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All Journal Jurnal Administrasi Bisnis Wacana, Jurnal Sosial dan Humaniora PROFIT : Jurnal Administrasi Bisnis Jurnal Manajemen Teori dan Terapan Journal of Information Systems Engineering and Business Intelligence Management and Economics Journal (MEC-J) Sketsa Bisnis JURNAL MANAJEMEN BISNIS JURNAL CRANKSHAFT Maker: Jurnal Manajemen Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Sprocket : Journal of Mechanical Engineering Journal of Digital Marketing and Halal Industry BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Surakarta Management Journal Automotive Experiences
Edy Yulianto
Unknown Affiliation
Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences

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An Analysis on the Infleunce of Relational Benefits on Satisfaction, Commitment and Loyalty (A Survey Done to Gojek Online Transportation Customers) Rizqy Aziz Basuki; Edy Yulianto; Edriana Pangestuti
Wacana Journal of Social and Humanity Studies Vol. 22 No. 3 (2019)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examined the influence of relational benefits on customer satisfaction, commitment, and loyalty. This research was conducted using a survey design, which samples were selected using a purposive sampling technique. The samples of this research were 357 Gojek Indonesia customers from 10 big cities in Indonesia. Structural Equation Model (SEM) based on Partial Least Square (PLS) was employed as the data analysis tool. The results of this research showed that relational benefits significantly influenced customer satisfaction, commitment and loyalty.  Customer satisfaction and commitment were also confirmed to abridge the relationship between relational benefit and customer loyalty. Furthermore, customer satisfaction and commitment significantly influenced customers’ loyalty.
Maintaining Customer Loyalty: Analysis of Factors that Influencing Customer Loyalty to Local Beauty Mask Yuwono, Wisnu; Naimah, Mutiara Kamilatu; Yulianto, Edy
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.687

Abstract

The aim of this research is to identify the effects of customer experience, customer value, price, product quality, and service quality on customer loyalty through customer satisfaction. A quantitative survey methodology was employed, with 405 participants as survey respondents. In this study, we utilized SPSS version 26 for descriptive analysis and employed Partial Least Squares (PLS) to test causal relationships and assess the overall influence of each variable. Findings indicate that customer experience, customer value, product quality, and service quality positively or significantly influence customer loyalty, while price does not impact customer loyalty. Customer satisfaction is highly influenced by the quality of service provided, and customers tend to be more satisfied after regaining trust in the company. Customer satisfaction acts as a positive mediator between customer experience and customer loyalty. Customer satisfaction refers to the overall evaluation of the customer's experience with a product or service and the emotions generated from that experience. When customers are satisfied with their experience, they are likely to have positive emotions and remain loyal to the company.
Analisis Strategi Bisnis Internasional Melalui Model Franchise pada McDonalds's di Pasar Indonesia Elzagi, Verliana; Yulianto, Edy; Febiana, Anjela Rini; Eviyani, Estin Rose; Yeronica, Fernanda; Risvi, Hellena; Melissa, Melissa
Surakarta Management Journal VOLUME 5 NO.1 JUNI 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i1.1089

Abstract

Perkembangan globalisasi mempengaruhi semua bidang untuk memperluas usaha terutama dalam memasuki pasar internasional. Salah satunya dengan pembentukan franchise. Penelitian ini bertujuan untuk menganalisis strategi bisnis internasional melalui model franchise pada McDonald’s di pasar Indonesia. Metode yang digunakan adalah penelitian deskriptif dengan menggunakan pendekatan kualitatif dengan mengunakan data sekunder yang diperoleh dari buku, jurnal ilmiah, atau pencarian secara online melalui internet. Hasil penelitian ini didapatkan bahwa bisnis model franchise membantu McDonald’s sukses untuk memperluas usahanya di pasar Indonesia dengan biaya yang rendah, minim resiko dan meningkatkan Brand Recognition McDonald’s.
From Transactions to Relationships: Leveraging E-Service Quality to Secure E-Customer Trust and Loyalty Rahman Utami, Siti Yolanda; Yulianto, Edy; Luthfi Imam Fahrudi, Agung Nugroho
Profit: Jurnal Adminsitrasi Bisnis Vol. 18 No. 2 (2024): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2024.018.02.2

