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Journal : International Journal of Community Service

Global Marketing Management Training for Batik Craftsmen in Solo Sisca, Sisca; Wijaya, Andy; Erbin Chandra; Hengki Mangiring Parulian Simarmata
International Journal Of Community Service Vol. 2 No. 1 (2022): February 2022 (Indonesia - Malaysia - Philippines)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i1.74

Abstract

Batik has a high artistic value, which reflects the icon of Indonesian culture itself. As an ancestral heritage, Indonesian people continue to preserve batik to this day by maintaining the beauty of the colors and various patterns that are influenced by the characteristics of various regions. There is one city in Indonesia known as the city of batik, namely the city of Solo. Solo Batik Carnival or better known as SBC is one of the annual agenda of the Surakarta Tourism Office which is held in Solo with the main objective of introducing batik as a Javanese cultural heritage, and making Solo a fashion tourism destination. However, the lack of knowledge of global marketing management which has an impact on the potential for global competitiveness of batik SMEs has not been realized. In order to overcome the problems faced and help empower batik business people in Solo, it is necessary to increase knowledge about marketing strategies, especially in the global market. This service activity is carried out using training methods that are carried out online through zoom meetings for Batik Craftsmen in Solo. The results of the training showed that Solo Batik craftsmen after participating in global marketing management training experienced an increase in knowledge about marketing strategies, especially regarding global marketing which was quite good, which was shown through the feedback given during the training and the high interest in marketing their batik products abroad. in the future.
Co-Authors Acai Sudirman Anggraini, Yessa Tria Apriyanti, Silvia Ardiansyah, Andika Arrada, Dinar Sahara Aryanti, Agnes Asfahani M. G. bagus Mulyawan Butarbutar, Marisi Candra, Vivi Christina Yanita Setyawati, Christina Yanita Cleopatra, Cleopatra Darius Andana Haris Darwin Lie Desi Arisandi Dharma, Edy Diah Pratiwi Doris Yolanda Saragih Dwi Fitri Yudiantoro EFENDI Efendi Efendi Effendi Sitohang Elfina Okto Posmaida Damanik Elly Susanti Erbin Chandra Ervina Ervina Estri Kartika Etnanta, Fatiha Nur Fadhila, Siti Fahri, Muhammad Imam Fitria Halim Geasela, Yemima Monica Hakim, Lukman hannum, Latifahannum Hardiyanti, Tuti Hengki Mangiring Parulian Simarmata Herman Fikri Immanuel, Immanuel Intan Permatasari Jeanny Pragantha jhonny, Jhonny Johanes Fernandes Andry Julyanthry, Julyanthry Kartika Sari Kevin Indajang Khairo, Fatria Khairul Azwar Kusumayudha, Sari Bahagiarti Lisdayanti, Lisdayanti Lora Ekana Nainggolan M Dian Andhika Mailoli, Jesica Mangasi Sinurat Moch. Arifin Mulya, Prasetya Musparina Napitupulu, Febrita Nitalia, Nitalia Onita Sari Sinaga Pertiwi, Yulia Poppi Nastasia Yunita Dewi Proklamanto, Aan Subekti Purba, Sofi Chrisdayanti Rakhmawati, Nita Sofia Ramadani, Suci Retno Widianti Reziana, Fedika Gita Rico, Rico Salia, Erli Sari, Fioni Puspa Sarumaha, Ignatius Julius Winata sherly sherly Siallagan, Hotriana Sijabat, Ista Marsara Simanjuntak, Dumesti Simarmata, Hengki Mangiring Parulian Simatupang, Sudung Sinaga, Onita Sari sisca Sisca Sisca, Sisca Sitti Safiatus Riskijah Sugondo, Ebeng Suhardi Surbakti, Peris Sepaka Susanti Susanti Suselo Utoyo, Suselo Tanuhariono, Vincent Richard Togatorop, Joster Tony Subiyanto Widiyanti, Alisha Wijaya, Randy Winarti, Ardila Yatini Yuli Handayani Zahri, Saipudin