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Strategi Pengembangan Ekowisata sebagai Produk Pariwisata Berkelanjutan di Desa Karya Sari, Kabupaten Tabanan Sukariyanto, I Gede Made; Susila, I Made Gede Darma
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.1069

Abstract

With post-pandemic conditions becoming more conducive, tourism activities are also gradually returning to a normal position. Experience during the pandemic has changed the mindset of tourists towards tourist destinations, where in the next normal period, tourists are predicted to prefer destinations for "healing" that are nature-based and also support a healthier life. Karya Sari Village in Tabanan Regency has the potential to support this tourism trend by implementing the ecotourism concept in its development. The purpose of this study is to develop a tourism product development strategy based on the concept of ecotourism in Karya Sari Village. Research design used in this study is a qualitative approach, where data is collected through purposive sampling, by conducting in-depth interviews with local tourism management (pokdarwis) and village officials. The results of the study show that Karya Sari Village has superior tourism products, which are feasible to be packaged with the concept of ecotourism. Interestingly, even though the village does not have a legal status of a Tourism Village, with good opportunities Karya Sari Village is currently in quadrant I based on IFAS EFAS analysis, so that managers can implement aggressive strategies in developing ecotourism products. local tourism management (pokdarwis) is recommended to increase village promotion and brand awareness as well as conducting more research to examine the concept of sister village development.
Kinerja Karyawan Dilihat Dari Motivasi Kerja Departemen Housekeeping Di  Hotel The Stone Legian Bali Autograph Collection Erapartiwi , Kadek Oka; Susila, I Made Gede Darma; Wijayanti, Anak Agung Ratih; Subadra, I Nengah
Jurnal Mosaik Hospitaliti Vol. 6 No. 1 (2024): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2024.615

Abstract

The growth of the tourism industry worldwide is increasing followed by the growth of the hotel industry. Hotel management can develop effective strategies to enhance performance and maintain competitive advantages by considering both intrinsic and extrinsic motivation of their employees. This study aims to examine and obtain empirical evidence of the influence of intrinsic and extrinsic motivation on employee performance in the Housekeeping Department at The Stone Legian Bali Autograph Collection Hotel. The research was conducted at The Stone Legian Bali Autograph Collection Hotel with a sample of 88 employees. The sampling technique used in this study was the census method. Data collection was done through distributing questionnaires using a Likert scale with scores ranging from 1 to 5. The data analysis technique employed in this research was multiple linear regression analysis. The results of this study indicate that Intrinsic Motivation (X1) and Extrinsic Motivation (X2), partially has a positive and significant effect on Employee Performance (Y). Simultaneously, both Intrinsic Motivation (X1) and Extrinsic Motivation (X2) have a positive and significant impact on Employee Performance (Y). Future research is expected to explore additional factors beyond those considered in this study that may influence employee performance.
Kepuasan Tamu Di Hotel Kamaniiya Petitenget Seminyak Yang Dipengaruhi Oleh Kualitas Pelayanan Dan Fasilitas Healthy, Gede Dodi; Wirya, I Made Suwitra; Susila, I Made Gede Darma
Jurnal Mosaik Hospitaliti Vol. 5 No. 1 (2023): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2023.516

Abstract

This study aims to determine the influence of service quality and facilities on guest satisfaction. The location of this research is in Kamaniiya Petitenget Seminyak. The data collection techniques used are observation and questionnaires. The population used Kamaniiya Petitenget Seminyak guests, with a sample of 150 respondents. The data analysis techniques used were Descriptive Statistical Analysis, Data Instrument Test, Classical Assumption, Multiple Linear Regression, t, and Determination. Based on the results of the study, it was obtained that the quality of service has a positive and significant influence on guest satisfaction, facilities have a positive and significant influence on guest satisfaction, service quality and facilities have an influence of 60% on guest satisfaction. The suggestion that can be given by the researcher is to routinely provide training to employees, so that later employees will be able to communicate well when providing services to guests, increase wifi speed and always provide quick responses to guests, provide detailed information, pay attention to guests.
Mengukur Kepuasan Wisatawan Nusantara di Daya Tarik Wisata Pura Luhur Uluwatu Kabupaten Badung Bali Hutapea , Moga Yuda; Susila, I Made Gede Darma; Ariesta , I Putu Agus Suarsana
Jurnal Daya Tarik Wisata Vol. 6 No. 1 (2024): Jurnal Daya Tarik Wisata
Publisher : Fakultas Bisnis dan Pariwisata

