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Marketing Analysis of MORINA VILLA AND RESTAURANT in Waingapu East Sumba Susila, I Made Gede Darma; Anggara, I Gusti Made Dwi Candra; Wulandari, Pande Putu; Swandewi, Ni Kadek; Sumadi, I Gede
Jurnal Manajemen Pelayanan Hotel Vol 8 No 2 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.080219

Abstract

The development of tourism in East Sumba is getting more rapid, shown by the emergence of new tourist attractions in the area. This has led to the development of several tourism business services to support the sustainability of tourism in the area by showing the development of accommodation services in Waingapu City. Morinda Villa and Resto is one of the accommodations that offers beautiful hill views. The purpose of this study is to find out the 4P marketing that has been carried out, and analyze what is needed by managers for the sustainability of tourist accommodation in Morinda Villa and Resto. The data collection technique in this study uses observation, interviews and literature studies. Then it was analyzed using a qualitative descriptive approach from data collection, data reduction to data analysis. The results of the study show that the products owned by this accommodation are diverse. In terms of location, road access to the location still needs to be improved to make it easier for tourists to reach this accommodation. In addition, in terms of price, the price given is in accordance with the experience obtained by tourists who stay. Furthermore, in terms of promotion, this activity has been carried out online and offline to prospective visitors. The next research suggestion is to create the right marketing strategy to be implemented in Morinda Villa and Resto. This is because this accommodation has its own uniqueness for tourists to choose as a place to stay, but the obstacles they have also need to be fixed to maintain the sustainability of tourists who stay.
Mapping the Potential of Bakas Tourism Village in Klungkung Regency Bali Purnama Dewi, Desak Made; Darma Susila, I Made Gede; Satria Jaya, Sang Made Krisna
Jurnal Manajemen Pelayanan Hotel Vol 8 No 1 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/080125

Abstract

Bakas Village, Banjarangkan District, Klungkung Regency, is one of the tourist villages in Klungkung Regency based on Klungkung Regent Regulation Number 2 of 2017 concerning the Establishment of Tourism Villages and Decree Number 82 of 2018 concerning the Establishment of the Bakas Village Tourism Awareness Group (POKDARWIS). Since being designated as a tourist village, the number of tourists visiting Bakas village every day is only 15 people, which is far from the target visit program launched by the Bakas Village Tourism Awareness Group of 2000 tourists visiting every month or approximately 66 tourists every day. The purpose of this research is to find out the right strategy in developing tourism in Bakas Village. The research was conducted using descriptive qualitative analysis with data collection techniques in the form of observation, documentation study and in-depth interviews. Based on the research analysis, it shows that the mapping of the potential of Bakas Tourism Village is very large, spelled out from diverse tourism products ranging from natural, cultural, and artificial tourism attraction products, especially the concept of community-faced tourism, supported by supporting facilities and adequate access routes. The obstacles faced by Bakas Tourism Village in marketing are the lack of adequate human resources to carry out marketing systems, especially when promoting on social media, and there is uncertainty in the price of each Bakas village tourism product. Keyword: Tourism Potential, Tourism Attractions, Tourism Village, Bakas Village
Factors Affecting Employee Performance at Imani Suites Bali Darma Susila, I Made Gede; Ayu Suriyani, Ni Nyoman; Sudirman, I Made
Jurnal Manajemen Pelayanan Hotel Vol 8 No 1 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/080126

Abstract

The tourism sector is one of the economic supports of the Indonesian state, where tourism itself is part of the industrial sector with good opportunities and potential to be developed. This study aims to examine the effect of communication and work discipline on employee performance at Imani Suites Bali. This research was conducted with a sample of 48 employees. The sampling technique in this research is using saturated sampling method. Data collection by distributing questionnaires using a Likert scale with a value score of 1-5. The data analysis technique used in this study is multiple linear regression analysis techniques with the Statistical Package Social Science (SPSS) version 25.0 test. The results of this study indicate that Communication partially has a positive and significant effect on Employee Performance. Work Discipline partially has a positive and significant effect on Employee Performance. Communication and Work Discipline simultaneously have a positive and significant effect on Employee Performance. Future research is expected not to fixate on the factors in this study, but can add other factors that might affect employee performance. Keyword: communication, discipline, employee performance, human resources management
Identification of Puputan Badung Field as a Family Tourism Attraction in Denpasar City Bali Widiantara, I Gusti Agung Bagus; Wirya, I Made Suwitra; Darma Susila, I Made Gede
Jurnal Manajemen Pelayanan Hotel Vol 7 No 1 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070108