Abstract

This research explores the interconnected relationship between e-service quality, customer trust, and loyalty in the context of Indonesian e-commerce, focusing specifically on the Shopee platform. Analyzing data from 279 Shopee users, the study examines the influence of website design, customer service, security, and fulfillment on e-service quality and their subsequent impact on trust and loyalty. Employing a purposive sampling approach and SEM-PLS inferential analysis, the findings reveal the significant impact of website design on shaping e-service quality. At the same time, customer service and security do not show significant effects. Interestingly, efficient fulfillment emerges as a critical determinant in boosting e-service quality. The study further emphasizes the significant role of e-service quality in fostering customer loyalty, both directly and indirectly, through the mediation of e-customer trust. These insights provide actionable takeaways for e-commerce players, paving the way for strategic maneuvers and sustained success in Indonesia's competitive e-commerce market.    
Synthesis of Acetylene Black and Polyvinylidene Difluoride to Improve the Conductivity of Li-ion Nickel Manganese Cobalt Batteries Dermawan, Totok; Sudjatno, Agus; Yulianto, Edy; Purwamargapratala, Yustinus; Suroso, Suroso; Suhendro, Budi; Wirgiyanto, Ign Agus Purbhadi
Automotive Experiences Vol 8 No 1 (2025)
Publisher : Automotive Laboratory of Universitas Muhammadiyah Magelang in collaboration with Association of Indonesian Vocational Educators (AIVE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ae.12329

Abstract

The issue of low cathode conductivity is a significant challenge in battery development, particularly for automotive applications. The cathode plays a crucial role in Li-ion batteries, as it is responsible for transferring lithium ions during both charging and discharging processes. Therefore, this study aims to enhance the conductivity of the cathode by incorporating Acetylene Black (AB) and Polyvinylidene Difluoride (PVDF) additives. In this study, Nickel Manganese Cobalt (NMC) 811 and NMC 111 cathodes were used. These materials were formed into pellets, then made into sheets, with AB and PVDF additives added in a weight composition ratio of 85:10:5, and a coating thickness of 300 µm. The cathode conductivity was characterized using an LCR meter, while surface morphology, cross-section, EDS, and mapping of the cathode surface were analyzed with SEM. The results showed that the addition of additives increased the conductivity of NMC 111 by more than five times, from 23.27x10-8 S.cm-1 to 119.34x10-8 S.cm-1, and NMC 811 by more than twelve times, from 6.43x10-8 S.cm-1 to 81.79x10-8 S.cm-1. These findings suggest that higher particle density, improved size distribution, and smaller particle grains contribute to higher conductivity.
The Influence of Price Value, E-WOM, Subjective Norm, Perceived Behavior Control on Online Purchase Intentions through Attitude Purwianti, Lily; Jason, Jason; Yulianto, Edy
MEC-J (Management and Economics Journal) Vol 8, No 3 (2024)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v8i3.28891

Abstract

This research examines the mediating role of consumer attitudes in using e-commerce applications in Indonesia and their relationship with price value, E-WOM, subjective norm, perceived behavior control on online purchase intention. This study shows that price value, E-WOM, subjective norm, and perceived behavior control have a significant direct effect on attitude. Attitude also has a significant direct effect on online purchase intention. The indirect relationship in this study has been known that price value, E-WOM, subjective norm, and perceived behavior control through attitude mediation have a significant effect on online purchase intention. The objective of this research is to expand research by analyzing attitude as a mediating variable between price value, subjective norm, perceived behavior control and online purchase intention. The implications of this study suggest that e-commerce users gain knowledge to choose the right e-commerce platform, transaction security in e-commerce applications, and can compare the prices of products offered with market prices or with other e-commerce applications.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY Yulianto, Edy; Purwianti, Lily; jesty, Jesty
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.697

