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From Recall to Commitment: The Influence of Distributive Justice and Severity Recall on Affective Trust and Corporate Reputation in the Automotive Sector Astira, Ameylia Ayu; Yulianto, Edy; Rahimah, Anni
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 18 No. 1 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v18i1.66154

Abstract

Objective: Widespread product recalls present a significant challenge in the global automotive industry, often leading to reputational damage and a decline in customer loyalty. Understanding how customers respond after a recall is essential, particularly in determining whether their commitment diminishes or remains intact. This study examines the influence of distributive justice, recall severity, affective trust, and corporate reputation on the affective commitment of customers who have experienced an automotive product recall for repair. The theoretical framework for this study is based on Rawls’ theory, social exchange theory, resource advantage theory, and attribution theory. Design/Methods/Approach: Data for this study were collected through an online questionnaire, with a total of 220 eligible respondents participating. The study utilizes partial least s equation modeling (PLS-SEM) to analyze the impact of distributive justice and recall severity on consumers' affective trust, company reputation, and affective commitment. Findings: This study found that distributive justice and recall transparency enhance affective trust and corporate reputation, ultimately strengthening customer commitment. A fair and transparent recall strategy can transform a crisis into an opportunity to foster loyalty. Originality/Value: The originality of this research lies in its exploration of previously unexamined interrelationships among variables in the context of automotive product recalls. Additionally, the inclusion of these specific variables offers a more accurate and comprehensive understanding from the consumer's perspective. Practical/Policy implication: Our research provides automotive companies with a strategic framework to turn product recalls into opportunities by leveraging personalized communication, enhancing service quality, implementing systematic problem-solving, and fostering trust-building initiatives. These strategies help sustain customer relationships during recalls by emphasizing emotional engagement, rigorous vehicle inspections, transparent communication, and community-driven programs.
Modeling AI-Chatbot Service Quality and Purchase Intention: Mediating Mechanisms and the Moderating Role of Intrusiveness Syarifudin, Muhammad; Yulianto, Edy; Nugroho L.I.F, Agung
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.27893

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The rapid integration of AI-powered chatbots in e-commerce has reshaped how digital service quality influences consumer behavior. However, limited studies have examined how chatbot service quality impacts purchase intention through internal psychological mechanisms, particularly under the influence of perceived intrusiveness. This study investigates how AI-chatbot service quality affects consumer purchase intention, mediated by user trust, consumer experience, consumer engagement, and perceived privacy risk, and moderated by perceived intrusiveness. Employing the Stimulus–Organism–Response (S–O–R) framework, this research applies a quantitative explanatory method using a survey of 387 Zalora Indonesia users who have interacted with the platform’s AI chatbot. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The results show that chatbot service quality significantly enhances user trust, experience, and engagement, while reducing perceived privacy risk. These organism-level variables significantly influence purchase intention: trust, experience, and engagement positively, while privacy risk negatively. Moreover, perceived intrusiveness significantly strengthens the relationship between service quality and consumer experience. The findings offer new insights into the psychological pathways of AI-based service interaction and provide theoretical contributions to the S–O–R framework. Practically, the study guides e-commerce platforms in developing AI-chatbot systems that are not only efficient but also psychologically acceptable to users.  
User Experience as a Predictor of E-commerce Continuation Intention in Indonesia: Examining the Role of Shopping Orientation as a Moderator Widyaningrum, Premi Wahyu; Astuti, Endang Siti; Yulianto, Edy; Mawardi, Mukhammad Kholid
Journal of Information Systems Engineering and Business Intelligence Vol. 11 No. 2 (2025): June
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jisebi.11.2.187-199

