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All Journal JEM17: Jurnal Ekonomi Manajemen Media Mahardhika JURNAL MANAJEMEN Majalah Ilmiah Dian Ilmu Journal Informatic, Education and Management (JIEM) International Journal of Education, Social Studies, And Management (IJESSM) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Bina Bangsa Ekonomika eCo-Fin Journal of Artificial Intelligence and Digital Business Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) International Research of Multidisciplinary Analysis Jurnal Ilmiah Ekonomi dan Manajemen PRAGMATIS Jurnal Manajemen dan Bisnis Journal of Islamic economics Perspectives (JIEP) Jihapenmas JEPENDIMAS Asian Journal of Multidisciplinary Research Journal of Economics, Business, Management, Accounting And Social Sciences (JEBMASS)
Emmywati
Sekolah Tinggi Ilmu Ekonomi Mahardhika, Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE TASTY OF BRAND PRODUCTS FOR MICRO, SMALL AND MEDIUM ENTERPRISES “BRANCH PURNAMA” Emmywati, Emmywati; Masyhuri, Mohammad Ali; Setyawan, Mochamad Ardi; Suprihandari, Miya Dewi
International Research of Multidisciplinary Analysis Vol. 1 No. 8 (2023): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/irma.v1i8.50

Abstract

The word “Branch Purnama” is a word that is often read, heard and is a favorite of consumers and lovers of local roadside food in Indonesia, especially in East Java. The word has automatically become a "stamp" to convince new consumers and loyal consumers that they have culinary products and tastes that are the same and "in line" with many other micro, small and medium enterprises everywhere. Although in reality, the facts are not as expected, that is, all of their culinary products refer to a slightly different center, will not the same, for those who know (Aaker, D.A., 2004). However, all of this has aroused the curiosity of many people outside their scope, especially consumers, how come hundreds of micro, small and medium enterprises have made or pinned the same name on the front banner of their culinary establishment, namely the Purnama Branch. What is even more interesting is that these micro, small and medium enterprises mix and set the seasoning for their respective products, not based on ready-to-eat product shipments from the central "Purnama Branch" which most likely does not recognize the "branches" that have existed so far in Indonesia. many places in East Java, especially in Surabaya and its surroundings
WHEN SELF BELONGING AND ORGANIZATION CULTURE COLLIDE Masyhuri, Mohammad Ali; Emmywati; Purnomo, Teguh; Suprihandari, Miya Dewi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i1.813

Abstract

Organizations and institutions serve as dynamic hubs where diverse backgrounds and perspectives converge. While individuals often establish deep connections, considering these places a second home. This study explores how personal diversity, technology, and organizational culture intersect in organizations, aiming to understand their impact on self-belonging and the overall culture. Through literature review and case analysis, we scrutinize the intricate relationships between personal diversity, technology, and culture. Effective management can alleviate challenges stemming from these dynamics, enhancing human resource conditions. Successful strategies embracing diversity and technology can positively influence these conditions. Although technology accelerates institutional development, cultural change is gradual. Effective management is crucial in bridging gaps between personal diversity, technology, and cultural continuity. Improved conditions foster self-belonging, enriching organizational culture. This research underscores the role of strategic management in harmonizing personal identities with organizational values, ultimately fostering an adaptive institutional culture.
HANDLING GREAT HUMAN RESOURCE FOR GOOD AND GREAT SURROUNDING Emmywati, Emmywati; Purnomo, Teguh; Fareed, Abid
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i3.1101

Abstract

Human resources are undeniably one of the most critical assets for any organization. They are the backbone, the driving force behind success. These individuals possess a unique set of positive character traits that make them invaluable. Their presence within an organization paves the way for positive transformations and growth. In this paper, we aim to foster a more constructive and optimistic perspective among certain individuals within the human resources sector. It is crucial to address any tendencies of considering oneself more significant than others. This shift in perspective is vital for achieving the collective objectives of community organizations. When individuals adopt an egocentric viewpoint, it hampers the overall working culture within social organizations. It creates barriers and impedes progress in the long run. Therefore, it becomes imperative for community organization management to invest in training and empowerment initiatives for their human resources. By doing so, they ensure that their most valuable asset is equipped with the necessary skills and mindset to thrive.
Pelatihan Creative Digital Content with Artificial Intelligence Bekerjasama dengan Dinas Perpustakaan dan Kearsipan Kota Mojokerto Sanggarwati, Diah Ayu; Emmywati, Emmywati; Hayati, Cucu; Suprihandari, Miya Dewi
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 1 No. 2 (2024): APRIL
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v1i2.23

Abstract

In recent years, artificial intelligence (AI) has become a very successful modern technology, often associated with human creativity. The Creative Digital Content with Artificial Intelligence training organized by STIE Mahardhika Surabaya and the Mojokerto City Library and Archives Service aims to raise the awareness and skills of participants in using AI to create innovative digital content. The method of implementation included lectures, discussions, and practical sessions. Despite facing some obstacles such as the constraints of computer devices and internet connections, the evaluations of the participants showed high satisfaction and great interest in this training. The results included improved knowledge and skills of participants in the use of AI for literacy and educational activities, as well as increased creativity and innovation in the creation of digital content.
Jurnal Pengabdian Masyarakat: Pemberdayaan Ibu PKK di Kelurahan Jatirejo Emmywati, Emmywati; Suprihandari, Miya Dewi; Hanifah
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 1 No. 4 (2024): OKTOBER
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v1i4.34