Abstract

Social commerce is a concept that combines elements of electronic commerce with social activities that occur on social media platforms. This involves the use of social media to facilitate trading activities, from product promotion, interaction between users, to the purchasing process stage that can be done directly on the platform. This study aims to analyze in depth how Social Media Marketing Activities (SMMA) influence Brand Loyalty (BL) by considering the mediation role of Brand Awareness (BA), Brand Trust (BT), and Brand Image (BI). In the process, this study found that each variable analyzed had a significant impact on other variables. However, there is a variable relationship between Social Media Marketing Activities and Brand Loyalty with Brand Awareness mediation stating insignificant results. This is because there are social media activities that are less relevant, uninteresting, and not in accordance with the preferences of target consumers, so they fail to build strong brand loyalty. To support this analysis, data were collected from 322 respondents over a period of approximately four months. The data obtained were then analyzed using the concept structural equivalence modeling program (PLS-SEM), which allows researchers to examine the complex relationships between the various variables in this research model.
THE MEDIATING ROLE OF ATTITUDE IN IMPULSE BUYING Purwianti, Lily; Yulianto, Edy; Lie, Deviana
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.702

Abstract

This research aims to investigate the impact of influencer credibility on consumer behavior, particularly in the context of the urge to make impulsive purchases. The subjects of this study are individuals who have made unplanned purchases through online shops. The outer model measurement and hypothesis testing (direct and indirect) were conducted on a data sample of individuals who made unplanned online purchases, using the statistical tool SEM-PLS. Data were collected through a questionnaire distributed online via Google Forms, utilizing non-probability sampling techniques and the purposive sampling method, with a total sample size of 310 respondents. The study found several hypotheses indicating negative and insignificant effects, including the hypothesis of influencer credibility on attitude, the hypothesis of perceived usefulness on attitude, the hypothesis of influencer credibility on the urge to buy impulsively mediated by attitude, and the hypothesis of perceived usefulness on the urge to buy impulsively mediated by attitude. However, other hypothesis tests showed significant results. This research provides deep insights into how these variables can be used in marketing strategies to drive impulsive purchases and highlights the importance of understanding the psychological dynamics behind consumer behavior in the context of social media.
The Influence of Job Satisfaction and Organizational Commitment on Organizational Citizenship Behavior (OCB) And Its Impact on Employee Performance Saraswati, Wahyulia; Yulianto, Edy; Noerman, Teuku
Wacana Journal of Social and Humanity Studies Vol. 27 No. 4 (2024)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2024.027.04.01

Abstract

This correlational research will be carried out on employees at the Secretariat General of the Ministry of Religion. The study should determine the influence between job satisfaction, organizational commitment, OCB, and employee performance. This study employed explanatory research and used a simple random sampling method. The population of this study consisted of employees at the Secretariat General of the Ministry of Religion, with certain criteria, totaling 386 people. The sample used was 197. The analysis method used was SEM-PLS, which employed both outer and inner model analysis. Data testing will be carried out using the Smart PLS software version 3. The final findings from research on job satisfaction factors and organizational commitment to organizational citizenship behavior and their impact on employee performance show five direct and two significant indirect influence channels in shaping job satisfaction—and organizational commitment to OCB so that it can impact employee performance.Keywords: employee performance, organizational behavior, OCB
The Influence of Social Media Marketing Activities on Purchase Intention Through Brand Trust and Brand Image Abdullah B, Muhammad; Yulianto, Edy; Fahrudi, Agung Nugroho Luthfi Imam
Wacana Journal of Social and Humanity Studies Vol. 28 No. 1 (2025): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2025.028.01.06

