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All Journal Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences Jurnal Pendidikan Teknologi dan Kejuruan Rekayasa Teknik Sipil Jurnal Teknik Sipil dan Perencanaan Lembaran Ilmu Kependidikan QIJIS (Qudus International Journal Of Islamic Studies) Kodifikasia: Jurnal Penelitian Islam Al-Jami'ah: Journal of Islamic Studies Gravity : Jurnal Ilmiah Penelitian dan Pembelajaran Fisika Management Analysis Journal AL-MAIYYAH JURNAL PENDIDIKAN TAMBUSAI Jurnal Mina Sains Ensiklopedia of Journal RELIGIA TELKA - Telekomunikasi, Elektronika, Komputasi dan Kontrol Jurnal Teknologi Kedirgantaraan (JTK) Al-MAIYYAH : Media Transformasi Gender dalam Paradigma Sosial Keagamaan Journal of Petroleum and Geothermal Technology Al-Manahij : Jurnal Kajian Hukum Islam Tsaqofah: Jurnal Penelitian Guru Indonesia YASIN: Jurnal Pendidikan dan Sosial Budaya MASALIQ: Jurnal Pendidikan dan Sains Indonesian Journal of Religion, Spirituality, and Humanity Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Joong-Ki Scaffolding
Aris Widodo
Jurusan Teknik Sipil, Fakultas Teknik, Universitas Negeri Semarang (UNNES)
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Journal : Management Analysis Journal

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THE INFLUENCE OF PROMOTION AND TRUST ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION Widodo, Aris; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 8 No 3 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i3.33475

Abstract

The purpose of this research is to examine between promotion and trust toward customer loyalty through customer satisfaction as mediating role. The population in this research is all TCash users in Semarang City. The numbers of sample in this research are 115 respondents by using incidental sampling. Path analysis is used for analyzing the research data using SPSS program version 21. The results findings are both promotion have a positive and significant on customer loyalty, and  trust have a positive and significant on customer loyalty, and customer satisfaction is able to mediate between promotion and trust in customer loyalty.
The Influence of Promotion and Trust on Customer Loyalty through Customer Satisfaction Widodo, Aris; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 8 No 3 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i3.33475

Abstract

The purpose of this research is to examine between promotion and trust toward customer loyalty through customer satisfaction as mediating role. The population in this research is all TCash users in Semarang City. The numbers of sample in this research are 115 respondents by using incidental sampling. Path analysis is used for analyzing the research data using SPSS program version 21. The results findings are both promotion have a positive and significant on customer loyalty, and trust have a positive and significant on customer loyalty, and customer satisfaction is able to mediate between promotion and trust in customer loyalty.
Co-Authors Adhisuta, Prianindya Agustin, Anisa Nur Aini, Shofwatul Andi Mardian, Andi Annas, Muhamad Azwar Ardiansah, Ridwan Badiyah, Rohmatul Bambang Endroyo Bambang Haryadi Basith, Muhammad Abdil Basith, Muhammad Abdil Boni Swadesi Cahyani, Hana Dwi Chonora, Angelique Dermawan, Moch Husni Diana Zuhror, Diana DIMAS WICAKSONO Dzofir, Mohammad Eko Nugroho Julianto Elfrida Ratnawati Erwati Aziz Fairus Sabiq, Fairus Farmawati, Cintami Fia Sri Mumpuni Firmansyah, Ahmad Tomi Hakim , Luqmanul Hanggoro Tri Cahyo A, Hanggoro Tri Haris, Arkin Hayatuddin, Akh. Kholis Hidayat Suyuti Kayukatui, Melianus Kristanto, Dedy Listiyono Budi Listiyono, Listiyono M. USMAN Makrufah, Asmaul Lutfi Makrufah, Dini Mayasari, Retno Merlita Herbani Muhamad Azwar Annas Muktamar Cholifah Aisiyah Mulyana Mulyana Murwatiningsih Murwatiningsih, Murwatiningsih Musfiana, Masria Mustofa, Asysyafa Ningrum, Izza Eka Novianty, Nisvia Rahmah Ayu Pasalli, Damaris Ratnaningsih, Dyah Rini Ridha, Syahrir Rihaadatul'aisy, Dea Salsabila SAJOW, DETTY Sidik Sidik Siti Sarah, Siti Soraya, Angelia Nilam Subagio, Triono Subroto, Desty Endrawati Sucipto Suranto Suranto Tantri, Irma Dwi Tri Susilo Tugino Tugino, Tugino Untoro Nugroho Uswatun Chasanah Wardan, Rosyid