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Abstract

Tourist attraction of Uluwatu Temple is one of the cultural attractions that has high value and history as well as diversity of other uniqueness. This tourist attraction has a role in bringing the number of domestic and foreign tourist visits to the island of Bali, especially Badung Regency. This study aims to determine influence between tourist attractions and service quality on domestic tourist satisfaction in Puru Luhur Uluwatu Tourist Attraction. This study used a quantitative descriptive approach to measure traveller satisfaction. This study used research data collection techniques in the form of field observation, interviews, documentation and questionnaires. In this study using 100 respondents as the number of samples in his research with an accidental sampling approach. Then the data will be analyzed descriptively qualitatively and using multiple regression analysis using SPSS version 26. The results of this study found that tourist attractions partially have a positive and significant effect on tourist satisfaction, service quality partially has a positive and significant effect on tourist satisfaction at Pura Luhur Uluwatu Tourism Attraction, tourist attractions and service quality simultaneously have a positive and significant effect on tourist satisfaction at Pura Luhur Uluwatu Tourism Attraction. This means that these two have an impact on the satisfaction of domestic tourists who visit, so managers need to improve their products and services. The next research recommendation is to conduct further research to measure tourist satisfaction based on variables that were not used in this study.  
The Influence of Work Environment and Communication on Employee Work Motivation at Legian Beach Hotel Kuta, Indonesia Manuaba, Ida Bagus Putra; Susila, I Made Gede Darma; Dewi, Desak Made Purnama
Tourism and Hospitality Insights Vol. 1 No. 1 (2025)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2025.1139

Abstract

Introduction: Human resources are a key factor in the success of the hospitality industry. One essential aspect that influences performance is employee work enthusiasm. This study investigates how the work environment and communication affect employee work enthusiasm, both individually and simultaneously, at Legian Beach Hotel Kuta. Methods: This research used a quantitative approach with a descriptive-correlational design. The population consisted of 76 employees from the Food and Beverage Department. A saturated sampling technique was applied, involving the entire population as the sample. Data were collected through structured questionnaires and analyzed using descriptive statistics and multiple linear regression with SPSS version 24.0. Results: The analysis showed that the work environment (X1) had a positive and significant partial effect on work enthusiasm. Communication (X2) also had a positive and significant partial effect. Simultaneously, the work environment and communication had a significant and positive influence on employee work enthusiasm. Conclusion: The findings indicate that both the work environment and communication are critical factors in enhancing employee enthusiasm. Hotel management is advised to improve these aspects to support employee motivation and performance. Future research is recommended to explore other potential variables that may influence work enthusiasm beyond those examined in this study.
Biaya Promosi dan Tarif Kamar terhadap Pendapatan Kamar di Hotel THE HAVEN Bali Seminyak Laurentzia Aureola Octavina Wibowo; I Ketut Sutapa; I Made Gede Darma Susila
Journal Research of Management Vol. 5 No. 2 (2024): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2024.5216

Abstract

The study aims to determine the effect (1) promotional fees on room revenue at The Haven Bali Seminyak Hotel (2) room rates on room revenue at The Haven Bali Seminyak Hotel, (3) promotional fees and room rates on room revenue at The Haven Bali Seminyak Hotel, (4) how big the promotional fees and room rates on room revenue at The Haven Bali Seminyak Hotel. This study used secondary data in the form of promotional fees, room rates, and room revenue that earned from 2018 until 2022. This research is using a quantitative approach. Collecting data using interview and documentation. The sample in this study amounted to 60 data used time series data appointed by 2018 January until December 2022. Data analysis used multiple linear regression. The results of the study found that (1) Promotional fees has a positive and significant effect on room revenue, the value of sig. 0,000 < 0,005 indicates that H0 is rejected and Ha is accepted. (2) Room rates has a negative effect on room revenue, the value of sig. 0,831 < 0,005 indicates that H0 is accepted and Ha is rejected. (3) Promotional fees and Room rates together has a positive and significant influence on purchasing decisions. The simultaneous contribution or contribution of Promotional Fees and Room Rates variables to room revenue decisions is 71.9% while 29.1% is determined by other variables not examined in this study.
Analisis Manajemen Pengelolaan Akomodasi Studi Kasus The Dukuh Retreat Desa Belumbang Tabanan Ni Nyoman Ayu Suriyani; I Made Gede Darma Susila; I Made Sudirman
Journal Research of Management Vol. 6 No. 2 (2025): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.6254