Abstract

The people of Denpasar City and its surroundings need green open space to release fatigue after busy activities. One of these open spaces is obtained at Puputan Badung I Gusti Ngurah Made Agung Field which has tourism potential both natural, historical, cultural and man-made tourism to continue to be developed into a family tourist attraction in Denpasar City, Bali. The existence of this field is supported by various parties, both local communities, tourists to the Denpasar City Government with the existence of Denpasar City Regional Regulation Number 3 of 2019 concerning the Regional Tourism Development Master Plan for 2018-2029. The tangible manifestation of the role of the Denpasar City government to realize Puputan Badung Field as a Family Tourism Attraction is reflected in the existence of 4A elements (attraction, Atraction, Amenity, Accessibility, and Ancillary) that are adequate to date. In this study, data collection was carried out by means of literature studies, documentation and observation. The data analysis technique is carried out using the qualitative descriptive method. The results of this research, it can be concluded that Puputan Badung I Gusti Ngurah Made Agung Field meets the needs of the community for family tourism attraction. Keywords: Identification, Puputan badung field, Family tourism attraction.
Application of The Sustainable Tourism Concept in Aan Tourism Village Klungkung Regency Bali Darma Susila, I Made Gede; Suwitra Wirya, I Made; Purnama Dewi, Desak Made
Jurnal Manajemen Pelayanan Hotel Vol 7 No 1 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070109

Abstract

The development of Aan Village into a tourist village has begun in 2021 where all communities are involved. The advantages possessed by this village are tourist attractions such as Aan Secret Waterfall, Sukanta Wahyu, Bukit Kembar and Petapan Park. The objectives of this study are 1) Know the development of tourism based on the 4A concept that has been done, and 2) Know the application of the concept of sustainable tourism in Aan Tourism Village. The research method used is a qualitative descriptive approach with data collection techniques such as observation, interviews and literature studies. The results of this study found that at this time the development of tourism based on the 4A concept, especially in terms of tourist attraction, is being intensified including natural, cultural and artificial attractions. In addition, improving road access and tourism facilities is being pursued by tourism village managers and village governments. The application of sustainable tourism principles can be applied well considering that this tourism village is still included in the pilot category. Not only from the environmental side but also from the economic and cultural side of the local community. The community is involved in the planning, management, and supervision stages which can provide a sense of ownership and maintain their tourist attractions. It is hoped that with the involvement of all tourism stakeholders, sustainable tourism development can be applied in Aan Tourism Village.Keywords: Tourism Development, Sustainable Tourism, Tourism Village, Aan Village
Development Of The Potential Of Perancak Beach As An Ecotourism-Based Tourism Destination In Jembrana Dwi Candra Anggara, I Gusti Made; Wulandari, Pande Putu; Darma Susila, I Made Gede
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 7 No 1 (2024): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v7i1.190

Abstract

Perancak Beach is a tourist attraction located in Perancak Village, Jembrana Regency, which has been designated as a tourist attraction in Jembrana Regency. One of the main attractions at this tourist attraction tends to be nature tourism and education regarding turtle conservation. This research identifies the conservation-based potential development of Perancak Beach in Jembrana Regency. This research aims to identify existing potential and obtain strategy recommendations in efforts to develop conservation-based tourism potential at Perancak Beach, Jembrana Regency. This research uses a descriptive approach with qualitative data types. The data collection techniques used were observation, interviews, and literature study. The data analysis technique used is descriptive analysis. The research results show that the tourism potential of Perancak Beach is supported by 4 adequate destination components and a conservation-based destination development strategy using the concept of ecotourism (environmental planning and management, increasing environmental awareness and protection, and institutional regulations).
Kerjasama Tim Mempengaruhi Kinerja Karyawan Di Hotel Rimbun Canggu Badung Bali Widiastuti, Ni Made Dwi Eka; Kartimin, I Wayan; Susila, I Made Gede Darma
Bali Journal of Hospitality, Tourism and Culture Research Vol. 1 No. 2 (2024): MARKETING IN THE TOURISM AND HOSPITALITY SECTOR @ Bali Journal of Hospitality,
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12662740