Abstract

Background: The integration of Stimulus-Organism-Response (SOR) framework and Technology Acceptance Model (TAM) is still in need of improvement, particularly in studies examining individual behavior in Indonesian e-commerce context. A common challenge in e-commerce adoption is individual willingness and intention to adopt, which is influenced by previous user experience. Consequently, there is a need for the establishment of standard to measure user experience in e-commerce.  Objective: This study aims to measure the post-adoption experience of e-commerce user, which will shape attitude and influence future continuance intention (CI).  Methods: This study integrated SOR and TAM frameworks, followed by the collection and analysis of data from 263 respondents using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Among the four hypotheses proposed, two represented novel contributions to the existing literature.  Results: The results showed a positive and significant influence of Interaction Experience (IE), Sense Experience (SE), and Flow Experience (FE) on Attitude Toward Using (ATU). The data analysis also indicated a positive and significant effect of ATU on Continuance Intention (CI). However, the influence of ATU on CI became insignificant when moderated by Shopping Orientation (SO).  Conclusion: Based on the results, not all hypotheses proposed in this study are supported. However, the results provide both theoretical and practical contributions.  Keywords: SOR, TAM, User Experience, Continuance Intention, e-commerce 
Pengaruh Fraksi Berat Serbuk Alumina Terhadap Porositas Busa Aluminium Hasil Injeksi Gas Yulianto, Edy
SPROCKET JOURNAL OF MECHANICAL ENGINEERING Vol 3 No 1 (2021): Edisi Agustus 2021
Publisher : Program Studi Teknik Mesin, Universitas HKBP Nommensen, Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (805.443 KB) | DOI: 10.36655/sprocket.v3i1.578

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Aluminum foam is a very interesting material to develop. This material is a material that has a combination of characteristics between physical and mechanical properties such as high stiffness and low density. There are several processes for making aluminum foam that have been developed, either through the liquid, solid, or gas phases. And of these various processes, the process of making aluminum foam through the liquid phase by using the gas injection method is the simplest and cheapest process. The principle of the process of making aluminum foam with this method is that bubbles are produced from the process of blowing the gas into the aluminum liquid in which there are additive particles that function as a bubble stabilizer. These stable bubbles will become pores after the aluminum liquid solidifies. This research will discuss the effect of the weight fraction of alumina powder with an average size of 5.77 μm added to liquid aluminum on the macro-pore structure in the form of shape and size as well as the spread of the resulting pores. And the result is that the optimal weight fraction of adding alumina powder is 15%, where the resulting pores have a more homogeneous and evenly shaped and sized.
The Role of Online Purchasing Behavior and Utilitarian Value in Influencing Impulsiveness within the Framework of the Technology Acceptance Model (TAM) Lily Purwianti; Angel; Edy Yulianto
SKeTsa Bisnis (e-jurnal) Vol 11 No 1 (2024): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v11i1.5448

