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All Journal JURNAL KEPARIWISATAAN Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Journal of Hospitality Accommodation Management Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Commerce Management and Tourism Studies Journal of Innovative and Creativity Journal of Education, Social & Communication Studies TRJ (Tourism Research Journal)
Ni Ketut Sekarti
Politeknik Pariwisata Bali
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Peran Media Sosial Instagram (IG) Sebagai Media Promosi di D'Shopia Florist Bali Sedaniati, Ni Made Sri; Sekarti, Ni Ketut; Adi, Ida Ayu Sri Puspa
Journal of Hospitality Accommodation Management (JHAM) Vol. 2 No. 2 (2023): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v2i2.1166

Abstract

Instagram (IG) has become one of the most widely used social media platforms for promotional purposes due to its various features. Businesses in the florist industry, such as D'Sophia Florist Bali, also utilize Instagram (IG) as a promotional tool. This research aims to understand the role of Instagramas a promotional medium for D'Sophia Florist Bali. The study adopts a quantitative approach in collecting and analyzing data. The instrument used is a questionnaire involving 50 respondents who are followers of D'Sophia Florist Bali on Instagram (IG). The questionnaire consists of 10 structured statements regarding 5 online promotion indicators, with responses divided into 5 scales. The research findings show that two indicators, namely advertising and sales promotion, have lower scores which is indicating a less effective role. On the other hand,  three indicators such as public relations, direct marketing, and personal selling, have good scores, which is indicating their effective role. This research provides a deeper understanding of the promotion indicators that influence the promotional activities of D'Sophia Florist Bali. The implication of these findings is the need for D'Sophia Florist Bali to enhance their promotional activities conducted through Instagram (IG). Keywords: Instagram (IG), promotion, florist        
Brand Image Bellboy pada Hotel XY Suwardiana, I Wayan Gilang; Wulan, Anak Agung Istri Ratna Sari; Sekarti, Ni Ketut
Journal of Hospitality Accommodation Management (JHAM) Vol. 3 No. 1 (2024): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v3i1.1277

Abstract

This research aims to analyze the bellboy brand image at Hotel XY. The research method used in this study is a qualitative descriptive method. Data was collected by interviewing the concierge staff and observing the bellboy staff at XY. The research results show that there are still things that need to be considered in providing services to guests to make a bellboy's brand image better. The advice that can be given is that it is better to provide directions and daily briefings and refreshments regularly so that bad reviews do not occur which can affect the brand image of the bellboys at XY hotel.
Excellent Front Desk Agent Service in Increasing Guest Satisfaction at Hotels in Bali Venysia, Ni Putu Selina; Sekarti, Ni Ketut; Darmawijaya, I Gede
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11254

Abstract

This research aims to identify and group guest reviews of Front Desk Agent services at one of the hotels in Bali that provide a pleasant experience (Prima/WOW). Data was collected from guest reviews on OTA Tiket.com and Tripadvisor in the period January 2023 to May 2024. The results of the analysis showed four main themes that were prominent in guest reviews: The first theme, "Friendly and Polite," recorded the highest frequency with reviews emphasizing friendliness and professional attitude from the Front Desk Agent. The second theme, "Provides a Personal Touch," shows guests' appreciation for personal touches such as birthday wishes and room upgrades. The third theme, "Sprightly Provide Guest Needs," underscores the staff's proactive and quick response in meeting guest needs. The final theme, "Smooth Check-in Process," reflects the efficiency of the check-in process which is considered to make it very easy for guests. The results of this research indicate that Excellent/WOW service from the Front Desk Agent plays a significant role in increasing guest satisfaction at Hotel X.
Co-Authors Anak Agung Istri Ratna Sari Wulan Aprianoto, Aprianoto Harmini, AA Ayu Ngr. I Gede Darmawijaya I Gusti Ayu Putu Wita Indrayani I Ketut Surata I Made Sucipta Adnyana I Wayan Basi Arjana, I Wayan Basi I Wayan Sunarsa, I Wayan Ida Ayu Sri Puspa Adi Ida Ayu Sri Puspa Adi Iswarini, Ni Ketut Komang Dea Ariska Febriyanti Majid Wajdi Mandang, Selvie Ratna Ivone Mareni, Ni Ketut Ni Kadek Windi Karlina Dewi Ni Made Sri Sedaniati NI NYOMAN SUCI ARTHINI . Pastini, Ni Wayan Pitanatri, Made Uttari Pugra, I Wayan Puspa Adi, Ida Ayu Sri Putra, I Komang Mahayana Putu Gede Eka Darmaputra Rastitiati, Ni Kade Juli Ratri Paramita Sadiyani, Ni Wayan Sedaniati, Ni Made Sri Seniartha, I Wayan Suarja, I Ketut Sudiarta, Made Sulistyawati, Ni Ketut Sri Suputra, Gusti Ketut Alit Suwardiana, I Wayan Gilang Venysia, Ni Putu Selina Wayan Melano