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kerja sama tim terhadap kinerja karyawan. Penelitian ini dilakukan di Hotel Rimbun Canggu Badung Bali dengan sampel sebanyak 70 orang karyawan. Teknik pengambilan sampel dalam penelitian ini adalah menggunakan metode sampling jenuh. Pengumpulan data dalam penelitian ini dengan melakukan penyebaran kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis deskriptif dan analisis regresi linear berganda dengan uji Statistical Package Social Science (SPSS) version 26.0. Hasil penelitian ini menunjukan bahwa kerja sama tim berpengaruh positif dan signifikan terhadap kinerja karyawan. Saran untuk penelitian selanjutnya, agar dapat mengidentifikasi faktor- faktor lain yang dapat mempengaruhi di setiap variabel kinerja yang belum diamati dalam penelitian ini. Hal ini seperti kepemimpinan, motivasi kerja, insentif, lingkungan kerja, semangat kerja dan budaya organisasi yang dapat berdampak juga kepada kinerja karyawan hotel.
Analysis of Guest Room Service by Room Attendants in the Housekeeping Department Ayu Suriyani, Ni Nyoman; Darma Susila, I Made Gede; Suwitra Wirya, I Made
Jurnal Manajemen Pelayanan Hotel Vol 7 No 2 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070210

Abstract

Good or bad service of this room section or often called room attendant in affecting guest satisfaction directly.This is because this product is sought after by guests staying at the hotel so that the service requires specialattention. The purpose of this study is to see the general description of hotel room service and changes inphysical services that occur in hotel room service by room attendants from the past to the present. A qualitativedescriptive approach was used based on data collected through observation, literature studies and interviewswith chamber attendants, supervisors and executive housekeepers. The data analysis technique used isqualitative analysis by paying attention to reduction data, display data, and verification data. The concept ofSOP (Standard Operating Procedure) housekeeping service, room attendant service, and traveler satisfactionconcept are used in the analysis to process information about the current condition of room service by roomattendants. The results show that there are some physical service changes that occur in room service accordingto guest requests. Room service currently has several changes due to technological developments so that hotelsneed to adjust to some of the physical services that have been provided before.Keywords: Room analysis, tourist satisfaction, housekeeping department, room attendant
PENGABDIAN MASYARAKAT UNTUK MENINGKATKAN KUALITAS SUMBER DAYA MANUSIA MELALUI PELATIHAN PARIWISATA BAGI MASYARAKAT DESA TARO KABUPATEN GIANYAR BALI I Made Gede Darma Susila; Ni Luh Putu Sri Widhiastuty; L. K. Herindiyah Kartika Yuni; I Gusti Agung Bagus Widiantara; Ida Ayu Anggreni Suryaningsih
Synergy and Society Service Vol. 3 No. 1 (2023): Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/save.v3i1.72

Abstract

This training activity is a service program from the Faculty of Business and Tourism, Triatma Mulya University. In this activity, students are given the opportunity to enter the community and apply the knowledge they learn during lectures. Students will learn to overcome problems that occur in Taro Village and find solutions related to this. In addition, for lecturers, this activity is one form of implementation of the Tri Dharma of Higher Education carried out by community service. The purpose of dedication is to improve the competence of homestay owners regarding room division, and improve the knowledge and skills of tour guides in Taro Village. Service activities are carried out using the method of introduction, main activities and output activities. The findings in this service program are that Taro Village has human resources that are ready to serve tourists. Local community training activities are useful to increase knowledge and skills related to room division and tour guidance. In addition, the standard operating procedures prepared can guide the community in carrying out these competencies. Training the community in carrying out service activities to tourists is expected to be able to provide more experience so that it is better prepared to welcome the arrival of tourists who travel.
Application of The OPERA Information System in Hotel Reservations to Increase The Productivity of The Front Office Department (Case Study at the Grand Hyatt Hotel Bali) Wirya, I Made Suwitra; Widiantara, I Gusti Agung Bagus; Darma Susila, I Made Gede
Jurnal Manajemen Pelayanan Hotel Vol 7 No 2 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070209