Abstract

AbstractImpulse buying is the act of purchasing goods suddenly without planning, often triggered by emotional impulses. This phenomenon is important to understand because of its impact on consumer behavior and marketing strategies. Two factors that influence impulse buying are the Technology Acceptance Model (TAM), which measures the extent to which consumers accept technology based on its ease and usefulness, and utilitarian value, which relates to the practical benefits of the product. This research aims to explore purchasing impulsiveness in e-commerce. This research method is quantitative research with a descriptive statistical analysis approach. The results of this research show a significant influence of online shopping attitudes on impulsive online shopping. Ease of use does not have a significant effect on impulsive online shopping. On the other hand, ease of use influences online shopping attitudes, which shows that convenience fosters positive attitudes. This research conclusion is Perceived utilitarian factors have a major influence on individual attitudes towards e-commerce shopping usage perceived influence on impulsive online shopping or online shopping attitudes. Impulse buying is driven by emotion rather than rational consideration of utility. AbstrakPembelian impulsif adalah tindakan membeli barang secara tiba-tiba tanpa perencanaan, yang sering kali dipicu oleh dorongan emosional. Fenomena ini penting untuk dipahami karena dampaknya terhadap perilaku konsumen dan strategi pemasaran. Dua faktor yang mempengaruhi pembelian impulsif adalah Technology Acceptance Model (TAM), yang mengukur sejauh mana konsumen menerima teknologi berdasarkan kemudahan dan kegunaannya, dan nilai utilitarian, yang berhubungan dengan manfaat praktis dari produk. Penelitian ini bertujuan untuk mengeksplorasi pembelian impulsif dalam e-commerce. Metode penelitian ini adalah penelitian kuantitatif dengan pendekatan analisis statistik deskriptif. Hasil penelitian ini menunjukkan adanya pengaruh yang signifikan dari sikap belanja online terhadap belanja online impulsif. Kemudahan penggunaan tidak memiliki pengaruh yang signifikan terhadap belanja online impulsif. Di sisi lain, kemudahan penggunaan berpengaruh terhadap sikap belanja online, yang menunjukkan bahwa kemudahan menumbuhkan sikap positif. Kesimpulan penelitian ini adalah Faktor-faktor utilitarian yang dirasakan memiliki pengaruh besar terhadap sikap individu terhadap belanja e-commerce penggunaan yang dirasakan berpengaruh terhadap belanja online impulsif atau sikap belanja online. Pembelian impulsif lebih didorong oleh emosi daripada pertimbangan rasional atas utilitas.
PENGARUH LINGKUNGAN TOKO TERHADAP IMPULSE BUYING DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING Maharanie, Regina Putri; Suharyono, Suharyono; Yulianto, Edy
Profit: Jurnal Adminsitrasi Bisnis Vol. 14 No. 1 (2020): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (883.673 KB) | DOI: 10.21776/ub.profit.2020.014.01.2

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This study aimed to investigate the influence of independent variables (sosial factors, design factors and ambient factors) towards dependent variable (impulse buying) which was mediated partially by positive emotion variable on the visitors of Transmart Carrefour Banjarmasin City. For research design, this study used quantitative method by employing an explanatory research. Researchers used primary data obtained from direct distribution questionnaire and utilized purposive sampling method as sampling technique. There were 118 respondents who where involved due to their suitability with study population. Then, the data was analysed by using SEM-PLS method. The results of this study indicated that store’s environment influence (social factor, design factor, and ambient factors) had positive and significant effect on visitors’ positive emotion and impulse buying. In addition, the indirect influence (social factor, design factor, and ambient factors) which was mediated by positive emotion on impulsive purchases and positive emotion was considered to be partial mediator variable.
PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION DAN E- LOYALTY NASABAH PENGGUNA MANDIRI ONLINE Budiman, Arief; Yulianto, Edy; Saifi, Muhammad
Profit: Jurnal Adminsitrasi Bisnis Vol. 14 No. 1 (2020): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (779.128 KB) | DOI: 10.21776/ub.profit.2020.014.01.1

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This research aims to investigated the effect of e-service quality as independent variabel on e-customer satisfaction and e-customer loyalty as dependent variabel. This research is a quantitative approach with type of explanatory research. The data used are primary data obtained by distributing questionnaires directly to user mandiri online in six cities, namely Jember, Situbondo, Probolinggo, Bondowoso, Lumajang, Banyuwangi,. Purposive sampling are used as sampling method in this study.115 respondent are collected. Data analysis use Structural Equation Model (SEM ). The conclusion show that online service quality have positive effect and significant on e-satisfaction and e-loyalty mandiri online user’s. 
PENGARUH SOCIAL MEDIA MARKETING TERHADAP KESADARAN MEREK, CITRA MEREK DAN KEPUASAN KONSUMEN Usman Wibowo, Didik; Yulianto, Edy; Sunarti, Sunarti
Profit: Jurnal Adminsitrasi Bisnis Vol. 16 No. 1 (2022): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.901 KB) | DOI: 10.21776/ub.profit.2022.-16.01.14