Abstract

The rapid growth of social media platforms has transformed marketing strategies, especially within Indonesia's fast-moving consumer goods (FMCG) sector. Social media marketing activities (SMMA) have become vital for influencing consumer behavior, particularly on Instagram. This research aims to investigate the effect of SMMA on purchase intention, with a specific focus on the mediating roles of brand trust and brand image. A quantitative explanatory research design was employed, utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis. Data were collected from 175 active followers of Fore Coffee’s Instagram account, ensuring the sample represented engaged consumers within the FMCG sector. The results reveal that SMMA positively impacts purchase intention both directly and indirectly. The mediating variables, brand trust, and brand image, significantly strengthened the relationship between SMMA and purchase intention. These findings underscore the importance of well-crafted social media marketing strategies in enhancing consumer purchase intention, building stronger brand trust, and fostering a favorable brand image. The study concludes that businesses within competitive industries, such as the FMCG sector, should prioritize effective social media marketing to drive consumer engagement and establish lasting customer relationships.Keywords: social media marketing, purchase intention, brand trust, brand image, fast-moving consumer goods
Co-Authors . Ratnasari . Suharyono . Sunarti . Wilopo Abdullah B, Muhammad ACHMAD FAUZI Achmad Fauzi DH Achmad Fauzi DH Achmad Salim Adi Prawiranata Agita Kristian Yudhanto Akbar, Muhammad Hafidz Alanna Alia Hannantyas Alfredo Slamet Saputro Alifta Prajna Suyoso Andriani Kusumawati Andy Kurniawan, Andy Angel Ani Lestari Aniesa Samira Bafadhal Anik Mei Darwati Anni Rahimah Arief Budiman Astira, Ameylia Ayu Azmy Maulida Kurniawati Beyhaki Beyhaki Bimo Taufan Perwira Bony Yosua Setyaleksana Choirul Umamy Cindy Mei Alfionita Cory Caroline R.M Dahlan Fanani Della Andini Deni Dwi Prasetyo Dermawan, Totok Dian Wulan Fitriani Diandono Kuntjoro Yoga Dicky Pratama Diestutiace Lucky Puspita Dimas Fauzie Dina Setio Charity Dya Ana Pamartha Eka Intan Kumala Putri Eka Wulansari Elzagi, Verliana Endang Siti Astuti Endhar Widjaya Putra Ermawan Galih Prasetya Eviyani, Estin Rose Fadhila Madevi Fahmi Agus Fahruddin Fahrudi, Agung Nugroho Luthfi Imam Febe Yustina Setyningrum Febiana, Anjela Rini Feisal Abidin Gabriella Claudia Garit Suhendra Gery Gantara Hasesda, Sri Wulan Sari Adi Pandur Heda, Bonita Septiani Hendra, Joni Hendri Apriyandani Hendro Eko Yulianto Hermawant, Romy Husein Azis Rifai Ivana Kubrowati Januarisya Respati Jason, Jason Jesty, Jesty Jihan Khalida Kadarisman Hidayat Kansa Khairunissa Karisma Sri Rahayu Lie, Deviana Lily Purwianti Luthfi Imam Fahrudi, Agung Nugroho M. Fatkhul In’am M. Kholid Mawardi Maharanie, Regina Putri Marina Intan Pertiwi Ma’rifatul Jamilah Melissa Melissa Merry Bella Febriana Miftah Khoirudin Mitha Febriana Moch. Zulkifli Machmud Mochammad Al Musadieq Mohammad Iqbal Muhamad Bima Herstyana Putra Muhammad Fauzy Syarifuddin Muhammad Saifi Muhammad Syarifudin Muhtadan Muhtadan Muhаmmаd Erlаndy Hаekаl Mukhammad Kholid Mawardi Mukhammad Kholid Mawardi Nadiah Yusfita Nadiastika Hayyuna Zahra Naimah, Mutiara Kamilatu Nina Wachyu Ningsih Noerman, Teuku Novia Dessy Kartikasari Nugroho L.I.F, Agung Nuri Luluk Khusnaeni Nurul Khayatin Pangestuti, Edriana Premi Wahyu Widyaningrum Puspa Ratnaningrum Suwarduki Radito Ibam Suseno Rahman Utami, Siti Yolanda Renandho Raditya Abdullah Reyhan Sinatrya Feiz Rezza Aulia Putra Riska Prinadi Risvi, Hellena Rizqy Aziz Basuki Rosyid Nurrohman Saraswati, Wahyulia SATRIYAS ILYAS Sella Widya Prafajarika Sentanu, I Gede Eko Sri Setiawan, Afif Mahardika Solly Aryza Srikandi Kumadji Stephen Intyaswono Sudjatno, Agus Suharyono Suharyono Suhendro, Budi Sunarti Sunarti Sunarti Supriono Supriono Suroso Suroso Swasta Priambada Tadya Aulia Utami Tri Аtmаdi Nugroho Tyas Purwitasari Usman Wibowo, Didik Vega Camelia Mohani Wahyu Prasetyo Wilopo Wilopo Wilopo Wilopo Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Wirgiyanto, Ign Agus Purbhadi Wis Kurniawati Sene Wisnu Yuwono Yeronica, Fernanda Yogi Wahyu Prasetyo Yuni Arta Brilliani Yuni Eko Sevianingsih Yusri Abdillah Yustinus Purwamargapratala zainu Arifin ZAINUL ARIFIN Zulfida Zulfіda