Abstract

Empowering PKK (Family Welfare Empowerment) mothers plays an important role in local community development, especially in Jatirejo Village. This article describes the results of a community service program which aims to increase the capacity of PKK mothers through various training and direct activities. The program's main focus is on improving economic skills, health knowledge, and social participation. The methodology used includes small business skills training, health workshops, and digital literacy activities. The results of the program show a significant increase in the abilities and self-confidence of PKK mothers, which ultimately has a positive impact on the welfare of the community in Jatirejo Village. This program also identifies the challenges faced and offers recommendations for the sustainability of empowerment initiatives in the future.
Pengabdian Masyarakat dalam Pengembangan UMKM Bakso Bu Mur: Pendampingan dan Pemberdayaan Suprihandari, Miya Dewi; Emmywati, Emmywati; Sanggarwati, Diah Ayu; Komariah, Fitri; Sadiqin, Amin; Manape, Leonard Adrie
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 2 No. 1 (2025): JANUARI
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v2i1.38

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, particularly in job creation and contributing to the Gross Domestic Product (GDP). One of the leading MSMEs in the culinary field is Bakso Bu Mur. However, it faces financial issues, limited digital marketing, and poor relations with the local community. A community service program conducted by STIE Mahardhika Surabaya aims to address these issues through training and assistance in business management, digital marketing, and community empowerment. This study employs a qualitative descriptive method with a case study approach to analyze the implementation and impact of the community service program on the development of Bakso Bu Mur MSME. Data were collected through in-depth interviews, observation, questionnaires, and documentation. The findings indicate that the program successfully enhanced financial management skills and operational efficiency at Bakso Bu Mur. Digital marketing training improved product visibility and sales through social media and e-commerce platforms. Additionally, local community empowerment strengthened the relationship between the MSME and the surrounding community, fostering a more sustainable business ecosystem. In conclusion, the community service program implemented by STIE Mahardhika Surabaya has had a significant positive impact on the development of Bakso Bu Mur MSME. This program demonstrates that collaboration between higher education institutions and MSMEs can benefit the local economy. This approach can be adopted to support culinary MSMEs across Indonesia.
Kolaborasi Pemuda dalam Meningkatkan Kesadaran Lingkungan melalui Gerakan Penghijauan di Desa Mangunharjo Suprihandari, Miya Dewi; Lestari, Sri; Emmywati, Emmywati; Susanto, Ari; Stafrezar, Burhan; Hayati, Cucu; Sanggarwati, Diah Ayu
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 2 No. 1 (2025): JANUARI
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v2i1.41

Abstract

Environmental awareness is one of the main challenges in creating a sustainable society. In Mangunharjo Village, low awareness of the importance of environmental conservation prompted a greening movement based on youth collaboration. This program aims to increase participation and environmental awareness through education, greening actions, and sustainable plant management. The methods used include environmental awareness training, joint tree planting, and assistance in plant maintenance. The results of the program showed an increase in youth understanding of environmental issues and increased active participation in greening activities. In addition, a synergy was created between the youth and the community in maintaining and caring for the village environment. This program has a positive impact by creating a greener environment and strengthening environmental awareness among the youth of Mangunharjo Village.
RURAL WOMEN EMPOWERMENT STRATEGY IN THE DIGITAL ERA TO PROMOTE A SUSTAINABLE CREATIVE ECONOMY Emmywati, Emmywati
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.777

Abstract

Rural women empowerment strategies in the digital era are key to driving a sustainable creative economy. This article examines various empowerment approaches involving education, skills training, access to technology, and policy support to increase rural women's participation and contribution in the creative economy sector. This study uses qualitative methods by collecting data through in-depth interviews, participant observation, and literature studies. The results of the study indicate that rural women empowerment not only improves their economic welfare but also contributes to the social and cultural development of the community. By integrating local values ​​and global potential, this strategy is expected to create an inclusive and sustainable creative economy ecosystem.
Pengaruh Kompensasi, Disiplin Kerja, Dan Motivasi Kerja Terhadap Kinerja Pegawai PT. Pertamina Retail Linda Ratna Fitria Cahyani; Asmirin Noor; Emmywati Emmywati
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 3 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i3.4094