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The purpose of this study was to determine the effect of social media marketing on brand awareness, brand image and consumer satisfaction of Samsung in Indonesia. The type of research used is Explanatory Research with a quantitative approach. In this study, the data used are primary data obtained and collected through direct surveys using questionnaires to respondents. Sampling in this study used the accidental sampling method with samples taken as many as 100 Instagram users who became followers of the Samsung Indonesia Instagram account who had become Samsung brand users. In analyzing the data in the study using SmartPLS. The results of this study: social media marketing has a significant effect on brand awareness, social media marketing has a significant effect on brand image, social media marketing has a significant effect on consumer satisfaction, brand awareness has a significant effect on brand image, brand awareness has a but not significant effect on consumer satisfaction, brand image has a significant effect on consumer satisfaction.
The Effect of E-CRM Implementation and E-Service Quality on Corporate Image and Customer Satisfaction and Its Impact on Customer Loyalty Nurrohman, Rosyid; Astuti, Endang Siti; Yulianto, Edy
Profit: Jurnal Adminsitrasi Bisnis Vol. 17 No. 2 (2023): Profit : Jurnal Adminsitrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2023.017.02.2

Abstract

The purpose of this study is to explain and analyze the effect of e-CRM and e-service quality on corporate image and customer satisfaction and their impact on customer loyalty. Competition in the business world to get maximum profit every company is always trying to maintain the company's image and increase customer satisfaction in order to impact customer loyalty. e-CRM and e-service quality are breakthroughs in innovation to improve the corporate image and customer satisfaction, which will have an impact on customer loyalty. This research is an explanatory study on the number of samples obtained using the Slovin formula with 204 respondents. The sampling technique used is a random sampling technique. The analytical method used was PLS SEM. The results of this study show that the e-CRM variable has an effect, but is not significant, on customer loyalty, and the company image variable does not mediate the electronic service quality variable on customer loyalty. The practical implications obtained from this research can be used by related companies to evaluate e-CRM, e-service quality, corporate image, customer satisfaction, and customer loyalty within the company so that this research can support the company's strategy of efforts to maintain customer satisfaction and loyalty
Determining Factors Influencing Generation Z's Intention to Purchase Green Cosmetics Hasesda, Sri Wulan Sari Adi Pandur; Yulianto, Edy; Fahrudi, Agung Nugroho Luthfi Imam
Profit: Jurnal Adminsitrasi Bisnis Vol. 18 No. 1 (2024): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2024.018.01.1

