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All Journal JEM17: Jurnal Ekonomi Manajemen Media Mahardhika JURNAL MANAJEMEN Majalah Ilmiah Dian Ilmu Journal Informatic, Education and Management (JIEM) Majalah Ilmiah Pelita Ilmu International Journal of Education, Social Studies, And Management (IJESSM) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Bina Bangsa Ekonomika eCo-Fin Journal of Artificial Intelligence and Digital Business Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) International Research of Multidisciplinary Analysis Journal of Economics, Business, Management, Accounting And Social Sciences Jurnal Ilmiah Ekonomi dan Manajemen PRAGMATIS Jurnal Manajemen dan Bisnis Journal of Islamic economics Perspectives (JIEP) Jihapenmas JEPENDIMAS Asian Journal of Multidisciplinary Research
Emmywati
Sekolah Tinggi Ilmu Ekonomi Mahardhika, Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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DAMPAK KUALITAS LAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PO. TIARA MAS A. Musyaffa; Emmywati Emmywati
Media Mahardhika Vol. 17 No. 1 (2018): September 2018
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i1.62

Abstract

Dewasa ini semakin banyak berbagai alternatif pilihan jasa transportasi, hal ini disebabkan karena mobilitas masyarakat yang kian hari kian tinggi. Bus masih menjadi salah satu alternatif utama bagi masyarakat Indonesia, hal ini dikarenakan bus mampu menjangkau tempat-tempat yang tidak dapat dijangkau oleh sarana transportasi yang lain. Tujuan penelitian ini adalah untuk mengkaji pengaruh kualitas pelayanan dan harga terhadap loyalitas pelanggan melalui kepuasan pelanggan pada pengguna jasa bus PO. Tiara Mas. Populasi dalam penelitian ini adalah adalah pelanggan bus PO. Tiara Mas. Sedangkan sampelnya sebanyak 50 responden dengan teknik pengambilan sampel yang digunakan adalah purposive sampling. Analisis data yang digunakan adalah analisa jalur dengan menggunakan bantuan program SPSS 18.0, dimana sebelumnya dilakukan measurement model yang meliputi uji validitas, reliabilitas, juga analisis regresi berganda yang meliputi uji signifikansi (uji t dan uji F) dan koefisien determinasi. Hasil dari penelitian ini menunjukkan bahwa kualitas pelayanan dan harga secara parsial maupun simultan mempengaruhi kepuasan dan loyalitas pelanggan. Variabel kualitas layanan memberikan pengaruh lebih besar terhadap kepuasan dan loyalitas pelanggan dari pada variabel harga. Saran yang dapat disampaikan adalah agar PO. Tiara Mas dapat meningkatkan kualitas pelayanan yang diberikan, khususnya perihal ketepatan waktu berangkat maupun waktu sampai ditempat tujuan. Sedangkan dalam penetapan harga, selain memperhatikan unsur biaya, perusahaan juga harus memperhatikan harga yang ditetapkan para pesaing yang ada saat ini sebagai bahan pembandingnya.
JOB CRAFTING, WORK ENGAGEMENT AND SUSTAINABLE FOR EMPLOYEE PERFORMANCE IN DIRECTORATE OF TELECOMMUNICATIONS DIRECTORAT GENERAL OF POSTAL AND INFORMATICS IMPLEMENTATION IN JAKARTA Emmywati Emmywati; Noneng R Sukatmadiredja; Bambang Sri Wibowo
Media Mahardhika Vol. 18 No. 2 (2020): January 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v18i2.146

