages are very familiar with digital technology. The right application of digital technology can provide benefits for its users. One of them is by creating marketing for business products and services organized by UMKM using digital technology. However, due to a lack of understanding and training, UMKM business owners have not made the best use of the internet to assist their operations. Digital marketing, which aims to advertise or promote products and services using online media to reach a larger target market, is one way to use the internet in company management. Foodstuffs are the only goods produced by UMKM owned by business actors in Rembang Village and marketing is only carried out through direct sales by door to door or face to face. It is difficult to reach a larger target market. Therefore, providing training and directing the use of digital marketing can help MSME players in increasing the capacity of UMKM entrepreneurs to utilize digital marketing.
Pengaruh Kualitas Produk Dan Harga Terhadap Loyalitas Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Pada Konsumen Produk Minuman Chatime Di Sidoarjo Indhi Regitha Pramesti; Jojok Dwiridotjahjono
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.1787

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Kegiatan meneliti ini mempunyai maksud guna menjelaskan (1) Pengaruh Kualitas Produk terhadap Kepuasan Pelanggan pada konsumen Produk Minuman Chatime di Sidoarjo (2) Pengaruh Harga terhadap Kepuasan Pelanggan pada konsumen Produk Minuman Chatime di Sidoarjo (3) Pengaruh Kualitas Produk terhadap Loyalitas Pelanggan pada konsumen Produk Minuman Chatime di Sidoarjo (4) Pengaruh Harga terhadap Loyalitas Pelanggan pada konsumen Produk Minuman Chatime di Sidoarjo (5) pengaruh Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada konsumen Produk Minuman Chatime di Sidoarjo (6) pengaruh Kualitas produk terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan pada konsumen Produk Minuman Chatime di Sidoarjo (7) pengaruh Harga terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan pada konsumen Produk Minuman Chatime di Sidoarjo. Kegiatan meneliti ini menggunakan jenis asosiatif serta pendekatan Kuantitatif. Populasi pada kegiatan meneliti ini yaitu konsumen minuman Chatime di wilayah Sidoarjo. Sedangkan sampelnya yaitu konsumen yang berdomisili di Sidoarjo yang membeli dan mengkonsumsi produk minuman Chatime lebih dari kali dan berumur diatas 15 tahun, dengan mengambil sampel yaitu total 100 responden. Analisis data yang dipakai yaitu teknik analisis jalur atau path analysis. Analisis kegiatan meneliti ini menghasilkan bahwa, Kualitas Produk (X1) berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan (Z), Harga (X2) berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan (Z), Kualitas Produk (X1) berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan (Y), Harga (X2) berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan (Y), Kepuasan Pelanggan (Z) berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan (Y), Kualitas Produk (X1) berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan (Y) melalui Kepuasan Pelanggan (Z), Harga (X2) berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan (Y) melalui Kepuasan Pelanggan (Z).
Co-Authors Abdul Rezha Efrat Najaf Alla, Muhammad Anbiya Fath Anggi Dian Lestari Anila, Desi Anissa Lutfita Annisa Dyah Pramesti Arifin, Ahmad Zainul Arifin, Nanda Nur Humairoh Arniessa, Attania Dwi Aura Rahma, Daniar Wulan Camelia Yully Styowati Damayanti, Affiva Lindi Damayanti, Devina Fitri Danang Adi Nugroho Della Anzelia Sitanggang Dermawan, Fariz Dewi Astuti Rahmadani Diah Ambarwati Dwi Wahyuningtyas Elvarreta, Clarissa Diva Erin Dwi Cahyani Falihul Royhan, Muhammad Faradilla Sandi Fatikah, Cindi Favian Almer Kamal Fitroni, Muhammad Alfan Groda, Selvi Permata Handayani, Sri Linda Ida, Mufnil Indhi Regitha Pramesti Irmaya, Nindi Jurycha Tandiayuk Juwita Kharisma Putri Kamal, Favian Almer Kinanti, Anggreini Ratna Lailatul Qomariyah, Lailatul Lestari, Amelia Dwi Mahara, Cendana Izha Maroeto, . Mawakhiro, Siti Mayang Dwi Sayekti Mediana Cesyanti Ajeng Rohali Mufnil Ida Muhammad Qowiyyudin Mustika, Yesi Rahma Nadin, Sarah Putri Naila Amrillah Zakiah Nanda Nur Humairoh Arifin Niken Dima Norisnita, Muazila Nur Alfia Nurindah Dwi Antika Nurul Hidayati Nurul Hidayati Nuryananda, Praja Firdaus Oktavia, Carrisa Putri Permana, Septian Davis Pertiwi, Devi Rosa Kusuma Pertiwi, Nadilla Putri Prastiyas, David Indra Purnomo Edi Sasongko Purwadi MP. Ir Putri Prastikasari Putri, Danisa Putri, Nabhila Maharani Cahaya Qowiyyudin, Muhammad Rahma Nurkhasanah Ramandani, Tisna Meylia Tivanti Ratna Wahyuni Pratiwi Rayna Shafiyah Salsabila Haris Rihidima, Lidya Veronica Christy Riska Faulia Rahma Rochmah, Firly Dwi Rohali, Mediana Cesyanti Ajeng Salsabilla Prabawati Hariyono Saputri, Dini Dwi Sari, Anisafitri Ratna Simatupang, Melinda Putri Aprilia Sitanggang, Della Anzelia Siti Mi'Danur Rahmah Sya’diyah, Halimatus Tandiayuk, Jurycha Tita Ayu Rospricilia Travito, Okalifta Rale Ulinnuha, Unsiah Zulfa Unsiah Zulfa Ulinnuha Vianggraini, Reni Wahyu Santoso