Abstract

Penelitian ini menganalisis praktik manajemen bisnis akomodasi melalui studi kasus The Dukuh Retreat, yang berlokasi di Desa Belumbang, Tabanan, Bali. Sebagai penginapan berskala kecil yang dikelola oleh keluarga dan berlokasi di daerah pedesaan, The Dukuh Retreat mewakili model pariwisata ramah lingkungan dan berbudaya. Tujuan penelitian ini adalah menganalisis fungsi manajemen diterapkan dalam aktivitas operasional dan strategis penginapan, menggunakan kerangka kerja POAC (Perencanaan, Organisasi, Pelaksanaan, dan Pengendalian). Penelitian ini menggunakan metode deskriptif kualitatif, dengan data dikumpulkan melalui observasi langsung di lokasi dan tinjauan literatur dari sumber akademik dan publikasi industri. Pendekatan kualitatif memungkinkan pemahaman tentang internal akomodasi, gaya manajemen, dan interaksinya dengan budaya lokal serta lingkungan alam. Temuan menunjukkan bahwa The Dukuh Retreat berhasil menerapkan layanan personal, keramahan berbasis komunitas, dan praktik berkelanjutan dalam manajemennya. Kelebihan yang diidentifikasi meliputi orientasi perencanaan yang kuat berfokus pada ekowisata, organisasi peran yang efektif dalam tim kecil, dan kepemimpinan yang memprioritaskan nilai-nilai budaya dan pengalaman tamu. Namun, tantangan tetap ada, seperti keterbatasan skalabilitas, ketergantungan pada tenaga kerja berbasis keluarga, dan kebutuhan akan strategi pemasaran digital yang lebih kuat untuk menjangkau pasar yang lebih luas. Penelitian lebih lanjut disarankan untuk mengeksplorasi kepuasan tamu secara lebih mendalam, mengevaluasi praktik keberlanjutan jangka panjang, dan melakukan studi perbandingan dengan akomodasi serupa di pedesaan Bali. Studi semacam ini dapat berkontribusi pada model pengelolaan pariwisata berkelanjutan yang lebih luas di wilayah berkembang.
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pengunjung di MD Burger Bar Canggu Jaya, Gusti Ngurah Prana; Susila, I Made Gede Darma; Dewi, Desak Made Purnama
Jurnal Mosaik Hospitaliti Vol. 7 No. 2 (2025): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2025.7242

Abstract

The purpose of this study is to determine the product quality and service quality on visitor satisfaction, this study uses accidental sampling technique. The data used are primary data derived from questionnaires of 98 respondents, then the questionnaire was tested using validity and reliability tests followed by classical assumption tests and hypotheses were proven using multiple linear regression analysis to measure the effect of each independent variable on the dependent variable processed with the SPSS (Statistical Package for Social Science) version 22. The results of the analysis show a regression model Y = 1,800 + 0.109X1 + 0.247X2, the conclusion obtained is that product quality (X1) partially has a positive and significant effect on visitor satisfaction at MD Burger Bar Canggu which is indicated by the positive b1X1 regression coefficient. Service quality (X2) partially has a positive and significant effect on visitor satisfaction, this can be seen in the positive b2X2 regression coefficient. The results of the hypothesis test state that, H1, the product quality variable has a t-value of 3.580, greater than the t-table of 1.98525 and obtained a significance value of 0.001, smaller than the 0.05 significance level (0.001 < 0.05), which means that product quality has a positive and significant influence on customer satisfaction. H2, the service quality variable has a t-value of 7.435, greater than the t-table of 1.98525 and obtained a significance value of 0.000, smaller than the 0.05 significance level (0.000 < 0.05), which means that service quality has a positive and significant influence on customer satisfaction at MD Burger Bar Canggu.
Sosialisasi dan Pelatihan Penyediaan Akomodasi Home Stay di Desa Belumbang Kecamatan Kerambitan Kabupaten Tabanan I Made Gede Darma Susila; Ni Luh Putu Sri Widhiastuty; I Putu Agus Nurjaya
Prosiding Seminar Nasional Riset dan Pengabdian pada Masyarakat 2024: Penguatan Sumber Daya Desa dalam Mendukung Pengembangan Desa Wisata
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to evaluate the socialization and training activities on homestay accommodations in Belumbang Village, Kerambitan Sub-district, Tabanan Regency. The research uses a qualitative descriptive approach with data collection techniques including participatory observation and structured interviews with participants and program organizers. The findings indicate that the socialization and training activities successfully enhanced the community's understanding of the concept and practice of homestay accommodation. Active participation from the community in these activities also strengthened the relationship between local government and the local community. However, challenges remain in the program's implementation, such as the need for further support in homestay management and marketing. This study concludes that socialization and training activities are a positive first step in developing the tourism potential of Belumbang Village, but continuous efforts are needed to ensure the sustainability and success of the homestay program in the future.
Pelatihan Pelayanan Prima dan Cooking Class Di Desa Adat Tegalinggah Bedulu Kabupaten Gianyar I Made Gede Darma Susila; I Nengah Subadra; Saortua Marbun; Ni Luh Putu Sri Widhiastuty; I Made Sudirman; Ni Putu Yunik Anggreni; Ida Bagus Nyoman Krisna Prawira Yuda
Prosiding Seminar Nasional Riset dan Pengabdian pada Masyarakat 2025: Optimalisasi Potensi Desa Berbasis Kearifan Lokal
Publisher : Pubfine Media Group