Abstract

This study discusses the direct relationship between job crafting, work engagement and sustainable on employee performance at the Telecommunications Directorate of the Directorate General of Postal and Information Technology in Jakarta. job crafting, work engagement and sustainable can be considered as proactive work from work to change their work and work resources to make their work more useful, satisfying, and interesting. job crafting, work engagement and sustainable will have a positive impact on work in a company, one of the impacts is to improve performance, which is one important part of a company. In this study, there were 60 employees and all employees were used as research samples. By using regression analysis, correlation, F-test and T-test. This study shows that employee research is significant with the level of craft work and work results. And employees will truly succeed or survive in the companies that compose them to ensure the safety, health and welfare of their workers. This is evidenced by the results of SPSS calculations which show that the value of the regression coefficient for job crafting (X1) is 0.553, work engagement (X2) is 0.288 and sustainable (X3) is 0.231 meaning that if there is an increase in employee performance (Y) also will increase for X1 is 0.553, X2 is 0.288 and X3 is 0.231. So it can be concluded that the job crafting, work engagement and sustainable will affect the performance of employees in the Telecommunications Directorate at the Directorate General of Postal and Information in Jakarta.
Analisa Signifikan Kemunculan Pemikiran Feminisme di Indonesia Sa’diyah, Halimatus; Yulia Nurhidayanti, Alfin; Mashanim M, Wahyu; Cinta Dewi, Octaviona; Salsabila, Shifa; Emmywati
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 3 (2023): MARCH 2023
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.499 KB)

Abstract

Feminist thought is focused on achieving equality between genders in political, social, and economic rights, particularly advocating for women's rights, with the aim of attaining gender equality across all aspects of society. This research utilizes qualitative methods and conducts a literature review, analyzing various books, magazines, and other relevant literature. The objective is to examine how feminism recognizes the unique circumstances that women face in their pursuit of freedom and justice. The research findings and conclusions emphasize the necessity of political support, allocation of human resources, and public participation in the ongoing fight for women's freedom and justice. However, it is evident that significant progress is still required. To address this, the research suggests the need for both vertical democratization of political structures and horizontal democratization to dismantle patriarchal systems.
Pengaruh Gaya Kepemimpinan Terhadap Kinerja Karyawan di PT PLN (PERSERO) UP2B Jawa Timur Aprilisa, Lucia Dian; Emmywati
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 4 (2023): MAY 2023
Publisher : PUTRA JAWA PUBLISHER

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Abstract

The purpose of this research is to find out whether leadership style has an influence on employee performance at PT PLN (Persero) UP2B East Java. This type of research is quantitative in nature and the data options that can be used are various primary data obtained through field visits directly to the object of the research objective. The work step in collecting data is by using a sample of thirty-seven (37) employees who work there by distributing questionnaires via the Google form. The data obtained was then processed using SPSS Version 27 and using Simple Linear Regression analysis, this is because in this study only used one independent variable. The analytical method used is in the form of instruments, namely validity and reliability tests, statistical tests and classical assumption tests which include tests for normality, multicollinearity, heteroscedasticity, and simple linear regression. From the output of the various tests, the results obtained are Fcount = 4,131, where the significance is 0.05 which is less than the standard, which is 0.05, so that the regression model can be used to predict the participation variable or the influence of the Leadership variable (X). to the employee performance variable (Y). As well as the test results which illustrate if the magnitude of the correlation value or relationship R is worth 0.325. So that through the output results obtained a coefficient of determination (Rsquare) worth 0.106, which means that if the influence of the independent variable (Leadership) on the dependent variable (Employee performance) with a value of 10.6%.
ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, SERTA HARGA TERHADAP KEPUASAN PELANGGAN THE CORNELIAS THE CORNELIA’S AUTHENTIC FAMILY CUISINE Perdana, Rimba Fadha Sendy; Emmywati
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 6 (2023): SEPTEMBER 2023
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the backdrop of economic and technological advancements and the intense global competition in the business world, companies strive to outcompete their rivals by offering customers more satisfactory goods and services at competitive prices. This competition serves a dual purpose of attracting new customers and retaining existing ones. This study aims to investigate the relationship between pricing, product quality, service quality, and overall customer satisfaction. The participants in this study have willingly contributed their time and insights, specifically customers of The Cornelia's Authentic Family Cuisine. A purposive sampling method was employed to select fifty respondents based on specific criteria. In this research, the analytical approach used is multiple linear regression analysis. The research findings reveal that pricing, product quality, and service quality all have a significant and positive impact on the level of customer satisfaction at Cornelia's Authentic Family Cuisine. Consequently, this study establishes a direct correlation between customer satisfaction and the quality of both the product and the service, as well as pricing.
THE TASTY OF BRAND PRODUCTS FOR MICRO, SMALL AND MEDIUM ENTERPRISES “BRANCH PURNAMA” Emmywati, Emmywati; Masyhuri, Mohammad Ali; Setyawan, Mochamad Ardi; Suprihandari, Miya Dewi
International Research of Multidisciplinary Analysis Vol. 1 No. 8 (2023): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/irma.v1i8.50