Abstract

Even though Indonesia is the largest cosmetic market growth country in Southeast Asia and is expected to continue to top that position for the next 10-15 years, however the awareness of green cosmetics still relatively low. By making Generation Z who are known to be more concerned about environmental issues and their contribution the national economics as respondents in this study, this study seeks to explain the factors that influence green purchase intention of green cosmetics in Indonesia. This study proposes a substitution of Subjective Norms in the Theory of Planned Behavior (TPB) with Personal Norms, which derived from the Norm Activation Model (NAM). This study introduces  new integrated model TPB and NAM. This study deploys Green Purchase Attitude, Perceived Behavioral Control, as well Personal Norms predictors of Green Purchase Intention for The Body Shop products. Quantitative research approach and purposive sampling method were implemented to collect primary data using questionnaires to 165 consumers of The Body Shop of Indonesia. The results of the study show that Personal Norms and Perceived Behavioral Control are proven to significantly influence Green Purchase Intention. Meanwhile, Green Purchase Attitude has no significant influence on Green Purchase Intention for The Body Shop products in Indonesia.
Co-Authors . Ratnasari . Suharyono . Sunarti . Wilopo Abdullah B, Muhammad ACHMAD FAUZI Achmad Fauzi DH Achmad Fauzi DH Achmad Salim Adi Prawiranata Agita Kristian Yudhanto Akbar, Muhammad Hafidz Alanna Alia Hannantyas Alfredo Slamet Saputro Alifta Prajna Suyoso Andriani Kusumawati Andy Kurniawan, Andy Angel Ani Lestari Aniesa Samira Bafadhal Anik Mei Darwati Anni Rahimah Arief Budiman Astira, Ameylia Ayu Azmy Maulida Kurniawati Beyhaki Beyhaki Bimo Taufan Perwira Bony Yosua Setyaleksana Choirul Umamy Christina Christina Cindy Mei Alfionita Cory Caroline R.M Cuandra, Fendy Dahlan Fanani Della Andini Deni Dwi Prasetyo Dermawan, Totok Dian Wulan Fitriani Diandono Kuntjoro Yoga Dicky Pratama Diestutiace Lucky Puspita Dimas Fauzie Dina Setio Charity Dya Ana Pamartha Eka Intan Kumala Putri Eka Wulansari Elzagi, Verliana Endang Siti Astuti Endhar Widjaya Putra Ermawan Galih Prasetya Eviyani, Estin Rose Fadhila Madevi Fahmi Agus Fahruddin Fahrudi, Agung Nugroho Luthfi Imam Febe Yustina Setyningrum Febiana, Anjela Rini Feisal Abidin Gabriella Claudia Garit Suhendra Gery Gantara Hasesda, Sri Wulan Sari Adi Pandur Heda, Bonita Septiani Hendra, Joni Hendri Apriyandani Hendro Eko Yulianto Hermawant, Romy Husein Azis Rifai Ivana Kubrowati Januarisya Respati Jason, Jason Jesty, Jesty Jihan Khalida Kadarisman Hidayat Kansa Khairunissa Karisma Sri Rahayu Lie, Deviana Lily Purwianti Luthfi Imam Fahrudi, Agung Nugroho M. Fatkhul In’am M. Kholid Mawardi Maharanie, Regina Putri Marina Intan Pertiwi Ma’rifatul Jamilah Melissa Melissa Merry Bella Febriana Miftah Khoirudin Mitha Febriana Moch. Zulkifli Machmud Mochammad Al Musadieq Mohammad Iqbal Muhamad Bima Herstyana Putra Muhammad Fauzy Syarifuddin Muhammad Saifi Muhammad Syarifudin Muhtadan Muhtadan Muhаmmаd Erlаndy Hаekаl Mukhammad Kholid Mawardi Mukhammad Kholid Mawardi Nadiah Yusfita Nadiastika Hayyuna Zahra Naimah, Mutiara Kamilatu Nina Wachyu Ningsih Noerman, Teuku Novia Dessy Kartikasari Nugroho L.I.F, Agung Nuri Luluk Khusnaeni Nurul Khayatin Pangestuti, Edriana Premi Wahyu Widyaningrum Puspa Ratnaningrum Suwarduki Radito Ibam Suseno Rahman Utami, Siti Yolanda Renandho Raditya Abdullah Reyhan Sinatrya Feiz Rezza Aulia Putra Riska Prinadi Risvi, Hellena Rizqy Aziz Basuki Rosyid Nurrohman Saraswati, Wahyulia SATRIYAS ILYAS Sella Widya Prafajarika Sentanu, I Gede Eko Sri Setiawan, Afif Mahardika Solly Aryza Srikandi Kumadji Stephen Intyaswono Sudjatno, Agus Suharyono Suharyono Suhendro, Budi Sunarti Sunarti Sunarti Supriono Supriono Suroso Suroso Susanto, Stefhani Swasta Priambada Tadya Aulia Utami Tiara Aninditha Tri Аtmаdi Nugroho Tyas Purwitasari Usman Wibowo, Didik Vega Camelia Mohani Wahyu Prasetyo Wilopo Wilopo Wilopo Wilopo Wirgiyanto, Ign Agus Purbhadi Wis Kurniawati Sene Wisnu Yuwono Yeronica, Fernanda Yogi Wahyu Prasetyo Yuni Arta Brilliani Yuni Eko Sevianingsih Yusri Abdillah Yustinus Purwamargapratala zainu Arifin ZAINUL ARIFIN Zulfida Zulfіda