Abstract

Application of Information Systems OPERA at Reservations Section, Front Office Department, in Hotel GrandHyatt Bali. The information system is a system within an hotel that reconciles the needs of daily transactionprocessing, support the operation, managerial in character and strategic activities of an hotel as well as providecertain outside parties with the necessary reports. In general, the reservation section in front office departmentis reserving facilities including accommodation, food and beverage, seat pad in the show, airplanes, trains, bus,entertainment, night club, discoutegue including booking hotel rooms. Population and sample in this researchwere employees on duty in the reservation section, front office department who really understands the OPERAinformation system being researched at this time, the respondents are 11 people. The calculation is done byusing the simple empirical formula, as well as the determination of the value-oriented to simple statistics withdata collected through a questionnaire. Motivation of development of information systems at Grand Hyatt BaliHotel is a profit motive, thus the profit and loss aspects are taken into consideration in the development of thesystem. Based on respondents’ ratings of the three operational criteria of reservation section in front officedepartment in Grand Hyatt Bali Hotel. In general the condition of reservation section based on the views ofrespondents is 87.37% agree 12:12% fairly agree and 0.50% disegree, and there are some advantages of usingthe OPERA information system are speed, convenience and other benefits.Keywords: Application, Information System, Reservation, Front Office
Co-Authors Anak Agung Ketut Sriasih Anak Agung Ratih Wijayanti Ariesta , I Putu Agus Suarsana Desak Made Purnama Dewi Dwi Candra Anggara, I Gusti Made Erapartiwi , Kadek Oka Healthy, Gede Dodi Hutapea , Moga Yuda I Gusti Agung Bagus Widiantara I Gusti Agung Bagus Widiantara I Gusti Made Dwi Candra Anggara I Ketut Sutapa I Ketut Sutapa I Made Bayu Wisnawa I Made Sudirman I Made Sudirman I Made Suwitra Wirya I Nengah Aristana I Nengah Sandi Artha Putra I Nengah Subadra I Nyoman Sudiarta I Putu Agus Nurjaya I Wayan Edi Arsawan I Wayan Kartimin I Wayan Suardana Ida Ayu Anggreni Suryaningsih Ida Ayu Karina Putri Ida Bagus Gowinda Putra Udiana Ida Bagus Nyoman Krisna Prawira Yuda Ida Bagus Putra Manuaba James Adolft Paparang Jaya, Gusti Ngurah Prana Jery christianto Krismawan, I Made Dwitya L. K. Herindiyah Kartika Yuni Laurentzia Aureola Octavina Wibowo Luh Gede Putri Kusuma Pekerti Meiliana, Ni Putu Karina Ni Luh Putu Sri Widhiastuty Ni Luh Putu Sri Widhiastuty Ni Made Dwi Eka Widiastuti Ni Nyoman Ayu Suriyani Ni Putu Yunik Anggreni Nugraha, I Wayan Pande, Agus Padya Mahardika Putri, Gusti Ayu Winda Putri, Ida Ayu Karina Putu Agus Prayogi Roncally, Fatima Maria Deinse Rusmiati, Ni Nyoman Saortua Marbun Saortua Marbun Sari, Ni Luh Komang Julianthi Paramita Satria Jaya, Sang Made Krisna Sedana, I Gede Agus Putra Suardiana, I Kadek Andi Subadra, I Nengah Sudirman, I Made Sukariyanto, I Gede Made Sumadi, I Gede Suryaningsih, Ida Ayu Anggreni Suwitra Wirya, I Made Swandewi, Ni Kadek Widiastuti, Ni Made Dwi Eka Wijaya, I Gusti Agung Rendra Wirya , I Made Suwitra Wulandari, Pande Putu