Abstract

The word “Branch Purnama” is a word that is often read, heard and is a favorite of consumers and lovers of local roadside food in Indonesia, especially in East Java. The word has automatically become a "stamp" to convince new consumers and loyal consumers that they have culinary products and tastes that are the same and "in line" with many other micro, small and medium enterprises everywhere. Although in reality, the facts are not as expected, that is, all of their culinary products refer to a slightly different center, will not the same, for those who know (Aaker, D.A., 2004). However, all of this has aroused the curiosity of many people outside their scope, especially consumers, how come hundreds of micro, small and medium enterprises have made or pinned the same name on the front banner of their culinary establishment, namely the Purnama Branch. What is even more interesting is that these micro, small and medium enterprises mix and set the seasoning for their respective products, not based on ready-to-eat product shipments from the central "Purnama Branch" which most likely does not recognize the "branches" that have existed so far in Indonesia. many places in East Java, especially in Surabaya and its surroundings
WHEN SELF BELONGING AND ORGANIZATION CULTURE COLLIDE Masyhuri, Mohammad Ali; Emmywati; Purnomo, Teguh; Suprihandari, Miya Dewi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i1.813

Abstract

Organizations and institutions serve as dynamic hubs where diverse backgrounds and perspectives converge. While individuals often establish deep connections, considering these places a second home. This study explores how personal diversity, technology, and organizational culture intersect in organizations, aiming to understand their impact on self-belonging and the overall culture. Through literature review and case analysis, we scrutinize the intricate relationships between personal diversity, technology, and culture. Effective management can alleviate challenges stemming from these dynamics, enhancing human resource conditions. Successful strategies embracing diversity and technology can positively influence these conditions. Although technology accelerates institutional development, cultural change is gradual. Effective management is crucial in bridging gaps between personal diversity, technology, and cultural continuity. Improved conditions foster self-belonging, enriching organizational culture. This research underscores the role of strategic management in harmonizing personal identities with organizational values, ultimately fostering an adaptive institutional culture.
HANDLING GREAT HUMAN RESOURCE FOR GOOD AND GREAT SURROUNDING Emmywati, Emmywati; Purnomo, Teguh; Fareed, Abid
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i3.1101

Abstract

Human resources are undeniably one of the most critical assets for any organization. They are the backbone, the driving force behind success. These individuals possess a unique set of positive character traits that make them invaluable. Their presence within an organization paves the way for positive transformations and growth. In this paper, we aim to foster a more constructive and optimistic perspective among certain individuals within the human resources sector. It is crucial to address any tendencies of considering oneself more significant than others. This shift in perspective is vital for achieving the collective objectives of community organizations. When individuals adopt an egocentric viewpoint, it hampers the overall working culture within social organizations. It creates barriers and impedes progress in the long run. Therefore, it becomes imperative for community organization management to invest in training and empowerment initiatives for their human resources. By doing so, they ensure that their most valuable asset is equipped with the necessary skills and mindset to thrive.
Pelatihan Creative Digital Content with Artificial Intelligence Bekerjasama dengan Dinas Perpustakaan dan Kearsipan Kota Mojokerto Sanggarwati, Diah Ayu; Emmywati, Emmywati; Hayati, Cucu; Suprihandari, Miya Dewi
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 1 No. 2 (2024): APRIL
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v1i2.23