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Abstract

Pelatihan Cooking Class Dan Pelayanan Prima bertujuan untuk meningkatkan kemampuan dan kualitas peserta dalam memasak, melayani, dan berkomunikasi, sehingga mereka dapat memberikan pelayanan yang prima dan membuat hidangan yang menjadi ciri khas Desa Adat Tegallinggah. Kegiatan ini langsung dihadiri oleh narasumber yang berpengalaman di bidangnya. Pelatihan ini dihadiri oleh 40 peserta yang berasal dari Sekaa Truna Truni, Ibu PKK, perangkat desa dan mahasiswa KKN. Terdapat tantangan dalam implementasi program, seperti kebutuhan akan dukungan lebih lanjut dalam manajemen dan pemasaran. Hasil produk UMKM yang ada di Desa Adat Tegalinggah. Dapat disimpulkan bahwa Pelatihan Cooking Class dan Pelayanan Prima merupakan sebuah upaya untuk meningkatkan kemampuan dan kualitas seseorang dalam memasak dan melayani wisatawan, sehingga masyarakat dapat memberikan pelayanan yang prima dan membuat hidangan yang menjadi ciri khas Desa Adat Tegallinggah. Dengan demikian, Pelatihan Cooking Class dan Pelayanan Prima diharapkan dapat meningkatkan kemampuan dan kualitas masyarakat dalam memasak dan melayani, sehingga mereka dapat memberikan pelayanan yang baik dan membuat hidangan yang lezat menjadi ciri khas Desa Adat Tegallinggah, serta meningkatkan kepuasan wisatawan dan meningkatkan kualitas hidup masyarakat setempat dari adanya kegiatan pariwisata di daerahnya.
Co-Authors Anak Agung Ketut Sriasih Anak Agung Ratih Wijayanti Ariesta , I Putu Agus Suarsana Desak Made Purnama Dewi Dwi Candra Anggara, I Gusti Made Erapartiwi , Kadek Oka Healthy, Gede Dodi Hutapea , Moga Yuda I Gusti Agung Bagus Widiantara I Gusti Agung Bagus Widiantara I Gusti Made Dwi Candra Anggara I Ketut Sutapa I Ketut Sutapa I Made Bayu Wisnawa I Made Sudirman I Made Sudirman I Made Suwitra Wirya I Nengah Aristana I Nengah Sandi Artha Putra I Nengah Subadra I Nyoman Sudiarta I Putu Agus Nurjaya I Wayan Edi Arsawan I Wayan Kartimin I Wayan Suardana Ida Ayu Anggreni Suryaningsih Ida Ayu Karina Putri Ida Bagus Gowinda Putra Udiana Ida Bagus Nyoman Krisna Prawira Yuda Ida Bagus Putra Manuaba James Adolft Paparang Jaya, Gusti Ngurah Prana Jery christianto Krismawan, I Made Dwitya L. K. Herindiyah Kartika Yuni Laurentzia Aureola Octavina Wibowo Luh Gede Putri Kusuma Pekerti Meiliana, Ni Putu Karina Ni Luh Putu Sri Widhiastuty Ni Luh Putu Sri Widhiastuty Ni Made Dwi Eka Widiastuti Ni Nyoman Ayu Suriyani Ni Putu Yunik Anggreni Nugraha, I Wayan Pande, Agus Padya Mahardika Putri, Gusti Ayu Winda Putri, Ida Ayu Karina Putu Agus Prayogi Roncally, Fatima Maria Deinse Rusmiati, Ni Nyoman Saortua Marbun Saortua Marbun Sari, Ni Luh Komang Julianthi Paramita Satria Jaya, Sang Made Krisna Sedana, I Gede Agus Putra Suardiana, I Kadek Andi Subadra, I Nengah Sudirman, I Made Sukariyanto, I Gede Made Sumadi, I Gede Suryaningsih, Ida Ayu Anggreni Suwitra Wirya, I Made Swandewi, Ni Kadek Widiastuti, Ni Made Dwi Eka Wijaya, I Gusti Agung Rendra Wirya , I Made Suwitra Wulandari, Pande Putu