Abstract

This research aims to find out whether compensation, motivation and work discipline influence employee performance at PT Pertamina Retail. This type of research is quantitative. The population studied in this research were all employees at PT Pertamina Retail. The number of samples in this study was 50 respondents. The sample collection technique in this research was carried out using saturated sampling. The data collection technique used in this research was a questionnaire distributed to all PT Pertamina Retail employees. The data analysis technique used in this research is multiple linear regression analysis using SPSS (Statistical Product and Services Solution) software version 29.0. The research results show that compensation, motivation and work discipline partially and simultaneously have a significant effect on employee performance at PT Pertamina Retail. The R Square value of the reward and punishment variables influencing employee performance is 35.5%.
Pengembangan E-Business Pada Organisasi Nirlaba Vanili Indonesia Dengan Analisa SWOT Dan Pestel Lindra Dwi Pramudya; Emmywati; Mochamad Fatchurrohman; Damarsari Ratnasahara Elisabeth
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 2 No. 1 (2025): February 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v2i1.1148

Abstract

Penelitian ini bertujuan untuk menyelidiki pengembangan e-bisnis di dalam organisasi vanili Indonesia, dengan fokus pada analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) dan PESTEL (Political, Economic, Social, Technological, Environmental, Legal). Melalui pendekatan kualitatif, data dikumpulkan melalui wawancara mendalam dengan pemangku kepentingan kunci dari organisasi tersebut, serta analisis dokumen terkait. Hasil penelitian menunjukkan bahwa adopsi e-bisnis oleh organisasi vanili Indonesia menghadapi sejumlah tantangan, termasuk infrastruktur teknologi yang terbatas, kurangnya pemahaman tentang keuntungan e-bisnis, dan tantangan keamanan data. Namun, penelitian ini juga mengidentifikasi peluang signifikan dalam penggunaan teknologi untuk memperluas jaringan pemasaran, meningkatkan efisiensi operasional, dan meningkatkan akses pasar global. Analisis SWOT dan PESTEL memungkinkan peneliti untuk memahami secara holistik posisi organisasi dalam lingkungan bisnis yang dinamis dan memberikan rekomendasi strategis untuk mengoptimalkan pengembangan e-bisnis mereka di masa mendatang. Hasil dari penelitian ini adalah pengembangan e-bisnis yang ada didalam organisasi Vanili Indonesia yaitu pengembangan sosail media Instagram dan pengembangan Website resmi Vanili Indnonesia dengan memaksimalkan penggunaan media sosial dan website resmi menggunakan desain yang menarik dan informatif agar mitra Vanili Indonesia dan Mitra mudah mengakses dan memhami berbagai informasi yang diberikan.
Co-Authors A. Musyaffa Agung Dwi Nugroho, Agung Dwi Alfin Yulia Nurhidayanti Amin Sadiqin Amrina, Amrina Anastasia Cininta Puteri Panjaitan Anita Sulistiani Aprilisa, Lucia Dian ARI SUSANTO Asmirin Noor Atmajawati, Yayah Bagus Ardianto Bambang Sri Wibowo Berkey Tabitha Vahrya Anam Chamid, Abdul Cinta Dewi, Octaviona Damarsari Ratnasahara Elisabeth Diah Ayu Sanggarwati Dwinita, Friska Amelia Fareed, Abid Gita Fitri Gloria Imaniar Talahatu Halimatus Sa’diyah Hanifah Harjanti, Wulandari Hayati, Cucu Hilda Shinta Ramadani IKA WIDYAWATI ILHAM Ilham Irawan, Wahyu Purno Iwang Suwangsih Iwang Suwangsih khusnul khotimah Komariah, Fitri Kurniawan, Moch Bambang Kusmayati, Nindya Kartika Kustelen, Ferdy Arman Kusuma Adi Rahardjo Lazuardi, Sofyan Leonard Adrie Manafe Linda Ratna Fitria Cahyani Lindra Dwi Pramudya Lingga Octaviana Lucia Dian Aprilisa Mahendra, Rachmad Aditya Manape, Leonard Adrie Martin Zebua Mashanim M, Wahyu Masyhuri, Mohammad Ali Miya Dewi Suprihandari Mochamad Fatchurrohman Muhammad Fhasa Ardibillah Muhammad Irvan Mukhamad Samsul Musyaffa, A. Noneng R S Noneng R S Noneng R Sukatmadiredja Noneng R Sukatmadiredja Noneng R.Sukatmadiredja Noneng R.Sukatmadiredja Noneng Rukayah Sukatmadiredja Noneng Rukayah Sukatmadiredja Nuzulul Fatimah Octaviona Cinta Dewi Perdana, Rimba Fadha Sendy Putri, Faradilla Sukmawati Permata Putri, Salsabila Eka Rachmad Rizzeki Ramadhan Benni Mulyanto Rahardjo, Kusuma Adi Rimba Fadha Sendy Perdana Rismawati, Rismawati Sitepu Romadhon, Muhammad Tito Roy Sumaryono Salsabila, Shifa Sa’diyah, Halimatus Setiawan, Dicky Setyawan, Mochamad Ardi Shifa Salsabila Shobikin, Shobikin Stafrezar, Burhan Teguh Purnomo, Teguh Tri Indayani Velian Felent Inestania Clarita Wahjoedi, Tri Wahyu Mashanim M Yayah Atmajawati Yulia Nurhidayanti, Alfin