Abstract

In recent years, artificial intelligence (AI) has become a very successful modern technology, often associated with human creativity. The Creative Digital Content with Artificial Intelligence training organized by STIE Mahardhika Surabaya and the Mojokerto City Library and Archives Service aims to raise the awareness and skills of participants in using AI to create innovative digital content. The method of implementation included lectures, discussions, and practical sessions. Despite facing some obstacles such as the constraints of computer devices and internet connections, the evaluations of the participants showed high satisfaction and great interest in this training. The results included improved knowledge and skills of participants in the use of AI for literacy and educational activities, as well as increased creativity and innovation in the creation of digital content.
Jurnal Pengabdian Masyarakat: Pemberdayaan Ibu PKK di Kelurahan Jatirejo Emmywati, Emmywati; Suprihandari, Miya Dewi; Hanifah
Jurnal Ekonomi, Pendidikan dan Pengabdian Masyarakat Vol. 1 No. 4 (2024): OKTOBER
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63200/jependimas.v1i4.34

Abstract

Empowering PKK (Family Welfare Empowerment) mothers plays an important role in local community development, especially in Jatirejo Village. This article describes the results of a community service program which aims to increase the capacity of PKK mothers through various training and direct activities. The program's main focus is on improving economic skills, health knowledge, and social participation. The methodology used includes small business skills training, health workshops, and digital literacy activities. The results of the program show a significant increase in the abilities and self-confidence of PKK mothers, which ultimately has a positive impact on the welfare of the community in Jatirejo Village. This program also identifies the challenges faced and offers recommendations for the sustainability of empowerment initiatives in the future.
Co-Authors A. Musyaffa Agung Dwi Nugroho, Agung Dwi Amin Sadiqin Amrina, Amrina Anastasia Cininta Puteri Panjaitan Anita Sulistiani Aprilisa, Lucia Dian ARI SUSANTO Asmirin Noor Atmajawati, Yayah Bagus Ardianto Bambang Sri Wibowo Bambang Sri Wibowo Berkey Tabitha Vahrya Anam Chamid, Abdul Cinta Dewi, Octaviona Damarsari Ratnasahara Elisabeth Diah Ayu Sanggarwati Dwinita, Friska Amelia Fareed, Abid Gita Fitri Gloria Imaniar Talahatu Hanifah Harjanti, Wulandari Hayati, Cucu Hilda Shinta Ramadani IKA WIDYAWATI Ilham ILHAM Iman Supriadi Irawan, Wahyu Purno Iwang Suwangsih Iwang Suwangsih khusnul khotimah Komariah, Fitri Kurniawan, Moch Bambang Kusmayati, Nindya Kartika Kustelen, Ferdy Arman Kusuma Adi Rahardjo Lazuardi, Sofyan Leonard Adrie Manafe Linda Ratna Fitria Cahyani Lindra Dwi Pramudya Lingga Octaviana Mahendra, Rachmad Aditya Manape, Leonard Adrie Martin Zebua Mashanim M, Wahyu Masyhuri, Mohammad Ali Miya Dewi Suprihandari Mochamad Fatchurrohman Muhammad Fhasa Ardibillah Muhammad Irvan Mukhamad Samsul Musyaffa, A. Noneng R S Noneng R S Noneng R Sukatmadiredja Noneng R Sukatmadiredja Noneng R.Sukatmadiredja Noneng R.Sukatmadiredja Noneng Rukayah Sukatmadiredja Noneng Rukayah Sukatmadiredja Nurwanti, Lathifah Aisha Nuzulul Fatimah Perdana, Rimba Fadha Sendy Putri, Faradilla Sukmawati Permata Putri, Salsabila Eka Rachmad Rizzeki Ramadhan Benni Mulyanto Rahardjo, Kusuma Adi Rismawati, Rismawati Sitepu Romadhon, Muhammad Tito Roy Sumaryono Salsabila, Shifa Sa’diyah, Halimatus Setyawan, Mochamad Ardi Shobikin, Shobikin Sri Lestari Stafrezar, Burhan Susanti, Lanny Regina Teguh Purnomo, Teguh Tri Indayani Velian Felent Inestania Clarita Wahjoedi, Tri Yayah Atmajawati Yulia Nurhidayanti, Alfin